Wowrack
Wowrack is a privately held, founder-led global cloud infrastructure and managed IT services provider (founded 2004, 101–250 employees, dual US/APAC data centers) delivering cloud, managed, security, colocation, backup, network, and compliance services to 5,000+ clients across nine verticals including financial, healthcare, government, and technology.
- Company typePrivate
- Founded2004
- HeadquartersSeattle, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Wowrack does
Wowrack, legally Wow Technologies, Inc., is a privately held global cloud infrastructure and managed IT services provider founded in 2004 and headquartered in Tukwila, Washington, with an APAC regional headquarters and owned data center in Surabaya, Indonesia, plus a sales office in Jakarta. The company operates with 101–250 employees and is founder-led by co-founders and managing partners Jimmy Pandra and Erward Osckar, with Bryce Matsuoka serving as Virtual Chief Information Security Officer.
Wowrack delivers a broad portfolio across seven service categories: Cloud Services (enterprise private cloud, public cloud, hybrid cloud, multitenant cloud, dedicated servers, and cloud connectivity); Managed Services (managed public/private cloud, on-premise infrastructure, hybrid cloud operations, and OS-level management); Security Services (next-generation firewall, endpoint detection and response, managed detection and response, web application firewall, email hygiene, DDoS mitigation, and a 24/7 security operations center); Network Services (global internet bandwidth, cross connects and dark fiber, load balancing); Backup and Disaster Recovery (BaaS, DRaaS, cloud backup, Microsoft 365 backup, and SaaS backup); Colocation Services (full rack, partitioned rack, and remote hands); and Compliance Services (vulnerability testing, penetration testing, incident response, and security awareness training). The technology stack integrates offerings from Microsoft, Cisco, VMware, Dell, Supermicro, Veeam, Acronis, Palo Alto Networks, Fortinet, SentinelOne, and Arctic Wolf, and Wowrack has obtained ISO 27001:2022 and SOC 2 Type II certifications.
The business model combines subscription-based cloud, managed services, colocation, backup/DR, and security revenue with quote-based, annual contract pricing across nine verticals including financial services, government/education/non-profit, AEC, healthcare, manufacturing, professional services, retail/hospitality, technology/SaaS, and transportation/logistics. Wowrack reaches the market through direct enterprise sales, a formalized reseller partner program, and three wholly-owned sub-brands: CloudRaya (cloud marketplace targeting SMB/individual buyers), Server Stadium (dedicated server hosting), and Wownet (network services). The company claims 5,000+ global clients and is not backed by disclosed venture capital or private equity.
Wowrack firmographics
Firmographics- Name
- Wowrack
- Legal name
- Wow Technologies, Inc.
- Website
- https://wowrack.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Wowrack is a privately held, founder-led global cloud infrastructure and managed IT services provider (founded 2004, 101–250 employees, dual US/APAC data centers) delivering cloud, managed, security, colocation, backup, network, and compliance services to 5,000+ clients across nine verticals including financial, healthcare, government, and technology.
- Ownership category
- akta.pro rank
Wowrack industry classification
Industry- Product category
- Cloud Infrastructure Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Facilities Management Services (541513), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Cloud Managed Services (Operations, Monitoring, Patching) (BPAEACAF)
- akta.pro secondary industries
- Data Center Operations & Managed Services (Remote Hands, NOC/SOC) (HDABANAA), Multi-Cloud & Hybrid Cloud Enablement (BPAEACAK), Data Security & Privacy for Cloud (DLP, DSPM, Tokenization) (HDABAHAK), High Availability & Failover Clustering (HDABAIAC), Attack Detection & Response for Cloud/SaaS (SOC for Cloud) (HDADAGAJ)
Keywords
Where Wowrack is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Wowrack business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Infrastructure, Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Cloud Services Revenue: Revenue generated from cloud infrastructure services including enterprise private cloud, public cloud, hybrid cloud, multitenant cloud, and dedicated servers
- Managed Services Revenue: Revenue from managed public cloud, managed private cloud, on-premise infrastructure management, hybrid cloud operations, and OS managed services
- Security Services Revenue: Revenue from security services including next-generation firewall, endpoint detection & response, managed detection & response, web application firewall, email hygiene, DDoS mitigation, and 24/7 security operations
- Colocation Services Revenue: Revenue from full rack and partitioned rack colocation, remote hands services with uptime guarantees up to 100%
- Backup & Disaster Recovery Revenue: Revenue from backup as a service, disaster recovery as a service, cloud backup, Microsoft 365 backup, and cloud & SaaS backup services
- Network Services Revenue: Revenue from global internet bandwidth, cross connects & dark fibers, and load balancing services
- Compliance Services Revenue: Revenue from vulnerability testing & remediation, penetration testing, incident response team, and security awareness training
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise solutions with quote-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Wowrack product offering
Product offeringCore offering
Wowrack is a global cloud solutions provider delivering enterprise private cloud, public cloud, hybrid cloud, multitenant cloud, dedicated servers, and cloud connectivity, complemented by managed services, security services, network services, backup and disaster recovery, colocation, and compliance services. The company operates owned data centers in the US and Indonesia, serving 5,000+ clients across multiple industries with 24/7 support and a platform-agnostic approach.
