Hyundai
Hyundai Motor Company is a South Korean global automotive manufacturer producing passenger vehicles, SUVs, electric and hydrogen fuel cell vehicles, and humanoid robotics through Boston Dynamics for consumer and commercial markets worldwide.
- Company typePublic
- Founded1967
- HeadquartersSeocho, South Korea
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What Hyundai does
Hyundai Motor Company, established in 1967 and headquartered in Seoul, South Korea, is one of the world's largest automotive manufacturers operating a multi-brand portfolio spanning Hyundai (mass market), Genesis (luxury), IONIQ (dedicated EV sub-brand), and N (performance). The company produces a comprehensive powertrain lineup including internal combustion, hybrid, plug-in hybrid, battery electric vehicles, and hydrogen fuel cell commercial trucks (XCIENT Fuel Cell with 9+ million miles accumulated). It has expanded into adjacent technology verticals through its 2021 acquisition of Boston Dynamics (humanoid robotics) and strategic AI partnerships with NVIDIA (Drive Hyperion robotaxi platform) and Waymo (50,000-unit IONIQ 5 robotaxi supply).
Hyundai firmographics
Firmographics- Name
- Hyundai
- Legal name
- Hyundai Dream Tour
- Website
- https://home.hyundaidreamtour.com
- Company type
- Public
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Hyundai Motor Company is a South Korean global automotive manufacturer producing passenger vehicles, SUVs, electric and hydrogen fuel cell vehicles, and humanoid robotics through Boston Dynamics for consumer and commercial markets worldwide.
- Ownership category
- akta.pro rank
Hyundai industry classification
Industry- Product category
- Corporate Travel Services
- NAICS
- Travel Agencies (56151), Tour Operators (56152)
- akta.pro primary industry
- Private/Customized Multi-Day Tour Operators (THAKADAC)
- akta.pro secondary industries
- Corporate Hospitality & VIP Services (Hosting, Protocol, Concierge) (THAHADAG), FIT & Private Tour Operators (Customized Day Tours) (THAKAEAC)
Keywords
Where Hyundai is headquartered
LocationHeadquarters
- HQ city
- Seocho
- HQ country
- South Korea
- HQ region
- Asia
Offices7 records
Markets served
Hyundai business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Primary revenue stream from manufacturing and selling passenger vehicles, SUVs, trucks, and commercial vehicles including internal combustion engine (ICE), hybrid, plug-in hybrid, and battery electric vehicle (BEV) models across global markets.
- Hydrogen Commercial Vehicles: Revenue from hydrogen fuel cell commercial trucks (XCIENT Fuel Cell) for fleet operators seeking zero-emission transportation solutions.
- Robotics (via Boston Dynamics): Revenue from Atlas humanoid robot manufacturing and deployment, with plans to build a factory capable of producing 30,000 robots annually.
- Duty-Free Retail (Hyundai DF): Hyundai DF operates duty-free retail zones at Incheon International Airport, expecting 1.1 trillion won in annual duty-free sales from DF2 zone.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | IONIQ 5 and IONIQ 9 EV models |
| One time/ perpetual license | One time/ perpetual license | Venue Knight Edition (India) |
| One time/ perpetual license | One time/ perpetual license | Creta Summer Edition (India) |
| One time/ perpetual license | One time/ perpetual license | Grand i10 Nios Vibe Edition (India) |
| One time/ perpetual license | One time/ perpetual license | Palisade Hybrid (Pakistan) |
| One time/ perpetual license | One time/ perpetual license | Elexio EV (Australia) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Hyundai product offering
Product offeringCore offering
Hyundai Dream Tour (현대드림투어) is a travel agency that delivers corporate business travel booking and management, corporate event planning services, an online travel platform called The Hyundai Travel (더현대트래블), and an Employee Travel Mall (임직원 여행몰) that supplies client-company employees with travel and partner benefits. The company aggregates 180+ airlines, 600,000+ hotels, and 100+ land operators worldwide, and operates an overseas business travel channel through its CTM Korean Partner relationship.
