Bonnie's Jams

What Bonnie's Jams does

Bonnie's Jams is a Chestnut Hill, Massachusetts-based specialty food manufacturer founded in 1999 by Bonnie Shershow. The company produces small-batch artisanal jams, conserves, and jellies from ripe fruit, cane sugar, lemon juice, and select herbs and spices, with no artificial pectin. Its core technical differentiators are formulation choices rather than processing IP: twice the fruit content of typical jams, half the sugar, and reliance on natural fruit pectin, producing spreads designed explicitly for pairing with artisan cheese and charcuterie. The product portfolio spans fruit-forward combinations (Strawberry Rhubarb, Black & Blue, Peach Ginger, Apricot Orange, Bourbon Berry, Cantaloupe Peach with Black Pepper), savory-sweet SKUs (Red Pepper Jelly, Blueberry Habanero Pepper), the newer 2025 Yuzu Orange Spread, plus mini 1.5 oz jars, gift collections, and gift cards.

The brand operates as a wholly owned label under St. Cousair, Inc., which also runs sister specialty food brands Kuze Fuku & Sons, Portlandia, Kelly's Jelly, and Camden's Catsup. Bonnie's revenue comes from two channels: direct-to-consumer e-commerce via a Shopify storefront at $8.39-$10.49 per 8.75-9.2 oz jar (with free shipping above $39 and a 20% newsletter coupon), and wholesale through specialty cheese shops and Whole Foods nationwide. The company has no disclosed funding, no M&A activity, and an employee base described as 11-50, consistent with a founder-led, privately held specialty food brand rather than a scaled CPG business.

Media positioning centers on Bonnie Shershow's pairing philosophy and editorial coverage in Oprah Magazine (which named Peach Ginger a favorite), Food & Wine, and The New York Times. The company is actively operating, with the Yuzu Orange Spread launch and ongoing promotional discounting indicating continued SKU and direct-to-consumer investment, but there is no evidence of technology platform development beyond standard e-commerce tooling.

Name

Bonnie's Jams

Legal name

St. Cousair, Inc.

Website

https://bonniesjams.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Bonnie's Jams is a Chestnut Hill, Massachusetts-based specialty food manufacturer that crafts small-batch artisanal jams, conserves, and jellies designed for cheese and charcuterie pairing, selling direct-to-consumer online and through specialty retailers and Whole Foods nationwide.

Ownership category

akta.pro rank

Product category

Artisanal Jams and Preserves

NAICS

Sugar and Confectionery Product Manufacturing (3113)

SIC

Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro primary industry

Condiments, Sauces & Dressings (CRADAAAB)

akta.pro secondary industry

Specialty Food Gift Shops & Hampers (CRAHAGAN)

Keywords

• Artisanal jams
• Fruit preserves
• Specialty foods
• Gourmet condiments
• Cheese pairings

Headquarters

HQ city

Chestnut Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through their Shopify storefront, offering individual jars, mini jams, and gift sets with free shipping on orders over $39
2. Wholesale Distribution: Sales to specialty cheese shops, gourmet retailers, and Whole Foods stores nationwide

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Bonnie's Jams manufactures and sells small-batch artisanal jams, conserves, and jellies made from ripe fruit, cane sugar, lemon juice, herbs, and spices, with twice the fruit, half the sugar, and no added pectin. The company sells these products directly to consumers through its own Shopify e-commerce storefront (offering regular jars, mini jams, and gift collections) and through wholesale to specialty cheese shops, gourmet retailers, and Whole Foods nationwide. The product line is specifically designed for pairing with artisan cheese and charcuterie.

Product overview

Bonnie's Jams is a specialty food company offering a portfolio of artisanal jams, conserves, and jellies crafted in small batches from ripe fruit. The product line centers on fruit spreads (8.75-9.2 oz jars) featuring unique flavor combinations designed specifically for pairing with artisan cheese and charcuterie. Key offerings include Yuzu Orange Spread, Red Pepper Jelly, Strawberry Rhubarb, Black & Blue, Peach Ginger, Apricot Orange, Bourbon Berry, Cantaloupe Peach with Black Pepper, and Blueberry Habanero Pepper. The company also offers mini jams (1.5 oz) for sampling or gifts, gift cards, and curated gift collections. Product differentiation emphasizes twice the fruit, half the sugar compared to typical jams, no pectin required, and real simple ingredients including cane sugar and lemon juice.

