Katyayani Organics

What Katyayani Organics does

Katyayani Organics Pvt. Ltd. is an Indian agricultural inputs company founded in 2016 and headquartered in Bhopal, Madhya Pradesh, that operates a direct-to-consumer e-commerce platform selling crop protection and nutrition products to farmers and home gardeners. The company's catalog spans 330+ SKUs across organic and conventional categories — 48 fertilizers, 58 pesticides, 28 fungicides, 5 herbicides, and specialty items — including bio-pesticides built around entomopathogenic fungi and bacteria (Verticillium Lecanii, Beauveria Bassiana, Metarhizium Anisopliae, Trichoderma Harzianum, Pseudomonas Fluorescens), water-soluble NPK formulations (20:20:20, 13:40:13, 00:52:34, 00:00:50, 13:00:45), and dual systemic fungicides such as Azoxystrobin 18.2% + Difenoconazole 11.4% SC. Crop-specific combo kits (Watermelon Suraksha, Virus Missile, Chilli, Paddy, Tomato, Sugarcane) bundle multiple products for full crop-cycle use.

The company runs an asset-light, DTC business model with no institutional funding disclosed. Revenue is generated through unit-priced product sales on its website with Cash on Delivery across India, supported by the Krishi Seva Kendra mobile app (offering a 5% app-order discount), phone/WhatsApp bulk-order intake for commercial quantities, and a content-marketing engine via the Krishi Gyan blog and customer reviews. Pack sizes are tiered from small domestic SKUs (~₹227) to commercial bulk (~₹71,500), enabling the company to serve both smallholder/home-garden buyers and larger agricultural operations. Shipping extends nominally to UAE, Singapore, and KSA, though delivery is restricted to Indian addresses.

Katyayani is organized as an Indian Private Limited company under founder Vardhman Soni (Founder & Business Head), is bootstrapped with no identified institutional shareholders, and operates with 51-100 employees. Its customer base is fragmented across commercial farmers cultivating wheat, rice, sugarcane, groundnut, potato, tea, grapes, mango, chilli, tomato and vegetables, and a secondary segment of urban/terrace home gardeners — supported by parallel grassroots distribution programs (Katyayani Partner, MicroDealer, Vistaar, and the KSEP student entrepreneurship program).

Name

Katyayani Organics

Legal name

Katyayani Organics Pvt. Ltd.

Website

https://katyayaniorganics.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Katyayani Organics is an Indian DTC e-commerce retailer of agricultural inputs, selling 330+ organic and conventional fertilizers, pesticides, fungicides, and herbicides to farmers and home gardeners across India, with founder Vardhman Soni leading from Bhopal.

Ownership category

akta.pro rank

Product category

Agricultural Inputs (Crop Protection & Nutrition)

NAICS

Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Nitrogenous Fertilizer Manufacturing (325311), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Agricultural Chemicals (2870), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Crop Protection Product Retail (Herbicides/Insecticides/Fungicides) (AFABAJAE)

Keywords

• Agricultural inputs
• Crop protection products
• Organic fertilizers
• Bio-pesticides
• Plant nutrition

Headquarters

HQ city

Bhopal

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct e-commerce sales of agricultural inputs (fertilizers, pesticides, fungicides, herbicides) through their website. Products are sold in various pack sizes from small domestic quantities to large commercial bulk orders. They offer Cash on Delivery for Indian customers and ship to India, UAE, Singapore, and KSA.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Katyayani Organics manufactures/formulates and sells a catalog of 330+ agricultural inputs including organic and chemical fertilizers (NPK, bio-fertilizers, hydroponic nutrients, manures & soil), pesticides (chemical insecticides, bio-pesticides, organic pest control), fungicides (organic, chemical, bio), and herbicides, sold through its own e-commerce site and mobile app to farmers and home gardeners in India with selective international shipping.

