ModuleMD
ModuleMD is a privately held, Michigan-based healthcare technology company that sells a cloud-based EHR, practice management, and RCM platform purpose-built for Allergy & Immunology, Pulmonology, ENT, and Infusion practices, augmented with AI tools for documentation, coding, and skin test analysis.
- Company typePrivate
- Founded2000
- HeadquartersGrand Blanc, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What ModuleMD does
ModuleMD is a privately held healthcare technology company founded in 1999 and headquartered in Grand Blanc, Michigan, that builds cloud-based electronic health record (EHR), practice management, and revenue cycle management (RCM) software specifically for Allergy & Immunology, Pulmonology, ENT/Otolaryngology, Internal Medicine, and Infusion & Biologics practices. The company's flagship platform, ModuleMD WISE, is ONC-certified (2015 Edition Cures Update), HIPAA-compliant, and integrates specialty-specific clinical workflows such as skin prick testing, extract mixing, immunotherapy dosing, spirometry integration, and biologic administration — capabilities developed over 25+ years by practicing allergists and clinical staff. The product suite has been progressively augmented with AI features including the JOSH clinical dictation agent (99% accuracy, 57 languages), SkinSight AI computer vision for skin test analysis, AI-driven ICD/CPT coding and charge automation, and a Patient Responsibility Estimator. Complementary modules include the Hale Hub patient portal, Hubble Health clinician mobile app, SPOCK patient outreach tool, InDrA inventory management, WISE-Touch iPad app, telehealth, transcription, and payment processing services.
The company monetizes through a layered model: one-time license and implementation fees plus recurring monthly provider subscriptions for the EHR core, with separate monthly per-provider fees for electronic prescribing, annual subscriptions for Direct messaging, per-instance fees for electronic faxing, and managed-services pricing for RCM and transcription. Distribution is direct enterprise field sales targeting large and medium multi-location practices, supplemented by SMB-focused direct sales and a channel of RCM resellers and management services organizations. Geographic coverage spans 30 US states across 5 time zones with offices in Michigan and Alaska. Recent strategic activity includes the September 2023 acquisitions of Diversified Healthcare and MedEase to expand RCM capabilities, the 2024 onboarding to the CommonWell Health Alliance for interoperability, a partnership with Aluna for remote patient monitoring, the 2025 launch of SkinSight AI, and an Inc. 5000 ranking at No. 585 in 2025. The company has been recognized as a Top 100 Healthcare Technology Company (2023), a World's Best Digital Health Company by Newsweek/Statista (2024), and a Great Place To Work (2023). Leadership includes CEO Abhinay Rao Penugonda.
ModuleMD firmographics
Firmographics- Name
- ModuleMD
- Legal name
- ModuleMD LLC
- Website
- https://modulemd.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ModuleMD is a privately held, Michigan-based healthcare technology company that sells a cloud-based EHR, practice management, and RCM platform purpose-built for Allergy & Immunology, Pulmonology, ENT, and Infusion practices, augmented with AI tools for documentation, coding, and skin test analysis.
- Ownership category
- akta.pro rank
ModuleMD industry classification
Industry- Product category
- Specialty Healthcare EHR/EMR Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Revenue Cycle, Coding & Telehealth Compliance Platforms (for provider orgs) (HLALABAM)
- akta.pro secondary industries
- Data Aggregation, Interoperability & APIs for RPM (FHIR/IoMT Gateways) (HLACAFAO), Pulmonology & Sleep Medicine Telemedicine Platforms (HLALAGAF)
Keywords
Where ModuleMD is headquartered
LocationHeadquarters
- HQ city
- Grand Blanc
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
ModuleMD business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- EHR/EMR Software Licensing: One-time license fee plus ongoing monthly subscription fees for ModuleMD WISE EHR platform. The certified product requires one-time license fee, implementation service fees, and monthly subscription fees.
- Revenue Cycle Management Services: RCM services for healthcare practices including claims management, billing, and reimbursement optimization. Integrated with TriZetto for high clean claim rates.
- Transcription Services: AI-powered transcription services integrated with the EHR system for clinical documentation.
- Electronic Prescribing Subscription: Ongoing monthly subscription fee per provider for electronic prescribing capability including drug-drug/drug-allergy interactions, drug formulary checks, and clinical information reconciliation.
- Direct Messaging Subscription: Annual subscription fee for direct message capability to send/receive transition of care summaries.
