Loxone

What Loxone does

Loxone (LOXONE Electronics GmbH) is a privately held smart home and building automation company founded in 2009 and headquartered in Kollerschlag, Austria, with a US subsidiary in Garnet Valley, Pennsylvania. The company sells an all-in-one building automation platform centered on the Miniserver — a compact hardware controller that orchestrates lighting, climate, shading, audio, security, and energy management functions via proprietary Tree, Air, and Link wiring and wireless technologies. Configuration is performed by certified partners using Loxone Config software, with end-user control delivered through the Loxone App and Exosphere building management software; the system operates locally without mandatory cloud or internet connectivity, emphasizing privacy and resilience.

The company's revenue model is anchored on hardware sales through a four-tier certified partner channel (Registered, Silver, Gold, Platinum), supplemented by partner training and certification revenue (€675-€1,200 per course), welcome packages ($975-$3,499), and direct e-commerce via the Loxone Webshop. Customer segments span residential homeowners, luxury and production home builders (Canyon Creek Homes, DuVive, XOJAY, Geometrica), commercial chains and franchises (McDonald's, SPAR, Carnegie Diner), hospitality operators (Gutshof), smart offices, apartments/MDUs, prefab builders, and ambient assisted living facilities. With 40,000+ smart homes installed across at least nine countries and 251-500 employees, Loxone also runs dedicated Builder, Franchise, Educational Institution, and Partner Showroom programs to deepen channel reach.

Notable recent strategic actions include the February 2026 acquisition of KISKA Design's remaining stake from KTM AG, an active 2026 product launch cadence (Wireless Speaker, Config & App 17, Exosphere enhancements, AC Control Air for Panasonic), and continued standardization of McDonald's deployments across multiple European countries. Loxone's competitive position rests on vertical integration of hardware, proprietary protocols, and software; deep partner channel economics; and the switching costs inherent in customized, locally orchestrated automation systems. The company has not disclosed external funding rounds and appears to be founder/management controlled.

Name

Loxone

Legal name

LOXONE Electronics GmbH

Website

https://loxone.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

Loxone is an Austria-headquartered building automation company that sells an all-in-one Miniserver-based platform integrating lighting, climate, shading, audio, security, and energy management, distributed globally through a tiered certified partner channel serving residential, commercial, hospitality, and chain customers.

Ownership category

akta.pro rank

Product category

Building Automation Systems

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)

akta.pro primary industry

Building Automation & Controls (BAS/BMS, HVAC Controls) (IMAIABAD)

akta.pro secondary industries

HVAC Controls, Thermostats & Building Automation Installation (HSAOAGAJ), Heat Pump & Smart HVAC Controller Integration (HSAOANAD), Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI), Smart Building Interoperability & Protocol Services (BACnet/Modbus/KNX Gateways) (BPABAGAM)

Keywords

• Building automation systems
• Smart home automation
• HVAC controls
• Lighting controls
• Access control systems

Headquarters

HQ city

Reading

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Products: Loxone sells a comprehensive range of hardware products including the Miniserver (central controller), Touch Pure / Touch Pure Flex controls, Intercom, NFC Code Touch, Audioserver, Speakers (Install, Satellite, Wireless, WALL), lighting dimmers and RGBW controllers, shading/motor controllers, valve actuators, presence sensors, climate sensors, Door Lock Air, and energy management devices including EV chargers and Wallbox integrations. Products are sold through an e-commerce webshop and via the certified partner network.
2. Partner Training & Certification: Loxone generates revenue from training courses and certification programs for partners. Training formats include Campus Training (on-site at LOXONE Campus, €675 for 4 days), Online Training (€900 for 5-day hybrid course), and Bootcamp (3-week extensive training). Welcome Packages combining Demo Cases with training are sold at special prices ($1,199-$3,499).
3. Partner Discounts and Tiered Pricing: Loxone operates a tiered partner program (Registered, Silver, Gold, Platinum) with progressive discount levels on products (10% to 27%). Higher tiers unlock deeper discounts, prioritized support, personal Partner Coach access, free/discounted training, showroom discounts, and event invitations. These discounts drive partner loyalty and volume purchases.
4. Software Licensing (Loxone Config & App): Loxone Config (planning/configuration software) and Loxone App are provided free with product purchases. No standalone software licensing revenue is described, but these tools drive hardware sales and reduce total cost of ownership for the integrated platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels11 records

Core offering

Loxone manufactures and sells an all-in-one building automation platform centered on the proprietary Miniserver, which serves as the central controller for lighting, climate, shading, audio, security, access, and energy management in homes and commercial buildings. The system is supported by Loxone Config (planning software) and the Loxone App (control interface), with proprietary Tree, Air, and Link wiring/wireless technologies connecting peripheral devices. The platform is delivered primarily through a global certified partner network of electricians, installers, MEPs, architects, and builders, supplemented by a direct-to-customer webshop and LOXONE Campus training programs.

