Apex America

Name

Apex America

Legal name

APEXAMERICA HOLDINGS S.A.

Website

https://apexamerica.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Business Process Outsourcing (Contact Center & Customer Experience Services)

NAICS

Telephone Call Centers (56142), Marketing Consulting Services (541613), Custom Computer Programming Services (541511), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742), Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

General Customer Service & Contact Center Operations (BPAAAAAA)

akta.pro secondary industries

General Customer Service (Order/Account/Inquiries) (BPAAABAA), Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN), Customer Experience (CX) & Digital Experience (BPAHAEAC)

Keywords

• Contact center services
• Customer experience outsourcing
• Business process outsourcing
• CX consulting services
• AI customer engagement

Headquarters

HQ city

Córdoba

HQ country

Argentina

HQ region

Latin America

Offices15 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. BPO Contact Center Services: Outsourced customer engagement and contact center operations for enterprise clients, providing customer care, technical support, social media management, and order processing across multiple channels and industries.
2. CX Consulting: Consulting services including Customer Journey Mapping, Voice of Customer Analysis, Digital Transformation, Innovation Lab, and Service Design to help clients transform their customer experience operations.
3. AI & Digital Services: Technology solutions including chatbot/voicebot development, speech analytics, omnichannel platforms, and work-from-home solutions for clients seeking digital transformation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Apex America is a BPO contact center and customer experience (CX) provider that delivers omnichannel customer engagement services, CX consulting, and AI-powered digital solutions for enterprise clients. The company operates contact centers across 6 Latin American countries, handling more than 100 million customer interactions per year across customer care, technical support, content moderation, order processing, and social media management. Its proprietary Way platform supports internal EX and operational management, while partnerships with Google Cloud enable AI, speech analytics, chatbot, and omnichannel capabilities.

Product overview

Apex America is a BPO contact center and customer experience (CX) company serving Latin America with three integrated service lines: Customer Engagement (omnichannel customer care, technical support, sales, social media management), CX Consulting (customer journey mapping, voice of customer analysis, digital transformation), and AI & Digital Services (chatbots, voicebots, speech analytics, omnichannel solutions). Their proprietary platform Way provides internal EX and operational management capabilities. The company operates across 6 countries with over 11,000 employees handling more than 100 million customer interactions annually.

Differentiator

Problem solved

Functional benefit

Brands

• Way: Internal EX and Operational Management platform that measures and improves individual performance and operational efficiency.
• Universidad Apex
• Becas Apex + Google Cloud

Products and services

• Customer Engagement

Quantifiable outcome

• 97% of customers recommend Apex America
• +2 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• UNICEF ArgentinacoreOthers · 10 August 2024For the 9th consecutive year, Apex America partnered with UNICEF for the 'Un Sol para los Chicos' charity event. Over 200 volunteers from Córdoba and Resistencia operated donation call centers during the live televised event. This partnership reflects Apex's mission of leaving the world better and commitment to community impact.
• Google CloudcoreTechnology or IntegrationApex America is the first and only BPO company part of Google Cloud in Latin America. This partnership provides cutting-edge cloud infrastructure, AI/ML capabilities, and technology leadership positioning. The collaboration enables access to Google's enterprise technology stack for delivering advanced CX solutions.
• Google Cloud Skills BoostflagshipStrategic or Co-development PartnerBecas Apex + Google Cloud is a scholarship program offering free access to Google Cloud Skills Boost training platform with 900+ courses on programming, cloud infrastructure, AI, and data analytics. The 6th edition has transformed careers of 500+ people since 2020. This year expanded to include OneSource group companies across Latin America, Europe, Asia, and Africa.
• OneSource GroupminorStrategic or Co-development PartnerOneSource Group companies were invited to participate in the Becas Apex + Google Cloud scholarship program, extending the initiative's reach across the corporate group's global operations.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alorica: Privately held global CX/BPO provider with strong LATAM and nearshoring delivery (including Colombia and Mexico). Directly comparable on omnichannel customer care, AI-assisted support, and enterprise CX outsourcing, often competing for the same regional enterprise contracts.
• Konecta: Spain/LATAM-headquartered BPO and CX outsourcing group with deep operations across Argentina, Colombia, Chile, Peru, and Brazil. Directly comparable to Apex on customer base (telecom, financial services, retail), service portfolio (voice, digital, back office), and multi-country LATAM delivery model.
• Atento: Major LATAM-headquartered BPO/contact center operator serving telecom, retail, and financial services across the Americas. Closely comparable to Apex in geography, verticals, and omnichannel CX service mix, with a larger overall headcount and broader country footprint.
• Stefanini: Brazil-headquartered global IT and BPO services group with strong LATAM presence. Comparable on customer experience consulting, digital transformation services, and enterprise technology integration, often partnering or competing with Apex on LATAM enterprise RFPs.

Broad incumbents

• Foundever: Global CX/BPO provider (formerly Sitel/IBEX) with major operations across LATAM including Colombia and Argentina. Directly comparable on end-to-end customer care, technical support, and digital CX, while operating a broader multi-region delivery platform.
• Cognizant: Global IT services and digital transformation leader with a sizeable BPO/CX practice. Comparable on enterprise CX consulting, AI and digital services, and large-scale managed services, but operates across a much broader technology services portfolio and global footprint.
• Concentrix: Large global CX/BPO and customer engagement solutions provider with LATAM delivery centers. Overlaps with Apex on omnichannel customer engagement, AI-augmented CX, and enterprise technology services, while offering broader geographic and capability depth.
• Teleperformance: Global leader in outsourced customer experience management with significant LATAM presence in Colombia, Argentina, and Brazil. Comparable on contact center and digital CX services, but operates at much greater scale across 90+ countries and competes with Apex for the same multinational enterprise RFPs.
• TTEC: US-headquartered digital CX and customer engagement services provider serving enterprise clients across telecom, financial services, and healthcare. Comparable on AI-enabled customer engagement, CX consulting, and managed contact center services, with a more developed US/global footprint.

Emerging players

• TaskUs: Newer-generation digital outsourcing company with significant LATAM operations in Colombia and the Philippines. Comparable on digital-first CX, content moderation, and AI-augmented support services, though skewed toward tech/digital-native end markets rather than telecom and F&B.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/apex-america
• Instagraminstagram.com/apexamerica
• Xx.com/apexamerica
• Facebookfacebook.com/apexamerica

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apex America