Nashville Soccer Club

What Nashville Soccer Club does

Nashville Soccer Club operates a professional Major League Soccer franchise based in Nashville, Tennessee, competing in the Eastern Conference since its expansion entry in 2020. The club plays home matches at GEODIS Park in the Wedgewood-Houston neighborhood, the largest soccer-specific stadium in the United States with 30,000+ capacity. GEODIS Park is also an official venue for FIFA World Cup 26 matches and serves as the base camp for the Japan Men's National Team. The club's product portfolio includes season ticket memberships, partial season plans (Gold and Blue Plans), premium hospitality tiers (Transcard Premier Club, GEODIS WeHo Club, C Spire Goal Post Club, Captain's Club, private suites, loge boxes, terraces, and Corner Kicks sections), single-match tickets via Ticketmaster, and merchandise through MLSStore.com and the Nashville SC Mobile Shop.

Revenue is generated across five primary streams: match ticket sales (single match, season, partial plans, premium), merchandise and apparel (Adidas-supplied kits including the Reverb primary jersey for 2026–2027), sponsorship and corporate partnerships (including GEODIS stadium naming rights, Renasant Bank, Hyundai, Vanderbilt Health, Adidas, and Discount Tire), premium hospitality (group experiences, corporate outings, N Business membership), and broadcasting and media rights (MLS, Concacaf Champions Cup, international friendlies). Distribution is direct-to-consumer via the nashvillesc.com website, the NSC Mobile App, NSCpay digital wallet, Ticketmaster, and the GEODIS Park box office, with a dedicated premium sales team for enterprise hospitality buyers.

The club operates a vertically integrated development ecosystem including youth camps and academy, a U16 MLS NEXT All-Star alumnus (Liam Stribling), and a wholly-owned MLS NEXT Pro affiliate (Huntsville City FC). Recent on-field success includes the 2025 Lamar Hunt U.S. Open Cup championship, three 2026 MLS All-Star selections (league-leading), top of the MLS Supporters' Shield standings, the 100th all-time club win on May 13, 2026, and a Concacaf Champions Cup semifinal run. The ownership group includes minority owners Giannis Antetokounmpo and brothers and Nashville Predators forward Filip Forsberg, and the club has partnered with the Predators, Tennessee Titans, and BLVD Capital on the 233-acre The Banks at Brownland youth sports complex planned for Franklin, Tennessee, with groundbreaking targeted for 2027.

Name

Nashville Soccer Club

Legal name

Nashville Soccer Club

Website

https://nashvillesc.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Nashville Soccer Club is a privately held MLS expansion franchise operating since 2020, serving Nashville-area fans through ticketing, premium hospitality, sponsorships, and merchandise, anchored by GEODIS Park, the largest soccer-specific stadium in the United States.

Ownership category

akta.pro rank

Product category

Professional Sports / Soccer Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Professional & Major League Stadiums (MPAKAEAA), Team Sports Matches (Club & National) (MPAGAMAB), Soccer Equipment Retail (CRAMAEAC)

Keywords

• Professional soccer club
• MLS team operations
• Sports entertainment
• Soccer match tickets
• Youth soccer development

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Match Ticket Sales: Revenue from single match tickets, season ticket memberships, partial season plans (Gold and Blue Plans), premium seating (Transcard Premier Club, GEODIS WeHo Club, C Spire Goal Post Club, Captain's Club, private suites, loge boxes, terraces, corner kicks)
2. Merchandise and Apparel: Jersey sales (Reverb primary jersey for 2026-2027), merchandise through MLSStore.com and Nashville SC Mobile Shop
3. Sponsorship and Corporate Partnerships: Corporate partnerships including GEODIS (stadium naming rights), Renasant Bank, Hyundai, Vanderbilt Health, Adidas (kit supplier), Discount Tire (Soccer Celebrations), and Lucas Reid as VP of Corporate Partnerships managing relationships
4. Premium Hospitality: Group experiences, corporate outings, birthday parties, premium hospitality packages, N Business membership
5. Broadcasting and Media Rights: MLS broadcasting rights, international match hosting (Club América, Tigres UANL, Liverpool FC friendly, England Premier League friendlies), FIFA World Cup 26 host venue

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Nashville Soccer Club operates a Major League Soccer (MLS) professional soccer franchise that competes in the Eastern Conference, playing home matches at GEODIS Park — the largest soccer-specific stadium in the United States. The club sells match tickets (season, partial plans, single match, premium seating), merchandise, and premium hospitality packages, while running youth development programs, an MLS NEXT Pro affiliate (Huntsville City FC), and hosting major events including FIFA World Cup 26 matches.

