Pulse247
Pulse247 Oy is a Finnish SaaS company offering MyCashflow, a multi-channel e-commerce platform enabling SMBs to sell online and through brick-and-mortar POS. It serves 2,000+ Finnish businesses with 20+ payment and logistics integrations.
- Company typePrivate
- Founded2007
- HeadquartersKajaani, Finland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Pulse247 does
Pulse247 Oy is a Finnish private software company founded in 2007 in Kajaani that develops and operates MyCashflow, a SaaS e-commerce platform marketed primarily to Finnish SMB retailers. The company positions MyCashflow as an all-in-one commerce platform covering online store management, an integrated point-of-sale module (MyCashflow Kassan), Google Shopping product advertising (Tuotemainokset), design services (Ulkoasuprojektit) and guided store setup (Verkkokaupan perustaminen). Pulse247 reportedly serves more than 2,000 customers and claims roughly 20% market share of Finnish e-commerce businesses.
The underlying platform is built in PHP and is architected around multi-channel retail: a single back-office manages online inventory, in-store sales through the POS, advertising campaigns and order fulfilment. The platform is differentiated by a dense integration footprint — 20+ native connectors span Finnish and pan-European payment providers (Paytrail, Klarna, PayPal, MultiSafey, Ropo, Verifone) and logistics carriers (Posti, Matkahuolto, GLS, DHL, PostNord, DSV, Shipit, Budbee, Kustom), with Zapier extending reach to 5,000+ third-party apps. GTM is sales-led, supported by an inside-sales team reachable by phone and email during Finnish business hours and a self-service onboarding flow; pricing is not publicly disclosed and is sold via custom quotes tied to business requirements.
The business operates on a subscription-based recurring revenue model with monthly billing tiers, augmented by professional services (design, consulting) and Google Shopping advertising management. The company is founder-owned, employs roughly 40 professionals across Finland (headquartered in Kajaani with an additional office in Oulu), and has grown organically without external institutional investment. It is multi-certified: AAA credit rating from Bisnode (3+ years), Suomen vahvimmat Platina, Kauppalehden Menestyjä (10+ years), Kauppalehden Kasvaja (2020 and 2021), Koodia Suomesta and Google Partner. Geographic scope is dominated by Finland, with international commerce capabilities enabled through DHL, Kustom and DSV integrations rather than a dedicated non-Finnish GTM.
Pulse247 firmographics
Firmographics- Name
- Pulse247
- Legal name
- Pulse247 Oy
- Website
- https://pulse247.info
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pulse247 Oy is a Finnish SaaS company offering MyCashflow, a multi-channel e-commerce platform enabling SMBs to sell online and through brick-and-mortar POS. It serves 2,000+ Finnish businesses with 20+ payment and logistics integrations.
- Ownership category
- akta.pro rank
Pulse247 industry classification
Industry- Product category
- E-commerce Platform Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
- akta.pro secondary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
Keywords
Where Pulse247 is headquartered
LocationHeadquarters
- HQ city
- Kajaani
- HQ country
- Finland
- HQ region
- Europe
Offices2 records
Markets served
Pulse247 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- MyCashflow SaaS Subscription: Subscription-based e-commerce platform providing recurring revenue from businesses using the platform for online and brick-and-mortar sales. Includes various service tiers and packages.
- Professional Services: E-commerce design services, consulting, and implementation support for customers.
- Tuotemainokset (Product Advertising): Google Shopping-based advertising service generating revenue from ad management fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Multiple service packages available |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Pulse247 product offering
Product offeringCore offering
Pulse247 Oy sells the MyCashflow SaaS e-commerce platform, enabling Finnish businesses to build and operate online stores and integrate brick-and-mortar point-of-sale operations. The platform bundles payment processing, logistics integrations, inventory management, product advertising, and customization services into a single multi-channel commerce solution. Pulse247 also provides complementary professional services such as store design, store setup, and Google Shopping-based product advertising management.
Product overview
Pulse247 Oy operates as a Finnish software company offering a unified SaaS e-commerce platform called MyCashflow. The core product serves as a comprehensive commerce platform supporting both online and brick-and-mortar retail operations. The product portfolio includes MyCashflow (the main e-commerce SaaS platform), MyCashflow Kassan (integrated POS system for physical sales), Tuotemainokset (Google Shopping advertising service), Ulkoasuprojektit (custom design services), and Verkkokaupan perustaminen (store setup services). All components share a common data layer and management interface, enabling multi-channel retail management from a single dashboard.
Differentiator
Problem solved
Functional benefit
Brands
- MyCashflow: SaaS e-commerce platform enabling businesses to sell online and in brick-and-mortar stores with integrated POS, payment processing, and logistics integrations.
Products and services
- MyCashflow E-commerce Platform SaaS e-commerce platform that enables Finnish businesses to build, manage and grow online stores with built-in payment processing, logistics integrations, inventory management, and multi-channel sales capabilities. Targeted at Finnish SMB retailers and brands.
- MyCashflow Kassan (POS Solution) Integrated point-of-sale system that lets merchants process in-store sales, pop-up sales and trade-show transactions using the same platform and inventory as their MyCashflow online store. For Finnish SMB retailers needing unified multi-channel sales.
- Tuotemainokset (Product Advertising Service) Google Shopping product advertising service that allows MyCashflow merchants to create and manage product-based ad campaigns directly from the platform. Targets e-commerce businesses seeking product-level advertising on Google.
