GWC
GWC operates as XINRUIBAI (HONG KONG XINRUIBAI TRADING CO., LIMITED), a small Hong Kong-based direct-to-consumer e-commerce retailer selling women's occasion dresses — prom, homecoming, graduation, and cocktail styles — via its yashfgn.shop storefront.
- Company typePrivate
- Founded2008
- HeadquartersSanta Clara, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What GWC does
GWC operates in the market under the trade name XINRUIBAI and is legally registered as HONG KONG XINRUIBAI TRADING CO., LIMITED, a private limited company domiciled in Hong Kong. The firm's first-party web presence, served from the en.gwc.net domain, redirects to a templated Shopify-style storefront at yashfgn.shop that retails women's occasion dresses — including prom, homecoming, graduation, and cocktail styles — directly to consumers. The disclosed operating address (RMO3, 24/F, HO KING COMMCTR, 2-16 FAYUEN ST, MONG KOK, HK) and a single generic contact email ([email protected]) are consistent with a small, lean online retail operation; stated headcount is 11-50 employees.
The company discloses no proprietary technology, branded manufacturing, or proprietary supply-chain assets, and its value proposition rests on assortment and price positioning in the value tier of occasionwear. There is no public pricing model, no published customer logos, no disclosed revenue, and no listed distribution or marketing channels beyond the storefront itself. A separate news source attributes to GWC a partnership with QC+ (Qatar Museums) for a freeport logistics hub in Doha involving art warehousing, conservation, and international art logistics; that claim is materially inconsistent with the dress-retail first-party footprint and more likely refers to a different entity using the GWC brand (the Gulf Warehousing Company, a Qatar-based logistics firm).
Three co-founders are listed: Wen Chu (CEO & founder), E Hao (co-CEO), and Gurpreet Singh (co-founder). Three disclosed funding rounds occurred in 2012 (Baidu, SINA, Tencent), 2014 (Xiaomi), and 2015 (Baidu, Qualcomm, SINA), with reported round amounts of $0 in the source data, indicating undisclosed or nominal rounds. No management bios, certifications, patents, M&A activity, regulatory actions, or product launches are recorded beyond the contested partnership reference; contact, headcount-trend, and operating-status signals are otherwise minimal.
GWC firmographics
Firmographics- Name
- GWC
- Legal name
- HONG KONG XINRUIBAI TRADING CO., LIMITED
- Website
- https://en.gwc.net
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GWC operates as XINRUIBAI (HONG KONG XINRUIBAI TRADING CO., LIMITED), a small Hong Kong-based direct-to-consumer e-commerce retailer selling women's occasion dresses — prom, homecoming, graduation, and cocktail styles — via its yashfgn.shop storefront.
- Ownership category
- akta.pro rank
GWC industry classification
Industry- Product category
- Women's Apparel E-commerce
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Special-Occasion & Formalwear Department Stores (CRAGAGAG)
Keywords
Where GWC is headquartered
LocationHeadquarters
- HQ city
- Santa Clara
- HQ country
- United States
- HQ region
- North America
Markets served
GWC business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D
GWC product offering
Product offeringCore offering
GWC operates an online apparel retail store under the XINRUIBAI brand, selling women's formal dresses — including prom, homecoming, graduation, and cocktail dresses — directly to consumers via an e-commerce storefront. The store lists individual dress SKUs with product images, prices, and a standard shopping cart / checkout flow. The legal entity behind the storefront is HONG KONG XINRUIBAI TRADING CO., LIMITED, registered in Hong Kong with a Mong Kok office address.
Product overview
GWC (Gulf Warehousing Company) is a logistics and warehousing company operating in Qatar. The company develops and operates freeport logistics hubs, providing advanced warehousing, conservation, and logistics services to support regional and international trade. GWC partners with QC+ to deliver integrated logistics solutions aligned with Qatar's 2030 National Vision.
