Name

Sensia Global

Legal name

Sensia LLC

Website

https://sensiaglobal.com

Company type

Private

Founded year

2019

Operating status

Closed

Headcount range

1,001–5,000 employees

Short description

Sensia Global was a Houston-based oil and gas automation and digitalization joint venture between Rockwell Automation and SLB, offering the Avalon edge-to-enterprise platform, Avocet and OFM software, artificial lift controllers, and high-accuracy measurement systems to energy operators across 40+ countries until its April 2026 dissolution.

Ownership category

akta.pro rank

Product category

Oil and Gas Automation Solutions

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Oil and Gas Field Machinery and Equipment Manufacturing (333132), Computer Systems Design and Related Services (54151)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Oil & Gas Field Machinery & Equipment (3533), Oil & Gas Field Services, Nec (1389), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

akta.pro secondary industries

Market Bidding, Scheduling & Ancillary Services Optimization (Auto-bidder) (EUAFAKAG), SCADA / Telemetry Systems (RTUs, PLCs, Communications) (EUAJAFAA)

Keywords

• Oil and gas automation
• Artificial lift control
• Flow measurement systems
• Process safety automation
• Digital oilfield platforms

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Products: Sale of physical automation and measurement equipment including variable speed drives, controllers, flow meters (turbine, ultrasonic, positive displacement), chart recorders, RTU controllers, and power analyzers. Revenue from equipment sales, installation, and commissioning.
2. Software Licenses and Subscriptions: Software products including Avocet Production Operations Software, OFM Well and Reservoir Analysis Software, and Avalon platform subscriptions. Revenue from software licenses, updates, and cloud-based access.
3. Technical Support and Services: Customer support services, technical support, training, and professional services for products and systems. Includes measurement services, process automation services, and software support.
4. Engineering Consultancy Services: Automation engineering consultancy including FEED (Front End Engineering Design), Main Automation Contractor (MAC) services, project management, and system integration.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sensia provides integrated automation, measurement, and digitalization solutions for the oil and gas industry. The portfolio combines physical automation hardware (controllers, variable speed drives, flow meters, sensors), proprietary software (Avocet production operations software, OFM well and reservoir analysis software, Avalon digital platform), and engineering services (FEED, Main Automation Contractor, consulting). Solutions span artificial lift control, flow measurement, process safety, and digital surveillance for upstream, midstream, and downstream energy operations.

Product overview

Sensia Global is an energy industry automation and digitalization company offering a unified portfolio of intelligent products and solutions organized around the open Avalon digital platform. The platform connects edge devices to enterprise systems enabling real-time monitoring and optimization across oil and gas operations. Core product categories include: (1) Artificial Lift Control Solutions featuring INSTRUCT controllers, variable speed drives, and power analyzers for ESP, PCP, and SRP systems; (2) Avalon-based surveillance applications including AiRP (AI Response Prioritization) and Avalon Lift Surveillance combining AI/ML for autonomous operations; (3) Digital Software Solutions comprising Avocet Production Operations Software and OFM Well and Reservoir Analysis Software; (4) Measurement Solutions under brands CALDON, JISKOOT, SWINTON, BARTON, CLIF MOCK, NUFLO, and QRATE for flow metering, custody transfer, and sampling; (5) Process Safety Systems including AADvance and Trusted controllers plus Avalon Process Safety Surveillance; and (6) QRATE hardware products including the HCC2 Hyperconverged Controller. The portfolio is designed for seamless integration from reservoir to refinery, supporting automation, measurement, and digitalization across the entire energy production value chain.

