Active Day/Senior Care

What Active Day/Senior Care does

Active Day/Senior Care, Inc. is the largest operator of owned-and-operated adult day health centers in the United States, founded in 1988 and headquartered in Trevose, Pennsylvania. The company operates 100+ centers across 10 states (Illinois, Indiana, Kentucky, Massachusetts, Maryland, Minnesota, New Jersey, Ohio, Pennsylvania, and South Carolina) serving approximately 8,000 members, supported by 1,001-5,000 employees including 200+ on-site nurses. Its service portfolio comprises Adult Day Services (center-based day programs with nursing supervision, personal care, activities, meals, and transportation), Adult Home Care (in-home personal care, companionship, daily living support, and medication management), IDD Adult Services (vocational habilitation, competitive integrated employment, community integration, and independent living skills development), and Transportation Services (non-emergency medical and door-to-door transport). A sub-brand, Hope Bridge, extends IDD programming into assisted living facilities in South Carolina.

Revenue is generated through a subscription/recurring model funded by Medicaid waivers, Veterans Administration contracts, Managed Care Organizations, long-term care insurance, and private pay, with a standard monthly enrollment fee structure. The company employs a multi-channel go-to-market combining direct-to-consumer outreach (free trial days, center tours, Family Care Advisors), healthcare provider and Area on Aging referrals, community outreach, and digital marketing. Growth is executed primarily through program acquisitions, mergers, management contracts, and joint ventures, with the organization reporting 97% member/caregiver satisfaction. Leadership is headed by CEO Jim Donnelly; no proprietary technology platform, AI capabilities, or external equity financing are disclosed.

Name

Active Day/Senior Care

Legal name

Active Day/Senior Care, Inc.

Website

https://activeday.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Active Day/Senior Care is the largest US operator of adult day health centers, running 100+ owned facilities across 10 states serving approximately 8,000 seniors and adults with intellectual and developmental disabilities through day programs, home care, and transportation services.

Ownership category

akta.pro rank

Product category

Adult Day Health Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Community-Based Senior Centers with Adult Day Services (HLADAIAJ)

akta.pro secondary industries

Social Adult Day Care (Non-Medical Supervision & Activities) (HSABANAA), Therapeutic Adult Day Programs (PT/OT/SLP, Cognitive Rehab) (HSABANAF), Caregiver Support & Education Programs (Center-Based) (HSABANAN)

Keywords

• Adult day services
• Senior care programs
• Developmental disability care
• Home care services
• Adult day health

Headquarters

HQ city

Feasterville Trevose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Adult Day Services: Day program services for adults with IDD and seniors. Revenue generated through Medicaid waivers, VA contracts, insurance billing, and private pay arrangements. Standard enrollment fee applies for private pay members.
2. Adult Home Care Services: In-home care services provided in the comfort of members' homes. Services include personal care, companionship, daily living tasks, and medication management. Revenue through similar funding sources as adult day services.
3. Transportation Services: Non-emergency medical transportation (NMT) and door-to-door transportation services for members. Included as part of the overall service package or separately billed through funding sources.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Active Day/Senior Care owns and operates a network of 100+ adult day health centers across 10 U.S. states, providing full-day programs for seniors and adults with intellectual and developmental disabilities (IDD). Core services include on-site nursing supervision, personal care, nutritious meals, engaging activities, and door-to-door transportation, supplemented by in-home care services and specialized IDD programming such as vocational habilitation and employment support.

Product overview

Active Day/Senior Care operates as a healthcare services company offering a unified portfolio of adult day care and home care services. The core offerings consist of three integrated service lines: Adult Day Services (center-based day programs with medical support, activities, and meals), Adult Home Care (in-home personal care and support services), and IDD Adult Services (specialized programs for adults with intellectual and developmental disabilities including vocational training and employment support). These services are complemented by transportation services and supported by over 200 on-site nurses across 100+ centers in 10 states serving approximately 8,000 members. The company utilizes a person-centered approach, with the Hope Bridge sub-brand extending services into assisted living facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Day Services

Quantifiable outcome

• 97% of satisfied members and caregivers would recommend Active Day to their friends and families
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Local Business PartnersminorChannel Partner/ Reseller/ DistributorActive Day partners with local businesses to provide employment opportunities for members with intellectual and developmental disabilities. These partnerships offer group employment support, job coaching, and competitive integrated employment opportunities in community settings.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SarahCare: SarahCare operates a network of adult day care and senior day programs across the U.S., directly competing with Active Day's center-based day services model for the same senior and IDD populations with similar Medicaid and private pay funding mix.
• Sevita Health (formerly The MENTOR Network): Sevita is one of the largest U.S. providers of home and community-based services for individuals with intellectual and developmental disabilities, directly overlapping with Active Day's IDD Adult Services line including vocational and day program offerings.

Broad incumbents

• BrightSpring Health Services: BrightSpring is a large diversified home and community health platform spanning pharmacy, home health, and behavioral/IDD services. Its IDD and home health segments overlap directly with Active Day's IDD Adult Services and Adult Home Care offerings.
• Addus HomeCare: Addus provides personal care and home health services to Medicaid-funded elderly and disabled populations, directly competing with Active Day's Adult Home Care division for similar state Medicaid waiver-funded personal care relationships.
• Pennant Group: Pennant operates home health, hospice, and senior living services across multiple states, overlapping with Active Day's multi-state community-based care delivery model and Medicaid/Medicare funding mix.
• Help at Home: Help at Home is one of the largest personal care services providers focused on Medicaid-funded seniors and adults with disabilities, directly comparable to Active Day's Adult Home Care line in target population and reimbursement model.
• Aveanna Healthcare: Aveanna provides home health, hospice, and private duty nursing services across multiple states with significant Medicaid exposure. Comparable to Active Day on Medicaid waiver funding dependency and multi-state operating complexity.
• BAYADA Home Health Care: BAYADA is a large private multi-state home health and adult services provider serving seniors and adults with disabilities, directly comparable to Active Day's Adult Home Care and IDD Adult Services offerings in target population and service model.
• Comfort Keepers: Comfort Keepers operates a franchise network of in-home care providers serving seniors and adults with disabilities, overlapping with Active Day's Adult Home Care division though primarily franchise-driven versus Active Day's owned-and-operated model.
• Enhabit Inc. Enhabit is a multi-state home health and hospice operator with significant Medicare/Medicaid reimbursement exposure, comparable to Active Day on regulatory complexity and government-pay dependency though focused on clinical rather than social day services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ActiveAndSenior
• YouTubeyoutube.com/channel/UCSlHbArqRghA_LPJh3N4xJA?app=desktop
• Facebookfacebook.com/activedayadultdayhealth
• LinkedInlinkedin.com/company/senior-care-centers-of-america

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Active Day/Senior Care