Sherrill, Inc.

What Sherrill, Inc. does

Sherrill, Inc., doing business as Sherrilltree, is a privately held specialty e-commerce retailer founded in 1960 and headquartered in Greensboro, North Carolina. The company distributes professional-grade arborist and tree-climbing equipment — including climbing saddles and harnesses, ascenders/descenders, kernmantle and rigging ropes, lowering devices, arborist hand saws, Husqvarna chainsaws, PPE, arborist apparel, and plant-health-care chemicals — sourced from a broad portfolio of branded manufacturers such as Notch, Petzl, DMM, Pfanner, Husqvarna, Samson, Teufelberger, ART, Rock Exotica, Milwaukee, and Silky. Its product catalog is organized into nine primary categories (Climb, Rope, Rig, Cut, Chainsaw, PPE, Wear, PHC, Worksite) and supported by proprietary in-house capabilities including custom rope-splicing and onsite product testing.

The business model is direct-to-consumer e-commerce, executed through a BigCommerce-powered storefront at sherrilltree.com with phone-based inside sales support and no visible third-party reseller channel. Pricing is transaction-based, with free U.S. shipping on orders over $99, a 150% price-match guarantee, a 60-day return policy on unused items, and a points-based Pro Rewards loyalty program for repeat buyers. The company is owned and led by Tom Sherrill as CEO, with 101-250 employees and over 60 years of continuous operation. The customer base is primarily U.S.-based professional tree-care companies, supplemented by educators, scientists, and recreational climbers served through content marketing, social media, and industry events such as TCI Expo and ArborFest. No external institutional investment, public listing, or M&A activity is recorded in the available data.

Name

Sherrill, Inc.

Legal name

Sherrilltree Inc.

Website

http://sherrilltree.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

101–250 employees

Short description

Sherrilltree is a privately held, 60+ year specialty e-commerce retailer in Greensboro, NC, selling professional arborist and tree-climbing equipment — including climbing gear, ropes, chainsaws, PPE, and plant-health-care products — to U.S. professional tree-care companies, educators, and recreational climbers through its DTC website and Pro Rewards loyalty program.

Ownership category

akta.pro rank

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct-to-consumer online sales of arborist equipment and tree climbing gear through their e-commerce platform. Products include climbing ropes, harnesses, chainsaws, PPE, and related accessories. Revenue is generated through one-time product transactions with no recurring subscription component.
2. Pro Rewards Loyalty Program: Points-based loyalty program where customers earn points for every dollar spent, redeemable for discounts on future purchases, driving repeat customer engagement and lifetime value.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Sherrill, Inc. (Sherrilltree) is a direct-to-consumer e-commerce retailer of professional arborist and tree climbing equipment operating since 1960 from Greensboro, North Carolina. The company sells climbing gear, ropes, rigging equipment, cutting tools, chainsaws, PPE, arborist apparel, plant health care products, and worksite equipment from branded manufacturers through its BigCommerce-powered online storefront, supported by phone sales, a Pro Rewards loyalty program, and proprietary rope-splicing capabilities.

Product overview

Sherrilltree is a B2C/B2B e-commerce retailer specializing in arborist and tree climbing equipment, operating since 1960 from Greensboro, North Carolina. The company offers a comprehensive product portfolio organized into categories: Climb (saddles, harnesses, ascenders, descenders, climbing ropes, carabiners, friction savers), Rope (kernmantle, double braid, rigging ropes), Rig (blocks, pulleys, lowering devices, slings), Cut (saws, pole pruners, loppers), Chainsaw (Husqvarna chainsaws, bars, chains), PPE (helmets, eye/hearing protection, gloves, footwear), Wear (arborist apparel), PHC (plant health care chemicals), and Worksite (Milwaukee tools, landscaping equipment). The company distributes products from branded manufacturers including Notch Equipment, Petzl, DMM, Pfanner, Husqvarna, ART Products, Rock Exotica, Milwaukee Tools, Arborjet, ISC, Silky, Samson, and Teufelberger, alongside their own private-label offerings. Key services include custom rope splicing, Pro Rewards loyalty program, 60-day returns, and free shipping over $99.