Differentiator

Problem solved

Functional benefit

Brands

• Avalon Digital Platform: Open core automation and digitalization platform underpinning Sensia's automated solutions for oil & gas operations, connecting assets from edge to enterprise.
• CALDON
• JISKOOT
• SWINTON
• BARTON
• CLIF MOCK
• NUFLO
• QRATE
• AiRP
• Avocet
• OFM
• INSTRUCT

Products and services

• Avalon Digital Platform Open core automation and digitalization platform that connects edge devices to enterprise systems, enabling real-time visualization, control, and analytics across oil and gas operations from wellhead to refinery. Supports ESP, PCP, and SRP lift surveillance applications.
• INSTRUCT Power Analyzer 2.0

Quantifiable outcome

• Up to 8% higher production rates through digitalization
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability13 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Total Stream SystemscoreStrategic or Co-development Partner · 1 February 2025Strategic collaboration to deliver comprehensive solutions for upstream oil and gas companies, combining Sensia's automation and digital solutions with Total Stream Systems' expertise.
• SPIE PlexalminorChannel Partner/ Reseller/ Distributor · 1 May 2024Channel partnership for delivering Sensia solutions in specific markets, enhancing regional coverage and customer support capabilities.
• DRE SystemsminorChannel Partner/ Reseller/ Distributor · 1 May 2024Channel partnership to expand market access and provide localized support for Sensia digital automation solutions.
• Cognite (Data Fusion)coreTechnology or IntegrationIntegration with SLB's Enterprise Data Solution powered by Cognite Data Fusion enables contextualization of Avocet production data with other domains (reservoir, maintenance, facilities) for enhanced insights.
• Rockwell AutomationcoreStrategic or Co-development PartnerParent company and JV partner. Sensia was established as joint venture between Rockwell Automation and SLB (formerly Schlumberger) in 2019. Post-April 2026 dissolution, Rockwell assumes Process Automation, Process Safety, vMonitor, and Edge Control businesses.
• SLB (formerly Schlumberger)coreStrategic or Co-development PartnerParent company and JV partner. Following April 2026 JV dissolution, SLB assumes Lift Control Systems, Measurement Products and Solutions, Digital Production, and Digital Platforms businesses from Sensia.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Emerson Electric: Major industrial automation incumbent with DeltaV DCS and Ovation platforms widely deployed in oil & gas. Acquired Aspen Technology to expand process optimization software, directly overlapping with Sensia's Avocet/OFM positioning.
• Honeywell Process Solutions: Honeywell's process automation division competes head-to-head with Sensia in oil & gas DCS, process safety (Safety Manager), and connected plant offerings. A broad incumbent with deep upstream and midstream operator relationships.
• ABB: ABB's Process Automation and Motion businesses (System 800xA) compete directly with Sensia's integrated automation and process safety offerings for oil & gas operators globally.
• Yokogawa Electric: Yokogawa's CENTUM DCS and oil & gas-focused automation portfolio competes with Sensia across upstream, midstream, and LNG applications. Strong incumbent in Asian and Middle Eastern markets.
• Schneider Electric (AVEVA): Schneider Electric's process automation combined with AVEVA's industrial software (PI System, AIM) competes with Sensia's Avalon platform and OFM/Avocet software offerings in production operations and digital twin use cases.
• Siemens Process Automation: Siemens SIMATIC PCS 7/neo and COMOS compete with Sensia in process automation and digitalization for oil & gas. A broad automation incumbent with deep engineering resources.

Direct peers

• Aspen Technology (now part of Emerson): Specialist in process optimization software for oil & gas, chemicals, and power. Directly comparable to Sensia's OFM and Avocet software franchises for production surveillance and reservoir analysis.
• Kongsberg Digital: Digital twin and integrated operations software provider for oil & gas (Kognitwin, FieldWare) that competes with Sensia's Edge-to-Enterprise strategy and Avalon platform for operator digitalization.
• Bentley Systems: Infrastructure engineering software provider (OpenUtilities, AssetWise) with growing presence in oil & gas digital operations. Adjacent competitor in digital twin and asset performance management.
• KROHNE Group: Specialist manufacturer of process measurement instruments (flow, level, temperature) for oil & gas and process industries. Direct competitor to Sensia's CALDON, NUFLO, and BARTON measurement brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sensia Global