Active Day/Senior Care
Active Day/Senior Care is the largest US operator of adult day health centers, running 100+ owned facilities across 10 states serving approximately 8,000 seniors and adults with intellectual and developmental disabilities through day programs, home care, and transportation services.
- Company typePrivate
- Founded1988
- HeadquartersFeasterville Trevose, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Active Day/Senior Care does
Active Day/Senior Care, Inc. is the largest operator of owned-and-operated adult day health centers in the United States, founded in 1988 and headquartered in Trevose, Pennsylvania. The company operates 100+ centers across 10 states (Illinois, Indiana, Kentucky, Massachusetts, Maryland, Minnesota, New Jersey, Ohio, Pennsylvania, and South Carolina) serving approximately 8,000 members, supported by 1,001-5,000 employees including 200+ on-site nurses. Its service portfolio comprises Adult Day Services (center-based day programs with nursing supervision, personal care, activities, meals, and transportation), Adult Home Care (in-home personal care, companionship, daily living support, and medication management), IDD Adult Services (vocational habilitation, competitive integrated employment, community integration, and independent living skills development), and Transportation Services (non-emergency medical and door-to-door transport). A sub-brand, Hope Bridge, extends IDD programming into assisted living facilities in South Carolina.
Revenue is generated through a subscription/recurring model funded by Medicaid waivers, Veterans Administration contracts, Managed Care Organizations, long-term care insurance, and private pay, with a standard monthly enrollment fee structure. The company employs a multi-channel go-to-market combining direct-to-consumer outreach (free trial days, center tours, Family Care Advisors), healthcare provider and Area on Aging referrals, community outreach, and digital marketing. Growth is executed primarily through program acquisitions, mergers, management contracts, and joint ventures, with the organization reporting 97% member/caregiver satisfaction. Leadership is headed by CEO Jim Donnelly; no proprietary technology platform, AI capabilities, or external equity financing are disclosed.
Active Day/Senior Care firmographics
Firmographics- Name
- Active Day/Senior Care
- Legal name
- Active Day/Senior Care, Inc.
- Website
- https://activeday.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Active Day/Senior Care is the largest US operator of adult day health centers, running 100+ owned facilities across 10 states serving approximately 8,000 seniors and adults with intellectual and developmental disabilities through day programs, home care, and transportation services.
- Ownership category
- akta.pro rank
Active Day/Senior Care industry classification
Industry- Product category
- Adult Day Health Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Assisted Living Facilities for the Elderly (623312)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Community-Based Senior Centers with Adult Day Services (HLADAIAJ)
- akta.pro secondary industries
- Social Adult Day Care (Non-Medical Supervision & Activities) (HSABANAA), Therapeutic Adult Day Programs (PT/OT/SLP, Cognitive Rehab) (HSABANAF), Caregiver Support & Education Programs (Center-Based) (HSABANAN)
Keywords
Where Active Day/Senior Care is headquartered
LocationHeadquarters
- HQ city
- Feasterville Trevose
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Active Day/Senior Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Adult Day Services: Day program services for adults with IDD and seniors. Revenue generated through Medicaid waivers, VA contracts, insurance billing, and private pay arrangements. Standard enrollment fee applies for private pay members.
- Adult Home Care Services: In-home care services provided in the comfort of members' homes. Services include personal care, companionship, daily living tasks, and medication management. Revenue through similar funding sources as adult day services.
- Transportation Services: Non-emergency medical transportation (NMT) and door-to-door transportation services for members. Included as part of the overall service package or separately billed through funding sources.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Enrollment Fee |
| Subscription | Pay-as-you-go | Insurance/Funded Care |
| Subscription | Monthly | Private Pay |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Active Day/Senior Care product offering
Product offeringCore offering
Active Day/Senior Care owns and operates a network of 100+ adult day health centers across 10 U.S. states, providing full-day programs for seniors and adults with intellectual and developmental disabilities (IDD). Core services include on-site nursing supervision, personal care, nutritious meals, engaging activities, and door-to-door transportation, supplemented by in-home care services and specialized IDD programming such as vocational habilitation and employment support.
