Tender Loving Animal Care LLC

What Tender Loving Animal Care LLC does

Tender Loving Animal Care LLC (TLAC) is a privately held, local pet care service company founded in 2014 by sisters Teresa Bergen (Teresa York) and Belinda Zuckswert, operating in Hanford, Lemoore, and surrounding areas in California's Central Valley. The company provides two core services: in-home pet sitting visits and dog walking, both delivered as 30-minute engagements by trained sitters at the customer's residence. The sitter handles feeding, fresh water, medication administration, dog walks, playtime, affection, and sends text updates with pictures to the owner; complementary home-security tasks (watering plants, collecting mail, alternating lights, adjusting drapes, rolling out garbage cans) are bundled on request. The firm also covers a broad range of animal types beyond dogs and cats, including fish, guinea pigs, birds, reptiles, horses, donkeys, and goats, which broadens the addressable customer base within its service area.

The business is operated by a small team of approximately five to ten individuals, consisting of the two co-owners and at least three pet sitters (Becca Jones, Camren Canseco, Charlene Leon). There is no proprietary technology platform, no mobile application, no API, and no AI/ML capability — service operations are coordinated through direct phone (559-589-0211), text, and email ([email protected]) channels. Sitter hiring includes in-person interviews, pet-present introductions, reference checks, and criminal background checks, and the company is licensed, bonded, and insured.

The revenue model is straightforward transaction-fee unit pricing: $20 per 30-minute visit for the first pet, $4 per additional pet per visit, with dog walking priced identically to sitting visits. Promotional pricing in January and February offers five walks at $15 each plus a free sixth walk, a military discount is available, and family farms or breeders receive custom quotes. Customer acquisition is entirely direct-to-consumer and local, driven by word-of-mouth referrals, organic social media presence (Facebook, Instagram, Twitter, YouTube), and a content marketing blog covering pet care topics; a free "greet and meet" is offered to new customers to introduce pets to the assigned sitter before service begins.

Name

Tender Loving Animal Care LLC

Legal name

Tender Loving Animal Care LLC

Website

https://tenderlovinganimalcare.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Tender Loving Animal Care LLC is a licensed, bonded, and insured local pet sitting and dog walking service founded in 2014, serving pet owners in Hanford, Lemoore, and surrounding California communities with 30-minute in-home visits.

Ownership category

akta.pro rank

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Pet Sitting Visits: 30-minute home visits for pet care. Primary revenue stream for the business. Each visit includes feeding, medication administration, dog walks, playtime, affection, and text updates with pictures to pet owners.
2. Dog Walking: 30-minute dog walking services available 7 days a week. Provides exercise for dogs whose owners are unavailable.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Tender Loving Animal Care LLC delivers in-home pet sitting and dog walking services in the Hanford, Lemoore, and surrounding California areas. Pet sitters make 30-minute home visits to feed, water, administer medication, walk, play with, and provide affection to dogs, cats, and other household pets, and then send the owner a text update with photos. The company also offers standalone 30-minute dog walking visits and bundles complementary home-security tasks (watering plants, picking up mail, alternating lights and drapes, rolling out garbage cans) into each visit.

Product overview

Tender Loving Animal Care LLC (TLAC) operates as a pet care service company offering two primary services: in-home Pet Sitting and Dog Walking. The core offering is home-based pet sitting where professional sitters visit customers' homes to care for various pets including dogs, cats, fish, guinea pigs, birds, reptiles, horses, donkeys, and goats. Dog walking is offered as a separate 7-day-a-week service. The company provides a free meet-and-greet for new clients and bundles complementary home security services (mail collection, plant watering, light alternation) with their visits. Services are priced at $20 per 30-minute visit for one pet, with $4 additional per extra pet. The company is licensed, bonded, and insured, and serves the Hanford, Lemoore, and surrounding areas in California.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Sitting Service In-home pet sitting service in which a trained pet sitter visits the customer's home for 30-minute visits to feed and water pets, administer medications and supplements, take dogs out to potty or for short walks, provide playtime, affection, and lap time, and send the owner a text update with photos. The same sitter is assigned for all visits to provide consistency, and visits are available for dogs, cats, fish, guinea pigs, birds, reptiles, horses, donkeys, and goats. Priced at $20 per 30-minute visit for one pet, with $4 extra per additional pet, and includes a free greet-and-meet for new customers.
• Dog Walking Service Standalone 30-minute dog walking service available 7 days a week, providing exercise, backyard play, or short walks to address pent-up energy and behavioral needs for dogs whose owners are unavailable. Priced at $20 for one dog for 30 minutes with $4 extra per additional dog, and includes text updates to the owner. In January and February the company runs a promotion of 5 walks at $15 each, with a bonus free walk when 5 walks are purchased.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Rover: Online marketplace connecting pet owners with pet sitters and dog walkers for in-home stays, drop-in visits, and walks. Directly comparable to TLAC's core pet sitting and dog walking services, but at national scale via a tech platform rather than local word-of-mouth.
• Wag!: On-demand dog walking and pet care platform offering scheduled and instant walks, sitting, and boarding. Comparable product set (drop-in visits + dog walking) and direct competitor for urban/suburban pet owner demand TLAC addresses locally.
• TrustedHousesitters: Membership-based marketplace for in-home pet sitting where sitters stay in the pet owner's home. Closely matches TLAC's 'pets stay in their own home' value proposition, though delivered via a digital platform with national reach.
• Barkly Pets: In-home pet sitting service (acquired by PetSmart) offering drop-in visits and dog walking with vetted, trained 'Pet Pros.' Directly comparable to TLAC's vetted-sitter, in-home visit model and a signal that the format is attractive to strategic acquirers.
• PetSitter.com: Online directory and booking platform for independent pet sitters offering in-home visits, overnight stays, and dog walking. Closely comparable service mix to TLAC and a likely source of competitive pressure for local sitters.

Broad incumbents

• Care.com: Large online marketplace spanning childcare, senior care, pet care, and housekeeping. Overlaps with TLAC's pet sitting category but as one of many verticals, with a tech-platform, national reach model.
• PetSmart (Pet Care Services): Largest US specialty pet retailer, now offering in-home pet care through Barkly Pets and PetsHotel boarding. Competes indirectly with TLAC through both in-home services (Barkly) and kennel-based boarding alternatives.
• Petco (Pet Care Services): National pet retailer with in-store grooming, training, and PetsHotel boarding. Not a direct in-home sitting competitor but a substitute for some TLAC customers choosing boarding over in-home care.

Regional players

• DogBuddy (Barkibu): European dog walking and pet sitting marketplace operating across multiple countries. Offers a comparable drop-in/walking product to TLAC, primarily outside the US but illustrative of international platform competition in the category.
• Holidog: European pet-sitting marketplace offering in-home pet care, dog walking, and boarding alternatives. Similar in-home visit model to TLAC, primarily serving European customers rather than US markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/wix
• YouTubeyoutube.com/user/Wix
• Facebookfacebook.com/Tender-Loving-Animal-Care-1183672351725269
• Instagraminstagram.com/wix
• LinkedInlinkedin.com/company/tender-loving-animal-care-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tender Loving Animal Care LLC