WSC Sports
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What WSC Sports does
WSC Sports is a sports technology company that provides an AI-powered content automation platform for sports rights holders worldwide. Founded in 2011 and headquartered in Ramat Gan (Israel) with regional offices in New York, London, Sydney, Tokyo, Beijing, and Bangkok, the company serves approximately 650+ leagues, teams, broadcasters, and media organizations including the NBA, FIFA, LALIGA, NHL, NASCAR, FIBA, ESPN, DAZN, and Sky Deutschland. Its core product, the Arena platform, ingests live sports feeds and automatically generates personalized video highlights at industrial scale — producing more than 260,000 highlights per season for LALIGA and 400+ highlights per hour across the base.
The underlying technology combines sports-tuned computer vision, generative AI (Article-to-Video, AI Voice Over, multilingual commentary), recommendation engines for personalization, and AI-powered sponsor detection. Capabilities are delivered through an integrated stack that includes the Discovery Network for multi-publisher distribution, a plug-and-play SDK for in-app integration, and the recently acquired Partnerbrite sponsorship activation platform. In 2026, the company launched an AI-Powered Automated Sponsor Tracking capability (live with Scripps Sports), expanded GenAI use cases with the Cleveland Cavaliers, and premiered GOALITOS — an AI-generated children's animated series developed jointly with LALIGA.
WSC Sports monetizes primarily through annual enterprise SaaS subscriptions priced custom to client scale and use case, with revenue also generated through the Partnerbrite sponsorship platform on a transaction-fee basis. The company distributes exclusively through direct enterprise field sales targeting sports rights holders, with no self-serve or consumer channel. The company raised a $100 million Series D in February 2022 led by ION Crossover Partners and has since executed two acquisitions (Infront Lab in 2025 and Partnerbrite in January 2026 for an estimated $10 million) while expanding headcount to roughly 665 employees.
WSC Sports firmographics
Firmographics- Name
- WSC Sports
- Legal name
- WSC Sports Technologies
- Website
- https://wsc-sports.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
WSC Sports industry classification
Industry- Product category
- Sports Media AI Video Content Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Sports Highlights, Clips & VOD Libraries (MPAKAOAF)
Keywords
Where WSC Sports is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
WSC Sports business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Enterprise SaaS Platform Licensing: AI-powered content management, creation, and distribution platform licensed to sports rights holders including leagues, teams, broadcasters, and media organizations. Revenue generated through annual platform subscriptions with tiered capabilities.
- Partnerbrite Sponsorship Activation Platform: Digital sponsorship activation platform acquired by WSC Sports enabling teams and leagues to monetize audiences through targeted, performance-driven media sold to sponsors. Generates revenue through platform fees and takes percentage of sponsorship deals facilitated.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS Platform - Custom pricing based on organization size and use case |
| Subscription | Annual | Partnerbrite Sponsorship Platform - Standalone or ecosystem bundle |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
WSC Sports product offering
Product offeringCore offering
WSC Sports builds and licenses the Arena platform—an AI-powered, all-in-one system that ingests live sports video, automatically generates highlight clips, personalizes content for individual fans, and distributes it across social, OTT, and owned digital channels. The platform also includes GenAI capabilities such as Article-to-Video and AI Voice Over, an Automated Sponsor Tracking module for live broadcast exposure measurement, a plug-and-play SDK for client apps, and the Partnerbrite sponsorship activation module acquired in 2026. The offering is sold as an enterprise SaaS subscription to sports rights holders—leagues, teams, federations, broadcasters, and media organizations.
Product overview
WSC Sports offers the Arena platform — an all-in-one AI-powered content management, creation, and distribution platform for sports rights holders. Arena is the core product, serving as the unified system within which specific GenAI capabilities operate as modules: Article-to-Video and AI Voice Over (for automated content transformation and narration), the Discovery Network (for multi-publisher distribution), and AI-Powered Automated Sponsor Tracking (for commercial intelligence). WSC Sports also acquired Partnerbrite (January 2026), a sponsorship activation platform that adds campaign execution and audience monetization tools to the ecosystem and can be sold standalone or integrated with Arena. GOALITOS, an AI-powered animated children's series built with LALIGA, represents a content-format extension leveraging the platform's generative AI capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Partnerbrite: Advertising technology platform built for sports rights holders that enables teams and leagues to monetize audiences through targeted, performance-driven media sold to sponsors, partners, broadcasters, and brands
Products and services
- Arena (WSC Sports Platform) An all-in-one AI-powered platform that ingests live sports feeds, automatically generates highlighted video clips, personalizes content for individual fans, and distributes assets across social, OTT, and owned digital channels. Sold as an annual enterprise subscription to sports rights holders (leagues, federations, teams, broadcasters, media organizations).
- Partnerbrite Digital sponsorship activation platform enabling sports teams, leagues, and brands to monetize audiences through targeted, performance-driven media sold to sponsors. Combines fan data with digital media activation, allows rights holders to offer targeted media beyond traditional assets, prove ROI on partnerships, and unlock new digital revenue streams. Sold standalone or bundled with Arena.
- AI-Powered Automated Sponsor Tracking Commercial intelligence module that detects and measures branded on-screen graphics during live sports broadcasts via AI logo and brand detection, generating accurate sponsor exposure reports in near real-time and replacing manual verification workflows. Already in production with Scripps Sports across WNBA, NWSL, and four NHL clubs.
- GOALITOS An AI-generated animated children's series developed by WSC Sports in partnership with LALIGA, featuring three characters pursuing football dreams. Leverages generative AI for scalable, multilingual storytelling across weekly episodes distributed in Spanish, English, and Arabic across LALIGA's digital ecosystem, YouTube, and broadcast platforms.
Quantifiable outcome
- LALIGA achieved 70% jump in app sessions and 30% year-over-year increase
- +9 more outcomes
Companies that use WSC Sports
Customer profileNamed customers42 records
Segments5 records
Ideal customer profiles3 records
WSC Sports technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability10 records
Feature7 records
WSC Sports partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship and core.
- FIFAflagshipDirect partnership with FIFA's production arm to create official content and deliver personalized highlights across social media platforms for the FIFA World Cup. This is WSC Sports' most prominent partnership for major tournament coverage.
- Bell MediacorePartnership for vertical video highlights during FIFA World Cup 2026 coverage across TSN, RDS, and streaming platforms including CTV, Noovo, and Crave in Canada.
- NBAflagshipPartnership for automated multilingual commentary generation. WSC Sports processes 29 data points per player to generate real-time stats including Defensive Box Score, Shot Difficulty, Gravity, and Leverage Score for NBA broadcasts.
- FPT PlaycorePartnership with Vietnam's leading IPTV and OTT platform serving nearly 40 million users. WSC Sports enables AI-powered content creation, multi-platform distribution, and engagement through Discovery Network.
- LALIGAflagshipJoint development of GOALITOS, an AI-powered children's animated series. WSC Sports and LALIGA collaborated on generative AI technology for scalable, multilingual storytelling in Spanish, English, and Arabic.
- European Volleyball Confederation (CEV)coreSupported CEV in developing EuroVolley.TV OTT streaming ecosystem, enabling dynamic pricing, first-party data capture, and commercial flexibility. Platform achieved 136% revenue increase and 166% subscriber growth in 2025.
- Cleveland CavaliersflagshipExpanded partnership since 2015 to include Article-to-Video, AI Voice Over, and plug-and-play SDK for in-app experiences. The Cavs achieved 85% boost in app downloads through AI fan engagement.
- PartnerbritecoreAcquired for approximately $10 million. Partnerbrite is a digital sponsorship activation platform enabling teams and leagues to monetize audiences through targeted, performance-driven media. Combined workforce reaches 665 employees.
- Sky DeutschlandcoreRenewed partnership for two years with expansion to Austria. AI-powered video content technology covers soccer, motorsport, ice hockey, and tennis producing short-form videos, real-time highlights, and long-form content.
- ESPNflagshipCollaboration on ESPN's personalized SportsCenter for You product within DTC app. WSC Sports AI scales highlight creation and content customization from extensive sports feeds and user contributions.
- Infront LabcoreAcquired to scale streaming services. Infront Lab's capabilities integrated into WSC Sports ecosystem for expanded content and streaming offerings.
- Big 12 ConferencecorePartnership for AI-generated customized video highlights for football, men's basketball, and women's basketball across 16 member schools. Produced over 9,500 videos with 5,290% increase in posts and 3,333% increase in YouTube subscribers.
- Ligue de Football Professionnel (LFP)coreHalf-decade partnership for AI-powered video content management and distribution for French soccer properties including Ligue 1 McDonald's and Ligue 2 BKT.
- Partnerbrite (Liverpool FC, Cricket Australia, Tottenham Hotspur)corePartnerbrite serves major sports organizations including Liverpool FC, Cricket Australia, and Tottenham Hotspur with sponsorship campaign capabilities. After acquisition, Partnerbrite continues operating under its own brand.
Scale indicators23 records
Recent moves8 records
Expansion highlights6 records
WSC Sports competitors and assessment
Company assessmentDirect peers
- ScorePlay: AI-powered sports content automation platform that automatically tags, edits, and distributes sports media for rights holders. Direct competitor to WSC Sports' Arena platform with overlapping core functionality in highlight generation and multi-platform distribution.
- Stats Perform: Sports AI and data company providing Opta data feeds, AI-powered video highlights, and content distribution to leagues, broadcasters, and media companies. Directly competes with WSC in AI-driven sports content automation and sports data overlays.
- Genius Sports: Sports data and technology company offering AI-powered video, official data feeds, and content solutions to sports leagues, betting operators, and broadcasters. Overlaps with WSC in AI sports content creation and rights holder technology stack.
- Hudl: Sports video and analytics platform serving teams, leagues, and broadcasters with automated highlight creation, performance analysis, and content distribution. Comparable to WSC in serving sports rights holders with AI-powered video content workflows.
- Pixellot: AI-automated sports video production company providing camera systems and cloud-based content automation for sports organizations. Competes in the AI sports content creation category with overlapping target customers in lower-tier leagues and amateur sports.
- Veo Technologies: AI-powered sports camera and video platform that uses computer vision to automatically capture and produce match highlights for amateur and semi-professional sports. Direct competitor in AI-driven automated sports video creation category.
- Spiideo: AI-powered sports video and analytics platform providing automated video capture, highlight generation, and performance analysis. Overlaps with WSC Sports in AI-automated sports content creation serving teams and leagues.
Emerging players
- Catapult Sports: Sports performance analytics company expanding into content and broadcast solutions for elite teams. Partial overlap with WSC in serving professional sports organizations with technology-driven fan engagement and content tools.
- Spalk: AI sports commentary platform specializing in automated multilingual play-by-play and commentary generation. Partners with WSC on Bell Media FIFA World Cup 2026 coverage and competes in the AI commentary niche within sports broadcasting.
- Grabyo: Cloud-based live sports video production and distribution platform serving broadcasters and rights holders. Overlaps with WSC in real-time sports content clipping, editing, and multi-platform publishing workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
WSC Sports social profiles
Digital presenceWSC Sports financial estimates
Financial estimateRevenue estimate
Valuation estimate
WSC Sports leadership team
Management profileNumber of profiles
Profiles8 records
WSC Sports subsidiaries and ownership
Company hierarchySubsidiaries2 records
WSC Sports funding detail
Funding detailFunding overview
Funding rounds4 records
Investors21 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WSC Sports M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WSC Sports
What does WSC Sports do?
WSC Sports builds and licenses the Arena platform—an AI-powered, all-in-one system that ingests live sports video, automatically generates highlight clips, personalizes content for individual fans, and distributes it across social, OTT, and owned digital channels. The platform also includes GenAI capabilities such as Article-to-Video and AI Voice Over, an Automated Sponsor Tracking module for live broadcast exposure measurement, a plug-and-play SDK for client apps, and the Partnerbrite sponsorship activation module acquired in 2026. The offering is sold as an enterprise SaaS subscription to sports rights holders—leagues, teams, federations, broadcasters, and media organizations.
Is WSC Sports a public or private company?
WSC Sports is a private company. It is classified as venture growth investor backed and is currently operating.
When was WSC Sports founded?
WSC Sports was founded in 2015. It employs 501 to 1,000 people.
Where is WSC Sports based?
WSC Sports is headquartered in New York, United States, in the North America region.
How does WSC Sports make money?
Two revenue lines are on record. Enterprise SaaS Platform Licensing is the primary driver. The others are partnerbrite Sponsorship Activation Platform.
Who are WSC Sports's main competitors?
Direct peers on record are ScorePlay, Stats Perform, Genius Sports, Hudl, Pixellot, Veo Technologies and Spiideo. Emerging players are Catapult Sports, Spalk and Grabyo.
Does WSC Sports have an API?
No public API is recorded for WSC Sports.
What industry is WSC Sports in?
WSC Sports's product category is Sports Media AI Video Content Platform. Its primary akta.pro industry code is MPAKAOAF, Sports Highlights, Clips & VOD Libraries. Its NAICS code is 516210 and its SIC code is 7822.