ASP
ASP Solutions Ltd is a UK-based private company founded in 1998 that designs, builds and hosts event websites via its ShowOff CMS, serving exhibition and conference organisers globally with recurring platform subscriptions, digital marketing services, and 20+ event tech integrations.
- Company typePrivate
- Founded1998
- HeadquartersCroydon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ASP does
ASP Solutions Ltd is a UK-based private company, founded in 1998, that designs, builds and supports websites for event organisers — primarily exhibitions, trade shows, conferences and awards events. The company's core product is ShowOff, a proprietary content management system purpose-built for event websites, complemented by a suite of event-specific modules: the Exhibitor Zone (EZone) for exhibitor/sponsor self-service, Speakers, Seminars, Forms, Galleries, Libraries, and a Comparison Widget. ASP's underlying technology stack includes deep integrations with 20+ event-tech platforms (EventsAIR, CadmiumCD, Grip, InGo, Circdata, Feathr, GES, Lineup Ninja, Fiera Milano, Gleanin and others) and the ShowOff CMS is positioned as WCAG 2.1 AA / GDPR / UK Equality Act 2010 / European Accessibility Act compliant, with accessibility treated as a core differentiator.
ASP operates an enterprise field-sales go-to-market with dedicated account managers and Sales & Business Development Directors, complemented by thought-leadership content marketing (blog, SEO masterclasses, webinars) and active participation in industry events such as International Confex, EN Indy Expo and AEO Forums. The revenue model combines recurring platform subscriptions (event website build, hosting and ongoing management) with a meaningful professional-services layer including SEO, CRO, UX optimisation, the AV-to-Article content transformation service (tiered per-file pricing), accessibility training, and an SEO Masterclass programme. Service pricing ranges from one-off £400 optimisation sprints to £1,200 SEO masterclass seats, with bespoke enterprise contracts for the core platform.
ASP's customer base is concentrated among mid-market and enterprise event organisers globally, with named clients including CloserStill Media (17-year relationship covering 200+ B2B events), Informa, Clarion Events, Comexposium, Hyve Group, Hannover Fairs, Montgomery Group, Delinian (formerly EuroMoney), the Society of Petroleum Engineers, ROARB2B and Innovation Zero. The company manages 500+ event websites annually generating over 100 million page views and operates from a London headquarters with a regional office in the USA; 2024 marked record growth in North America. The company has approximately 28-50 employees (28 named across leadership, product, engineering, sales, customer success, marketing and finance) and remains founder/management owned with no disclosed external investment.
ASP firmographics
Firmographics- Name
- ASP
- Legal name
- ASP Solutions Ltd
- Website
- https://asp.events
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ASP Solutions Ltd is a UK-based private company founded in 1998 that designs, builds and hosts event websites via its ShowOff CMS, serving exhibition and conference organisers globally with recurring platform subscriptions, digital marketing services, and 20+ event tech integrations.
- Ownership category
- akta.pro rank
ASP industry classification
Industry- Product category
- Event Website CMS and Digital Marketing Services
- NAICS
- Convention and Trade Show Organizers (561920), Industrial Design Services (54142)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)
- akta.pro secondary industries
- Exhibitor/Sponsor Management (Corporate Conferences) (THACAFAN), Conference & Trade Show Registration Platforms (THAHAFAB)
Keywords
Where ASP is headquartered
LocationHeadquarters
- HQ city
- Croydon
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
ASP business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Event Website Design and Hosting: ASP provides event website design, hosting, and ongoing management services to event organizers. The revenue is generated through website development projects and ongoing platform subscriptions.
- Digital Marketing Services: Additional services including SEO, CRO, UX optimization, and content services. Includes packages like PostShowProtect, SEO Migration, SessionLift, SpeakerBoost, ExhibitorBoost, BlogRevive, and SearchLift.
- AV to Article Service: Transforms audio/video recordings into SEO-optimized articles. Tiered pricing based on number of files with optional transcription, SEO optimization, and upload services.
