Smucker's
Smucker's is a flagship consumer packaged food brand under The J.M. Smucker Company (NYSE: SJM), manufacturing fruit spreads, peanut butter, ice cream toppings, and Uncrustables frozen PB&J sandwiches sold through U.S. and Canadian retail grocery, mass, and foodservice channels to mass-market consumers.
- Company typePublic
- Founded1897
- HeadquartersOrrville, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Smucker's does
The J.M. Smucker Company, traded on the NYSE under ticker SJM, is a diversified consumer packaged goods company founded in 1897 and headquartered in Orrville, Ohio. It manufactures and markets iconic American food and beverage brands — including Smucker's fruit spreads and jellies, Jif peanut butter, Folgers coffee, Uncrustables frozen PB&J sandwiches, Hostess snack cakes, Milk-Bone dog treats, and Meow Mix cat food — produced in manufacturing facilities across the U.S. and Canada. The Smucker's brand itself anchors the portfolio in fruit spreads, peanut butter, and ice cream toppings (including Magic Shell and Drizzle syrups), with Uncrustables reaching $1 billion in annual sales as the standout growth franchise.
The company generates revenue primarily through wholesale product sales to retail grocery chains, mass merchants, and convenience stores across North America, with a secondary Away From Home channel serving foodservice operators such as restaurants, hotels, and airlines via a dedicated portal (smuckerawayfromhome.com). Pricing is set at the retail level and varies by retailer; the company does not publicly disclose consumer pricing. Marketing is executed through a multi-channel mix including broadcast advertising (notably a long-standing TODAY Show sponsorship dating to the mid-1960s), content marketing via an extensive recipe library on smuckers.com, organic social on Facebook, Instagram, and Pinterest, and traditional print coupon distribution.
Operational momentum in FY2026 includes a 3% year-over-year net sales increase in Q2 offset by a 24% decline in adjusted EPS, the first major fruit spread packaging redesign in nearly 30 years, the hiring of a new CMO from Haleon in April 2026, and active IP enforcement of the Uncrustables brand against a Trader Joe's copycat product. The company remains in its fifth generation of Smucker family leadership, with no private equity or parent company ownership.
Smucker's firmographics
Firmographics- Name
- Smucker's
- Legal name
- The J.M. Smucker Company
- Website
- https://smuckers.com
- Company type
- Public
- Founded year
- 1897
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Smucker's is a flagship consumer packaged food brand under The J.M. Smucker Company (NYSE: SJM), manufacturing fruit spreads, peanut butter, ice cream toppings, and Uncrustables frozen PB&J sandwiches sold through U.S. and Canadian retail grocery, mass, and foodservice channels to mass-market consumers.
- Ownership category
- akta.pro rank
Smucker's industry classification
Industry- Product category
- Consumer Packaged Foods (Fruit Spreads, Peanut Butter, and Toppings)
- NAICS
- Roasted Nuts and Peanut Butter Manufacturing (311911), Frozen Specialty Food Manufacturing (311412)
- SIC
- Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Jams, Jellies, Preserves & Fruit Spreads Manufacturing (AFAKADAI)
- akta.pro secondary industry
- Jams, Jellies, Preserves & Marmalades Manufacturing (AFAKACAJ)
Keywords
Where Smucker's is headquartered
LocationHeadquarters
- HQ city
- Orrville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Smucker's business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Consumer Packaged Goods Sales: The J.M. Smucker Co. generates revenue through the manufacture and sale of consumer food products including fruit spreads, peanut butter, ice cream toppings, coffee, and pet foods. Products are sold through retail grocery stores, mass merchants, and foodservice channels. Revenue is generated through wholesale product sales to retailers who then sell to consumers.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Smucker's product offering
Product offeringCore offering
Smucker's manufactures and sells consumer food products including fruit spreads (jams, jellies, preserves, and squeezable varieties), peanut butter (natural, organic, and Goober), ice cream toppings (Magic Shell, Drizzle syrups, hot fudge), and breakfast syrups. The brand portfolio also extends to Uncrustables frozen crustless peanut butter and jelly sandwiches under parent company The J.M. Smucker Co. Products are produced in U.S. and Canada manufacturing facilities and distributed through retail grocery, mass, convenience, and foodservice channels.