Product overview
Active Day/Senior Care operates as a healthcare services company offering a unified portfolio of adult day care and home care services. The core offerings consist of three integrated service lines: Adult Day Services (center-based day programs with medical support, activities, and meals), Adult Home Care (in-home personal care and support services), and IDD Adult Services (specialized programs for adults with intellectual and developmental disabilities including vocational training and employment support). These services are complemented by transportation services and supported by over 200 on-site nurses across 100+ centers in 10 states serving approximately 8,000 members. The company utilizes a person-centered approach, with the Hope Bridge sub-brand extending services into assisted living facilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Adult Day Services
Quantifiable outcome
- 97% of satisfied members and caregivers would recommend Active Day to their friends and families
- +1 more outcomes
Companies that use Active Day/Senior Care
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Active Day/Senior Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Active Day/Senior Care partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Local Business PartnersminorActive Day partners with local businesses to provide employment opportunities for members with intellectual and developmental disabilities. These partnerships offer group employment support, job coaching, and competitive integrated employment opportunities in community settings.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Active Day/Senior Care competitors and assessment
Company assessmentDirect peers
- SarahCare: SarahCare operates a network of adult day care and senior day programs across the U.S., directly competing with Active Day's center-based day services model for the same senior and IDD populations with similar Medicaid and private pay funding mix.
- Sevita Health (formerly The MENTOR Network): Sevita is one of the largest U.S. providers of home and community-based services for individuals with intellectual and developmental disabilities, directly overlapping with Active Day's IDD Adult Services line including vocational and day program offerings.
Broad incumbents
- BrightSpring Health Services: BrightSpring is a large diversified home and community health platform spanning pharmacy, home health, and behavioral/IDD services. Its IDD and home health segments overlap directly with Active Day's IDD Adult Services and Adult Home Care offerings.
- Addus HomeCare: Addus provides personal care and home health services to Medicaid-funded elderly and disabled populations, directly competing with Active Day's Adult Home Care division for similar state Medicaid waiver-funded personal care relationships.
- Pennant Group: Pennant operates home health, hospice, and senior living services across multiple states, overlapping with Active Day's multi-state community-based care delivery model and Medicaid/Medicare funding mix.
- Help at Home: Help at Home is one of the largest personal care services providers focused on Medicaid-funded seniors and adults with disabilities, directly comparable to Active Day's Adult Home Care line in target population and reimbursement model.
- Aveanna Healthcare: Aveanna provides home health, hospice, and private duty nursing services across multiple states with significant Medicaid exposure. Comparable to Active Day on Medicaid waiver funding dependency and multi-state operating complexity.
- BAYADA Home Health Care: BAYADA is a large private multi-state home health and adult services provider serving seniors and adults with disabilities, directly comparable to Active Day's Adult Home Care and IDD Adult Services offerings in target population and service model.
- Comfort Keepers: Comfort Keepers operates a franchise network of in-home care providers serving seniors and adults with disabilities, overlapping with Active Day's Adult Home Care division though primarily franchise-driven versus Active Day's owned-and-operated model.
- Enhabit Inc. Enhabit is a multi-state home health and hospice operator with significant Medicare/Medicaid reimbursement exposure, comparable to Active Day on regulatory complexity and government-pay dependency though focused on clinical rather than social day services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Active Day/Senior Care social profiles
Digital presenceActive Day/Senior Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active Day/Senior Care leadership team
Management profileNumber of profiles
Profiles4 records
Active Day/Senior Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active Day/Senior Care M&A and investment
M&A and investmentM&A6 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active Day/Senior Care
What does Active Day/Senior Care do?
Active Day/Senior Care owns and operates a network of 100+ adult day health centers across 10 U.S. states, providing full-day programs for seniors and adults with intellectual and developmental disabilities (IDD). Core services include on-site nursing supervision, personal care, nutritious meals, engaging activities, and door-to-door transportation, supplemented by in-home care services and specialized IDD programming such as vocational habilitation and employment support.
Is Active Day/Senior Care a public or private company?
Active Day/Senior Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Active Day/Senior Care founded?
Active Day/Senior Care was founded in 1988. It employs 1,001 to 5,000 people.
Where is Active Day/Senior Care based?
Active Day/Senior Care is headquartered in Feasterville Trevose, United States, in the North America region.
How does Active Day/Senior Care make money?
Three revenue lines are on record. Adult Day Services are the primary driver. The others are adult Home Care Services and transportation Services.
Who are Active Day/Senior Care's main competitors?
Direct peers on record are SarahCare and Sevita Health (formerly The MENTOR Network). Broad incumbents are BrightSpring Health Services, Addus HomeCare, Pennant Group, Help at Home, Aveanna Healthcare, BAYADA Home Health Care, Comfort Keepers and Enhabit Inc..
Does Active Day/Senior Care have an API?
No public API is recorded for Active Day/Senior Care.
What industry is Active Day/Senior Care in?
Active Day/Senior Care's product category is Adult Day Health Services. Its primary akta.pro industry code is HLADAIAJ, Community-Based Senior Centers with Adult Day Services, with a secondary code of HSABANAA, Social Adult Day Care (Non-Medical Supervision & Activities). Its NAICS code is 624120 and its SIC code is 8050.