Husqvarna
Husqvarna is a Swedish outdoor power equipment manufacturer offering robotic mowers (Automower), chainsaws, riding mowers, and irrigation systems to residential consumers, professional landscapers, municipalities, and forestry operators across 100+ countries, with AI-powered autonomous mowing as its flagship technology.
- Company typePublic
- Founded-
- HeadquartersStockholm, Sweden
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Husqvarna firmographics
Firmographics- Name
- Husqvarna
- Legal name
- Husqvarna AB (publ)
- Website
- https://husqvarna.com
- Company type
- Public
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Husqvarna is a Swedish outdoor power equipment manufacturer offering robotic mowers (Automower), chainsaws, riding mowers, and irrigation systems to residential consumers, professional landscapers, municipalities, and forestry operators across 100+ countries, with AI-powered autonomous mowing as its flagship technology.
- Ownership category
- akta.pro rank
Husqvarna industry classification
Industry- Product category
- Outdoor Power Equipment
- NAICS
- Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Outdoor Power Equipment Retailers (444230), Lawn and Garden Equipment and Supplies Retailers (4442), Small Electrical Appliance Manufacturing (335210)
- SIC
- Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)
- akta.pro secondary industries
- Smart Cleaning & Domestic Robotics (Robot Vacuums/Mops, Lawn Robots) (HSAPAQAK), Outdoor Power Equipment Parts & Service Retail (CRAIADAH), Outdoor Lighting & Power (Headlamps, Batteries, Solar) Retail (CRAMAAAG)
Keywords
Where Husqvarna is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices7 records
Markets served
Husqvarna business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Outdoor Power Equipment Sales: Hardware sales of robotic lawn mowers, chainsaws, riding mowers, battery equipment, and accessories through dealer networks and retail channels. Products range from consumer residential to professional commercial grade equipment.
- Dealer and Consumer Financing: Strategic partnership with Octane and Huntington Bank provides financing platforms for dealers and customers, generating revenue through financial services and extended payment options.
- Construction Equipment: Husqvarna Group operates construction equipment division including diamond tools (acquired Heger for €9 million annual sales), power cutters, and professional construction tools.
- Watering and Irrigation Systems: Acquired Orbit Irrigation (smart watering technology) for approximately $480 million, expanding product portfolio into automated irrigation systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Automower 410iQ Robotic Mower - Consumer Grade |
| Unit Pricing | Pay-as-you-go | Automower 410iQ promotional pricing |
| Unit Pricing | Pay-as-you-go | Automower 115H 4G Robotic Mower - Entry Level |
| Unit Pricing | Pay-as-you-go | Automower 430X Robotic Mower |
| Unit Pricing | Pay-as-you-go | 230iB Cordless Leaf Blower |
| Unit Pricing | Multi-year contract | Automower Professional Series - Commercial Grade |
| Unit Pricing | Pay-as-you-go | 13-Model Robotic Range Expansion 2025 |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Husqvarna product offering
Product offeringCore offering
Husqvarna designs, manufactures, and sells outdoor power products for forest, park, and garden care. Its core offerings span robotic lawn mowers (Automower line), chainsaws, riding and zero-turn mowers, string trimmers, hedge trimmers, leaf blowers, pole saws, brushcutters, snow blowers, and construction power cutters, sold through authorized dealers, major retailers, and direct e-commerce to both residential consumers and professional users in over 100 countries.