Differentiator
Problem solved
Functional benefit
Products and services
- XINRUIBAI Online Dress Store
Companies that use GWC
Customer profileSegments1 record
Ideal customer profiles1 record
GWC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GWC partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- QC+coreGWC is partnering with QC+ (Qatar Museums) to develop a new freeport logistics hub in Doha. The facility, developed ahead of Art Basel in Doha, will provide advanced warehousing, conservation, and logistics services to support regional and international art trade. This is a strategic co-development partnership aligned with Qatar's 2030 National Vision.
Recent moves4 records
Expansion highlights3 records
GWC competitors and assessment
Company assessmentDirect peers
- Dressilyme: Hong Kong-based prom and bridesmaid dress e-tailer serving US/UK customers. Direct cross-border DTC peer with overlapping SKU style and target market.
- Lulus: DTC formalwear and special-occasion apparel retailer with significant brand recognition among college-age shoppers in the US. Overlaps on dress occasion categories and price-sensitive buyer.
- Azazie: Online-first formalwear retailer (US-based) offering dresses for weddings, prom, and special occasions via made-to-order model. Comparable in product category and target demographic.
- PromGirl: Long-standing US online prom dress specialist. Directly competes for the same back-to-school and graduation occasion purchases that drive XINRUIBAI's seasonal revenue.
- JJ's House: China-based cross-border e-commerce retailer specializing in affordable prom, evening, and bridal dresses. Closest direct comparable to XINRUIBAI in sourcing geography, target customer, and formalwear DTC model.
- Windsor (Windsor Store): US specialty formalwear and dress retailer operating online plus physical stores; competes directly on prom, homecoming, and bridesmaid categories at similar price points.
- Cocomelody / Cocomelodie: Hong Kong/China-based cross-border e-commerce formalwear brand targeting US consumers. Nearly identical operational model and sourcing footprint to XINRUIBAI.
Broad incumbents
- ASOS: Global online fashion retailer with extensive formalwear and occasion-wear assortment aimed at 16–34 demographic. Adjacent incumbent competing for the same young shopper wallet share.
- David's Bridal: Largest US brick-and-mortar and online formalwear retailer, including prom, bridesmaid, and evening dresses. Comparable buyer segments but operates at much larger scale and omnichannel footprint.
Emerging players
- Petite Dressing: Cross-border e-commerce prom/graduation/evening dress store with HK sourcing roots. Niche player overlapping XINRUIBAI on occasion dress categories and DTC fulfillment model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat1 record
Key risks6 records
Key highlights5 records
Customer concentration
GWC social profiles
Digital presenceGWC financial estimates
Financial estimateRevenue estimate
Valuation estimate
GWC leadership team
Management profileNumber of profiles
Profiles3 records
GWC funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GWC M&A and investment
M&A and investmentM&A
Investments6 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GWC
What does GWC do?
GWC operates an online apparel retail store under the XINRUIBAI brand, selling women's formal dresses — including prom, homecoming, graduation, and cocktail dresses — directly to consumers via an e-commerce storefront. The store lists individual dress SKUs with product images, prices, and a standard shopping cart / checkout flow. The legal entity behind the storefront is HONG KONG XINRUIBAI TRADING CO., LIMITED, registered in Hong Kong with a Mong Kok office address.
Is GWC a public or private company?
GWC is a private company. It is classified as unknown and is currently operating.
When was GWC founded?
GWC was founded in 2008. It employs 11 to 50 people.
Where is GWC based?
GWC is headquartered in Santa Clara, United States, in the North America region.
Who are GWC's main competitors?
Direct peers on record are Dressilyme, Lulus, Azazie, PromGirl, JJ's House, Windsor (Windsor Store) and Cocomelody / Cocomelodie. Broad incumbents are ASOS and David's Bridal. Petite Dressing is listed as an emerging player.
Does GWC have an API?
No public API is recorded for GWC.
What industry is GWC in?
GWC's product category is Women's Apparel E-commerce. Its primary akta.pro industry code is CRAGAGAG, Special-Occasion & Formalwear Department Stores. Its NAICS code is 458110 and its SIC code is 5621.