Product overview
Hyundai Motor Group operates as a diversified automotive manufacturer offering electric vehicles (Ioniq 5, Ioniq 9), SUVs (Palisade, Tucson, Creta, Venue), and hydrogen fuel cell vehicles (XCIENT trucks). The company is expanding into robotics through Boston Dynamics' Atlas humanoid robot and AI through investments in autonomous driving (NVIDIA platform, Waymo robotaxi supply) and video generation (Video Rebirth). Hyundai offers N e-Shift simulated driving technology for EVs and myHyundaiCare mobile service. The group also operates Hyundai Dream Tour travel services under Hyundai Department Store Group.
Differentiator
Problem solved
Functional benefit
Brands
- Genesis: Hyundai Motor Group's luxury vehicle brand offering premium sedans and SUVs
- IONIQ
- N Line / N
- Boulder
- The Sandbox
- Hyundai Dream Tour
- Hyundai DF Co.
Products and services
- Corporate Travel Service (기업출장)
Quantifiable outcome
- 5 consecutive years of record sales globally
- +3 more outcomes
Companies that use Hyundai
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Hyundai technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature7 records
Hyundai partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor, core and flagship.
- Hyundai Rotemminor$332 million rail infrastructure contract in Ho Chi Minh City, Vietnam for rail systems development as part of Vietnam-Korea bilateral business agreements.
- NVIDIAcoreHyundai joined NVIDIA's Robotaxi autonomous driving platform alongside BYD, Nissan, and Geely, collectively producing 18 million vehicles annually. Hyundai vehicles integrated with NVIDIA's Drive Hyperion architecture for autonomous development.
- IonnacoreHyundai is one of eight founding automakers backing the Ionna EV charging network. Ionna operates 100+ DC fast charging locations with 4,700+ stalls contracted. Hyundai participates in automaker discount programs within the network.
- Fermi AmericaminorFermi America's Project Matador nuclear build project secured strategic partnerships with Westinghouse, Hyundai E&C, and Doosan Enerbility to deliver 4.4 GW of new nuclear capacity. Hyundai E&C involved in nuclear construction capabilities.
- General Motors (GM)flagshipHyundai and GM accelerating partnership with Brazil as primary focus, jointly developing four vehicle models including compact cars, SUVs, and pickup trucks. Leverages Hyundai's Piracicaba plant and four GM factories across São Paulo, Rio Grande do Sul, and Santa Catarina states.
- WaymocoreHyundai IONIQ 5 designated for Waymo's autonomous robotaxi fleet with 50,000 units reportedly ordered - representing the largest single vehicle order in autonomous driving history. Vehicles integrated with Waymo's 6th-generation autonomous driving technology.
- PlusAIcorePlusAI partnered with Hyundai for autonomous trucking technology development, with Hyundai as one of three major OEM partnerships alongside TRATON GROUP and Iveco Group. PlusAI holds four ISO certifications for autonomous operations.
- Canada Hydrogen Energy SectorminorHyundai exploring potential collaboration with Canadian hydrogen energy sector following MOU between Canada and South Korea for cooperation in auto and battery manufacturing.
- CTM (Corporate Travel Management)minorHyundai Dream Tour travel company partners with CTM Korean Partner for overseas business travel services. CTM provides global travel technology and services platform.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Hyundai competitors and assessment
Company assessmentDirect peers
- Hana Tour Service: South Korea's largest travel agency, offering corporate, leisure, and outbound travel services. Comparable to Hyundai Dream Tour as a Korean travel agency targeting both B2B and B2C travel, but at significantly larger scale and broader consumer brand recognition.
- Mode Tour (Modetour): Major Korean travel agency providing package tours and corporate travel services. Comparable as a domestic Korean travel competitor serving both consumer and business travel clients with online and offline channels.
