Reforge
- Company typePrivate
- Founded2016
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Reforge firmographics
Firmographics- Name
- Reforge
- Legal name
- Reforge
- Website
- https://reforge.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Reforge industry classification
Industry- Product category
- Professional Development Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Membership Organizations (8600)
- akta.pro primary industry
- Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)
- akta.pro secondary industries
- Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL), Digital Learning & Course Subscriptions (CRAFAIAD)
Keywords
Where Reforge is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Reforge business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Professional Membership Programs: Annual membership subscriptions providing access to on-demand courses, live cohorts, guides, artifacts, and the AI-powered expert advice extension. Individual membership at $1,995/year with tiered team pricing starting at $9,995/yr for up to 10 seats.
- Team/Enterprise Licensing: Tiered team pricing (Starter, Scale, Enterprise) with additional features including SAML SSO, user provisioning, engagement reports, and dedicated customer success for larger organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual membership at $1,995/year |
| Per seat | Annual | Team Starter tier - up to 10 seats starting at $9,995/yr |
| Per seat | Annual | Scale tier - includes SAML SSO and priority support |
| Per seat | Annual | Enterprise tier - dedicated customer success and user provisioning |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Reforge product offering
Product offeringCore offering
Reforge operates a subscription-based career development platform for product teams, delivering expert-led on-demand and live cohort courses on AI, product management, and growth topics, supported by a library of 600+ guides and 1,400+ artifacts. It complements the learning membership with three proprietary AI SaaS products: Reforge Build (AI prototyping), Reforge Insights (decision-making frameworks), and Reforge Research (AI-driven user research). Individual membership is priced at $1,995/year with team licensing starting at $9,995/year for up to 10 seats.
Product overview
Reforge is a career development platform for product teams that offers expert-led education and AI-powered SaaS products. The core platform consists of Reforge Learning (courses, guides, and artifacts) and three AI-powered products: Reforge Build (prototyping), Reforge Insights (analytics), and Reforge Research (user research). Reforge Learning operates as a separate vendor-neutral brand following Miro's acquisition, while the AI products are being integrated into Miro's Product Acceleration solution. The platform serves over 100,000 alumni with 40+ on-demand courses, 2 live cohorts per year, 600+ guides, and 1,400+ artifacts. Individual membership costs $1,995/year with team pricing starting at $9,995/year for up to 10 seats.
Differentiator
Problem solved
Functional benefit
Brands
- Reforge Learning: Expert-created and expert-led courses on AI, product, and growth topics, operating as a separate brand and community on Reforge.com
- Reforge Insights
- Reforge Build
- Unsolicited Feedback
Products and services
- Reforge Learning Expert-led education platform offering on-demand and live cohort courses for product teams on AI, product management, and growth topics. Includes 40+ courses, 600+ guides, and 1,400+ artifacts, delivered through individual annual membership ($1,995/year) and team/enterprise licensing. Following the Miro acquisition, operates as a separate vendor-neutral brand on Reforge.com.
- Reforge Build AI-powered prototyping tool built for product teams to test concepts, validate assumptions, and ship better products faster. Features include design system capture, AI context storage, plan mode for structured specifications, multi-variant generation, built-in collaboration, reusable templates, and planned integration with Reforge Research for customer validation. Following the Miro acquisition, integrated into Miro's Product Acceleration solution.
- Reforge Insights AI-powered analytics and intelligence product providing decision-making frameworks for product teams. Following the Miro acquisition, Reforge Insights is being integrated into Miro's Product Acceleration solution.
- Reforge Research AI-powered user research tool enabling product teams to deploy AI-driven interviews or surveys for customer feedback collection and synthesis. Integrated with Reforge Build for customer validation. Following the Miro acquisition, integrated into Miro's Product Acceleration solution.
- AI Foundations Course Comprehensive course covering AI fundamentals using the BUILD framework: Base capabilities of LLMs, upgrading/enhancing models with knowledge augmentation, reasoning, memory, and tools, improving through evaluation and fine-tuning, leading with agents, and delegating via multi-agent coordination. Designed for product managers and builders seeking to master AI fundamentals.
- AI Evals Course Practical course on defining, measuring, and improving AI product quality. Covers evaluation lifecycles, eval rubrics, golden datasets, trace analysis, automated evaluators, context engineering, and monitoring. Created by Calibre founders Justin Bauer and Sandhya Hegde.
- AI Prototyping Course Course on using AI-powered prototyping to test concepts, validate assumptions, and ship better products faster. Covers the AI Prototyping Mastery Ladder from basic prompting through advanced functional prototyping and customer validation.
- AI Growth Course Course on building sustainable growth systems in the AI era, understanding what is changing versus what isn't, and leveraging AI for product growth.
- AI Strategy Course Course on fundamentally rethinking competitive strategy for the AI era, addressing the most intense strategic environment product leaders have faced.