- Electronic Faxing: Per-instance fee for electronic faxing services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Practice size-based pricing (Small, Medium, Large) |
| Subscription | Monthly | Electronic Prescribing Add-on |
| Subscription | Annual | Direct Messaging |
| Transaction based/ take rate | Pay-as-you-go | Electronic Faxing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
ModuleMD product offering
Product offeringCore offering
ModuleMD sells the cloud-based, ONC-certified ModuleMD WISE EHR/EMR platform purpose-built for allergy, immunology, pulmonology, and ENT practices, including AI-powered clinical documentation (JOSH dictation, SkinSight AI skin test analysis, AI-driven ICD/CPT coding and charge automation), specialty-specific workflows for immunotherapy, extract mixing, and biologic administration, plus integrated Revenue Cycle Management services. The company also offers complementary modules such as the Hale Hub patient portal, Hubble Health clinician app, SPOCK patient outreach, WISE-Touch iPad app, InDrA inventory management, and telehealth, sold as add-ons or bundled with the core EHR subscription.
Product overview
ModuleMD offers a unified cloud-based EHR platform (ModuleMD WISE) with specialty-specific solutions for Allergy & Immunology, Pulmonology, ENT Allergy, and Internal Medicine. The platform includes core modules for Electronic Health Records, Practice Management, and Revenue Cycle Management, augmented by AI-powered add-ons including JOSH (clinical dictation), SkinSight AI (skin analysis), AI-EHR (coding and charge automation), and Patient Engagement tools (Hale Hub portal, Hubble Health clinician app, SPOCK outreach). Additional services cover Transcription, Payment Processing, Value Based Care, and Telehealth. The company operates a marketplace (Artemis) and acquired Diversified Healthcare and MedEase in 2023 to expand its RCM capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- WISE: Cloud-based EHR/EMR platform for specialty healthcare practices
- JOSH
- SPOCK
- Hale Hub
- Hubble Health
- SkinSight AI
- InDrA
- WISE-Touch
- Artemis Marketplace
Products and services
- ModuleMD WISE (EHR/EMR) Cloud-based, ONC-certified EHR/EMR platform for allergy, immunology, pulmonology, ENT, and internal medicine practices, with specialty-specific templates, e-prescribing, interoperability (FHIR, Direct messaging), and integrated practice management. Sold to US healthcare practices as a one-time license plus monthly subscription.
- Revenue Cycle Management (RCM)
Quantifiable outcome
- Reduces clinical documentation workload by 80% with AI-powered JOSH assistant
- +5 more outcomes
Companies that use ModuleMD
Customer profileNamed customers3 records
Segments8 records
Ideal customer profiles4 records
ModuleMD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability9 records
Feature10 records
ModuleMD partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- CommonWell Health AlliancecoreModuleMD officially joined the CommonWell Health Alliance, an interoperability leader that has built and scaled a nationwide health data exchange network. This partnership drives healthcare interoperability by enabling ModuleMD to connect with the CommonWell network for seamless health information exchange across care settings.
- AlunacoreAluna and ModuleMD partnered to bring 24/7 Remote Patient Monitoring to practices and respiratory patients. This partnership helps practices improve patient care and increase revenue through integrated remote patient monitoring capabilities within the ModuleMD EHR platform.
- Fi-Med (Well Living Initiative)coreChronic Care Management partnership enabling medical providers to have an integrated Patient Care Management System within ModuleMD's ONC-Certified EHR Software. The partnership focuses on coordinated care delivery and chronic condition management.
- TriZettocoreTriZetto integration ensures 99% clean claim rates in ModuleMD's billing process. This integration reduces rejections and accelerates reimbursements by simplifying claims processing through TriZetto's clean claim rate technology.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
ModuleMD competitors and assessment
Company assessmentBroad incumbents
- athenahealth: Large ambulatory cloud EHR and RCM incumbent with athenaOne platform, comparable in delivering EHR+practice management+RCM but serving a much broader specialty base including allergy and pulmonology practices that ModuleMD targets.
- Greenway Health: Ambulatory EHR/practice management and RCM vendor with specialty workflows and revenue cycle services, comparable cloud-based delivery model and target customer base of independent specialty practices.
- NextGen Healthcare: Ambulatory-focused EHR/PM/RCM vendor serving specialty practices with comparable subscription revenue model, specialty template library, and integrated billing services used by multi-specialty groups.
- Veradigm (Allscripts Practice): Ambulatory EHR/practice management vendor (formerly Allscripts) serving multi-specialty groups including allergy and pulmonology, with comparable RCM and patient engagement capabilities but broader generalist focus.