- Training and Workshops: Web accessibility training workshops and SEO masterclasses for event marketing professionals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Optimisation Time - 4-hour diagnostic sprint |
| Unit Pricing | Pay-as-you-go | 1-2-1 Accessibility Focus Session |
| Unit Pricing | Pay-as-you-go | Accessibility Foundations Team Session |
| Other | Multi-year contract | Implementation Masterclass |
| One time/ perpetual license | Pay-as-you-go | GA4 Audit and Migration Package |
| One time/ perpetual license | Pay-as-you-go | SEO Masterclass |
| Unit Pricing | Pay-as-you-go | AV to Article - 25 files |
| Unit Pricing | Pay-as-you-go | AV to Article - 75 files |
| Unit Pricing | Pay-as-you-go | AV to Article - 125 files |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
ASP product offering
Product offeringCore offering
ASP designs, builds, hosts and supports event websites for organisers of exhibitions, conferences, awards and association events using its proprietary ShowOff CMS. The offering combines a platform of event-specific modules (exhibitor zones, speaker profiles, seminars, forms, galleries, libraries) and Composer templates with ongoing digital marketing services including SEO, CRO and AV to Article content production.
Product overview
ASP (Event Website Specialists) offers a platform-plus-modules architecture built around their ShowOff CMS, a proprietary content management system specifically designed for event organisers. The core platform provides templates (Composer series), website hosting, and event-specific functionality. Key modules include EZone for exhibitor management (with EZone AI Assist for AI-powered profile generation), Speakers, Seminars, Forms, Galleries, and Libraries. Supporting services include AV to Article content transformation, SEO/CRO consultancy (Optimisation Time, SearchLift), accessibility training, and SEO Masterclass training. All products are designed for exhibition, conference, awards, association, and media event types.
Differentiator
Problem solved
Functional benefit
Brands
- ShowOff: ASP's content management system (CMS) platform for building and managing event websites.
Products and services
- ShowOff CMS
Quantifiable outcome
- 731% increase in website users and 164% uplift in organic search for Society of Petroleum Engineers
- +3 more outcomes
Companies that use ASP
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles3 records
ASP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability2 records
Feature8 records
ASP partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Association of Event Organisers (AEO)coreASP signed an exclusive two-year partnership with AEO as their 'Event Website Partner'. This strategic relationship positions ASP as the preferred website solutions provider for AEO members and demonstrates ASP's standing in the events industry.
- CloserStill MediacoreLong-standing partnership of 17+ years with CloserStill Media, who runs 200+ global B2B events. ASP handles their website infrastructure, integrations, content strategy, and AI-driven discovery. The partnership has scaled as CloserStill's portfolio has grown.
- Max Your WebminorSEO expert partner who conducted a comprehensive SEO audit of ASP's systems to ensure their websites are fully SEO smart. Jon Monk from Max Your Web joined ASP as Head of Attendee Growth Services.
- EventsAIRcoreIntegration partnership allowing seamless data flow between ASP websites and EventsAIR event management platform.
- CadmiumCDcoreIntegration partnership for data connectivity between ASP event websites and CadmiumCD event management solutions.
- GripcoreIntegration partnership enabling exhibitor matching and networking functionality from Grip to integrate with ASP event websites.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
ASP competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks3 records
Key highlights7 records
Customer concentration
ASP social profiles
Digital presenceASP compliance and trust
Trust signalCompliance4 records
ASP financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASP leadership team
Management profileNumber of profiles
Profiles8 records
ASP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASP
What does ASP do?
ASP designs, builds, hosts and supports event websites for organisers of exhibitions, conferences, awards and association events using its proprietary ShowOff CMS. The offering combines a platform of event-specific modules (exhibitor zones, speaker profiles, seminars, forms, galleries, libraries) and Composer templates with ongoing digital marketing services including SEO, CRO and AV to Article content production.
Is ASP a public or private company?
ASP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ASP founded?
ASP was founded in 1998. It employs 11 to 50 people.
Where is ASP based?
ASP is headquartered in Croydon, United Kingdom, in the Europe region.
How does ASP make money?
Four revenue lines are on record. Event Website Design and Hosting is the primary driver. The others are digital Marketing Services, AV to Article Service and training and Workshops.
Does ASP have an API?
No public API is recorded for ASP.
What industry is ASP in?
ASP's product category is Event Website CMS and Digital Marketing Services. Its primary akta.pro industry code is MPAGAGAM, Conferences & Conventions Operations Services (Registration, AV, Logistics), with a secondary code of THACAFAN, Exhibitor/Sponsor Management (Corporate Conferences). Its NAICS code is 561920 and its SIC code is 7370.