Dyn Media
Dyn Media operates a DACH-region sports streaming platform covering handball, basketball, volleyball, table tennis, and hockey via Dyn Sport (B2C subscriptions) and licenses its AI-powered Content Desk platform and cloud streaming stack to external leagues and sports organizations through the Dyn Media B2B arm.
- Company typePrivate
- Founded2023
- HeadquartersCologne, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Dyn Media does
Dyn Media, founded in 2022 and headquartered in Cologne, Germany, operates a dual B2C/B2B sports media business focused on niche sports streaming in the DACH region (Germany, Austria, Switzerland). Following a February 2026 corporate restructuring, the company split into two sister entities: Dyn Sport, which runs the consumer subscription streaming service, and Dyn Media, which commercializes the underlying cloud-based technology stack to external clients. The consumer platform delivers live and on-demand coverage of handball, basketball, volleyball, table tennis, and hockey via native apps on iOS, Android, all major Smart TV platforms (Samsung Tizen, LG webOS, Philips WhaleOS), Apple TV, Fire TV, Android TV, plus a free ad-supported FAST channel called Dyn Sport Mix distributed through Amazon Prime Video Channels, Joyn, Pluto TV, Zattoo, and ASTRA satellite. Subscription pricing ranges from €14.50–€19.50 per month, with promotional introductory rates running through June 2026.
The B2B arm centers on Content Desk, an AI-powered content aggregation and distribution platform that automates rights management, highlight creation, and multi-channel publishing. The cloud streaming infrastructure supports over 3,000 live events annually, and Content Desk has processed more than 200,000 video assets to date. ICON LEAGUE became the first external licensee in September 2025. Revenue is generated through three streams: recurring subscription revenue (B2C), advertising on the free Dyn Sport Mix tier, and licensing of Content Desk and cloud streaming infrastructure to leagues, teams, federations, brands, and media organizations (B2B). The company is backed by Schwarz Group (42.5% stake), DFL Deutsche Fußball Liga (6.5% stake), and Axel Springer at an €80 million post-money valuation, with founder and former DFL CEO Christian Seifert serving as Executive Chairman following the 2026 restructuring.
Dyn Media firmographics
Firmographics- Name
- Dyn Media
- Legal name
- Dyn Sport GmbH
- Website
- https://dyn.sport
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dyn Media operates a DACH-region sports streaming platform covering handball, basketball, volleyball, table tennis, and hockey via Dyn Sport (B2C subscriptions) and licenses its AI-powered Content Desk platform and cloud streaming stack to external leagues and sports organizations through the Dyn Media B2B arm.
- Ownership category
- akta.pro rank
Dyn Media industry classification
Industry- Product category
- Sports Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Motion Picture and Video Distribution (512120), Broadcasting and Content Providers (516)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA)
- akta.pro secondary industries
- Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK), Sports Live Streaming Platforms (MPACACAF), Direct-to-Consumer (DTC) Network/Studio Streaming Channels (MPABAHAG)
Keywords
Where Dyn Media is headquartered
LocationHeadquarters
- HQ city
- Cologne
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Dyn Media business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Streaming (B2C): Monthly and annual subscription plans (€15–€19.50/month) granting access to live and on-demand sports content across handball, basketball, volleyball, table tennis, and hockey. Revenue is recurring and subscription-based, with a freemium layer (Dyn Sport Mix) monetised through advertising.
- Technology Licensing (B2B): Licensing of the proprietary Content Desk platform and cloud streaming stack to external leagues, teams, federations, and media organisations. ICON LEAGUE is cited as the first licensee.
- Advertising (Free Tier): Dyn Sport Mix, the free FAST (Free Ad-Supported Streaming TV) channel distributed via Amazon Prime Video, Joyn, Pluto TV, Zattoo, and ASTRA satellite, generates revenue through advertising during programming breaks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription with promotional intro rate |
| Subscription | Multi-year contract | Annual subscription with promotional intro rate |
| Freemium | Pay-as-you-go | Dyn Sport Mix (Free Tier) |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels7 records
Dyn Media product offering
Product offeringCore offering
Dyn Media provides subscription-based live and on-demand streaming of niche sports (handball, basketball, volleyball, table tennis, and hockey) across DACH via its consumer platform Dyn Sport, and licenses a proprietary cloud-based streaming infrastructure and AI-powered Content Desk platform to sports organisations, federations, and media brands for rights management, automated highlights, and multi-channel publishing.
Product overview
Dyn Media operates as a sports streaming company with two distinct divisions: Dyn Sport (consumer B2C streaming platform) and Dyn Media (B2B technology services). Dyn Sport offers subscription-based live and on-demand streaming of handball, basketball, volleyball, table tennis, and hockey via native apps on Smart TVs, streaming devices, and mobile. Dyn Media commercializes its cloud-based streaming infrastructure and Content Desk AI platform to B2B clients. A free tier (Dyn Sport Mix) provides limited content via FAST channels on partner platforms. Supporting features include Move Your Sport (youth development funding) and multi-device streaming capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Content Desk: AI-powered content aggregation and distribution system that enables leagues to manage rights, create automated highlights, and publish across multiple channels. Has processed over 200,000 video assets.