Product overview
Husqvarna is a global outdoor power equipment manufacturer offering a comprehensive portfolio of products for forest, park, and garden care. The core product lines include the Automower robotic lawn mower family (featuring the Automower NERA with EPOS wire-free navigation, Automower 560 EPOS for commercial use, Automower 410iQ, Automower 430X, and Automower 115H 4G), a full range of chainsaws (including the 562 XP Mark II and professional chainsaw lines), zero-turn riding mowers (including the TS 375XD Series), garden tractors, push lawn mowers, stand-on zero turn mowers, string trimmers, hedge trimmers, pole saws, leaf blowers, snow blowers, brushcutters, brush saws, power cutters, lawn edgers, and sprayers. The battery-powered ecosystem centers on the MAX Battery Series platform, while the Aspire Series provides compact tools for homeowners. Supporting platforms include Husqvarna Fleet Services (fleet management for commercial robotic mowers), Husqvarna Connect (smart connectivity app), Automower Connect (mower control app), and EPOS Technology (RTK satellite navigation for wire-free mowing). The company also offers services including Husqvarna Financing Solutions (powered by Octane and Huntington Bank), Automower Winter Storage, Lease Plus, and Service Plus. Acquired brands include Weed Eater (now under the Max Battery Series), Heger (professional diamond tools, 2022), and Orbit Irrigation (smart watering technology, 2021). The product portfolio serves both consumers and professionals across forestry, landscaping, golf course management, and municipal maintenance.
Differentiator
Problem solved
Functional benefit
Brands
- Automower: Robotic lawn mower line featuring wire-free EPOS navigation, AI-driven obstacle detection, and advanced battery technology for autonomous residential and commercial lawn maintenance.
- Weed Eater
- Gardena
Products and services
- Husqvarna Automower NERA Wire-free robotic lawn mower family using EPOS satellite navigation for virtual boundary setup without perimeter wires, serving residential and professional lawn care.
- Husqvarna Automower 560 EPOS Professional robotic lawn mower delivering autonomous wire-free mowing using satellite-based EPOS virtual boundaries, capable of maintaining up to 1.5 acres in 24 hours for parks, schools, and office parks.
- Husqvarna Automower 410iQ Residential robotic lawn mower in the iQ series featuring advanced navigation and connectivity, handling lawns up to 0.5 acres and slopes up to 45 degrees.
- Husqvarna Automower 430X Flagship residential robotic lawn mower with advanced navigation, smartphone app control, and reliable autonomous mowing performance.
- Husqvarna Automower 115H 4G Entry-level robotic lawn mower with 4G connectivity designed for small yards, featuring smartphone control and theft alarm safety features.
- Husqvarna Automower 435X AWD All-wheel-drive robotic lawn mower designed for steep slopes and challenging terrain with advanced navigation and autonomous operation.
- Husqvarna 562 XP Mark II Chainsaw Professional chainsaw designed for demanding cutting tasks in forestry and tree care applications.
- Husqvarna Zero-Turn Lawn Mowers Ride-on zero-turn mowers for efficient lawn mowing with superior maneuverability, available in commercial and residential models.
- Husqvarna Riding Lawn Mowers Garden tractors and ride-on mowers for residential lawn maintenance, offering comfort, versatility, and control for medium to large lawns.
- Husqvarna Push Lawn Mowers Walk-behind lawn mowers available in battery, gas, and professional models for residential and commercial lawn care.
- Husqvarna Stand-On Zero Turn Mowers Stand-on zero-turn mowers combining zero-turn maneuverability with a compact standing operator platform for commercial landscaping.
- Husqvarna Chainsaws Full range of chainsaws including professional, residential, battery, and gas-powered models for forestry, tree care, and general cutting applications.
- Husqvarna String Trimmers Grass trimmers and combi trimmers in professional, residential, battery, and gas-powered models for lawn edging and vegetation clearing.
- Husqvarna Hedge Trimmers Hedge trimmers and clippers in professional, residential, battery, gas, and pole configurations for hedge and shrub maintenance.
- Husqvarna Pole Saws Pole saws and telescopic chain saws for tree limb pruning and high-reach cutting, in professional, residential, battery, and gas models.
- Husqvarna Leaf Blowers Leaf blowers and backpack blowers in professional, residential, battery, and gas models for debris and leaf clearing.
- Husqvarna Snow Blowers Snow blowers and throwers for residential and commercial snow removal in electric and gas-powered models.
