Maggiano's Little Italy
Maggiano's Little Italy is a 50-location U.S. Italian-American restaurant chain owned by Brinker International (NYSE: EAT), serving families, groups, and special-occasion event hosts through dine-in, carryout, delivery, catering, and private banquet services across metropolitan and mall-based locations.
- Company typePrivate
- Founded1991
- HeadquartersDallas, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Maggiano's Little Italy does
Maggiano's Little Italy is an Italian-American full-service restaurant chain operating approximately 50 locations across the United States, owned and operated by Brinker International (NYSE: EAT), which also owns Chili's Grill & Bar and operates over 1,600 restaurants in 29 countries. Founded in November 1991 in Chicago and acquired by Brinker in 1995, Maggiano's differentiates around a signature family-style dining experience designed for groups of four or more, supported by separate lunch and dinner menus, a dedicated gluten-free menu, and a recently expanded offering of 15 new items with approximately 20% larger portions. The technology stack is conventional for casual dining: a native online ordering platform (orders.maggianos.com), in-house reservation system, reCAPTCHA-secured forms, Threshold 360 virtual banquet tours, and Eventbrite ticketing for seasonal events.
The business model is multi-stream and transaction-based: dine-in restaurant sales (food and beverage), carryout and delivery orders with a Double Your Portion add-on ($8-$15 upcharges by category), off-premise catering with party-sized pans (small feeds ~8, large feeds ~16), private event and banquet services accommodating 10-250 guests with dedicated event managers, and gift card sales. Pricing is per-cover unit pricing with no publicly disclosed menu pricing. Customer segments span families/groups, special occasion event hosts (weddings, rehearsal dinners, corporate events, birthdays), corporate catering clients, and general consumer diners. The company operates a wine program curated by one of only 273 Master Sommeliers worldwide (Jason Smith) in partnership with Salvatore Ferragamo, and maintains a 20-year partnership with Make-A-Wish that has raised over $10 million through the annual Eat-A-Dish campaign.
Maggiano's Little Italy firmographics
Firmographics- Name
- Maggiano's Little Italy
- Legal name
- Maggiano's Little Italy (operated by Brinker International, Inc.)
- Website
- https://maggianos.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Maggiano's Little Italy is a 50-location U.S. Italian-American restaurant chain owned by Brinker International (NYSE: EAT), serving families, groups, and special-occasion event hosts through dine-in, carryout, delivery, catering, and private banquet services across metropolitan and mall-based locations.
- Ownership category
- akta.pro rank
Maggiano's Little Italy industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Family-Style Restaurants (THAFACAC)
- akta.pro secondary industry
- Brasseries, Bistros & Trattorias (THAFACAI)
Keywords
Where Maggiano's Little Italy is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices18 records
Markets served
Maggiano's Little Italy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-In Restaurant Sales: Traditional full-service restaurant revenue from guests dining in at one of 50 locations nationwide. Revenue generated through food and beverage sales including appetizers, entrees, desserts, and alcoholic beverages.
- Carryout and Delivery: Takeout and delivery orders placed through the restaurant's online ordering platform. Includes the 'Double Your Portion' add-on feature offering double portions for a nominal upcharge.
- Catering Services: Off-premise catering for events including party-sized pans (small pans feed ~8 people, large pans feed ~16), full-service delivery with setup, and custom menu preparation for corporate and private events.
- Private Events and Banquets: Revenue from hosting private events including weddings, rehearsal dinners, corporate events, birthday celebrations, and holiday gatherings. Event spaces accommodate 10-250 guests with custom menus and dedicated event managers.
- Gift Cards: Sale of gift cards in plastic and digital formats, including bulk corporate purchases for customer and employee gifts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Double Your Portion carryout add-on pricing by category |
| Unit Pricing | Pay-as-you-go | Family Style dining - per person pricing |
| Unit Pricing | Pay-as-you-go | VIP Rewards for Private Events |
| Unit Pricing | Pay-as-you-go | Catering party-sized pans |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Maggiano's Little Italy product offering
Product offeringCore offering
Maggiano's Little Italy operates approximately 50 full-service Italian-American restaurants across the United States, offering dine-in family-style meals, lunch and dinner menus, carryout and delivery, and private banquet and off-premise catering services. The brand is owned by Brinker International (NYSE: EAT) and emphasizes shareable portions, made-from-scratch Italian-American classics, and dedicated event management for celebrations and corporate gatherings.
Product overview
Maggiano's Little Italy operates as an Italian-American casual dining restaurant chain with approximately 50 locations nationwide. The core offering centers on family-style Italian dining experiences, complemented by separate dinner and lunch menus featuring classic Italian-American dishes. The company offers private event and banquet services for celebrations ranging from weddings to corporate events, along with catering capabilities for off-site gatherings. Additional revenue streams include gift card sales, an eClub loyalty program, and seasonal promotional events like Breakfast With Santa and Mother's Day specials. The restaurant chain is owned by Brinker International.
