Greenway Health

Name

Greenway Health

Legal name

Greenway Health, LLC

Website

https://greenwayhealth.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Ambulatory Healthcare Software (EHR / RCM)

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Health Services (8000)

akta.pro primary industry

Ambulatory & Physician Practice EHRs (HLACAAAB)

akta.pro secondary industries

Virtual Visit & Scheduling Platforms (EHR-integrated) (HLALABAA), Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ), Care Team Collaboration, Secure Messaging & Clinical Communication within EHR (HLACAAAK)

Keywords

• Ambulatory EHR software
• Revenue cycle management
• Practice management software
• Clinical documentation AI
• Healthcare interoperability

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. EHR/RCM Software Subscriptions: Greenway Health's primary revenue stream derives from subscription fees for its integrated EHR and revenue cycle management (RCM) platform. Customers pay recurring fees — typically on an annual contract basis — for access to clinical, financial, and administrative modules. Pricing is tiered by practice size, specialty, and module configuration, with custom quotes for enterprise deployments.
2. Clearinghouse / Claims Processing: The company operates a high-volume claims clearinghouse processing over 270,000 claims per day. Revenue is generated on a per-transaction basis as practices submit claims through the platform, with fees tied to claim volume and complexity.
3. Professional Services: Implementation, training, and consulting services are offered to support practice onboarding, workflow optimization, and regulatory compliance. These services provide a complementary revenue stream and are critical for driving long-term subscription retention.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Greenway Health provides an integrated electronic health record (EHR), practice management, and revenue cycle management (RCM) platform for ambulatory care practices, augmented by an Agentic AI Factory built on AWS that automates clinical documentation, coding, prior authorization, and benefit verification. Its flagship Novare platform is an AI-by-design EHR that unifies clinical, financial, and patient engagement workflows on a single cloud-based system, supported by clearinghouse services processing over 270,000 claims per day.

Product overview

Greenway Health offers a unified platform-plus-modules architecture for ambulatory care practices, centered on its EHR and Practice Management core with integrated Revenue Cycle Management. The flagship Novare platform (launched March 2026) represents an AI-by-design rebuild unifying clinical, revenue cycle, and patient engagement workflows. The product portfolio spans: EHR solutions (Electronic Health Record, Greenway Clinical Assist for ambient AI documentation); Practice Management and Clearinghouse Services; Revenue Cycle Management (Greenway Revenue Services, Medical Coding, Health Pay); Patient Engagement (Patient Connect powered by Luma, Patient Portal, Telehealth, Referral Management, Interpreter Services); Analytics (Greenway Insights, Revenue Analytics); and infrastructure (Secure Cloud powered by AWS). Specialty solutions target FQHC, OB-GYN, Orthopedics, Pediatrics, and Tribal Health practices.

Differentiator

Problem solved

Functional benefit

Brands

• Novare: AI-by-design EHR platform built for ambulatory care practices, combining electronic health records and revenue cycle management capabilities.
• Intergy
• Greenway Clinical Assist
• Greenway Revenue Services
• Greenway Patient Connect
• Greenway Health Pay
• Greenway Secure Cloud
• Greenway Patient Portal
• Greenway Clearinghouse Services
• Greenway Medical Coding
• Greenway Insights
• Greenway Document Manager

