Tba

What Tba does

TBA PLC is a UK-headquartered experiential marketing agency group that designs and delivers live events, brand activations, and entertainment experiences for enterprise clients. The group operates across three vertically-organised subsidiaries: TBA (Sports), which activates for rights holders and brands at major sporting events; TBA (Brands), which runs culture-first campaigns and communications; and TBA (Entertainment), which produces music concerts and entertainment partnerships. A portfolio of specialist sub-brands — Velocity Experience, TOP-B, and VHE Worldwide — extends the group's capabilities within experiential marketing.

The company generates revenue through bespoke B2B professional services engagements, priced on a project basis with fees tied to strategy, creative development, production, and execution of campaigns. Services are delivered directly to enterprise clients (sports rights holders, consumer brands, entertainment companies) through field sales teams based in London (headquarters), Birmingham, Sydney, and Los Angeles. No proprietary technology platform, API, or AI/ML capabilities are disclosed; the offering is services-led rather than product-led.

TBA PLC is incorporated in the United Kingdom as a public limited company, though no public ticker or exchange listing is identified in the source data. The group maintains an active digital presence across LinkedIn, Instagram, and a corporate website featuring a Live Feed and Journal, supporting brand awareness and client engagement. The company is led by Group CEO Guy Horner, with a total headcount in the 51-100 range across the global footprint.

Name

Tba

Legal name

TBA PLC

Website

https://tbaplc.co.uk

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

TBA PLC is a UK-headquartered experiential marketing agency group that creates live events, brand activations, and entertainment experiences for sports rights holders, consumer brands, and entertainment clients across offices in the UK, Australia, and the US.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Events and Experience Services: Revenue generated through agency fees for event activation, campaign creation, and experiential marketing services for sports rights holders, brands, and entertainment clients. Services include strategy, creative development, production, and execution of live events and cultural campaigns.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

TBA PLC is an experiential marketing agency group that creates and delivers live events, brand activations and culture-first campaigns for sports rights holders, consumer brands and entertainment clients. Its offering spans strategy, creative development, production and execution of events and campaigns across three specialist areas — Sports, Brands and Entertainment — supported by subsidiary brands Velocity Experience, Top-B and VHE Worldwide. Services are delivered on a bespoke, project basis through offices in the UK, Australia and the US.

Product overview

TBA PLC is an agency group offering experiential marketing, events, and activation services through three core specialist areas: Sports (event activations for rights holders and brands), Brands (culture-first campaigns and communications), and Entertainment (music events and concerts). The group encompasses subsidiary sub-brands including Velocity Experience, Top-B, and VHE Worldwide, providing a comprehensive portfolio of event creation and brand movement services.

Differentiator

Problem solved

Functional benefit

Brands

• TBA Sports: Activating for rights holders and brands at the world's greatest sports events and beyond.
• TBA Brands
• TBA Entertainment

Products and services

• TBA Sports
• TBA Brands
• TBA Entertainment

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Velocity ExperiencecoreOthersSister brand under TBA Group portfolio specializing in experiential marketing and event activation services.
• TOP-BcoreOthersSister brand under TBA Group portfolio, part of the group's multi-brand experiential marketing offering.
• VHE WorldwidecoreOthersSister brand under TBA Group portfolio, contributing to the group's global experiential marketing capabilities.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Jack Morton Worldwide: Global experiential brand experience agency working with major brands on live events, sports activations, and cultural campaigns. Direct peer to TBA's sports, brand, and entertainment activation offering at the same enterprise-client scale.
• MKG (MKG Experiential): Independent experiential marketing agency producing brand experiences, live events, and cultural campaigns for major brands. Highly comparable in scope, client type, and creative-led positioning to TBA's Brands and Entertainment verticals.
• Sparks: Global experiential and trade-show marketing agency serving enterprise brands across sports, entertainment, and consumer verticals. Comparable in multi-vertical event activation and global delivery model.
• George P. Johnson (GPJ): Large experiential marketing agency focused on events, exhibitions, and brand experiences worldwide. Comparable service portfolio spanning brand activations and live events for global enterprise clients.
• GMR Marketing: Global experiential marketing agency specializing in sports and entertainment activations for major brands. Comparable in service mix, client base, and live-event execution model to TBA's experiential offering.

Broad incumbents

• IMG (Endeavor): Global sports and entertainment agency representing rights, talent, and brands. Overlaps with TBA in sports event activation and entertainment partnership work, but operates at materially larger scale and with broader IP-representation capabilities.
• Octagon: Large global sports marketing agency managing sponsorship, events, and athlete representation for brands and rights holders. Comparable to TBA's sports vertical but with significantly greater scale, IP, and rights-brokerage capabilities.
• Wasserman: Global sports, music, and entertainment agency offering brand consulting, talent representation, and event activation. Overlaps with TBA across sports and entertainment verticals, but with much broader service scope and scale.
• CSM Sport & Entertainment: Global sports and entertainment marketing agency delivering sponsorship consulting, event activation, and brand campaigns. Closely comparable to TBA's TBA Sports and brand activation offering, with a larger international footprint.
• MKTG (Dentsu): Global experiential marketing network under Dentsu delivering brand experiences, sports activations, and live events for enterprise clients. Comparable in vertical coverage and activation services but backed by a major holding company.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tba-brands
• Instagraminstagram.com/tba_brands
• Xx.com/TBAplc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tba