Change Cadet
- Company typePrivate
- Founded2014
- HeadquartersOakland, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Change Cadet firmographics
Firmographics- Name
- Change Cadet
- Legal name
- Change Cadet
- Website
- https://changecadet.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Change Cadet industry classification
Industry- Product category
- Management Consulting — Organizational Development & DEI
- NAICS
- Management Consulting Services (54161), Professional and Management Development Training (61143)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Organization Design & Change Management Consulting (BPAHACAD)
- akta.pro secondary industries
- Change Management & Transformation Leadership (EDABAAAD), Change Management & Transformation Consulting (BPAHAGAC), Organizational Change & Transformation Coaching (EDABANAG)
Keywords
Where Change Cadet is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Change Cadet business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Consulting Services: Professional services revenue from organizational development consulting, leadership development programs, executive coaching, group coaching, fractional leadership, strategic advising, and storytelling/branding services. Offered as bespoke, customized engagements to organizations and executives.
- Book Sales: Revenue from Dr. Akilah Cadet's debut book 'White Supremacy is All Around: Notes from a Black Disabled Woman in a White World' published by Hachette, available through major retailers including Amazon, Barnes & Noble, Walmart, and Bookshop.
- Keep Being Amazing™ Guidebook: Digital guidebook product for individual self-work, available for download from the website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Bespoke consulting engagements - pricing varies by service scope and duration |
| One time/ perpetual license | Pay-as-you-go | Keep Being Amazing™ Guidebook for individual self-work |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Change Cadet product offering
Product offeringCore offering
Change Cadet is a boutique consulting firm that helps organizations embed belonging into their culture, identity, strategy, and storytelling. It delivers bespoke leadership development programs, executive and group coaching using its Keep Being Amazing™ approach, fractional leadership, strategic advising, and storytelling/branding services to enterprises, brands, nonprofits, and high-profile individuals.
Product overview
Change Cadet is a boutique consulting firm offering a portfolio of organizational development and creative services. The core offerings include Leadership Development programs, Keep Being Amazing™ Executive and Group Coaching, Fractional Leadership, Strategic Advising, and Storytelling + Branding services. Supporting these core services are sub-products including the Keep Being Amazing™ Guidebook (a downloadable resource for individual work), The Black Truth Project (a multimedia storytelling initiative), the Change Cadet Podcast (interview-based content), an authored book, and a documentary film in development. The firm specializes in embedding belonging into overall organizational culture, identity, strategy and storytelling.
Differentiator
Problem solved
Functional benefit
Brands
- The Black Truth Project: A multimedia project featuring short films, photographs, interviews, and artwork celebrating Black people and calling for allyship, led by Dr. Akilah Cadet in partnership with Rep Co and lululemon.
- Change Cadet Podcast
- Keep Being Amazing™
- The Highest Standard
Products and services
- Leadership Development Bespoke leadership development programs customized to strengthen skills of leaders and people managers, including workshops for leaders and their teams. Targeted at enterprises, brands, and organizations seeking to build leadership capability.
- Keep Being Amazing™ Executive Coaching Individual executive coaching using the proprietary Keep Being Amazing™ approach to cultivate leadership goals, maximize potential, and empower leaders to build cultures of belonging where all employees can thrive and grow.
- Keep Being Amazing™ Group Coaching Small group or team coaching using the Keep Being Amazing™ approach to strategize, problem solve, and innovate around team building and collaborative goals for overall organizational effectiveness.
- Fractional Leadership Dr. Cadet operates as a fractional executive to established and startup companies, providing executive-level workplace culture and goal support at a fraction of the cost of a full-time executive.
- Strategic Advising Actionable insights for short and long-term strategy covering investment strategy, crisis management, employee engagement, culture change, and new product launch. Delivered to brands, celebrities, influencers, nonprofits, and companies.
- Storytelling + Branding Marketing, branding, rebranding strategy and management, activations, collaborations and partnership strategy with an emphasis on authentic storytelling.
- Keep Being Amazing™ Guidebook A downloadable PDF guidebook for individual self-work that teaches clients how to keep being amazing, enabling continued independent work after a consulting engagement ends.
- White Supremacy is All Around (Book) Debut essay collection by Dr. Akilah Cadet, published by Hachette Book Group, tackling what happened after the "summer of allyship" and what is needed to dismantle white supremacy. Available through Amazon, Barnes & Noble, Walmart, Bookshop, and Hachette.
Quantifiable outcome
- Led 'most successful community investment round in sports history' through Oakland Roots and Soul co-ownership
- +1 more outcomes
Companies that use Change Cadet
Customer profileNamed customers59 records
Segments4 records
Ideal customer profiles4 records
Change Cadet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Change Cadet partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- lululemoncoreLululemon provided funding and support for The Black Truth Project, a creative initiative featuring short films, photographs, interviews, and artwork celebrating Black experiences. The project serves as both a celebration for Black people and a call to continued allyship for non-Black people, with lululemon's support enabling its production.