Products and services

• Novare AI-by-design EHR platform built from the ground up for ambulatory care, unifying clinical, revenue cycle management, and patient engagement workflows on a single cloud-based platform with AI embedded at its core.
• Electronic Health Record (EHR) Cloud-based EHR solution tailored to specialty needs, featuring split-screen documentation, predictive order management, and customizable templates that power clinical workflows for ambulatory care practices.
• Practice Management Medical practice management software with rules-based scheduling, automated insurance eligibility checks, claim management, patient flow tracking, and specialty-specific templates.
• Greenway Clinical Assist AI-powered ambient clinical documentation solution that captures patient-clinician conversations and generates structured notes in real-time, saving providers an average of 2.5 hours per day.
• Greenway Revenue Services Comprehensive revenue cycle management (RCM) services including medical billing, denial management, patient A/R, and financial analytics to optimize practice revenue and cash flow.
• Greenway Clearinghouse Services Claims submission and management platform integrated with Practice Management, supporting accurate submissions while minimizing denials and delays with real-time claim status tracking.
• Greenway Medical Coding Expert coding and auditing services for compliance, fewer denials, and optimized revenue capture through certified coders and specialty-specific expertise.
• Greenway Health Pay Patient payment solution that simplifies healthcare payments and enhances the patient experience through modern digital payment options.
• Greenway Patient Connect Patient engagement platform powered by Luma Health, providing self-service scheduling, automated reminders, streamlined registration, and secure provider communication.
• Greenway Patient Portal Patient-centric digital hub for healthcare management, enabling patients to access records, communicate with providers, and manage appointments.
• Greenway Telehealth Virtual care solution enabling real-time consultations and follow-ups, extending patient access beyond in-person visits for chronic disease management and routine care.
• Greenway Document Manager Digital document management tool with eFax, eForms, and eSignature capabilities for streamlined document workflows and reduced administrative burden.
• Greenway Interpreter Services 24/7 on-demand video access to professional medical interpreters in over 240 languages including American Sign Language, HIPAA-compliant for provider-patient communication.
• Greenway Insights Analytics platform providing actionable insights, MIPS dashboards, and real-time monitoring for quality-focused practices and regulatory compliance.
• Greenway Revenue Analytics Financial analytics dashboard unifying key metrics including payments, denials, clean claim activity, and A/R trends into one comprehensive view for informed revenue cycle decisions.
• Greenway Secure Cloud powered by AWS Cloud infrastructure built on AWS with advanced encryption, multi-factor authentication, 99.9% uptime, and automated updates supporting HIPAA compliance.
• Interoperability Standards-based data exchange supporting FHIR, HL7, and CDA protocols, with nationwide connectivity through CommonWell and Carequality frameworks.
• Chronic Care Management (CCM) Ongoing, patient-centered care program with dedicated health coaches for patients with two or more chronic conditions.
• Remote Patient Monitoring (RPM) Virtual care tools enabling remote collection and transmission of patient health data for care teams to monitor and adjust treatment plans.
• Professional Services Comprehensive professional services including implementation, training, and ongoing support for Greenway solutions.
• Optimization Services Diagnostic reviews and expert recommendations for streamlining patient registration, scheduling, and charge posting to maximize ROI and reduce staff burnout.
• Care Coordination Services Services helping providers manage care for patients with multiple conditions, supporting chronic care management and care coordination workflows.

Quantifiable outcome

• 14,000+ hours saved annually per practice through AI-powered workflow automation
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability9 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered supporting, flagship and core.