Product overview

Loxone is a building automation company offering an all-in-one platform for smart home and commercial building control. The ecosystem is built around the Miniserver as the central hardware controller, supported by Loxone Config (planning/configuration software) and the Loxone App (user interface). The product portfolio includes: Audio solutions (Audio Server, Master Client technology, Wireless Speaker, Install Speaker, Satellite Speaker, WALL Speaker); Control elements (Touch Pure, Touch Pure Flex, Remote Air); Energy Management (including Wallbox for EV charging); Climate/HVAC (Zoned HVAC, Mini Split Automation, Ventilation); Lighting Control; Access Control (Intercom, Door Lock Air, NFC Code Touch); Security (burglary, fire, water protection); Automatic Shading; and Irrigation. The system also includes Exosphere for building management analytics. Loxone serves residential (smart homes, retrofits), commercial (offices, hospitality, apartments/MDUs, chains/franchises, healthcare/ambient assisted living), and educational sectors through a certified partner network with training programs at the LOXONE Campus.

Differentiator

Problem solved

Functional benefit

Products and services

• Miniserver The central hardware controller (brain) of the Loxone system that manages all automation functions for lighting, climate, shading, audio, security, and energy without requiring Wi-Fi or cloud connectivity. Sold as the core hardware unit to certified partners and direct customers.
• Loxone Config Planning and configuration software for designing and programming Loxone automation systems, used by certified partners for project implementation and commissioning.
• Loxone App Mobile and desktop application for end users to control and monitor Loxone smart home and building automation functions from any device.
• Exosphere Building management and analytics platform for monitoring and managing multiple Loxone installations, providing improved analysis features and centralized multi-location oversight for commercial and residential projects.
• Audioserver Multi-room audio system enabling sound distribution throughout buildings with Master Client technology, integrating speakers for whole-home or commercial audio.
• Wireless Speaker Wireless audio speaker delivering full sound without wiring, designed as part of the Loxone Audioserver ecosystem.
• Install Speaker Installed speaker system for commercial and residential audio integration within the Loxone audio ecosystem.
• Satellite Speaker Compact speaker for distributed audio installation within the Loxone multi-room audio ecosystem.
• WALL Speaker Wall-mounted speaker designed for the Loxone multi-room audio system.
• Touch Pure Wall-mounted touch control interface for controlling lighting, climate, shading, and other Loxone automation functions.
• Touch Pure Flex Flexible touch control element with enhanced customization options for operating Loxone automation functions.
• Energy Management System Integrated energy monitoring and control product line including photovoltaic system integration, Wallbox EV charging, and whole-home energy optimization.
• Room Climate / HVAC Control Intelligent climate control product line including zoned HVAC automation, mini split air conditioning integration, ventilation control, and Title 24 HVAC compliance solutions.
• Lighting Control Intelligent lighting automation product line with RGBW dimmers, presence detection, mood creation, and Title 24 lighting compliance.
• Access Control Smart access control product line including the Intercom video door station, NFC Code Touch (NFC and PIN entry), and Door Lock Air for keyless building access.
• Security System Comprehensive building security product line including burglary protection, fire and smoke detection, water leak detection, presence simulation, and panic button functionality.
• Automatic Shading Smart blind and shading control product line with automatic sun tracking, privacy protection, and energy optimization.
• Automatic Irrigation Automatic garden and watering automation product for landscape irrigation control integrated with the Loxone platform.
• Retrofit Solutions Smart home automation product solutions designed for existing buildings without requiring extensive rewiring, leveraging Air wireless technology.
• Partner Training & Certification Program Paid training and certification programs for certified Loxone Partners, delivered on-site at LOXONE Campus (4-day Campus Training at €675, 5-day Online Training at €900, 3-week Bootcamp), culminating in Certified LOXONE Partner status.
• Digital Experience Tour Virtual showhome tour application that demonstrates Loxone features and products as a free sales and education tool for prospects and partners.

Quantifiable outcome

• Up to 50% energy cost savings for homeowners compared to traditional buildings
• +4 more outcomes

Named customers14 records

Segments13 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature17 records

Partnerships

16 partnerships are on record, tiered minor and core.