- eClinicalWorks: Major ambulatory cloud EHR with integrated PM, RCM, and patient engagement tools serving small-to-mid-size specialty and primary care practices, comparable in feature breadth and pricing tier structure.
Direct peers
- Tebra (Kareo + PatientPop): Cloud-based EHR, practice management, and RCM platform targeting independent practices, with comparable subscription pricing model, AI documentation tools (Kareo AI Scribe), and integrated patient engagement capabilities.
- AdvancedMD: Cloud EHR, practice management, and RCM platform for independent practices and specialty groups, with comparable subscription pricing tiers, integrated billing services, and focus on smaller ambulatory practices.
- Modernizing Medicine (ModMed): Specialty-focused cloud EHR/PM platform (dermatology, orthopedics, gastroenterology, ophthalmology, etc.) with embedded AI (EMA) and RCM services, directly comparable to ModuleMD's specialty EHR + AI + RCM model serving allergists, pulmonologists, and ENTs.
- CureMD: Cloud EHR, practice management, and RCM vendor targeting specialty and multi-specialty practices with comparable subscription pricing, AI-assisted documentation, and specialty template customization.
- DrChrono (by EverHealth): Cloud-based EHR/PM/RCM platform with mobile-first design, AI scribe, and patient engagement tools targeting small-to-mid-size specialty practices with subscription pricing comparable to ModuleMD's tiered model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ModuleMD social profiles
Digital presenceModuleMD compliance and trust
Trust signalCompliance3 records
ModuleMD financial estimates
Financial estimateRevenue estimate
Valuation estimate
ModuleMD leadership team
Management profileNumber of profiles
ModuleMD subsidiaries and ownership
Company hierarchySubsidiaries2 records
ModuleMD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ModuleMD M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ModuleMD
What does ModuleMD do?
ModuleMD sells the cloud-based, ONC-certified ModuleMD WISE EHR/EMR platform purpose-built for allergy, immunology, pulmonology, and ENT practices, including AI-powered clinical documentation (JOSH dictation, SkinSight AI skin test analysis, AI-driven ICD/CPT coding and charge automation), specialty-specific workflows for immunotherapy, extract mixing, and biologic administration, plus integrated Revenue Cycle Management services. The company also offers complementary modules such as the Hale Hub patient portal, Hubble Health clinician app, SPOCK patient outreach, WISE-Touch iPad app, InDrA inventory management, and telehealth, sold as add-ons or bundled with the core EHR subscription.
Is ModuleMD a public or private company?
ModuleMD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ModuleMD founded?
ModuleMD was founded in 2000. It employs 51 to 100 people.
Where is ModuleMD based?
ModuleMD is headquartered in Grand Blanc, United States, in the North America region.
How does ModuleMD make money?
Six revenue lines are on record. EHR/EMR Software Licensing is the primary driver. The others are revenue Cycle Management Services, transcription Services, electronic Prescribing Subscription, direct Messaging Subscription and electronic Faxing.
Who are ModuleMD's main competitors?
Broad incumbents on record are athenahealth, Greenway Health, NextGen Healthcare, Veradigm (Allscripts Practice) and eClinicalWorks. Direct peers are Tebra (Kareo + PatientPop), AdvancedMD, Modernizing Medicine (ModMed), CureMD and DrChrono (by EverHealth).
Does ModuleMD have an API?
Yes. ModuleMD offers OpenAPI endpoints for patient data access, enabling interoperability with third-party applications. The API supports patient selection (170.315(g)(7)), data category requests (170.315(g)(8)), and all-data requests for generating CCDA documents (170.315(g)(9)). The iOS patient portal integrates with Apple HealthKit via OpenAPI for CCDA 2.1 file generation and FHIR resource conversion. Carefluence OpenAPI is used for standardized API for patient and population services (170.315(g)(10)). The API is ONC-certified as part of ModuleMD WISE 10.0. Developer documentation is at chpl.healthit.gov/#/listing/11092.
What industry is ModuleMD in?
ModuleMD's product category is Specialty Healthcare EHR/EMR Software. Its primary akta.pro industry code is HLALABAM, Revenue Cycle, Coding & Telehealth Compliance Platforms (for provider orgs), with a secondary code of HLACAFAO, Data Aggregation, Interoperability & APIs for RPM (FHIR/IoMT Gateways). Its NAICS code is 5132 and its SIC code is 7372.