- AI Productivity Course Course on how leading product managers use AI to become faster, smarter, and gain capabilities beyond their traditional role.
- AI Product Leadership Course Course on leading effectively in the AI era, evolving strategy, tooling, team structure, and go-to-market approaches to drive speed, leverage, and defensibility.
- Growth Foundations Course Foundational course on growth covering retention and engagement, acquisition through growth loops, monetization strategy, and building qualitative/quantitative growth models. Previously known as the Growth Series, the original Reforge offering launched at company founding.
Quantifiable outcome
- HubSpot Marketing team reports improved employee retention and enhanced professional development opportunities after implementing Reforge as org-wide learning partner
- +4 more outcomes
Companies that use Reforge
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Reforge technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability8 records
Feature6 records
Reforge partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- MiroflagshipMiro acquired Reforge to combine Miro's collaborative AI workspace with Reforge's training programs and AI-driven tools. Reforge CEO Brian Balfour becomes Miro's Chief Growth Officer. Reforge Learning remains a separate brand while Insights, Research, and Build integrate into Miro's Product Acceleration solution.
- Miro (Product Acceleration)coreReforge Insights, Research, and Build products being integrated into Miro's Product Acceleration solution, giving existing Reforge customers access to Miro's platform of 100M+ users and 275K organizations.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Reforge competitors and assessment
Company assessmentEmerging players
- Productboard: Productboard is a product management platform for prioritization and customer insights; it serves the same product-team buyer and represents a workflow-software peer that could expand into learning enablement.
- Aha!: Aha! builds product management and roadmap software used by product teams — an adjacent workflow tool that competes for the same product-team budget and could bundle learning content over time.
- Lenny's Newsletter / Pod: Lenny Rachitsky's newsletter and podcast serve the same product-management audience with operator-led content; it is a partial substitute for paid courses and a complementary top-of-funnel channel for Reforge's buyers.
Direct peers
- Product School: Product School provides product management certifications, courses, and events for individual PMs and corporate teams — overlapping directly with Reforge's product-team audience and team-training use case.
- Maven: Maven runs cohort-based and on-demand courses taught by vetted practitioners targeting product managers, growth leaders, and engineering leaders — the same selective, operator-led positioning Reforge uses.
- Mind the Product: Mind the Product hosts events, conferences, and training programs for the product management community globally; it serves the same PM audience and competes for community-driven engagement.
- Section (formerly Section4): Section4 offers cohort-based online mini-MBAs and business courses led by practitioners; it competes directly for the same premium, professional-development buyer that Reforge targets with Growth/AI courses.
Broad incumbents
- Pluralsight: Pluralsight offers technology skill development through assessments, courses, and labs for engineering and adjacent teams; it overlaps with Reforge's enterprise-team learning use case in tech organizations.
- Coursera: Coursera partners with universities and companies to deliver online courses and credentials at scale; it competes for the same enterprise L&D and individual upskilling budgets, albeit with a broader catalog.
- LinkedIn Learning: LinkedIn Learning is a broad, subscription-based L&D catalog covering business, tech, and creative skills with enterprise licensing — a wide-incumbent alternative for L&D budgets that compete with Reforge for Teams.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Reforge social profiles
Digital presenceReforge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reforge leadership team
Management profileNumber of profiles
Profiles5 records
Reforge funding detail
Funding detailFunding overview
Funding rounds3 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reforge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reforge
What does Reforge do?
Reforge operates a subscription-based career development platform for product teams, delivering expert-led on-demand and live cohort courses on AI, product management, and growth topics, supported by a library of 600+ guides and 1,400+ artifacts. It complements the learning membership with three proprietary AI SaaS products: Reforge Build (AI prototyping), Reforge Insights (decision-making frameworks), and Reforge Research (AI-driven user research). Individual membership is priced at $1,995/year with team licensing starting at $9,995/year for up to 10 seats.
Is Reforge a public or private company?
Reforge is a private company. It is classified as corporate owned and is currently acquired.
When was Reforge founded?
Reforge was founded in 2016. It employs 51 to 100 people.
Where is Reforge based?
Reforge is headquartered in San Francisco, United States, in the North America region.
How does Reforge make money?
Two revenue lines are on record. Professional Membership Programs are the primary driver. The others are team/Enterprise Licensing.
Who are Reforge's main competitors?
Emerging players on record are Productboard, Aha! and Lenny's Newsletter / Pod. Direct peers are Product School, Maven, Mind the Product and Section (formerly Section4). Broad incumbents are Pluralsight, Coursera and LinkedIn Learning.
Does Reforge have an API?
No public API is recorded for Reforge.
What industry is Reforge in?
Reforge's product category is Professional Development Platform. Its primary akta.pro industry code is EDAFAIAI, Course Bundle Subscriptions & Learning Membership Marketplaces, with a secondary code of MPACALAL, Learning Content Bundling & Subscription Passes (All-Access Libraries). Its NAICS code is 5132 and its SIC code is 7372.