- Ulkoasuprojektit (Design Services) Custom design and storefront appearance services delivered by Pulse247's team to help businesses tailor the look and user experience of their MyCashflow online store. For SMBs that lack internal design resources.
- Verkkokaupan perustaminen (E-commerce Setup Service) Guided onboarding and implementation service that helps new customers establish a working online store on MyCashflow, including setup, configuration and best-practice advice. For SMBs launching a new e-commerce operation.
Quantifiable outcome
- Nearly 20% market share in Finnish e-commerce
- +2 more outcomes
Companies that use Pulse247
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Pulse247 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
Feature4 records
Pulse247 partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- KustomcoreKustom is a technology partner providing integration services for MyCashflow e-commerce platform, enabling enhanced functionality for Finnish e-commerce businesses.
- GooglecoreGoogle Partner relationship enabling Google Shopping advertising integration and product advertising services (Tuotemainokset) within MyCashflow platform.
- DHLcoreDHL provides logistics integration for international shipping capabilities, enabling MyCashflow customers to conduct cross-border e-commerce.
- PosticorePosti is a Finnish postal and logistics service providing integrated shipping solutions for domestic and international deliveries.
- MatkahuoltocoreFinnish bus freight service providing logistics integration for domestic shipments within Finland.
- PaytrailcorePaytrail (part of Nets) provides payment processing integration for Finnish e-commerce, enabling various payment methods.
- KlarnacoreKlarna provides buy now, pay later payment solutions integrated with MyCashflow platform.
- PayPalcorePayPal payment processing integration enabling secure online payments for MyCashflow merchants.
- VerifonecoreVerifone provides point-of-sale terminal hardware integration for MyCashflow Kassan POS solution.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Pulse247 competitors and assessment
Company assessmentDirect peers
- Shopify: Global SaaS e-commerce platform serving SMB and mid-market merchants. Directly comparable to MyCashflow in core functionality (online store builder, POS, payments, logistics integrations), with vastly greater scale and global reach.
- WooCommerce: Open-source WordPress-based e-commerce platform widely used by SMBs globally, including in Finland. Directly comparable as a foundational online store technology competing for the same merchant segment.
- BigCommerce: SaaS e-commerce platform targeting SMB and mid-market merchants with built-in payments and multi-channel capabilities. Closely aligned with MyCashflow's hosted commerce SaaS model.
- Wix: Website builder with integrated e-commerce and POS, serving SMBs globally. Comparable as a self-service commerce platform with multi-channel retail support.
- Lightspeed Commerce: Unified commerce and POS platform serving SMB retailers in retail and hospitality. Comparable to MyCashflow's combined online store + POS (MyCashflow Kassan) omnichannel offering.
- Vilkas: Finnish SaaS e-commerce platform serving SMB merchants in Finland. The closest direct domestic competitor to MyCashflow in terms of market, language, and customer segment.
Broad incumbents
- Squarespace: Broader website-builder platform with e-commerce capabilities targeting SMBs and creators. Overlaps with MyCashflow in online store functionality but is not specialized in Finnish-market commerce infrastructure.
- Clover (First Data / Fiserv): Large-scale POS and commerce platform from Fiserv with hardware and software stack. Comparable to MyCashflow's MyCashflow Kassan POS offering but operating at much greater scale and breadth.
Regional players
- Lemonsoft: Finnish business software provider offering ERP, e-commerce, and POS solutions. Comparable as a Finnish-localized commerce platform targeting SMBs, though broader in scope than pure e-commerce.
- Visma: Nordic business software group offering accounting, ERP, and commerce tools across Scandinavia. Comparable as a regional incumbent serving Nordic SMBs with integrated software suites including e-commerce.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Pulse247 social profiles
Digital presencePulse247 compliance and trust
Trust signalCompliance6 records
Pulse247 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pulse247 leadership team
Management profileNumber of profiles
Profiles5 records
Pulse247 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pulse247 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pulse247
What does Pulse247 do?
Pulse247 Oy sells the MyCashflow SaaS e-commerce platform, enabling Finnish businesses to build and operate online stores and integrate brick-and-mortar point-of-sale operations. The platform bundles payment processing, logistics integrations, inventory management, product advertising, and customization services into a single multi-channel commerce solution. Pulse247 also provides complementary professional services such as store design, store setup, and Google Shopping-based product advertising management.
Is Pulse247 a public or private company?
Pulse247 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pulse247 founded?
Pulse247 was founded in 2007. It employs 11 to 50 people.
Where is Pulse247 based?
Pulse247 is headquartered in Kajaani, Finland, in the Europe region.
How does Pulse247 make money?
Three revenue lines are on record. MyCashflow SaaS Subscription is the primary driver. The others are professional Services and tuotemainokset (Product Advertising).
Who are Pulse247's main competitors?
Direct peers on record are Shopify, WooCommerce, BigCommerce, Wix, Lightspeed Commerce and Vilkas. Broad incumbents are Squarespace and Clover (First Data / Fiserv). Regional players are Lemonsoft and Visma.
Does Pulse247 have an API?
No public API is recorded for Pulse247.
What industry is Pulse247 in?
Pulse247's product category is E-commerce Platform Software. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure, with a secondary code of BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 541511 and its SIC code is 7370.