Differentiator

Problem solved

Functional benefit

Products and services

• Bonnie's Yuzu Orange Spread A bright citrus spread combining yuzu and orange, designed to pair well with creamy or sharp cheeses; sold in an 8.75 oz (248g) jar for artisan food consumers.
• Bonnie's Red Pepper Jelly A jelly made with red peppers, part of Bonnie's core jam and jelly product line, sold in an 8.75 oz (248g) jar.
• Bonnie's Strawberry Rhubarb A jam combining strawberry and rhubarb flavors, crafted in small batches from ripe fruit in an 8.75 oz (248g) jar.
• Bonnie's Black & Blue A jam combining blackberry and blueberry flavors in a 9.2 oz (260g) jar.
• Bonnie's Peach Ginger A jam combining peach and ginger flavors, noted as a favorite by The Oprah Magazine.
• Bonnie's Apricot Orange A jam combining apricot and orange flavors in an 8.75 oz jar.
• Bonnie's Bourbon Berry A jam featuring bourbon-infused berry flavors, offered as a standalone jar in Bonnie's core product line.
• Bonnie's Cantaloupe Peach with Black Pepper A savory-sweet jam combining cantaloupe and peach with black pepper in an 8.75 oz jar.
• Bonnie's Blueberry Habanero Pepper A spicy jam combining blueberry and habanero pepper flavors in a 9.0 oz jar.
• Bonnie's Mini Jams Smaller 1.5 oz versions of Bonnie's jams (e.g., Blueberry Habanero Pepper Mini Jam) for sampling, gifting, and single-serving use.
• Bonnie's Jams Gift Cards Gift cards redeemable on the Bonnie's Jams e-commerce storefront, allowing recipients to select their preferred jams or spreads.
• Bonnie's Jams Gift Collections Pre-curated gift sets and collections of multiple Bonnie's Jams products for gifting occasions.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Kuze Fuku & SonsminorOthersSister brand under St. Cousair, Inc. family of specialty food brands.
• PortlandiaminorOthersSister brand under St. Cousair, Inc. family of specialty food brands.
• Kelly's JellyminorOthersSister brand under St. Cousair, Inc. family of specialty food brands.
• Camden's CatsupminorOthersSister brand under St. Cousair, Inc. family of specialty food brands.
• St. Cousair, Inc.coreOthersParent company and operating entity for Bonnie's Jams brand.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Hero Group: European jam and preserve manufacturer with broad retail distribution across multiple brands. Comparable as a multi-brand fruit spread producer operating at much larger scale.
• Bonne Maman: Iconic French premium preserve brand with nationwide grocery and specialty distribution. Competes directly at the everyday-premium price point and sets the reference standard Bonnie's positions against.
• Smucker's: Mass-market incumbent in jams, jellies, and preserves across U.S. grocery. Defines the conventional baseline Bonnie's 'twice the fruit, half the sugar' claims are benchmarked against.

Direct peers

• Stonewall Kitchen: Premium specialty food brand best known for jams, preserves, and condiments sold through gourmet retail, Whole Foods, and D2C. Closely comparable in product category, channel mix, and price point to Bonnie's Jams.
• Sarabeth's: Artisanal preserves, jams, and fruit spreads sold at premium price points through specialty grocery, Whole Foods, and direct channels. Comparable as a founder-led, premium-positioned jam brand.
• American Spoon Foods: Small-batch fruit preserves and jams focused on regional, peak-ripeness fruit with minimal added ingredients. Closely aligned with Bonnie's craft positioning, ingredient philosophy, and specialty/cheese-shop distribution.
• Crofter's Organic: Organic jam and preserve manufacturer with broad flavor range and retail/grocery presence. Comparable as a multi-SKU fruit spread brand targeting natural and specialty channels.
• Wilkin & Sons (Tiptree): British premium preserve maker with small-batch fruit spreads sold through specialty retail and gourmet channels. Comparable in craft positioning, ingredient standards, and cheese-pairing use cases.
• Tracklements: UK-based artisanal preserves and condiments marketed heavily around cheese and charcuterie pairing. Directly comparable in pairing-led positioning and small-batch premium pricing.

Regional players

• Mrs. Wages: Fruit-based product brand (canning, jams, preserves) with strong U.S. grocery presence. Comparable product category though positioned in mainstream rather than artisan premium.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BonniesJams

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonnie's Jams