Comfort Keepers
Comfort Keepers is a U.S.-headquartered franchise network, founded in 1998 and based in Irvine, California, that delivers non-medical in-home senior care services through 600+ offices in 12 countries under its Interactive Caregiving model.
- Company typePrivate
- Founded1998
- HeadquartersOhio, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Comfort Keepers does
Comfort Keepers, operated by CK Franchising, Inc., is a franchise network delivering non-medical in-home care services to seniors and adults who need assistance with activities of daily living. Founded in 1998 by a home health aide and headquartered in Irvine, California, the system has grown to more than 600 offices across 12 countries, including over 630 franchise locations in the United States and Canada. Service delivery is anchored in the company's trademarked "Interactive Caregiving" model, in which caregivers engage clients in physical, mental, and social activities rather than performing tasks in isolation, with companion care, personal care, dementia care, and 24-hour/live-in services as core offerings.
The technology layer supporting the franchise includes Comfort360 (a care-planning and family-engagement platform), SafetyChoice (medical alert and home monitoring systems), GrandPad (simplified senior-facing tablets), the Family Room Portal (remote family access to care notes), and Sensi smart-home monitoring integrations. Strategic partnerships extend the platform and demand channels: Comfort Keepers is a credentialed provider in the VA Community Care Network, has partnered with the Alzheimer's Association, and in 2025 co-produced a PBS feature documentary with Bradley Cooper aimed at elevating public conversation around family caregiving.
The business model is asset-light franchising: the franchisor generates revenue from initial franchise fees (with disclosed unit investment of $117,000-$188,000), ongoing royalties, technology subscriptions sold to franchisees, training programs, and marketing fund contributions. End customers are predominantly private-pay individual seniors and their families, supplemented by veteran referrals via the VA and dementia-care specialty demand. Recognition includes Newsweek America's Best of the Best in Home Care 2025, Entrepreneur Franchise 500 in 2025, and Great Place to Work certification in 2023.
Comfort Keepers firmographics
Firmographics- Name
- Comfort Keepers
- Legal name
- CK Franchising, Inc.
- Website
- https://comfortkeepers.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Comfort Keepers is a U.S.-headquartered franchise network, founded in 1998 and based in Irvine, California, that delivers non-medical in-home senior care services through 600+ offices in 12 countries under its Interactive Caregiving model.
- Ownership category
- akta.pro rank
Comfort Keepers industry classification
Industry- Product category
- Senior In-Home Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Home Health Care Services (62161)
- SIC
- Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)
- akta.pro secondary industries
- Dementia Personal Care (ADLs) Support (HSABAEAB), Dementia Companion & Engagement Care (HSABAEAA), Dementia & Alzheimer’s Respite Care (HSABAGAF), Overnight Respite Care (HSABAGAB), Volunteer & Companion Support Services (Hospice Volunteer Programs) (HSABAFAO)
Keywords
Where Comfort Keepers is headquartered
LocationHeadquarters
- HQ city
- Ohio
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Comfort Keepers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Revenue model
- Franchise Fees and Royalties: Comfort Keepers operates as a franchise system with over 600 independently owned and operated offices. Franchisees pay initial investment fees ($117K-$188K startup costs) and ongoing royalties. This franchise model generates revenue through franchise sales, royalty fees, and support services to franchisees.
- In-Home Care Services: Non-medical in-home care services including companion care, personal care, specialized care (Alzheimer's/dementia, 24-hour, post-hospital), respite care, and private duty nursing. Services are provided by employed caregivers at independently owned franchise offices. Pricing varies by location and care level required.
- VA and Insurance Billing: Services may be paid through VA benefits for eligible veterans, long-term care insurance, and in some cases Medicaid. Medicare does not cover in-home care. The company assists families with insurance claims processing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Quote-based personalized pricing - No fixed tiers publicly disclosed |
| One time/ perpetual license | Pay-as-you-go | Franchise Initial Investment: $117K - $188K |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Comfort Keepers product offering
Product offeringCore offering
Comfort Keepers delivers non-medical in-home care services to seniors and other adults through a franchise network of more than 600 independently owned and operated offices across the U.S., Canada, and additional international markets. Care is provided by employed caregivers delivering Companion Care, Personal Care, Specialized Care (Alzheimer's/dementia, 24-hour, post-hospital, end-of-life, in-facility, private duty nursing), and Respite Care under the company's proprietary Interactive Caregiving philosophy. Technology-enabled support (Comfort360, Family Room portal, SafetyChoice devices, GrandPad tablet) is layered into the care offering to enhance safety and family visibility.