Product overview

Katyayani Organics is an Indian agricultural inputs company offering a comprehensive portfolio of crop protection and nutrition products. The company operates a multi-category e-commerce platform featuring Fertilizers (Organic Fertilizer, NPK Fertilizer, Bio-Fertilizers, Hydroponic Nutrients, Plant Growth Regulators, Manures & Soil), Pesticides (Chemical Insecticides, Organic Pest Control, Bio-Pesticides, Traps & Lures), Fungicides (Organic Fungicides, Chemical Fungicides, Bio Fungicides), and Herbicides/Weedicides. The product range includes over 330 individual SKUs, including standalone products like Metsulfuron methyl 20% WP herbicide, Katyayani Azodharma fungicide, and 3in1 Organic Pesticide, as well as crop-specific combo kits such as Watermelon Suraksha Combo and Virus Missile Combo. The company also offers specialty products like Katyayani Wood Aegis for wood protection and Katyayani Wild Animal Repellent, positioning itself as a one-stop solution for both domestic/home garden users and large-scale agricultural operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Metsulfuron methyl 20% WP (MSM) Herbicide Selective systemic post-emergence herbicide from the SulfonylUrea chemical family, effective against a wide range of grass and broadleaf weeds in wheat, rice, and sugarcane crops.
• Katyayani Weed Killer Liquid Non-selective herbicide for controlling annual weeds, with visible symptoms in 3-7 days and complete desiccation within 20-30 days under cool conditions.
• Katyayani Weed Killer + Broad-spectrum herbicide targeting enzymes essential for plant growth, used in agriculture, landscaping, forestry, and aquatic weed control.
• Katyayani Samartha Carbendazim 12% + Mancozeb 63% WP Fungicide Broad-spectrum systemic and contact fungicide with protective and curative action controlling blast, leaf spot, root rot, blight, downy mildew, and anthracnose on rice, groundnut, potato, tea, grapes, and mango.
• Katyayani Azodharma Azoxystrobin 18.2% + Difenoconazole 11.4% SC Fungicide Dual systemic broad-spectrum fungicide with protective and curative action that improves crop health, quality, and yield while controlling leaf spots, blights, powdery mildew, anthracnose, and blasts in vegetables, rice, maize, and fruits.
• 3in1 Organic Pesticide Organic pesticide combining multiple active ingredients for broad-spectrum pest control across various crops.
• All In 1 Organic Fungicide Organic fungicide formulation effective against Apple Scab, Pomegranate Leaf and Fruit Spots, Potato Early and Late Blight, Chilli Die Back, Tomato Buck Eye Rot, Grapes Downy Mildew, and Rice Brown Leaf Spot.
• Katyayani Activated Neem Oil Activated neem oil-based organic pesticide derived from neem tree extracts for pest control.
• Katyayani Activated Humic Acid + Fulvic Acid Organic soil amendment combining activated humic and fulvic acids for improved nutrient uptake and soil health.
• Premium Seaweed Extract Liquid Seaweed-based liquid fertilizer promoting plant growth, flowering, and fruiting while keeping plants healthy and green.
• Katyayani NPK 20:20:20 Water Soluble Fertilizer 100% water-soluble NPK fertilizer with balanced 20-20-20 ratio, includes mix micronutrients and organic humic acid for comprehensive plant nutrition.
• NPK 13:00:45 Fertilizer Potassium nitrate-based water-soluble fertilizer (13-0-45) for foliar application and fertigation, useful at post-bloom and physiological maturity stages to increase grain size, fruit weight, and shine of produce.
• Katyayani Zinc Oxide 39.5% SC Micronutrients Fertilizer Suspension concentrate fertilizer providing zinc for chlorophyll production, enzyme activation, and protein synthesis; also effective as a fungicide against broad-spectrum fungal diseases.
• Katyayani Triple Attack (VBM) Bio-Pesticide Combination bio-pesticide containing three beneficial microorganisms (Verticillium Lecanii, Beauveria Bassiana, and Metarhizium Anisopliae) for organic pest control.
• Katyayani Wood Aegis Chlorpyriphos 2% RTU Insecticide Ready-to-use wood preservative insecticide containing Chlorpyriphos 2% RTU for protecting wooden structures and furniture from termite and borer infestations.
• Katyayani Wild Animal Repellent Dark brown granular organic product with castor odor for repelling wild animals and wild boar from agricultural fields and plantations.
• Watermelon Suraksha Combo Crop protection combo for watermelon and muskmelon bundling IMD 178 (Imidacloprid 17.8% SL), Dr. Blight fungicide, Nutritious (Triacontanol 0.1% EW), and Catalyser (Silicon Super Spreader).
• Katyayani Virus Missile Combo Dual protection combo for chilli crops combining Katyayani Bhannat (seaweed-based biostimulant) and Katyayani Antivirus (herbal viricide) for virus protection and plant growth enhancement.
• Katyayani Flowering Fertilizer Booster Specialized fertilizer formulation designed to increase the number of flowers and enhance flowering in crops.
• Krishi Seva Kendra Mobile App Mobile application on Google Play Store offering Katyayani Organics' full product catalog with 5% discount on orders, product browsing, ordering, and delivery tracking for Indian customers.

Quantifiable outcome

• Products ship within 5-8 business days to all Indian PIN codes
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BigHaat: Indian online agri-inputs marketplace selling seeds, crop protection, and crop nutrition products to farmers. Strongly comparable as a digital-first Indian agri-inputs retailer with a similar product taxonomy.
• DeHaat: Full-stack agri-tech platform serving Indian farmers with inputs, advisory, and market linkages. Comparable D2C inputs distribution model targeting the same smallholder farmer customer base.
• Multiplex Group (Multiplex Crop Science): Indian agrochemical company specializing in bio-pesticides, bio-fertilizers, and crop protection products. Directly comparable in product mix — particularly the bio-pesticide and organic input segments where Katyayani differentiates.
• AgroStar: Indian agri-tech platform providing inputs, advisory, and financing to farmers via a D2C mobile-first model. Closest direct peer given the shared D2C e-commerce approach to selling agri-inputs to Indian farmers.

Broad incumbents

• Coromandel International: India's leading fertilizer and crop protection company, part of the Murugappa Group. Direct overlap in fertilizers (including NPK) and crop protection products sold to Indian farmers, with extensive rural distribution.
• PI Industries: Indian agrochemical and specialty chemicals company serving both domestic and export markets. Overlap in crop protection chemistry and Indian farmer customers, with significantly greater R&D and contract manufacturing capability.
• Dhanuka Agritech: Leading Indian manufacturer of agrochemicals including insecticides, fungicides, herbicides, and plant growth regulators. Directly comparable product categories and Indian farmer customer base, with much larger manufacturing and dealer network.
• UPL Limited: India's largest agrochemical company with a broad portfolio of crop protection chemicals, seeds, and post-harvest solutions. Comparable as the dominant incumbent in the same product categories Katyayani sells, though with vastly larger scale and traditional distribution.
• IFFCO: India's largest fertilizer cooperative, dominant in NPK, urea, and water-soluble fertilizer segments. Comparable in fertilizer categories (especially NPK and water-soluble) with massive cooperative-driven distribution across India.

Others

• IndiaMART InterMESH (agri-inputs sellers): India's largest B2B e-commerce marketplace where many small and mid-sized agri-input sellers reach farmers. Comparable as an enabling channel where Katyayani competes for the same smallholder buyer attention and pricing dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/katyayaniorgan1
• Facebookfacebook.com/katyayaniorganics
• LinkedInlinkedin.com/company/katyayani-organics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Katyayani Organics