Dyn Media

What Dyn Media does

Dyn Media, founded in 2022 and headquartered in Cologne, Germany, operates a dual B2C/B2B sports media business focused on niche sports streaming in the DACH region (Germany, Austria, Switzerland). Following a February 2026 corporate restructuring, the company split into two sister entities: Dyn Sport, which runs the consumer subscription streaming service, and Dyn Media, which commercializes the underlying cloud-based technology stack to external clients. The consumer platform delivers live and on-demand coverage of handball, basketball, volleyball, table tennis, and hockey via native apps on iOS, Android, all major Smart TV platforms (Samsung Tizen, LG webOS, Philips WhaleOS), Apple TV, Fire TV, Android TV, plus a free ad-supported FAST channel called Dyn Sport Mix distributed through Amazon Prime Video Channels, Joyn, Pluto TV, Zattoo, and ASTRA satellite. Subscription pricing ranges from €14.50–€19.50 per month, with promotional introductory rates running through June 2026.

The B2B arm centers on Content Desk, an AI-powered content aggregation and distribution platform that automates rights management, highlight creation, and multi-channel publishing. The cloud streaming infrastructure supports over 3,000 live events annually, and Content Desk has processed more than 200,000 video assets to date. ICON LEAGUE became the first external licensee in September 2025. Revenue is generated through three streams: recurring subscription revenue (B2C), advertising on the free Dyn Sport Mix tier, and licensing of Content Desk and cloud streaming infrastructure to leagues, teams, federations, brands, and media organizations (B2B). The company is backed by Schwarz Group (42.5% stake), DFL Deutsche Fußball Liga (6.5% stake), and Axel Springer at an €80 million post-money valuation, with founder and former DFL CEO Christian Seifert serving as Executive Chairman following the 2026 restructuring.

Name

Dyn Media

Legal name

Dyn Sport GmbH

Website

https://dyn.sport

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Dyn Media operates a DACH-region sports streaming platform covering handball, basketball, volleyball, table tennis, and hockey via Dyn Sport (B2C subscriptions) and licenses its AI-powered Content Desk platform and cloud streaming stack to external leagues and sports organizations through the Dyn Media B2B arm.

Ownership category

akta.pro rank

Product category

Sports Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Motion Picture and Video Distribution (512120), Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA)

akta.pro secondary industries

Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK), Sports Live Streaming Platforms (MPACACAF), Direct-to-Consumer (DTC) Network/Studio Streaming Channels (MPABAHAG)

Keywords

• Sports streaming
• Live video platform
• Content management software
• FAST channels
• Cloud broadcasting

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Streaming (B2C): Monthly and annual subscription plans (€15–€19.50/month) granting access to live and on-demand sports content across handball, basketball, volleyball, table tennis, and hockey. Revenue is recurring and subscription-based, with a freemium layer (Dyn Sport Mix) monetised through advertising.
2. Technology Licensing (B2B): Licensing of the proprietary Content Desk platform and cloud streaming stack to external leagues, teams, federations, and media organisations. ICON LEAGUE is cited as the first licensee.
3. Advertising (Free Tier): Dyn Sport Mix, the free FAST (Free Ad-Supported Streaming TV) channel distributed via Amazon Prime Video, Joyn, Pluto TV, Zattoo, and ASTRA satellite, generates revenue through advertising during programming breaks.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Dyn Media provides subscription-based live and on-demand streaming of niche sports (handball, basketball, volleyball, table tennis, and hockey) across DACH via its consumer platform Dyn Sport, and licenses a proprietary cloud-based streaming infrastructure and AI-powered Content Desk platform to sports organisations, federations, and media brands for rights management, automated highlights, and multi-channel publishing.

Product overview

Dyn Media operates as a sports streaming company with two distinct divisions: Dyn Sport (consumer B2C streaming platform) and Dyn Media (B2B technology services). Dyn Sport offers subscription-based live and on-demand streaming of handball, basketball, volleyball, table tennis, and hockey via native apps on Smart TVs, streaming devices, and mobile. Dyn Media commercializes its cloud-based streaming infrastructure and Content Desk AI platform to B2B clients. A free tier (Dyn Sport Mix) provides limited content via FAST channels on partner platforms. Supporting features include Move Your Sport (youth development funding) and multi-device streaming capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Content Desk: AI-powered content aggregation and distribution system that enables leagues to manage rights, create automated highlights, and publish across multiple channels. Has processed over 200,000 video assets.

Products and services

• Dyn Sport Streaming Service Subscription-based live and on-demand streaming platform covering handball, basketball, volleyball, table tennis, and hockey for individual sports fans in DACH markets, available on web, mobile, smart TV, and streaming devices.
• Content Desk Platform AI-powered content aggregation and distribution platform licensed to sports leagues, teams, federations, and media brands, enabling rights management, automated highlight creation, and multi-channel publishing across 200,000+ processed video assets.
• Dyn Sport Mix Free, ad-supported FAST channel offering selected live games, highlights, and magazine formats from handball, basketball, hockey, table tennis, and volleyball, distributed via Amazon Prime Video, Joyn, Pluto TV, Zattoo, and ASTRA satellite.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability3 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core and flagship.

• Handball BundesligacoreStrategic or Co-development Partner · 4 March 2026Handball Bundesliga partnered with Dyn to upgrade its streaming service. The partnership follows Dyn's acquisition of exclusive EHF competition rights through 2030 and positions Dyn as the primary streaming platform for German handball.
• ICON LEAGUEflagshipTechnology or Integration · 1 September 2025ICON LEAGUE (small-field football league founded by Toni Kroos and Elias Nerlich) signed a comprehensive partnership to become a licensee of Dyn Media's Content Desk platform. The agreement enables ICON LEAGUE to manage rights, create automated highlights, and publish across multiple channels. This marks Dyn Media's first external Content Desk licensee, signalling commercial validation of its B2B technology strategy. The partnership began in September 2025.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Joyn (ProSiebenSat.1 / Warner): German free/paid streaming aggregator that distributes Dyn Sport Mix and also streams Bundesliga matches; comparable as a DACH sports streaming and FAST distribution partner/competitor.
• WSC Sports: AI-powered sports content automation platform for leagues and broadcasters; directly comparable to Dyn's Content Desk B2B offering in automated highlight creation and multi-channel publishing.

Others

• Pluto TV (Paramount): Free ad-supported streaming TV platform; comparable as a FAST distribution channel where Dyn Sport Mix is currently monetised.

Direct peers

• FloSports: US-based subscription sports streaming platform focused on niche and emerging sports; mirrors Dyn's strategy of aggregating underserved sports behind a paid subscription wall.
• MagentaSport (Deutsche Telekom): Telekom-owned DTC sports streaming service in Germany streaming basketball, handball, ice hockey and more; closest direct competitor to Dyn's core content verticals.
• DAZN: Global sports streaming subscription platform with strong DACH presence; competes directly with Dyn for sports rights and paying subscribers in the German market.

Broad incumbents

• RTL+ (RTL Deutschland): German broadcaster's DTC streaming service carrying selected sports rights; competes for DACH sports subscribers and ad-supported sports audiences.
• Sky Deutschland: Leading pay-TV and streaming provider in Germany holding Bundesliga and major sports rights; offers broader entertainment plus sports compared to Dyn's niche focus.
• ESPN+: Disney's DTC sports streaming service bundling niche and premium sports content behind a monthly subscription; useful comparable for ARPU and content-mix economics in sports streaming.

Regional players

• Sport1 / Sportdeutschland.TV: German sports media platform with streaming, TV channels, and digital content; overlaps with Dyn in DACH sports coverage and audience.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@dynsports
• Facebookfacebook.com/dynsports
• LinkedInlinkedin.com/company/85863600
• Instagraminstagram.com/dynsports

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dyn Media