Products and services
- Dyn Sport Streaming Service Subscription-based live and on-demand streaming platform covering handball, basketball, volleyball, table tennis, and hockey for individual sports fans in DACH markets, available on web, mobile, smart TV, and streaming devices.
- Content Desk Platform AI-powered content aggregation and distribution platform licensed to sports leagues, teams, federations, and media brands, enabling rights management, automated highlight creation, and multi-channel publishing across 200,000+ processed video assets.
- Dyn Sport Mix Free, ad-supported FAST channel offering selected live games, highlights, and magazine formats from handball, basketball, hockey, table tennis, and volleyball, distributed via Amazon Prime Video, Joyn, Pluto TV, Zattoo, and ASTRA satellite.
Companies that use Dyn Media
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Dyn Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability3 records
Feature1 record
Dyn Media partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- Handball BundesligacoreHandball Bundesliga partnered with Dyn to upgrade its streaming service. The partnership follows Dyn's acquisition of exclusive EHF competition rights through 2030 and positions Dyn as the primary streaming platform for German handball.
- ICON LEAGUEflagshipICON LEAGUE (small-field football league founded by Toni Kroos and Elias Nerlich) signed a comprehensive partnership to become a licensee of Dyn Media's Content Desk platform. The agreement enables ICON LEAGUE to manage rights, create automated highlights, and publish across multiple channels. This marks Dyn Media's first external Content Desk licensee, signalling commercial validation of its B2B technology strategy. The partnership began in September 2025.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Dyn Media competitors and assessment
Company assessmentEmerging players
- Joyn (ProSiebenSat.1 / Warner): German free/paid streaming aggregator that distributes Dyn Sport Mix and also streams Bundesliga matches; comparable as a DACH sports streaming and FAST distribution partner/competitor.
- WSC Sports: AI-powered sports content automation platform for leagues and broadcasters; directly comparable to Dyn's Content Desk B2B offering in automated highlight creation and multi-channel publishing.
Others
- Pluto TV (Paramount): Free ad-supported streaming TV platform; comparable as a FAST distribution channel where Dyn Sport Mix is currently monetised.
Direct peers
- FloSports: US-based subscription sports streaming platform focused on niche and emerging sports; mirrors Dyn's strategy of aggregating underserved sports behind a paid subscription wall.
- MagentaSport (Deutsche Telekom): Telekom-owned DTC sports streaming service in Germany streaming basketball, handball, ice hockey and more; closest direct competitor to Dyn's core content verticals.
- DAZN: Global sports streaming subscription platform with strong DACH presence; competes directly with Dyn for sports rights and paying subscribers in the German market.
Broad incumbents
- RTL+ (RTL Deutschland): German broadcaster's DTC streaming service carrying selected sports rights; competes for DACH sports subscribers and ad-supported sports audiences.
- Sky Deutschland: Leading pay-TV and streaming provider in Germany holding Bundesliga and major sports rights; offers broader entertainment plus sports compared to Dyn's niche focus.
- ESPN+: Disney's DTC sports streaming service bundling niche and premium sports content behind a monthly subscription; useful comparable for ARPU and content-mix economics in sports streaming.
Regional players
- Sport1 / Sportdeutschland.TV: German sports media platform with streaming, TV channels, and digital content; overlaps with Dyn in DACH sports coverage and audience.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Dyn Media social profiles
Digital presenceDyn Media compliance and trust
Trust signalCompliance1 record
Dyn Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dyn Media leadership team
Management profileNumber of profiles
Profiles4 records
Dyn Media subsidiaries and ownership
Company hierarchySubsidiaries1 record
Dyn Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dyn Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dyn Media
What does Dyn Media do?
Dyn Media provides subscription-based live and on-demand streaming of niche sports (handball, basketball, volleyball, table tennis, and hockey) across DACH via its consumer platform Dyn Sport, and licenses a proprietary cloud-based streaming infrastructure and AI-powered Content Desk platform to sports organisations, federations, and media brands for rights management, automated highlights, and multi-channel publishing.
Is Dyn Media a public or private company?
Dyn Media is a private company. It is classified as corporate owned and is currently operating.
When was Dyn Media founded?
Dyn Media was founded in 2023. It employs 11 to 50 people.
Where is Dyn Media based?
Dyn Media is headquartered in Cologne, Germany, in the Europe region.
How does Dyn Media make money?
Three revenue lines are on record. Subscription Streaming (B2C) is the primary driver. The others are technology Licensing (B2B) and advertising (Free Tier).
Who are Dyn Media's main competitors?
Emerging players on record are Joyn (ProSiebenSat.1 / Warner) and WSC Sports. Pluto TV (Paramount) is listed as an others. Direct peers are FloSports, MagentaSport (Deutsche Telekom) and DAZN. Broad incumbents are RTL+ (RTL Deutschland), Sky Deutschland and ESPN+. Sport1 / Sportdeutschland.TV is listed as a regional player.
Does Dyn Media have an API?
No public API is recorded for Dyn Media.
What industry is Dyn Media in?
Dyn Media's product category is Sports Streaming. Its primary akta.pro industry code is MPAKAOAA, Direct-to-Consumer (DTC) Sports Streaming Platforms, with a secondary code of MPAHAJAK, Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC). Its NAICS code is 516210 and its SIC code is 7822.