Skratch Labs
Skratch Labs is a Boulder, Colorado-based sports nutrition company that develops a modular hydration, fueling, and recovery product system using real food ingredients for endurance and recreational athletes, distributed via DTC e-commerce, wholesale, retail, and international channels.
- Company typePrivate
- Founded2012
- HeadquartersBoulder, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Skratch Labs does
Skratch Labs is a Boulder, Colorado-based sports nutrition company founded in 2012 that develops a modular hydration, fueling, and recovery system for endurance and recreational athletes. Its technical core is formulation science rather than software: a sodium citrate-based electrolyte profile designed to match average sweat composition (400mg sodium/L, 80mg potassium/L, 100mg calcium/L, 80mg magnesium/L), low osmolality for faster fluid absorption, Cluster Dextrin (highly-branched cyclic dextrin) carbohydrates in its Super High-Carb line to reduce GI distress, and the BC30 (Bacillus coagulans GBI-30 6086) probiotic in its Recovery Sport Drink Mix. Products are positioned around real food ingredients — real fruit for flavor, oats and nut butters in bars — rather than artificial sweeteners, dyes, or flavors.
The company's product portfolio spans Hydration Sport Drink Mix (flagship, 10 flavors), Unsweetened Hydration Sport Drink Mix, Super High-Carb Sport Drink Mix (~50g carbs/serving), Energy Chews Sport Fuel, Energy Bar Sport Fuel, Recovery Sport Drink Mix (4:1 carb-to-protein ratio), and an Electrolyte Booster add-on. Pricing is unit-based, ranging from $1.65-$3.50 per serving for drink mixes, with bundles offering 10-13% savings. Skratch operates a multi-channel business model: direct-to-consumer e-commerce at skratchlabs.com, wholesale through a B2B portal (b2b.skratchlabs.com), USA retail distribution via a store locator, and international shipping to the EU, Canada, and Germany. Revenue streams include one-time DTC and wholesale purchases plus a subscription-style Loyalty Lab rewards program (10 points per $1 spent) that drives repeat purchase behavior.
The brand was developed on the pro cycling tour and maintains credibility through endorsements from Olympic medalists and world champions (Haley Batten, Adam Peterman, Caroline Wreszin, Heather Fischer). Marketing is multi-channel — content/blog, Instagram, Strava, YouTube, TikTok, Facebook, email, event sponsorships, and pro/collegiate team partnerships. The company operates the Skratch Labs Table, a flagship restaurant and retail store in Boulder, CO, as a brand experience and food-service extension. Co-branded partnerships with HydraPak, Bivo, Ciele Athletics, and USA Cycling extend distribution into accessories and the cycling community.
Skratch Labs firmographics
Firmographics- Name
- Skratch Labs
- Legal name
- Skratch Labs
- Website
- https://skratchlabs.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Skratch Labs is a Boulder, Colorado-based sports nutrition company that develops a modular hydration, fueling, and recovery product system using real food ingredients for endurance and recreational athletes, distributed via DTC e-commerce, wholesale, retail, and international channels.
- Ownership category
- akta.pro rank
Skratch Labs industry classification
Industry- Product category
- Sports Nutrition
- NAICS
- Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)
- akta.pro secondary industries
- Sports Drinks & Hydration Beverages (CRADAHAK), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
Keywords
Where Skratch Labs is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Skratch Labs business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online sales through skratchlabs.com. Products include hydration mixes, energy chews, energy bars, recovery drinks, and accessories. Individual servings, multi-packs, and bulk bags available at various price points.
- Wholesale/B2B: Wholesale distribution to retailers through B2B portal (b2b.skratchlabs.com). Includes pro and collegiate team partnerships.
- Loyalty Program: Loyalty Lab rewards program offering points for purchases, early access to products, and exclusive items. Generates repeat purchase behavior.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hydration Sport Drink Mix - 10 flavors, 4 sizes |
| Unit Pricing | Pay-as-you-go | Unsweetened Hydration Sport Drink Mix - 2 flavors, 3 sizes |
| Unit Pricing | Pay-as-you-go | Super High-Carb Sport Drink Mix - 3 flavors, 3 sizes |
| Unit Pricing | Pay-as-you-go | Electrolyte Booster - unflavored, 60 servings |
| Unit Pricing | Pay-as-you-go | Energy Chews Sport Fuel - 7 flavors, 3 sizes |
| Unit Pricing | Pay-as-you-go | Energy Bar Sport Fuel - 5 flavors, 2 sizes |
| Unit Pricing | Pay-as-you-go | Recovery Sport Drink Mix - 3 flavors, 4 sizes |
| Unit Pricing | Pay-as-you-go | Sample Pack - variety of products |
| Unit Pricing | Pay-as-you-go | Bundles - save 10-13% |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Skratch Labs product offering
Product offeringCore offering
Skratch Labs designs and sells sports nutrition products including hydration drink mixes, energy chews, energy bars, and recovery drinks made from real food ingredients without artificial sweeteners. The products are formulated for endurance athletes and heavy sweaters, leveraging a sodium-citrate electrolyte profile and Cluster Dextrin carbohydrate technology developed alongside professional cycling teams.