Product overview
The J.M. Smucker Company operates the Smucker's brand as a portfolio of consumer food products centered around fruit spreads, peanut butter, and ice cream toppings. The Smucker's product line includes the flagship Fruit Spreads category (featuring Jam, Jelly, Preserves, Natural Fruit Spreads, Low Sugar, Sugar Free, Simply Fruit, and Squeeze varieties), Peanut Butter products (including Goober, Natural, and Organic sub-lines), and Ice Cream Toppings (Magic Shell, Drizzle Syrups, Hot Fudge, and Caramel toppings). Under the J.M. Smucker parent company, the portfolio extends to Uncrustables frozen sandwiches, Jif peanut butter, Folgers coffee, and pet food brands including Milk-Bone and Meow Mix. The company positions itself as a leader in spreads and toppings with over 125 years of history dating to its 1897 founding.
Differentiator
Problem solved
Functional benefit
Brands
- Uncrustables: Frozen crustless peanut butter and jelly sandwiches
- Goober
- Magic Shell
- Simply Fruit
- Squeeze
- Natural Fruit Spreads
- Low Sugar
Products and services
- Smucker's Fruit Spreads Flagship line of jams, jellies, preserves, and fruit spreads in regular, natural, low sugar, sugar free, simply fruit, and squeezable bottle formats, marketed to household consumers for breakfast, baking, and snacking use.
- Smucker's Peanut Butter Peanut butter products including Natural Creamy and Chunky, Organic Creamy and Chunky, and Goober (peanut butter pre-mixed with grape, honey, or strawberry jelly), sold to household consumers for sandwiches and cooking.
- Smucker's Ice Cream Toppings Dessert toppings for ice cream and frozen desserts, including Magic Shell hard-shell toppings (Chocolate, Caramel, Chocolate Fudge, Unicorn), Drizzle squeezable flavored syrups (Caramel, Butterscotch, Chocolate, Strawberry), and Hot Fudge and Caramel spoonable toppings, sold to household consumers.
- Smucker's Breakfast Syrup Pancake and breakfast syrups including Sugar Free Breakfast Syrup, marketed to household consumers for breakfast use.
- Smucker's Uncrustables Frozen crustless peanut butter and jelly sandwiches sold as a convenient portable lunch and snack product, marketed to household consumers and families; reached $1 billion in annual sales.
Quantifiable outcome
- Uncrustables brand reached $1 billion in annual sales, demonstrating successful product innovation and brand extension.
Companies that use Smucker's
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Smucker's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Smucker's partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Jif (The J.M. Smucker Co. subsidiary)coreJif peanut butter is part of The J.M. Smucker Co. portfolio alongside Smucker's brand products. The companies share common ownership and collaborate on cross-brand recipe content on smuckers.com, including joint recipes like PB&J Snack Bites and Graham Cracker PB&J.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Smucker's competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Smucker's social profiles
Digital presenceSmucker's compliance and trust
Trust signalCompliance2 records
Smucker's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smucker's leadership team
Management profileNumber of profiles
Profiles1 record
Smucker's subsidiaries and ownership
Company hierarchySubsidiaries6 records
Smucker's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smucker's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smucker's
What does Smucker's do?
Smucker's manufactures and sells consumer food products including fruit spreads (jams, jellies, preserves, and squeezable varieties), peanut butter (natural, organic, and Goober), ice cream toppings (Magic Shell, Drizzle syrups, hot fudge), and breakfast syrups. The brand portfolio also extends to Uncrustables frozen crustless peanut butter and jelly sandwiches under parent company The J.M. Smucker Co. Products are produced in U.S. and Canada manufacturing facilities and distributed through retail grocery, mass, convenience, and foodservice channels.
Is Smucker's a public or private company?
Smucker's is a public company. It is classified as public and is currently operating.
When was Smucker's founded?
Smucker's was founded in 1897. It employs 11 to 50 people.
Where is Smucker's based?
Smucker's is headquartered in Orrville, United States, in the North America region.
How does Smucker's make money?
One revenue line is on record: consumer Packaged Goods Sales.
Does Smucker's have an API?
No public API is recorded for Smucker's.
What industry is Smucker's in?
Smucker's's product category is Consumer Packaged Foods (Fruit Spreads, Peanut Butter, and Toppings). Its primary akta.pro industry code is AFAKADAI, Jams, Jellies, Preserves & Fruit Spreads Manufacturing, with a secondary code of AFAKACAJ, Jams, Jellies, Preserves & Marmalades Manufacturing. Its NAICS code is 311911 and its SIC code is 2033.