Product overview
Wowrack is a global cloud infrastructure and managed IT services provider offering a portfolio of distinct products and services organized into service categories: Cloud Services (Enterprise Private Cloud, Public Cloud, Hybrid Cloud, Multitenant Cloud, Dedicated Servers, Cloud Connectivity), Managed Services (Managed Public Cloud, Managed Private Cloud, On-Premise Infrastructure, Hybrid Cloud Operations, OS Managed Services), Security Services (Next-Generation Firewall, Endpoint Detection & Response, Managed Detection & Response, Web Application Firewall, Email Hygiene & Security, DDOS Mitigation, 24/7 Security Operations), Network Services (Global Internet Bandwidth, Cross Connects & Dark Fibers, Load Balancing), Backup & Disaster Recovery (Backup as a Service, Disaster Recovery as a Service, Cloud Backup, Microsoft 365 Backup, Cloud & SaaS Backup), Colocation Services (Full Rack, Partitioned Rack, Remote Hands), and Compliance Services (Vulnerability Testing & Remediation, Penetration Testing, Incident Response Team, Security Awareness Training). Sub-brands include CloudRaya (cloud marketplace), Server Stadium (dedicated servers), and Wownet (network services). Customer-facing platforms include Wowrack CloudX, Cloud Panel v1.0, and the Customer Portal.
Differentiator
Problem solved
Functional benefit
Brands
- CloudRaya: A sub-brand of Wowrack offering cloud services.
- Server Stadium
- Wownet
Products and services
- Enterprise Private Cloud A dedicated, single-tenant cloud environment hosted in Wowrack's data centers, providing private virtualized infrastructure with customizable compute, storage, and networking resources for enterprise customers.
- Public Cloud Multi-tenant public cloud infrastructure offering on-demand compute, storage, and networking resources accessible over the internet, billed on a consumption basis.
- Hybrid Cloud A cloud architecture that combines private and public cloud resources, enabling workloads to move between environments based on cost, performance, and compliance requirements.
- Multitenant Cloud Shared cloud infrastructure serving multiple customers simultaneously with logical isolation, offering cost-effective compute and storage resources.
- Dedicated Servers Physical server rentals providing exclusive, undivided hardware resources located in Wowrack's data centers, suitable for workloads requiring full server control.
- Cloud Connectivity Network connectivity solutions enabling private, dedicated connections between customer infrastructure and cloud environments, including cross connects and dark fiber access.
- Managed Public Cloud Wowrack-managed operations for customers' public cloud environments, including provisioning, monitoring, optimization, and ongoing administration of public cloud workloads.
- Managed Private Cloud Full or partial management of a customer's private cloud infrastructure, covering operations, maintenance, monitoring, and performance optimization.
- On-Premise Infrastructure Management Management and support services for IT infrastructure located at the customer's own premises, extending managed services coverage beyond the data center.
- Hybrid Cloud Operations Managed operations across hybrid cloud environments, coordinating workloads and management across private cloud, public cloud, and on-premise infrastructure.
- OS Managed Services Operating system-level management services including patching, updates, hardening, and performance tuning for customer-managed virtual machines and servers.
- Next-Generation Firewall Advanced firewall service providing deep packet inspection, intrusion prevention, application-aware filtering, and threat intelligence integration to protect network perimeters.
