Healthwise

What Healthwise does

Healthwise is a non-profit organization founded in 1975 and headquartered in Boise, Idaho, with 251-500 employees. According to its firmographic description, the organization is focused on developing consumer health content to help people make better health decisions. Its mission-driven posture and half-century of operating history position it within the patient health education sector. Leadership includes CEO Adam Husney, founder Don Kemper, COO Tad Arnt, Chief Strategy and Product Officer Miriam Beecham, Chief Science Officer Michael Barry, Chief Transition Officer A. James Balkins III, and Senior Vice President for Policy Leslie Kelly Hall.

Detailed product and integration data supplied under the Healthwise label overwhelmingly references the WebMD Ignite portfolio rather than a separately catalogued Healthwise product set. That data describes a healthcare marketing and patient education platform with EHR integrations into Epic, Oracle/Cerner, and Meditech via FHIR standards; a Salesforce CRM integration; content products including HealthClips video, HealthPrints print (500+ titles, 20 therapeutic areas), and HealthInteractive AI-powered assistants; and enterprise SaaS, licensing, and professional services revenue streams. It is unclear from the source material whether these products belong to Healthwise directly, to a corporate parent/affiliate, or to a separately aggregated entity.

The GTM motion described is enterprise field sales with quote-based pricing, targeting health systems, health plans, health associations, government entities, and healthcare organizations. Customer outcomes cited (7:1 ROI, 36% greater patient retention, 5-25% reduction in patient leakage) appear sourced from the WebMD Ignite material and may not directly describe Healthwise customer performance. Readers should treat product-specific claims as attributable to the WebMD Ignite record rather than independently validated Healthwise data.

Name

Healthwise

Legal name

WebMD Ignite

Website

https://healthwise.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

251–500 employees

Short description

Healthwise is a non-profit consumer health content organization founded in 1975 in Boise, Idaho, with 251-500 employees, focused on developing educational resources to help people make informed health decisions. Its leadership team is driving active organizational transition alongside healthcare-sector product and integration initiatives.

Ownership category

akta.pro rank

Product category

Patient Education Content

SIC

Services-Health Services (8000)

akta.pro primary industry

Patient Education, Content & Personalized Journey Orchestration (HLACAEAE)

Keywords

• Health education content
• Patient education services
• Consumer health information
• Medical content development
• Health decision support

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Platform/SaaS Solutions: Subscription-based access to marketing, analytics, and content platforms including Ignite Growth Platform, Digital Experience Engine, and related tools. Likely recurring annual or multi-year contracts.
2. Professional/Agency Services: Turnkey marketing campaigns, agency services, and healthcare optimization services designed to maximize ROI for healthcare organizations.
3. Content Licensing: Licensing of health education content including HealthClips videos, HealthPrints print materials (500+ titles across 20 therapeutic areas), and integrated education solutions for EHR/CRM systems.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Healthwise develops evidence-based consumer health content and patient education materials designed to help individuals make informed health decisions. The non-profit organization focuses on producing clinically reviewed health information that can be distributed to patients through healthcare delivery channels and consumer-facing resources.

Product overview

WebMD Ignite operates as a comprehensive healthcare marketing and education platform offering both Activation and Education solution suites. The platform provides a portfolio of integrated products including marketing solutions (Ignite Pulse, Programmatic, Edge Activation, Care Finder, Medscape Media, BrandAlert 360, Referral Growth Targeting), clinical/education solutions (HealthInteractive with AI-powered assistants, HealthClips video education, HealthPrints print content, Coach for care management, Direct to Patient Automated Education), and platform solutions (Ignite Growth Platform, Digital Experience Engine, Provider Finder, Ignite on FHIR). The platform integrates with major EHR systems (Epic, Oracle/Cerner, Meditech) and Salesforce CRM, enabling healthcare organizations to acquire audiences, build loyalty, deliver better experiences, improve organizational performance, and establish recognizable brands.

Differentiator

Problem solved

Functional benefit

Brands

• HealthHub: Deploy award-winning, clinically reviewed articles, images, tools, and videos from trusted health education resources.
• HealthClips
• HealthPrints
• HealthInteractive
• HealthAdvisor
• BrandAlert 360
• Ignite Growth Platform
• Digital Experience Engine (DXE)
• Ignite Pulse
• Ignite on FHIR
• Coach
• HEART
• Choice Awards

Products and services

• Consumer Health Education Content

Quantifiable outcome

• 7:1 return on investment for customers
• +4 more outcomes

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• EpiccoreTechnology or IntegrationIntegration partnership enabling patient education distribution directly through Epic EHR systems. Ignite on FHIR delivers relevant education directly into Epic EHR portals.
• Oracle/CernercoreTechnology or IntegrationIntegration partnership for distributing patient education through Oracle/Cerner EHR systems, supporting regulatory compliance and clinical efficiency.
• MeditechcoreTechnology or IntegrationIntegration partnership enabling patient education delivery through Meditech EHR systems for healthcare organizations using this platform.
• Salesforce CRMcoreTechnology or IntegrationCRM integration partnership allowing patient education incorporation directly into Salesforce CRM for easy delivery and tracking of patient engagement.
• FHIR StandardscoreTechnology or IntegrationTechnology integration using FHIR (Fast Healthcare Interoperability Resources) standards to enable interoperability and reach patients with relevant education in EHR portals.
• CMS (Centers for Medicare & Medicaid Services)flagshipStrategic or Co-development PartnerStrategic partnership supporting CMS Rural Health Transformation (RHT) Program efforts, including the HEART (Health Education & Access for Rural Transformation) initiative to help states and providers operationalize federal RHT funding.
• MedscapecoreGTM or Marketing PartnerMedscape Media partnership for bolster brand awareness with display media targeted to specialists most influential to healthcare organization goals.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/healthwise
• Xx.com/healthwise
• Facebookfacebook.com/healthwise

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthwise