What EventsAir does

EventsAir, operating under parent Centium Software, is a cloud-based event management software platform founded in 1990 and headquartered in Brisbane, Australia. The company provides an all-in-one platform that unifies the full event lifecycle — Plan, Engage, Deliver, and Scale — covering registration, marketing sites, abstract and speaker management, mobile event apps, check-in and badging, attendee engagement, sponsorship and exhibitor management, networking, travel and accommodation, analytics with 150+ purpose-built reports, lead capture, and integrated payment processing (EventsAir Pay). The platform is built on Microsoft Azure with a dedicated database per client, native all-in-one architecture (rather than acquired/mashed modules), an Open API with Enterprise API tier, and 30+ pre-built Smart Connectors to CRM, accounting, marketing automation, membership, and learning management systems. The product is augmented by Air Intelligence, an AI layer with conversational and generative capabilities for attendees, planners, and content creators.

EventsAir generates revenue through an annual subscription model with usage-based pricing tied to event complexity and scale, emphasizing 'unlimited registrations' as a differentiator against per-registration competitors. Pricing is not publicly disclosed and requires sales engagement. The go-to-market is sales-led, targeting enterprise and mid-market organizations including Professional Conference Organizers (PCOs), event agencies, associations, government agencies, higher education institutions, and corporate event planners — with 'Request a Demo' as the primary conversion CTA. Distribution combines direct enterprise field sales with a partner network for onsite execution (staffing, kiosks, printing hardware). The platform is sold globally across Australia, EMEA, North America, and the Middle East, powering 400,000+ events worldwide and serving marquee enterprise customers including Microsoft, AXA, Reed Exhibitions, TCS, Kings College London, and City of Sydney.

The company is privately held and received a substantial private equity investment from The Riverside Company in March 2022, with Matthew Donegan-Ryan appointed as CEO to drive international expansion. With 101-250 employees and 30+ years of domain specialization, EventsAir operates in the cloud-based event management market projected to reach $25.46 billion by 2030 at a 16.0% CAGR.

Name

EventsAir

Legal name

Centium Software

Website

https://eventsair.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

EventsAir is a cloud-based, all-in-one event management software platform that unifies registration, marketing, engagement, delivery, analytics, and payment processing for Professional Conference Organizers, associations, government, higher education, and corporate event planners globally. Founded 1990, headquartered in Brisbane, powering 400,000+ events.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

All-in-One Event Registration & Event Management Suites (THAHAFAA)

akta.pro secondary industries

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Event Marketing, Ticketing & Registration Management (HSACAAAM), Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)

Keywords

• Event management software
• Event registration platform
• Attendee engagement tools
• Event check-in software
• Event analytics reporting

Headquarters

HQ city

Eight Mile Plains

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform Subscription: EventsAir operates on a subscription model with pricing based on platform usage. The company emphasizes 'unlimited registrations' and simple, transparent pricing. As an all-in-one platform, customers pay for comprehensive event management capabilities including registration, check-in, apps, analytics, and integrations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

EventsAir sells a cloud-based, all-in-one event management software platform that unifies the entire event lifecycle — Plan, Engage, Deliver, and Scale — including registration, attendee management, speaker and abstract management, mobile event apps, check-in and badging, sponsorship/exhibitor portals, networking, travel/accommodation, lead capture, analytics with 150+ reports, integrated payment processing, and an Air Intelligence AI assistant layer. It targets enterprise and mid-market organizations such as PCOs, associations, government agencies, higher education institutions, and corporate event planners on an annual subscription with unlimited registrations.

Product overview

EventsAir is an all-in-one event management platform built for serious event professionals, unifying everything needed to plan, engage, deliver, and scale events into a single integrated system. The platform offers a comprehensive suite of modules including Marketing & Event Sites, Event Registration, Attendee Management, Presenter & Speaker Management, Abstract Management, Mobile Event App, Check-in & Badging, Attendee Engagement, Sponsorship & Exhibitor Management, Event Networking, Travel & Accommodation Management, Analytics & Reporting, Lead Management, Event Integrations, and EventsAir Pay for payment processing. The platform is augmented by Air Intelligence, an AI-powered layer featuring Attendee Assistant, Planner Assistant, and Content Assistant. EventsAir organizes its capabilities into four lifecycle solutions: Plan (pre-event), Engage (attendee connection), Deliver (onsite/virtual execution), and Scale (growth and optimization). The platform is built on 30+ years of expertise and has powered over 400,000 events worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• EventsAir Pay: The company's seamlessly integrated payment processing solution embedded within the EventsAir registration platform.
• Air Intelligence
• EventStream
• Smart Connectors

Products and services

• EventsAir Platform Cloud-based all-in-one event management platform unifying registration, attendee management, speaker and abstract management, mobile apps, check-in and badging, sponsorship, networking, travel/accommodation, lead capture, analytics, and payment processing for enterprise and mid-market event organizers.
• EventsAir Pay Integrated payment processing solution embedded within the EventsAir registration platform, supporting credit/debit cards, Apple Pay, Google Pay, WeChat Pay, and Klarna Buy Now Pay Later, with automatic reconciliation, global remittance, and PCI Level 1 compliance.
• Air Intelligence AI-powered layer across the EventsAir platform comprising Attendee Assistant (conversational AI guide in the event app), Planner Assistant (natural-language queries over event data), and Content Assistant (on-brand event communications generation), designed to augment rather than replace event planners.
• Mobile Event App Custom-branded native mobile applications for both attendees and organizers, featuring networking, gamification, meeting matching, AI-powered Attendee Assistant, and 20+ organizer tools for on-the-go event management.

Quantifiable outcome

• 20% time savings on administrative work
• +4 more outcomes

Named customers34 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration35 records

AI capability5 records

Feature11 records

Partnerships

21 partnerships are on record, tiered core, major and standard.