Product overview
Skratch Labs is a sports nutrition company offering a modular hydration, fueling, and recovery system designed for endurance athletes. The portfolio centers on drink mixes (Hydration Sport Drink Mix, Unsweetened Hydration Sport Drink Mix, Super High-Carb Sport Drink Mix) complemented by add-on boosters (Electrolyte Booster), solid fuel formats (Energy Chews Sport Fuel, Energy Bar Sport Fuel), and post-workout recovery (Recovery Sport Drink Mix). Products use real food ingredients—real fruit, nuts, oats—rather than artificial additives. The system is designed so athletes can mix and match formats based on training type, sweat rate, and gut tolerance. Additional offerings include bundled variety packs, cookbooks, and branded gear/accessories.
Differentiator
Problem solved
Functional benefit
Products and services
- Hydration Sport Drink Mix
- Energy Chews
- Energy Bars
- Recovery Drink Mix
- Loyalty Lab Subscription
Quantifiable outcome
- 400mg sodium per serving matching average sweat loss
- +4 more outcomes
Companies that use Skratch Labs
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles1 record
Skratch Labs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Skratch Labs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- USA CyclingcoreCo-branded USA Cycling x Skratch Labs 'Pro Perk' Kit – Fuel System Edition, featuring a curated selection of energy bars, energy chews, and hydration drink mixes. Available through skratchlabs.com as a bundle package.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Skratch Labs competitors and assessment
Company assessmentBroad incumbents
- Gatorade (Pepsico): Gatorade is the dominant mass-market sports drink brand owned by Pepsico, with ubiquitous retail distribution and broad athlete marketing. It is a broad incumbent in the sports hydration/fueling category against which Skratch competes as a premium clean-label specialist.
Direct peers
- Precision Hydration: Precision Hydration offers electrolyte drinks and sweat-test-based hydration plans for endurance athletes. It directly competes with Skratch's electrolyte and hydration product lines and shares the science-led, sweat-composition-matching positioning.
- LMNT: LMNT is a direct competitor in the premium electrolyte drink mix category, offering unflavored and low-sugar electrolyte products marketed to athletes, keto/low-carb consumers, and heavy sweaters — a closely overlapping target persona with Skratch's Electrolyte Booster and Unsweetened Mix.
- Liquid I.V. Liquid I.V. is a fast-scaling D2C competitor in the electrolyte/hydration category. It is identified alongside Skratch as a key player in the global electrolyte supplement market and shares a clean-label, science-validated positioning with strong DTC and retail distribution.
- Maurten: Maurten is a premium endurance sports nutrition brand offering hydrogel-based sports drinks and energy gels. It targets the same elite endurance athlete persona as Skratch and competes in the high-end fueling and hydration categories with proprietary carbohydrate technology.
- Tailwind Nutrition: Tailwind Nutrition is a direct competitor in endurance sports nutrition, offering hydration and fueling drink mixes, energy gels, and recovery products targeted at the same endurance athlete persona as Skratch Labs, with comparable real-food, clean-label positioning.
- Honey Stinger: Honey Stinger offers honey-based energy gels, chews, bars, and hydration products targeted at endurance athletes. It competes directly with Skratch's Energy Chews and Energy Bar lines and shares the clean-ingredient positioning in the endurance sports nutrition category.
- Nuun Hydration: Nuun Hydration is a direct competitor in the sports electrolyte hydration category, offering tablet-based electrolyte drinks. It targets similar endurance and active-lifestyle consumers with a clean-label hydration proposition comparable to Skratch's Hydration Mix and Electrolyte Booster.
- GU Energy Labs: GU Energy Labs competes directly with Skratch Labs in the endurance fueling category, offering energy gels, chews, hydration mixes, and recovery drinks. It is one of the most established brands in endurance sports nutrition and shares Skratch's focus on the same cycling/running/triathlon customer base.
Emerging players
- UCAN: UCAN offers sports nutrition products using a proprietary slow-release carbohydrate (SuperStarch) for endurance fueling and recovery. It targets similar endurance and active-lifestyle consumers with differentiated carbohydrate technology, making it an emerging competitor to Skratch's Super High-Carb and Recovery product lines.
Market position
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Skratch Labs social profiles
Digital presenceSkratch Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Skratch Labs leadership team
Management profileNumber of profiles
Profiles2 records
Skratch Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Skratch Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Skratch Labs
What does Skratch Labs do?
Skratch Labs designs and sells sports nutrition products including hydration drink mixes, energy chews, energy bars, and recovery drinks made from real food ingredients without artificial sweeteners. The products are formulated for endurance athletes and heavy sweaters, leveraging a sodium-citrate electrolyte profile and Cluster Dextrin carbohydrate technology developed alongside professional cycling teams.
Is Skratch Labs a public or private company?
Skratch Labs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Skratch Labs founded?
Skratch Labs was founded in 2012. It employs 11 to 50 people.
Where is Skratch Labs based?
Skratch Labs is headquartered in Boulder, United States, in the North America region.
How does Skratch Labs make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale/B2B and loyalty Program.
Who are Skratch Labs's main competitors?
Gatorade (Pepsico) is listed as a broad incumbent. Direct peers are Precision Hydration, LMNT, Liquid I.V., Maurten, Tailwind Nutrition, Honey Stinger, Nuun Hydration and GU Energy Labs. UCAN is listed as an emerging player.
Does Skratch Labs have an API?
No public API is recorded for Skratch Labs.
What industry is Skratch Labs in?
Skratch Labs's product category is Sports Nutrition. Its primary akta.pro industry code is CRADAGAA, Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout), with a secondary code of CRADAHAK, Sports Drinks & Hydration Beverages. Its NAICS code is 33992 and its SIC code is 3949.