WNEM Digital Media

What WNEM Digital Media does

WNEM Digital Media operates WNEM TV5, a local broadcast television station serving the Saginaw/Flint mid-Michigan market, doing business as a Gray Local Media station under parent Gray Television (NASDAQ: GTN). The core product is linear local news, weather, and sports programming distributed over-the-air via an FCC broadcast license, supplemented by cable/satellite carriage, a streaming offering (TV5+), native iOS and Android apps, the wnem.com website, and a NextGen TV (ATSC 3.0) advanced broadcasting channel. The product portfolio is anchored by recurring editorial franchises including First Alert Weather, TV5 Investigates, Best and Brightest, Excellence in Education, We the People, and Aging Untold, alongside coverage of regional teams such as Delta College, Michigan Arsenal, Saginaw Spirit, and high school sports (Friday Night Lights, Fast Break Friday).

The underlying technology stack is a conventional local-broadcast media platform: ATSC 1.0 over-the-air transmission upgraded selectively with ATSC 3.0 (NextGen TV), a web CMS at wnem.com, native mobile applications, email newsletters, social distribution (Facebook, Instagram, X/Twitter), live streaming infrastructure, and sponsored-content sponsorship units. Operating on a horizontal segmentation basis, WNEM serves two primary customer groups — mid-Michigan viewers seeking hyper-local news/weather/sports, and local/regional businesses buying broadcast and digital advertising reach — with no enterprise SaaS or B2B platform layer. Headcount is in the 51–100 range, consistent with a single-market local broadcaster.

The business model is advertising-driven, with two identified revenue streams: television advertising (local broadcast spots across news breaks, weather segments, and programming, sold to mid-Michigan businesses) and digital marketing services through GDM Mid-Michigan (the station's website and digital advertising platform). Pricing is quote-based, negotiated directly with advertisers, and not publicly disclosed. As a wholly owned operating subsidiary of Gray Television, financial results are not separately reported at the WNEM entity level, and no independent revenue, funding, or capital structure data is available.

Name

WNEM Digital Media

Legal name

WNEM

Website

https://wnem.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

WNEM Digital Media operates WNEM TV5, a Gray Television-owned local broadcast station delivering news, weather, and sports to the Saginaw/Flint mid-Michigan market via over-the-air broadcast, streaming (TV5+), mobile apps, and digital marketing services for local advertisers.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161), Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

akta.pro secondary industries

Local TV Station Groups (Owned & Operated/Station Chains) (MPABACAA), News OTT & Live News Streaming Channels (MPABAHAK)

Keywords

• Local broadcast television
• Television advertising
• Digital streaming services
• Local news coverage
• Weather forecasting

Headquarters

HQ city

Saginaw

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Television Advertising: Local broadcast advertising slots, including news breaks, weather segments, and programming commercials sold to local businesses and organizations in the mid-Michigan market.
2. Digital Marketing Services: GDM Mid-Michigan digital marketing services offered through the station's website and advertising platform for local businesses.

Distribution channels3 records

Marketing channels5 records

Core offering

WNEM TV5 is a CBS-affiliated local broadcast television station serving the Saginaw-Flint mid-Michigan market, delivering local news, weather, and sports programming. The station extends its reach through the TV5+ over-the-top (OTT) streaming service and offers digital marketing services to local businesses via GDM Mid-Michigan. Its flagship First Alert Weather franchise provides dedicated severe weather coverage for the region.

Product overview

WNEM Digital Media operates a single-station broadcast model centered on WNEM TV5, the primary local television station serving Saginaw and mid-Michigan. The product portfolio includes the core broadcast channel supplemented by TV5+ streaming platform, First Alert Weather service, TV5 Investigates investigative unit, mobile applications for iOS and Android, NextGen TV (ATSC 3.0) advanced broadcasting capability, video content platform with multiple thematic galleries, and various community features. This is a traditional broadcast media operation offering news, weather, sports, and entertainment content through both linear broadcast and digital distribution channels.

Differentiator

Problem solved

Functional benefit

Products and services

• WNEM TV5 Local Broadcast Television
• TV5+ Streaming Service
• GDM Mid-Michigan Digital Marketing Services

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Gray Media (Parent Company)coreOthersWNEM TV5 is owned and operated by Gray Media (Gray Television). Gray Media provides corporate infrastructure, content syndication, investigative journalism resources (InvestigateTV), national news partnerships (Local News Live), and shared technology platforms.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WSMH (FOX 66): WSMH is the Fox affiliate in the Flint-Saginaw DMA. Directly competes with WNEM for local news viewership and regional advertising spend in mid-Michigan.
• WJRT-TV (ABC 12): WJRT is the ABC affiliate operating in the Flint-Saginaw market. Direct competitor sharing the same regional audience and advertising pool as WNEM TV5.
• WEYI-TV (NBC 25): WEYI is the NBC affiliate serving the same Flint-Saginaw DMA as WNEM. Direct competitor for local viewers, advertisers, and news talent in mid-Michigan.

Broad incumbents

• Tegna: Tegna is a publicly traded local broadcast group with stations across mid-sized U.S. markets. Comparable peer for station-level economics, local advertising strategy, and digital transformation benchmarks relevant to WNEM's mid-Michigan station.
• Sinclair Broadcast Group: Sinclair is a major publicly traded local TV station group. Broad incumbent peer competing with Gray Television for station acquisitions, network affiliations, and national/local advertising relationships.
• Nexstar Media Group: Nexstar is the largest U.S. local TV station operator. Broad incumbent peer whose portfolio scale, ATSC 3.0 deployment strategy, and digital advertising capabilities represent the upper bound benchmark for groups like Gray/WNEM.
• Gray Television (Parent Company): Gray Television (NASDAQ: GTN) is the publicly traded parent company of WNEM and operator of approximately 180+ local TV stations nationwide. Direct corporate peer for portfolio-level broadcasting strategy, capital allocation, and ad-tech platform benchmarks.

Regional players

• WDIV (Local 4 / NBC Detroit): WDIV is the NBC affiliate in Detroit, Michigan's largest market. Regional peer with similar news-driven local broadcasting model and overlapping Michigan coverage area relevant to mid-Michigan spillover audience.
• WOOD-TV (NBC 8 Grand Rapids): WOOD-TV is another Michigan local broadcaster owned by Graham Media Group. Comparable mid-large market local TV station model with news/weather focus and digital expansion serving a different but adjacent Michigan region.
• WJBK (FOX 2 Detroit): WJBK is the Fox O&O in Detroit, the dominant Michigan DMA. As a regional Michigan broadcaster with much larger scale, it sets competitive benchmarks and competes for statewide advertising and digital audience attention with WNEM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wnemtv5news
• Facebookfacebook.com/WNEMTV5
• LinkedInlinkedin.com/company/wnem-tv5--my5-meredith-corp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WNEM Digital Media