- Lotte Tour (Hotel Lotte / Lotte World Tour): Travel arm of the Lotte conglomerate, offering corporate and leisure travel services. Comparable as a Korean conglomerate-affiliated travel agency leveraging parent-group synergies, similar to Hyundai Dream Tour's affiliation with Hyundai Department Store Group.
- Interpark Tour (Interpark Triple): Korean online travel agency and tour operator providing package tours, corporate travel, and ticketing. Comparable as a digitally-focused Korean travel agency competing for similar B2B and B2C customers.
- Very Good Tour (KRT): Established Korean outbound travel agency with corporate and leisure divisions. Comparable as a Korean travel agency with multi-decade history and similar mix of corporate and consumer travel products.
- Corporate Travel Management (CTM): Global corporate travel management company with Korean operations through which Hyundai Dream Tour is a Korean Partner. Directly comparable as a B2B corporate travel specialist; operates at much larger global scale than Hyundai Dream Tour.
Broad incumbents
- American Express Global Business Travel (Amex GBT): One of the world's largest corporate travel management providers, offering global travel booking, expense, and meetings services. Comparable as a corporate travel specialist serving multinational clients, but at vastly larger scale and with broader geographic coverage.
- BCD Travel: Global corporate travel management company serving mid-market and enterprise clients. Comparable as a B2B corporate travel specialist, though operates globally with significantly larger scale than Hyundai Dream Tour's Korea-centric footprint.
- CWT (formerly Carlson Wagonlit Travel): Global corporate travel and meetings management company. Comparable as a B2B travel management peer, though focused on enterprise multinational clients at much greater scale than Hyundai Dream Tour.
- Egencia (Expedia Corporate Travel): Corporate travel platform owned by Expedia Group, targeting mid-market corporate travel programs. Comparable as a technology-led B2B travel management peer, though operates at global scale versus Hyundai Dream Tour's Korean focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hyundai compliance and trust
Trust signalCompliance1 record
Hyundai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hyundai leadership team
Management profileNumber of profiles
Profiles1 record
Hyundai subsidiaries and ownership
Company hierarchySubsidiaries8 records
Hyundai funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hyundai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hyundai
What does Hyundai do?
Hyundai Dream Tour (현대드림투어) is a travel agency that delivers corporate business travel booking and management, corporate event planning services, an online travel platform called The Hyundai Travel (더현대트래블), and an Employee Travel Mall (임직원 여행몰) that supplies client-company employees with travel and partner benefits. The company aggregates 180+ airlines, 600,000+ hotels, and 100+ land operators worldwide, and operates an overseas business travel channel through its CTM Korean Partner relationship.
Is Hyundai a public or private company?
Hyundai is a public company. It is classified as corporate owned and is currently operating.
When was Hyundai founded?
Hyundai was founded in 1967. It employs 5,001 to 10,000 people.
Where is Hyundai based?
Hyundai is headquartered in Seocho, South Korea, in the Asia region.
How does Hyundai make money?
Four revenue lines are on record. Vehicle Sales are the primary driver. The others are hydrogen Commercial Vehicles, robotics (via Boston Dynamics) and duty-Free Retail (Hyundai DF).
Who are Hyundai's main competitors?
Direct peers on record are Hana Tour Service, Mode Tour (Modetour), Lotte Tour (Hotel Lotte / Lotte World Tour), Interpark Tour (Interpark Triple), Very Good Tour (KRT) and Corporate Travel Management (CTM). Broad incumbents are American Express Global Business Travel (Amex GBT), BCD Travel, CWT (formerly Carlson Wagonlit Travel) and Egencia (Expedia Corporate Travel).
Does Hyundai have an API?
No public API is recorded for Hyundai.
What industry is Hyundai in?
Hyundai's product category is Corporate Travel Services. Its primary akta.pro industry code is THAKADAC, Private/Customized Multi-Day Tour Operators, with a secondary code of THAHADAG, Corporate Hospitality & VIP Services (Hosting, Protocol, Concierge). Its NAICS code is 56151.