WDIV

What WDIV does

WDIV Local 4 is the NBC-affiliated local broadcast television station serving the Metro Detroit market (Wayne, Oakland, Macomb, and surrounding counties) and has operated since 1946. The station is owned by Graham Media Group, a division of Graham Holdings Company, and is headquartered at 1601 Clay Avenue in Detroit. It produces and distributes hyperlocal news, weather, sports, and entertainment content under the "Local 4" brand and the digital property ClickOnDetroit.com.

The station's product surface includes the core Local 4 News broadcast, the 4Warn Weather forecasting and severe-alert system, Live In The D entertainment programming, Watch Live streaming, the Join Insider newsletter service, and the MIPics photo gallery. Content is distributed across over-the-air broadcast, ClickOnDetroit.com, YouTube, Facebook, Instagram, X (Twitter), email newsletters, and RSS feeds. AI is applied across the newsroom to generate news summaries, identify trending topics, automate data-driven reporting (financial and sports results), verify the authenticity of images and video, power article recommendation algorithms, and operate reader-engagement chatbots; all automated output is human-reviewed prior to publication.

Revenue is generated entirely through advertising and content licensing rather than direct consumer fees, with four named streams: television advertising (local commercials and sponsored segments), digital advertising (display, video, and programmatic on ClickOnDetroit.com), content syndication to partner platforms and social media, and event broadcast rights (including an expanded multi-platform partnership with the Downtown Detroit Partnership for the annual Detroit Tree Lighting). Leadership includes Stephanie Slagle as Vice President, Chief Revenue Officer and General Manager.

Name

WDIV

Legal name

WDIV Local 4

Website

https://clickondetroit.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

251–500 employees

Short description

WDIV Local 4 is the NBC-affiliated broadcast television station serving Metro Detroit (Wayne, Oakland, Macomb counties) since 1946, delivering local news, weather, sports, and entertainment across broadcast TV, ClickOnDetroit.com, and social channels, monetized through advertising and content syndication.

Ownership category

akta.pro rank

Product category

Local Broadcast Television News

NAICS

Television Broadcasting Stations (516120), Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industry

Local TV Station Groups (Owned & Operated/Station Chains) (MPABACAA)

Keywords

• Local news broadcasting
• Television advertising sales
• Weather forecasting alerts
• Digital news platform
• Entertainment programming

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising: Broadcast television advertising including local commercials, sponsored segments, and promotional partnerships aired during news programming and special events.
2. Digital Advertising: Online advertising through ClickOnDetroit.com including display ads, sponsored content, video advertisements, and programmatic advertising on digital platforms.
3. Content Syndication: Distribution of news content to partner platforms, syndication networks, and social media channels generating revenue through content licensing and promotional partnerships.
4. Event Broadcast Rights: Exclusive broadcast partnerships for local events such as the Detroit Tree Lighting, expanding to extended broadcast hours, online streaming, and digital coverage.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

WDIV Local 4 is a Detroit-based NBC-affiliated television station that produces and distributes local news, weather, sports, and entertainment content to Metro Detroit audiences. Its programming reaches viewers via over-the-air broadcast television, the ClickOnDetroit.com digital platform, live online streaming, social media, and email newsletters. Content is monetized through television and digital advertising, content syndication, and event broadcast partnerships such as the annual Detroit Tree Lighting.

Product overview

WDIV Local 4 operates as a local television station with its digital platform ClickOnDetroit.com, offering news content through its primary Local 4 News broadcast, 4Warn Weather forecasting, Live In The D entertainment segments, and live streaming capabilities. The station also provides subscription newsletters through Join Insider and photo galleries through MIPics. The company incorporates AI technologies to enhance news gathering, reporting, and content personalization across its platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Local 4 News The primary television news broadcast of WDIV Local 4, delivering Detroit-area local news coverage across broadcast TV, online streaming, and digital platforms for Metro Detroit viewers.
• ClickOnDetroit The official WDIV Local 4 website providing online news content, live streaming, weather updates, and digital news coverage for the Detroit metropolitan area.
• 4Warn Weather WDIV's branded weather forecasting and alert system providing Metro Detroit weather coverage, including the 4Warn Weather Alert feature for extreme weather conditions, forecasts, and storm tracking.
• Live in the D Local entertainment and lifestyle segment featuring coverage of Detroit culture, events, and community personalities, including local artists and performers.
• Watch Live Live streaming platform allowing viewers to watch Local 4 news broadcasts in real-time online via ClickOnDetroit.com.
• Join Insider (Newsletters) Newsletter subscription service delivering weekly events and curated news content, including the weekly Go Guide events newsletter and daily weather newsletters, directly to subscribers' inboxes.

Quantifiable outcome

• Expanded event broadcast from 1 to 2 hours with additional online streaming

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Partnerships

One partnership is on record.

• Downtown Detroit PartnershipcoreStrategic or Co-development Partner · 21 October 2025Exclusive broadcast partnership for the 22nd annual Detroit Tree Lighting scheduled for November 21, 2025. The partnership expands the event broadcast from one to two hours with additional online streaming and digital coverage, enhancing visibility and digital accessibility for the annual community event.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• WXYZ-TV: WXYZ is Detroit's ABC-affiliated local TV station and WDIV's most direct local competitor. Both stations compete for the same Metro Detroit audience with parallel local news, weather, and digital products (ClickOnDetroit vs. wxyz.com).
• WWJ-TV (CBS 62 Detroit): WWJ is the CBS-owned local news station in Detroit, directly competing with WDIV for local news, weather, and sports audiences in the same DMA. Both operate broadcast plus digital platforms with overlapping content verticals.
• WJBK-TV (FOX 2 Detroit): WJBK is Detroit's FOX-affiliated station and another direct local news competitor to WDIV. Both stations cover Detroit Lions, Pistons, Tigers, and Red Wings coverage and operate local digital news platforms.

Others

• WCPO-TV: WCPO is a Graham Media Group sister station (ABC affiliate, Cincinnati). While operating in a different market, it shares WDIV's group-level ownership, technology stack, and operating model, making it a useful operational and financial comparable.
• WKMG-TV: WKMG is another Graham Media Group station (CBS affiliate, Orlando). As a group sibling, it shares corporate parentage and operating model with WDIV, offering useful benchmarking despite geographic distance.
• KSAT-TV: KSAT is a Graham Media Group station (ABC affiliate, San Antonio). It is a direct sibling within the same parent group, operating with a comparable broadcast-plus-digital model and shared corporate resources.

Broad incumbents

• Sinclair Broadcast Group: Sinclair is the largest US television broadcaster, operating hundreds of local stations across many DMAs including Detroit-area stations. It is a broad incumbent comparable in scale and business model to Graham Media Group's broadcast portfolio.
• Nexstar Media Group: Nexstar is the largest US owner of local TV stations following its acquisition of Tribune. It is a broad incumbent in the same industry as WDIV, with overlapping local news, weather, and digital advertising offerings at scale.
• Tegna: Tegna operates a large portfolio of local TV stations and digital properties across the US. It is a broad incumbent peer of WDIV's parent Graham Media Group, competing for the same national advertising dollars and following similar broadcast-to-digital transition strategies.
• Gray Television: Gray Television owns and operates a large footprint of local TV stations across mid-sized US markets. It is a broad incumbent broadcast group comparable in business model to Graham Media Group, with similar revenue mix of local and national advertising.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Local4News
• YouTubeyoutube.com/c/@ClickOnDetroitLocal4WDIV
• Facebookfacebook.com/Local4
• Instagraminstagram.com/local4news
• LinkedInlinkedin.com/company/wdiv-tv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WDIV