Product overview
Comfort Keepers is a non-medical in-home senior care franchise network offering a comprehensive suite of services organized around its core Interactive Caregiving philosophy. The flagship offering is In-Home Care, which encompasses Companion Care and Personal Care services. This core is augmented by specialized programs including Alzheimer's & Dementia Care, 24-Hour Care, Veterans Home Care, Private Duty Nursing, End-of-Life Care, In-Facility Care, Post-Hospital Care, and Respite Care. Technology-enabled care is delivered through Comfort360 (Wellness Hub, SafeGuard, Alert), and the company offers Senior Transportation and Senior Health & Wellness programs. All services are delivered through independently owned franchise locations across the U.S. and Canada using the Interactive Caregiving approach, which emphasizes doing activities with clients rather than for them.
Differentiator
Problem solved
Functional benefit
Brands
- Comfort Keepers®: The name given to exceptional caregivers who provide in-home care services.
- Interactive Caregiving™
- Comfort360™
- SafetyChoice®
Quantifiable outcome
- 93% of clients recommend Comfort Keepers to friends and relatives
- +7 more outcomes
Companies that use Comfort Keepers
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Comfort Keepers technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
Comfort Keepers partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor, core, flagship and supporting.
- National Day ArchivesminorComfort Keepers founded and registered 'National Day of Joy' with the National Day Archives in 2019. The annual observance on the last Wednesday in June celebrates finding joy in everyday moments.
- U.S. Department of Veterans AffairscoreComfort Keepers is a national VA provider partner through the Veterans Affairs Community Care Network (VACCN) program. The partnership provides home health aide and homemaker services for eligible veterans who demonstrate physical need for in-home care. Veterans may qualify for VA benefits to cover some cost of non-medical in-home care.
- PBS / WETAflagshipComfort Keepers partnered with PBS for 'Caregiving' documentary executive produced by Bradley Cooper, premiering June 24, 2025. The documentary highlights challenges and triumphs of caregiving in America, featuring six family and professional caregivers. The partnership amplifies Comfort Keepers' mission to support caregivers and their loved ones.
- Healthcare Providers (Hospitals, Physicians, Hospice)coreComfort Keepers works closely with healthcare providers as an extension of their care team. Healthcare professionals refer patients for personalized in-home care that complements their plan of care. Growth opportunities are emerging through hospital-to-home partnerships as healthcare systems discharge patients earlier.
- Alzheimer's AssociationcoreAs a long-term partner of the Alzheimer's Association, Comfort Keepers helps support the Alzheimer's Association's care and research initiatives and is dedicated to increasing Alzheimer awareness in communities nationwide.
- Walk to End AlzheimersminorComfort Keepers is a Proud National Team for the Walk to End Alzheimers, participating in fundraising and awareness events.
- NBRI (National Business Research Institute)minorComfort Keepers participates in NBRI's Circle of Excellence Award program for franchise satisfaction measurement and recognition.
- Home Care PulseminorComfort Keepers is an Endorsed National Provider by Home Care Pulse, recognized for quality in-home care services.
- SensisupportingTechnology partnership powering Comfort Keepers' Care and Safety Program. Sensi's technology monitors activity and alerts families of changes, improving communication and safety for seniors at home.
- GrandPadsupportingGrandPad is a simple touch-screen tablet designed for seniors to stay connected with family, friends, and caregivers through video chat, games, and apps. Available through Comfort Keepers services.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Comfort Keepers competitors and assessment
Company assessmentDirect peers
- BrightStar Care: BrightStar Care is a national franchise offering both medical and non-medical in-home care, including senior companion care, personal care, and skilled nursing. Competes with Comfort Keepers across most service lines via a similar franchise distribution model.