Product overview

Nashville Soccer Club is a Major League Soccer team that operates primarily as a sports entertainment organization. The club's core offering is its professional soccer team competing in MLS, with home games at GEODIS Park, the largest soccer-specific stadium in the United States. The club supplements its core product with various ticket products including season tickets, premium seating (Premier Club, WeHo Club, Goal Post Club, Captain's Club, Suites, Loge Boxes, Terraces, Corner Kicks), and partial season plans. Additional offerings include an official mobile app, the NSCpay digital payment system, youth development programs, and merchandise through the MLSStore.

Differentiator

Problem solved

Functional benefit

Brands

• GEODIS Park: The stadium home of Nashville SC, the largest soccer-specific stadium in the United States
• Golden Roots Soccer Series
• Reverb
• Tempo the Coyote

Products and services

• Nashville SC MLS First Team
• GEODIS Park Stadium
• Season Ticket Memberships
• Premium Seating and Hospitality
• Partial Season Ticket Plans
• Youth Soccer Programs
• Huntsville City FC
• Nashville SC Merchandise and Apparel

Quantifiable outcome

• Nashville SC leads MLS with three 2026 All-Star selections
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

16 partnerships are on record, tiered core, major, minor and flagship.

• Nashville PredatorscoreStrategic or Co-development Partner · 25 June 2026Partnership for The Banks at Brownland development in Franklin, Tennessee. The Predators would operate a 100,000-square-foot ice facility as part of the 233-acre youth sports complex. The Predators have searched for a suitable site for over a decade. Both organizations collaborate on youth programming initiatives.
• Tennessee TitanscoreStrategic or Co-development Partner · 25 June 2026Partnership for The Banks at Brownland development. The Titans would partner with Nashville SC and Predators for youth programming at the 233-acre sports complex in Franklin, Tennessee. Groundbreaking planned for 2027 if approved.
• BLVD CapitalcoreStrategic or Co-development Partner · 25 June 2026Developer proposing The Banks at Brownland, a 233-acre mixed-use sports complex in Franklin, Tennessee. The development includes ice facility operated by Nashville Predators, multipurpose athletic fields, golf practice facility, and neighborhood retail.
• Japan Men's National TeammajorOthersJapan selected Nashville SC's Training Center for FIFA World Cup 26 Base Camp. The team held an open training session at Nashville Stadium on June 8.
• GEODIScoreChannel Partner/ Reseller/ DistributorStadium naming rights partner for GEODIS Park. Presented sponsor of 2026 Golden Roots Soccer Series. One of the primary corporate sponsors of Nashville Soccer Club.
• Renasant BankcoreChannel Partner/ Reseller/ DistributorPresenting sponsor for match recaps (Renasant Recap). Corporate partner providing banking services and sponsorship support.
• HyundaicoreChannel Partner/ Reseller/ DistributorAutomotive sponsor of Nashville SC. Presented sponsor for special events like Barbie Game Day.
• Vanderbilt HealthcoreChannel Partner/ Reseller/ DistributorHealth partner presenting player health reports and preseason training. Major healthcare sponsor of the club.
• AdidascoreChannel Partner/ Reseller/ DistributorOfficial kit supplier for Nashville SC. Provides jerseys and apparel for the club (Reverb primary jersey for 2026-2027 seasons).
• Discount TiremajorChannel Partner/ Reseller/ DistributorPresenting sponsor for Soccer Celebrations at GEODIS Park during Summer Kickoff 2026. Major event sponsor.
• WeGo Public TransitminorChannel Partner/ Reseller/ DistributorPublic transit partnership renewed for 2026. Provides transportation options for fans attending matches.
• Liverpool FCmajorOthersEnglish Premier League club that will play a friendly match against Sunderland AFC at GEODIS Park.
• Sunderland AFCmajorOthersEnglish club that will play Liverpool FC in a friendly match at GEODIS Park.
• Club AméricamajorOthersHosted Club América at GEODIS Park April 7 in Concacaf Champions Cup competition.
• Tigres UANLmajorOthersHosted Tigres UANL at GEODIS Park April 28 in Concacaf Champions Cup Semifinal.
• FIFA World Cup 26flagshipOthersNashville selected as host city for FIFA World Cup 26. GEODIS Park will host World Cup matches. Japan selected Nashville SC's Training Center as their Base Camp. The club is hosting viewing parties at Centennial Park.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xx.com/NashvilleSC
• YouTubeyoutube.com/channel/UCoyHn37VOAANnjxQjL4LARA
• Facebookfacebook.com/NashvilleSC
• LinkedInlinkedin.com/company/nashville-sc
• Instagraminstagram.com/nashvillesc
• TikToktiktok.com/@nashvillesc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nashville Soccer Club