Differentiator
Problem solved
Functional benefit
Products and services
- Family Style Dining
- Dinner Menu
- Lunch Menu
- Gluten-Free Menu
- Private Events & Banquets
- Catering Services
- Gift Cards
- Double Your Portion (DOPO)
- Eat-A-Dish for Make-A-Wish
- Breakfast With Santa
- Mother's Day Menu
- Wine Dinner Events
- VIP Rewards Program
- Valentine's Day Specials
- Master Sommelier Wine Program
Quantifiable outcome
- 20 consecutive quarters of comparable sales growth for sister brand Chili's, outperforming casual dining industry by 420 basis points
- +2 more outcomes
Companies that use Maggiano's Little Italy
Customer profileSegments4 records
Ideal customer profiles4 records
Maggiano's Little Italy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Maggiano's Little Italy partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Make-A-WishcoreMaggiano's has maintained a 20-year partnership with Make-A-Wish through its annual Eat-A-Dish campaign. Since 2004, the partnership has raised over $10 million and granted over 1,000 wishes for children with critical illnesses. The partnership includes limited-time menu items, in-restaurant donations, and direct giving options.
- Jason Smith (Master Sommelier)coreMaster Sommelier Jason Smith curates Maggiano's Master Sommelier Series of six distinct wine varietals. As one of only 273 Master Sommeliers worldwide, Smith provides wine expertise for the restaurant's elevated wine program.
- Salvatore FerragamocoreFashion icon and Tuscan vineyard owner Salvatore Ferragamo partnered with Maggiano's to elevate the new Sommelier Selection wines, bringing luxury expertise to the wine program.
- Caymus VineyardsminorWine dinner partnership featuring Caymus Vineyards wines paired with Italian-American cuisine in special tasting events.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Maggiano's Little Italy competitors and assessment
Company assessmentDirect peers
- Carrabba's Italian Grill: Owned by Bloomin' Brands, Carrabba's is a casual Italian-American chain with dine-in, carryout, and catering services targeting families and groups at similar price points to Maggiano's.
- P.F. Chang's: Asian-themed casual dining chain with similar dine-in, carryout, delivery, and private event/banquet capabilities. Comparable occasion-dining positioning and catering service mix.
- The Cheesecake Factory: Upscale casual chain with an extensive menu, large portions, and strong private event/banquet business. Comparable on occasion-driven dining, special-event catering, and check size positioning.
- Bravo Cucina Italiana: Italian-American casual dining concept under Bon Appétit Management/Restaurant Associates with full-service dining, banquet facilities, and catering — closely aligned with Maggiano's occasion-dining model.
- Romano's Macaroni Grill: Italian-American casual dining chain offering shareable plates, pasta, and event services. Comparable menu structure, price points, and group-dining orientation to Maggiano's.
- Bertucci's: Italian casual dining chain specializing in brick-oven pizza and pasta with dine-in, catering, and private event services. Comparable menu profile and group-dining positioning.
- California Pizza Kitchen: Casual dining chain offering dine-in, takeout, delivery, and catering with an emphasis on shareable dishes. Comparable service model and revenue mix to Maggiano's.
- Olive Garden: Operated by Darden Restaurants, Olive Garden is the largest Italian-American casual dining chain in the U.S. with a similar family-style value proposition, comparable per-person pricing, and a heavy emphasis on group dining experiences.
- Buca di Beppo: Family-style Italian-American restaurant chain known for shareable portions and event/banquet offerings. Most direct competitor to Maggiano's on the family-style Italian occasion-dining positioning.
Broad incumbents
- Bonefish Grill: Bloomin' Brands casual dining concept with a similar full-service, special-occasion positioning and private event capabilities. Operates in the same casual-dining competitive set as Maggiano's, though non-Italian in cuisine.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Maggiano's Little Italy social profiles
Digital presenceMaggiano's Little Italy compliance and trust
Trust signalCompliance2 records
Maggiano's Little Italy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maggiano's Little Italy leadership team
Management profileNumber of profiles
Profiles1 record
Maggiano's Little Italy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maggiano's Little Italy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maggiano's Little Italy
What does Maggiano's Little Italy do?
Maggiano's Little Italy operates approximately 50 full-service Italian-American restaurants across the United States, offering dine-in family-style meals, lunch and dinner menus, carryout and delivery, and private banquet and off-premise catering services. The brand is owned by Brinker International (NYSE: EAT) and emphasizes shareable portions, made-from-scratch Italian-American classics, and dedicated event management for celebrations and corporate gatherings.
Is Maggiano's Little Italy a public or private company?
Maggiano's Little Italy is a private company. It is classified as corporate owned and is currently operating.
When was Maggiano's Little Italy founded?
Maggiano's Little Italy was founded in 1991. It employs 5,001 to 10,000 people.
Where is Maggiano's Little Italy based?
Maggiano's Little Italy is headquartered in Dallas, United States, in the North America region.
How does Maggiano's Little Italy make money?
Five revenue lines are on record. Dine-In Restaurant Sales are the primary driver. The others are carryout and Delivery, catering Services, private Events and Banquets and gift Cards.
Who are Maggiano's Little Italy's main competitors?
Direct peers on record are Carrabba's Italian Grill, P.F. Chang's, The Cheesecake Factory, Bravo Cucina Italiana, Romano's Macaroni Grill, Bertucci's, California Pizza Kitchen, Olive Garden and Buca di Beppo. Bonefish Grill is listed as a broad incumbent.
Does Maggiano's Little Italy have an API?
No public API is recorded for Maggiano's Little Italy.
What industry is Maggiano's Little Italy in?
Maggiano's Little Italy's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAC, Family-Style Restaurants, with a secondary code of THAFACAI, Brasseries, Bistros & Trattorias. Its NAICS code is 722511 and its SIC code is 5810.