• KNB CommunicationssupportingGTM or Marketing Partner · 9 September 2025KNB Communications serves as Greenway Health's marketing and public relations partner, supporting the launch of the Novare platform and ongoing brand awareness campaigns. KNB is a specialized healthcare PR and marketing firm that supports healthcare technology companies with media relations, analyst engagement, and content marketing.
• Amazon Web Services (AWS)flagshipStrategic or Co-development PartnerAWS is a foundational strategic partner for Greenway Health's Agentic AI Factory initiative. The collaboration leverages AWS's cloud infrastructure — including compute, storage, and AI/ML services — to power Greenway's suite of AI-powered workflow automations. The partnership enables Greenway to deploy and scale AI agents for prior authorization, clinical documentation, and revenue cycle management within a secure, HIPAA-compliant cloud environment.
• Amazon Connect HealthcoreTechnology or IntegrationAmazon Connect Health — a contact center solution built on AWS — is integrated into Greenway Health's platform to support patient communication workflows. The integration enables practices to manage patient outreach, appointment reminders, and care coordination communications directly within the Greenway platform ecosystem.
• Moxe HealthcoreTechnology or IntegrationMoxe Health provides automated clinical data exchange capabilities integrated into Greenway Health's platform, enabling bidirectional exchange of clinical data — including ADT feeds, Continuity of Care Documents (CCD), and clinical summaries — between Greenway's EHR and payer systems. This partnership supports population health analytics, quality measure reporting, and value-based care contract performance tracking.
• Luma HealthcoreTechnology or IntegrationLuma Health powers patient scheduling automation within the Greenway Health platform ecosystem. The partnership integrates Luma Health's intelligent scheduling engine — including automated appointment reminders, waitlist management, and patient intake workflows — directly into Greenway's EHR and practice management system, reducing no-show rates and improving practice efficiency.
• NablacoreTechnology or IntegrationNabla provides ambient AI documentation technology that is integrated into Greenway Health's platform to enable automatic clinical documentation during patient encounters. Nabla's ambient AI captures and structures clinical encounter information, allowing physicians to focus on patient interaction rather than manual data entry into the EHR.
• InstaMedsupportingTechnology or IntegrationInstaMed, a J.P. Morgan payments business, provides healthcare payment processing and patient billing solutions integrated into Greenway Health's revenue cycle management platform. The partnership enables secure, streamlined electronic payment collection, patient billing, and payment plan management directly within the Greenway platform.
• SurescriptscoreTechnology or IntegrationGreenway Health participates in Surescripts' National Record Locator Service (NRLS), exchanging clinical data across a network of more than 480,000 healthcare providers. This partnership enables cross-organizational care coordination by allowing providers to locate and access patient clinical records from disparate healthcare organizations, supporting continuity of care and reducing duplicative testing and procedures.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Veradigm (formerly Allscripts): Veradigm provides ambulatory EHR, practice management, and revenue cycle solutions serving independent and mid-market practices with a broad portfolio that overlaps significantly with Greenway's offering set.
• Epic Systems: Epic is the dominant enterprise EHR expanding into ambulatory via health system-owned practices and Cosmos; while primarily serving large IDNs, its downstream push is the principal competitive threat to Greenway's upper-mid-market customers.
• Oracle Health (Cerner): Oracle Health offers a broad EHR and RCM portfolio spanning ambulatory and acute care. Its Millennium platform competes with Greenway in ambulatory care, particularly within health system-affiliated practices.
• MEDITECH: MEDITECH provides EHR solutions across acute and ambulatory settings, increasingly targeting community hospitals and their affiliated ambulatory practices — an established incumbent competing for the same integrated delivery customers Greenway serves.

Direct peers

• NextGen Healthcare: NextGen offers ambulatory EHR and RCM for specialty and mid-market practices with similar specialty depth (FQHC, OB-GYN, orthopedics) — closely comparable in target customer and product scope. Taken private by Thoma Bravo in 2023.
• athenahealth: athenahealth provides cloud-based ambulatory EHR, practice management, and revenue cycle management — directly overlapping Greenway's core offerings and target market of independent and mid-market physician practices.
• eClinicalWorks: eClinicalWorks is a major ambulatory EHR vendor serving independent practices, FQHCs, and specialty groups with integrated PM and RCM — a directly comparable competitor in Greenway's core ambulatory segment.
• Practice Fusion: Practice Fusion offers a cloud-based EHR targeted at small independent practices, overlapping with Greenway's lower-end ambulatory customer base and competing on simplicity and price.

Emerging players

• CareCloud: CareCloud provides cloud-based EHR, practice management, and RCM for small-to-mid ambulatory practices with a focus on specialty groups — directly comparable in target segment, though smaller in scale and revenue.
• DrChrono (part of EverHealth): DrChrono offers a mobile-first, cloud-based EHR and practice management platform for small ambulatory practices, competing in the same independent-physician segment as Greenway with a SaaS-native architecture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Greenway
• YouTubeyoutube.com/user/GreenwayHealthLLC
• Facebookfacebook.com/greenwayhealthllc
• LinkedInlinkedin.com/company/greenway-health
• Instagraminstagram.com/greenwayhealth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenway Health