• Microsoft AzurecoreTechnology or IntegrationEventsAir is hosted on the Microsoft Azure cloud platform with dedicated database per client and multiple layers of security. Azure infrastructure provides the foundation for the platform's scalability, reliability, and security.
• StripecoreTechnology or IntegrationEventsAir Pay is powered by Stripe for payment processing. Stripe enables diverse payment options including credit/debit cards, Apple Pay, Google Pay, WeChat Pay, and Klarna buy now pay later. Automatic payment reconciliation is built on Stripe's infrastructure.
• SalesforcemajorTechnology or IntegrationSmart Connector integration automatically updates Salesforce Events or Campaigns with attendee data, tracks registrations, and optionally links new contacts to existing Accounts.
• HubSpotmajorTechnology or IntegrationSmart Connector integration syncs event registrations and attendance with HubSpot, enabling contact tracking and marketing event updates for deeper attendee insights and analysis.
• Microsoft Dynamics 365majorTechnology or IntegrationSmart Connector integration keeps event data accurate and in sync with Microsoft Dynamics using Customer Insights or Custom Objects, reducing manual tasks while improving contact engagement.
• XeromajorTechnology or IntegrationSmart Connector keeps Xero financials up to date by automating invoice creation, credit notes, payment matching, and income account mapping for accurate reporting.
• QuickBooksmajorTechnology or IntegrationSmart Connector automatically creates and matches invoices and credit notes from EventsAir to QuickBooks with Class tracking for accurate financial reporting. Currently available for US customers only.
• MYOBmajorTechnology or IntegrationSmart Connector pushes invoices, credit notes, and payments from EventsAir into MYOB for accurate, real-time financial records, with no manual data entry or matching required.
• iMISmajorTechnology or IntegrationIntegration connects iMIS with EventsAir to personalize registration, track member status, update event history, and award CE points based on attendance.
• Monday CRMstandardTechnology or IntegrationSmart Connector keeps Boards and contact records up to date with event data, enabling greater visibility and smarter follow-ups after every event.
• Zoho CRMstandardTechnology or IntegrationIntegration keeps Zoho CRM aligned with event activity by syncing contact details, registrations, and attendance from EventsAir automatically.
• ActiveCampaignstandardTechnology or IntegrationSmart Connector syncs contacts, registrations, and attendance into ActiveCampaign to trigger smarter journeys and personalized follow-ups.
• MailchimpstandardTechnology or IntegrationIntegration instantly syncs attendee data with Mailchimp to keep lists up to date, power personalized campaigns, and automate timely event follow-ups.
• MarketostandardTechnology or IntegrationIntegration syncs registrations, attendance, and engagement data into Marketo to power smarter segmentation, campaign automation, and event reporting.
• SugarCRMstandardTechnology or IntegrationIntegration syncs attendee data and event participation into SugarCRM in real time, enabling cleaner records, smarter segmentation, and more relevant follow-ups.
• WildApricotstandardTechnology or IntegrationIntegration automatically flows event activity between EventsAir and WildApricot, ensuring member records stay accurate while reducing manual admin for your team.
• MembesstandardTechnology or IntegrationIntegration automates event creation and updates in Membes, syncs attendee registrations, and automatically logs CPD points upon session check-in.
• Blackbaud Raiser's Edge NXTstandardTechnology or IntegrationIntegration syncs event registrations and attendance from EventsAir to Blackbaud Raiser's Edge NXT to keep constituent records current and insights complete.
• MoodlestandardTechnology or IntegrationIntegration syncs event registrations with Moodle to automatically enrol learners into courses, keep participation data aligned, and reduce manual admin.
• HowToostandardTechnology or IntegrationIntegration syncs event registrations with HowToo to enrol learners into the right content, keep learner data up to date, and deliver a consistent learning experience.
• KlarnastandardTechnology or IntegrationBuy now, pay later option at checkout helps make premium ticket types and multi-day events more accessible while event organizers receive the full amount upfront.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cvent: Cvent is the dominant enterprise event management platform offering registration, venue sourcing, onsite solutions and attendee engagement. It is the closest direct competitor to EventsAir for large associations, corporations and PCOs and is also PE-backed (Blackstone/TPG).
• Bizzabo: Bizzabo provides an all-in-one event experience platform for B2B conferences and events, with registration, mobile apps, onsite solutions and analytics. Targets mid-market and enterprise organizers with a comparable feature set to EventsAir.
• RainFocus: RainFocus is an enterprise event management platform focused on large-scale, data-rich corporate and partner events. Competes directly with EventsAir for complex, multi-track programs requiring deep CRM and personalization integrations.
• Hopin / RingCentral Events: Hopin pioneered virtual and hybrid event platforms and was acquired by RingCentral to become RingCentral Events. Overlaps with EventsAir's virtual/hybrid event delivery capabilities and increasingly with full event lifecycle features.
• vFairs: vFairs offers event management software spanning registration, hybrid event hosting, lead capture and analytics for trade shows, career fairs and conferences. Competes with EventsAir across virtual/hybrid formats and onsite logistics.
• Aventri: Aventri (now operating alongside EventMobi) provides cloud-based event management software for enterprise meetings, conferences and trade shows. Targets similar PCO and association segments as EventsAir with comparable registration, mobile and engagement features.
• Swoogo: Swoogo is an event management platform popular with marketing-led corporate event teams for registration, website building and reporting. It overlaps with EventsAir's mid-market and corporate planner segments, especially in registration and reporting.
• Whova: Whova provides event apps, registration, networking and engagement tools widely used by associations and academic conferences. Overlaps with EventsAir's mobile app, attendee engagement and association segments.

Broad incumbents

• Eventbrite: Eventbrite is a large public event ticketing and marketplace platform. While it focuses on smaller ticketed events rather than enterprise conferences, it competes in registration/ticketing technology for events, making it a broader incumbent in the same space.

Emerging players

• Swapcard: Swapcard is an event platform focused on registration, networking and AI-powered matchmaking for trade shows and conferences. As a more recent entrant it competes with EventsAir in the networking and AI-augmented engagement layers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/eventsair
• Xx.com/_eventsair
• Facebookfacebook.com/eventsair

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EventsAir