• KISKA DesignminorStrategic or Co-development Partner · 23 February 2026Loxone GmbH purchased KTM's remaining stake in KISKA Design, a design studio that previously partnered with KTM for motorcycle design for three decades. This transaction was part of KTM's internal restructuring under parent company Bajaj Auto International Holdings AG. The KISKA partnership is a business acquisition/investment context rather than a product or GTM partnership for Loxone's core smart home business.
• Floydcom s.r.o.minorImplementation/ SI/ Consulting PartnerLoxone certified partner that implemented the Loxone building automation system for McDonald's Bratislava location. Responsible for installation and commissioning of the BMS system controlling lighting, climate, security, audio, shading, irrigation, and fire protection.
• Optimal System SolutionsminorImplementation/ SI/ Consulting PartnerLoxone certified partner that installed Loxone automation for Carnegie Diner in Secaucus, NJ. Implemented energy management, temperature control, fridge/freezer monitoring, and automatic lighting systems for the restaurant.
• ProgeticminorImplementation/ SI/ Consulting PartnerLoxone Gold Partner that implemented the Passive House Girona project, a passive solar house in Spain achieving net-zero energy through Loxone integration with ventilation, AC, DHW, solar panels, and automated blinds.
• Design Home EntertainmentminorImplementation/ SI/ Consulting PartnerLoxone partner that installed the automation system for Home #17 (Geometrica) at the 2023 St. George Area Parade of Homes in Utah. Installed Loxone with ColorBeam lighting, DMX extension, climate, shading, audio, and pool/theater automation.
• InHome Genius (Canyon Creek Homes partner)minorImplementation/ SI/ Consulting PartnerLoxone Platinum Partner that configured and installed the Loxone Smart Home System for Canyon Creek Homes' Smart Texas Townhomes project in Dallas (Trinity Groves).
• Canyon Creek HomesminorImplementation/ SI/ Consulting PartnerTexas-based home developer that integrated Loxone automation into their townhome projects as a key differentiating feature. Uses Loxone Platinum Partner InHome Genius for installations. Cited as needing Loxone to stand out in a competitive market and drive faster home sales.
• DuViveminorImplementation/ SI/ Consulting PartnerLuxury custom home builder (Marc Duvivier) that uses Loxone across builds to meet high buyer standards. Positions Loxone as a key quality feature for discerning buyers.
• McDonald's (Global)coreImplementation/ SI/ Consulting PartnerMcDonald's has standardized on Loxone automation across multiple locations including Switzerland, Spain, Slovakia, and Bratislava. Loxone BMS controls lighting, climate, security, audio, shading, irrigation, and fire protection across these chain locations, demonstrating scalability for multi-location franchise operations.
• HTL Wiener NeustadtminorImplementation/ SI/ Consulting PartnerTechnical college in Austria participating in Loxone's Educational Institution Program, using Loxone products in their curriculum for training future smart home professionals.
• HTL DornbirnminorImplementation/ SI/ Consulting PartnerTechnical college in Austria participating in Loxone's Educational Institution Program.
• HTL WaidhofenminorImplementation/ SI/ Consulting PartnerTechnical college in Austria participating in Loxone's Educational Institution Program.
• HTL PinkafeldminorImplementation/ SI/ Consulting PartnerTechnical college in Austria participating in Loxone's Educational Institution Program.
• FH Wiener NeustadtminorImplementation/ SI/ Consulting PartnerUniversity of Applied Sciences in Austria participating in Loxone's Educational Institution Program.
• SPARminorImplementation/ SI/ Consulting PartnerEuropean retail chain using Loxone for building automation, bringing all external trades together in one system quickly and with full flexibility.
• XOJAYminorImplementation/ SI/ Consulting PartnerMallorca-based property developer that has partnered with Loxone across multiple real estate projects. Values the system's adaptability and growing product ecosystem.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Gira: German manufacturer of KNX-based building automation, switching, and access-control products. A direct European peer sharing Loxone's DACH builder/electrician channel and overlapping product scope in switches, climate, and access.
• Control4 (Snap One): Whole-home and light-commercial automation platform with a certified dealer channel; offers lighting, climate, AV, and security under one controller. Closest direct analogue to Loxone's all-in-one, partner-distributed model in the US market.
• Savant Systems: Premium home and commercial automation with a host-controller architecture and certified integrator network; serves luxury residential, hospitality, and MDU markets overlapping with Loxone's higher-end builder and hospitality segments.
• Albrecht Jung (JUNG): German building systems provider for KNX-based lighting, shading, climate, and access control; long-standing brand in DACH electrical-installer channel. Directly competes with Loxone for the same German electrician/MEP buyer.
• Lutron Electronics: Specialist in lighting and shading control with both residential (Caséta, RA) and commercial (myRoom, Quantum) lines. Directly comparable to Loxone's lighting and automatic shading product categories and the same dealer-driven distribution model.
• Fibaro (Nice Group): Z-Wave-based smart home platform with a hub-plus-peripherals architecture, now part of Nice Group. Competes with Loxone in retrofit smart-home installations, particularly across Europe.

Broad incumbents

• Crestron Electronics: Long-established US automation incumbent spanning residential, commercial, and AV control with a broad product portfolio and global dealer network. Larger and more diversified than Loxone, but serves overlapping luxury residential and commercial use cases.
• Honeywell Building Technologies: Incumbent BMS and building-controls vendor serving commercial real estate, hospitality, and chains. A benchmark competitor for Loxone's commercial and franchise customer segment (e.g., McDonald's deployments).
• Schneider Electric (Wiser / EcoStruxure): Global energy management and automation major with Wiser for residential and EcoStruxure for commercial buildings. Competes with Loxone's energy-management and BMS positioning at much greater scale and channel breadth.
• ABB Smart Buildings: Industrial conglomerate's smart-buildings division offering KNX, ABB i-bus, and Free@Home automation for commercial and high-end residential. Larger portfolio with deeper commercial footprint than Loxone but overlapping product scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/loxoneuk
• YouTubeyoutube.com/user/LoxoneVideoENU
• Facebookfacebook.com/Loxone.US
• LinkedInlinkedin.com/company/loxone-electronics
• Instagraminstagram.com/loxone
• Pinterestpinterest.com/LoxoneSmartHome

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loxone