- Rep Co (Represent Collaborative)coreRep Co (Represent Collaborative) co-created The Black Truth Project with Change Cadet, serving as a partner in developing and producing this multimedia initiative celebrating Black truth and promoting allyship.
- Oakland Roots and Soul Soccer TeamscoreDr. Akilah Cadet is co-owner of Oakland Roots and Soul professional soccer teams. She led what is described as the most successful community investment round in sports history for these teams, demonstrating her investment approach to community building and sports ownership.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Change Cadet competitors and assessment
Company assessmentDirect peers
- The Winters Group: Boutique DEI and organizational development consulting firm serving Fortune 500 enterprises. Closely comparable in service scope (DEI strategy, leadership development, executive coaching) and target buyer (enterprise Chief People / DEI leaders), though it has broader geographic reach and a larger consultant bench.
- Kaleidoscope Group: DEI-focused consultancy providing inclusion strategy, leadership development, and culture transformation to enterprise clients. Directly comparable as a boutique competing for the same enterprise DEI budget line items with similar custom-engagement delivery.
- PDI Consulting: DEI, leadership, and organizational development consultancy serving enterprise clients across industries. Comparable in service mix, buyer persona, and boutique scale; competes for the same corporate inclusion and leadership development mandates.
- Paradigm Strategy: Boutique consulting firm focused on DEI, equity, and belonging strategy for organizations and leaders. Closely comparable in service positioning, target segment (enterprise + high-profile individuals), and emphasis on change management.
Broad incumbents
- Russell Reynolds Associates: Global executive search and leadership advisory firm with a leadership advisory practice covering executive coaching, succession, and DEI. Overlaps with Change Cadet's executive coaching and leadership development offerings but as part of a much broader portfolio serving global enterprises.
- Korn Ferry: Global organizational consulting firm with significant leadership development, executive coaching, and DEI practices. Competes for enterprise leadership development and culture transformation budgets with a vastly larger delivery footprint and proprietary assessment IP.
- Heidrick & Struggles: Global executive search and leadership consulting firm offering leadership assessment, coaching, and culture-related advisory. Overlaps with Change Cadet on executive coaching and leadership advisory for enterprise clients at a different scale.
- DDI (Development Dimensions International): Large leadership and talent development consultancy providing leadership programs, executive coaching, and culture change services. Comparable on leadership development content and methodology but serves enterprise buyers at much larger scale and price points.
- Center for Creative Leadership (CCL): Nonprofit leadership development provider offering executive education, coaching, and research. Comparable in leadership development, executive coaching, and culture change offerings but with a research-driven, scaled delivery model.
Emerging players
- Reforge: Membership-based professional development platform for product, engineering, and growth leaders. Not a direct competitor, but an emerging adjacent example of how boutique consultants can productize expertise into cohort-based learning — a potential strategic model for scaling Change Cadet's Keep Being Amazing™ methodology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Change Cadet social profiles
Digital presenceChange Cadet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Change Cadet leadership team
Management profileNumber of profiles
Profiles3 records
Change Cadet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Change Cadet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Change Cadet
What does Change Cadet do?
Change Cadet is a boutique consulting firm that helps organizations embed belonging into their culture, identity, strategy, and storytelling. It delivers bespoke leadership development programs, executive and group coaching using its Keep Being Amazing™ approach, fractional leadership, strategic advising, and storytelling/branding services to enterprises, brands, nonprofits, and high-profile individuals.
Is Change Cadet a public or private company?
Change Cadet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Change Cadet founded?
Change Cadet was founded in 2014. It employs 1 to 10 people.
Where is Change Cadet based?
Change Cadet is headquartered in Oakland, United States, in the North America region.
How does Change Cadet make money?
Three revenue lines are on record. Consulting Services are the primary driver. The others are book Sales and keep Being Amazing™ Guidebook.
Who are Change Cadet's main competitors?
Direct peers on record are The Winters Group, Kaleidoscope Group, PDI Consulting and Paradigm Strategy. Broad incumbents are Russell Reynolds Associates, Korn Ferry, Heidrick & Struggles, DDI (Development Dimensions International) and Center for Creative Leadership (CCL). Reforge is listed as an emerging player.
Does Change Cadet have an API?
No public API is recorded for Change Cadet.
What industry is Change Cadet in?
Change Cadet's product category is Management Consulting — Organizational Development & DEI. Its primary akta.pro industry code is BPAHACAD, Organization Design & Change Management Consulting, with a secondary code of EDABAAAD, Change Management & Transformation Leadership. Its NAICS code is 54161 and its SIC code is 8742.