- Endpoint Detection & Response
Quantifiable outcome
- 60% cost savings achieved with private cloud deployment for Global Harvest Foods
- +3 more outcomes
Companies that use Wowrack
Customer profileNamed customers14 records
Segments9 records
Ideal customer profiles3 records
Wowrack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Wowrack partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- MicrosoftcoreTechnology partnership for Microsoft-based solutions including Hyper-V virtualization, Microsoft Exchange, SQL Server, and other Microsoft enterprise technologies used in customer deployments
- CiscocoreNetwork infrastructure partnership providing networking equipment and solutions for customer deployments
- Arctic WolfcoreSecurity operations partnership providing managed detection and response capabilities
- DellcoreHardware partnership for server and infrastructure solutions
- VeeamcoreBackup and data protection technology partnership for backup and disaster recovery solutions
- SupermicrocoreServer hardware partnership for customized server solutions
- Palo Alto NetworkscoreNext-generation firewall and security technology partnership
- AcroniscoreCyber protection and backup technology partnership
- VMwarecoreVirtualization technology partnership for cloud infrastructure
- SentinelOnecoreEndpoint protection and detection technology partnership for security services
- FortinetcoreNetwork security and firewall technology partnership
- CloudRayacoreRelated brand offering cloud services and marketplace for distributing products
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Wowrack competitors and assessment
Company assessmentDirect peers
- DigitalOcean: DigitalOcean targets SMBs and developers with cloud infrastructure, managed databases, and networking. Comparable to Wowrack's multitenant public cloud and SMB segment, though more developer-centric.
- Liquid Web: Liquid Web provides managed hosting, dedicated servers, private cloud, and managed WordPress/WooCommerce to SMB and mid-market customers. Comparable to Wowrack on managed-hosting positioning and SMB focus.
- Navisite: Navisite (an Accenture company) delivers managed cloud, hosting, and IT services for mid-market and enterprise clients. Comparable service portfolio and customer profile to Wowrack's managed-services lines.
- OVHcloud: OVHcloud operates owned data centers globally and offers dedicated servers, private/public/hybrid cloud, and managed services. Closely comparable to Wowrack on the owned-infrastructure plus cloud-services model.
- Rackspace Technology: Rackspace is the largest pure-play multi-cloud managed services provider, offering managed private/public/hybrid cloud, security, and colocation to mid-market and enterprise customers globally. It is the most direct comparable to Wowrack in service mix and target buyer.
- phoenixNAP: phoenixNAP provides owned data center colocation, dedicated servers, private cloud, backup/DR, and managed security. Highly comparable mid-market MSP with owned facilities and a similar product breadth to Wowrack.
- Dataprise: Dataprise is a US managed IT services provider offering managed cloud, security, backup/DR, and colocation to mid-market enterprises. Closely matches Wowrack's vertical-agnostic managed-services model.
- Hivelocity: Hivelocity operates owned data centers and provides dedicated servers, private cloud, and managed hosting globally. Strong direct peer on owned-facility model and product mix.
- Atlantic.Net: Atlantic.Net provides managed hosting, private cloud, colocation, and managed security from owned data centers. Comparable mid-sized competitor with similar owned-infrastructure and managed-services positioning.
Broad incumbents
- IBM Cloud: IBM Cloud is a broad incumbent offering public/private/hybrid cloud, managed services, and security at global enterprise scale. Overlaps with Wowrack's enterprise cloud and managed-services lines but serves a much larger buyer profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Wowrack social profiles
Digital presenceWowrack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wowrack leadership team
Management profileNumber of profiles
Profiles3 records
Wowrack subsidiaries and ownership
Company hierarchySubsidiaries3 records
Wowrack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wowrack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wowrack
What does Wowrack do?
Wowrack is a global cloud solutions provider delivering enterprise private cloud, public cloud, hybrid cloud, multitenant cloud, dedicated servers, and cloud connectivity, complemented by managed services, security services, network services, backup and disaster recovery, colocation, and compliance services. The company operates owned data centers in the US and Indonesia, serving 5,000+ clients across multiple industries with 24/7 support and a platform-agnostic approach.
Is Wowrack a public or private company?
Wowrack is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wowrack founded?
Wowrack was founded in 2004. It employs 101 to 250 people.
Where is Wowrack based?
Wowrack is headquartered in Seattle, United States, in the North America region.
How does Wowrack make money?
Seven revenue lines are on record. Cloud Services Revenue is the primary driver. The others are managed Services Revenue, security Services Revenue, colocation Services Revenue, backup & Disaster Recovery Revenue, network Services Revenue and compliance Services Revenue.
Who are Wowrack's main competitors?
Direct peers on record are DigitalOcean, Liquid Web, Navisite, OVHcloud, Rackspace Technology, phoenixNAP, Dataprise, Hivelocity and Atlantic.Net. IBM Cloud is listed as a broad incumbent.
Does Wowrack have an API?
No public API is recorded for Wowrack.
What industry is Wowrack in?
Wowrack's product category is Cloud Infrastructure Services. Its primary akta.pro industry code is BPAEACAF, Cloud Managed Services (Operations, Monitoring, Patching), with a secondary code of HDABANAA, Data Center Operations & Managed Services (Remote Hands, NOC/SOC). Its NAICS code is 5182 and its SIC code is 7370.