Differentiator

Problem solved

Functional benefit

Products and services

• Sherrilltree E-commerce Storefront Sherrilltree's flagship direct-to-consumer e-commerce platform at sherrilltree.com, operating since 1960 from Greensboro, NC, offering a comprehensive portfolio of arborist and tree climbing equipment with free U.S. shipping over $99, a 60-day return policy, and a Pro Rewards loyalty program. The site serves professional tree care companies, educators, scientists, and recreational climbers.
• Climb - Tree Climbing Gear
• Rope - Arborist Ropes Climbing and rigging ropes category including Samson Rope, kernmantle, double braid and 24 strand, 16 strand, 12 strand, 3 strand, throwline, tech and accessory cordage, winch rope, rope by the foot, rope storage, and splicing tools, targeted at professional arborists requiring durable, safety-rated rope products.
• Rig - Rigging Equipment Rigging equipment category including blocks and pulleys, lowering devices, rigging rope, rigging slings, carabiners and hardware, mechanical advantage systems, speedline, cabling and support, gear storage, and rigging kits, designed for professional tree rigging and tree removal operations.
• Cut - Cutting Tools Cutting tools category including Silky Saws, arborist hand saws, polesaws and pole pruners, forestry equipment, loppers and hand pruners, hedge trimmers, and string trimmers, sold to professional arborists and tree care crews.
• Chainsaw Products Chainsaw equipment category including Husqvarna chainsaws, complete chainsaws, battery chainsaws, chainsaw bars, chainsaw chains, chain sharpening tools, and chainsaw accessories, targeted at professional arborists requiring high-performance cutting equipment.
• PPE - Personal Protective Equipment Personal protective equipment category including helmets, eye protection, hearing protection, communications systems, chainsaw protection, footwear, gloves, first aid supplies, and accessories, designed for professional arborists and tree care workers requiring safety-certified gear.
• Wear - Arborist Apparel Arborist workwear category including pants, footwear and socks, outer layers, shirts, gloves, and hats and headwear, sold to professional arborists and tree care workers needing durable field apparel.
• PHC - Plant Health Care Plant health care product category including chemicals (pesticides and fertilizers), cabling and support systems, root barriers, planting and staking supplies, and application equipment, restricted to licensed states and cannot ship outside the USA.
• Worksite Equipment Worksite supplies category including Milwaukee Tools (outdoor power equipment, power tools, utility tools, safety, batteries and chargers), safety and traffic, chipper knives, landscaping equipment, hand tools, stump grinding, bucket and crane, material handling, ground protection, cleanup supplies, books and regulations, blowers, and utility, serving professional arborist worksites.
• Pro Rewards Loyalty Program Points-based loyalty program where customers earn points for every dollar spent on the Sherrilltree storefront, redeemable for discounts on future purchases, offering special pricing eligibility and driving repeat customer engagement and lifetime value for professional and enthusiast buyers.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• TCIA (Tree Care Industry Association)coreStrategic or Co-development Partner · 1 January 1938Established in 1938 as the National Arborist Association, TCIA is a trade association of more than 2,000 commercial tree care firms and affiliated companies. Sherrilltree partners with TCIA as part of their commitment to the professional tree care industry.
• North American Training Solutions (NATS)coreStrategic or Co-development PartnerNATS serves the needs of their clients by engaging on an individual level. Through their training and educational programs, they share their wealth of knowledge, resources, and tools to increase safety and efficiency in the workplace.
• ISA (International Society of Arboriculture)coreStrategic or Co-development PartnerThrough research, technology, and education, ISA promotes the professional practice of arboriculture and fosters a greater worldwide awareness of the benefits of trees. Sherrilltree aligns with ISA's mission to advance the arborist profession.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Husqvarna: Husqvarna is a global manufacturer of chainsaws, outdoor power equipment, and forestry tools. It supplies Sherrilltree as a key brand partner while also selling direct through its own channels, making it both a supplier and a broad incumbent competing for end-customer share.
• STIHL: STIHL is a leading global manufacturer of chainsaws and outdoor power equipment sold through an authorized-dealer network. Its products compete directly with Sherrilltree's chainsaw and cutting categories, positioning it as a broad incumbent in the same end market.
• Home Depot Pro: Home Depot Pro is the B2B/contractor arm of The Home Depot, selling Husqvarna, STIHL, Milwaukee, and PPE across an unmatched retail footprint. It competes with Sherrilltree for price-sensitive professional tree-care buyers on overlapping product categories.
• Petzl: Petzl is a global manufacturer of professional climbing, arborist, and safety equipment. It is a major Sherrilltree supplier (helmets, harnesses, ascenders, descenders) and also sells direct internationally, making it a broad incumbent with overlapping product lines.

Direct peers

• Bailey's: Bailey's is a long-standing US retailer specializing in arborist, forestry, and tree-care equipment. Its product mix (climbing gear, chainsaws, PPE, rigging) and target customer (professional arborists) closely mirror Sherrilltree's offering.
• Forestry Suppliers: Forestry Suppliers is a long-established catalog and online retailer of forestry, arborist, and environmental field equipment. Its customer base (foresters, arborists, land managers) and product breadth overlap directly with Sherrilltree's professional tree-care assortment.
• Ben Meadows: Ben Meadows is a US distributor and retailer of forestry, arborist, and natural-resource professional supplies. It targets the same institutional and professional tree-care buyer as Sherrilltree, with overlapping categories in climbing gear, cutting tools, and PPE.
• TreeStuff.com: TreeStuff.com is a direct online retailer of arborist and tree-care supplies, offering climbing gear, ropes, rigging, chainsaws, and PPE. It competes head-to-head with Sherrilltree in the same professional arborist e-commerce channel.
• WesSpur Tree Equipment: WesSpur is a specialty retailer of arborist climbing equipment and gear serving professional tree-care companies. Its narrow focus on tree-climbing hardware makes it a direct niche competitor to Sherrilltree's Climb and Rig categories.

Emerging players

• Notch Equipment: Notch Equipment is an arborist-focused brand designing innovative climbing hardware (Rope Runner, harnesses, climbing kits). Featured prominently on Sherrilltree's site, Notch is simultaneously a key supplier and an emerging direct-to-consumer brand that could disintermediate specialty retailers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCY6y8vE0tC5u5vhxOCqviOw
• Facebookfacebook.com/sherrilltree
• Instagraminstagram.com/sherrilltree
• Xx.com/sherrilltree
• LinkedInlinkedin.com/company/sherrill-tree-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sherrill, Inc.