- Interim HealthCare: Interim HealthCare is a franchise network offering both skilled home health and non-medical personal care services, including senior care and hospice support. Broader service portfolio than Comfort Keepers but directly overlapping on personal care and companion services.
- FirstLight Home Care: FirstLight Home Care is a franchise provider of non-medical in-home care, personal care, and companion services for seniors, veterans, and adults with disabilities. Directly comparable to Comfort Keepers' service portfolio and franchise distribution model.
- Senior Helpers: Senior Helpers is a franchise-based provider of in-home senior care specializing in Alzheimer's and dementia care, personal care, and companion services. Closely comparable to Comfort Keepers in service mix and franchise-based delivery.
- Right at Home: Right at Home is a global franchise network delivering non-medical in-home care and assistance for seniors and adults with disabilities. Directly competes with Comfort Keepers in companion, personal, and specialized care through locally owned offices.
- Home Instead: Home Instead is the closest direct competitor to Comfort Keepers: a global franchise network specializing in non-medical in-home care for seniors, including companion care, personal care, Alzheimer's/dementia care, and respite. Operates a similar franchise-based GTM model serving the same senior population.
- Homewatch CareGivers: Homewatch CareGivers is a franchise network providing in-home personal care, companion care, and specialized dementia care for seniors. Comparable to Comfort Keepers on service mix, franchise GTM, and target customer profile.
- Visiting Angels: Visiting Angels is a large U.S. franchise system providing non-medical senior home care (companion, personal care, memory care, respite) through independently owned local offices, directly comparable to Comfort Keepers' franchise model and core service mix.
- Synergy HomeCare: Synergy HomeCare is a national franchise providing non-medical in-home senior care, including personal care, companion care, and memory care. Direct franchise competitor with overlapping service lines and similar target customer segments.
Broad incumbents
- Bayada Home Health Care: Bayada is a large private, non-franchise home health provider offering skilled nursing, therapy, and personal care across many states. It is a broader incumbent in the same home-based care category as Comfort Keepers but with a heavier clinical orientation and direct-employment model rather than franchise.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Comfort Keepers social profiles
Digital presenceComfort Keepers compliance and trust
Trust signalCompliance2 records
Comfort Keepers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Comfort Keepers leadership team
Management profileNumber of profiles
Profiles3 records
Comfort Keepers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Comfort Keepers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Comfort Keepers
What does Comfort Keepers do?
Comfort Keepers delivers non-medical in-home care services to seniors and other adults through a franchise network of more than 600 independently owned and operated offices across the U.S., Canada, and additional international markets. Care is provided by employed caregivers delivering Companion Care, Personal Care, Specialized Care (Alzheimer's/dementia, 24-hour, post-hospital, end-of-life, in-facility, private duty nursing), and Respite Care under the company's proprietary Interactive Caregiving philosophy. Technology-enabled support (Comfort360, Family Room portal, SafetyChoice devices, GrandPad tablet) is layered into the care offering to enhance safety and family visibility.
Is Comfort Keepers a public or private company?
Comfort Keepers is a private company. It is currently operating.
When was Comfort Keepers founded?
Comfort Keepers was founded in 1998. It employs 101 to 250 people.
Where is Comfort Keepers based?
Comfort Keepers is headquartered in Ohio, United States, in the North America region.
How does Comfort Keepers make money?
Three revenue lines are on record. Franchise Fees and Royalties are the primary driver. The others are in-Home Care Services and VA and Insurance Billing.
Who are Comfort Keepers's main competitors?
Direct peers on record are BrightStar Care, Interim HealthCare, FirstLight Home Care, Senior Helpers, Right at Home, Home Instead, Homewatch CareGivers, Visiting Angels and Synergy HomeCare. Bayada Home Health Care is listed as a broad incumbent.
Does Comfort Keepers have an API?
No public API is recorded for Comfort Keepers.
What industry is Comfort Keepers in?
Comfort Keepers's product category is Senior In-Home Care Services. Its primary akta.pro industry code is HLADAGAG, Dementia/Alzheimer’s In-Home Care (Non-Medical), with a secondary code of HSABAEAB, Dementia Personal Care (ADLs) Support. Its NAICS code is 624120 and its SIC code is 8082.