- Husqvarna Brushcutters Brushcutters and brush saws for clearing thick vegetation, brush, and small saplings in professional, battery, and gas models.
- Husqvarna Power Cutters Power cutters and concrete saws for cutting concrete, asphalt, and stone in battery, electric, and gas-powered configurations.
- Husqvarna Personal Protective Equipment Protective equipment including chainsaw helmets, ear defenders, work jackets, work trousers, chainsaw chaps, work gloves, and work boots.
- Gardena Watering and Garden Equipment Watering systems and garden equipment brand under the Husqvarna Group, offering smart irrigation solutions.
- Orbit Irrigation Smart Watering Smart watering technology and automated irrigation solutions serving residential and commercial landscapes, acquired by Husqvarna in October 2021 for approximately $480 million.
- Heger Professional Diamond Tools Professional diamond tools for construction and surface preparation, acquired by Husqvarna in April 2022 with approximately 45 employees.
- Husqvarna Fleet Services Cloud-based fleet management platform for commercial landscaping professionals to monitor and manage robotic mower fleets, providing real-time location tracking, performance monitoring, and operational analytics.
- Husqvarna Financing Solutions Digital financing platform for Husqvarna dealers and customers, providing credit applications, rapid credit decisions, and loan management through partnerships with Octane (Roadrunner Financial) and Huntington Bank.
- Husqvarna Lease Plus Operational leasing program for professional landscaping customers providing flexible financing options for Husqvarna professional equipment.
- Husqvarna Service Plus Professional service and maintenance program providing scheduled servicing, repairs, and support for Husqvarna professional equipment.
- Husqvarna 2026 Professional Electric Pruning Shears Professional electric pruning shears introduced in the 2026 range, reflecting the shift toward smart, battery-powered horticultural equipment.
Quantifiable outcome
- 60%+ global market share in robotic lawn mowers
- +5 more outcomes
Companies that use Husqvarna
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Husqvarna technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability11 records
Feature6 records
Husqvarna partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor, major and core.
- HomeHelpr Robotic LawncareminorHomeHelpr Robotic Lawncare partners with Husqvarna to provide autonomous robotic lawnmower solutions in Greater Toronto and Hamilton Areas, offering sales, installation, and maintenance services using the Automower platform.
- Liverpool FCmajorOfficial Robotic Mowing Partner of Liverpool FC and DP World Tour/British Masters. High-profile sports sponsorship showcasing professional-grade robotic mowers for golf and sports turf applications.
- ABBcoreABB collaborated with Husqvarna to modernize electrical infrastructure at a key Husqvarna manufacturing facility for robotic lawn mowers, upgrading the site's medium-voltage switchgear to improve production reliability.
- HailocoreHailo's edge AI chip technology is deployed in Husqvarna's autonomous lawn mowers, providing on-device AI processors for real-time decision-making. This enables task-specific robotics with edge computing capabilities, demonstrating the trend toward specialized AI processors in consumer and commercial applications.
- MicrosoftmajorHusqvarna demonstrating unified IT/OT systems at Hannover Messe 2025 as part of Microsoft's industrial AI showcase. Partnership focuses on AI agents and digital thread technologies for manufacturing, integrating Husqvarna's operational technology with Microsoft's cloud and AI platforms.
- John DeeremajorStrategic partnership with John Deere for commercial fleets, combining Husqvarna's robotic mowing technology with John Deere's distribution and fleet management capabilities for professional landscaping customers.
- Lowe'smajorLowe's serves as a major retail distribution partner for Husqvarna products in North America, offering consumer and professional-grade outdoor power equipment through its home improvement stores.
- Home DepotmajorHome Depot partnership includes both retail distribution and rental programs for commercial-grade Husqvarna equipment, expanding access to professional robotic mowing solutions for contractors and homeowners.
- BoschcoreBosch agreed to increase its shareholding in Husqvarna to approximately 12%, making it one of the largest shareholders, as part of a move to bolster their battery alliance. The deal increases Bosch's stake from less than 5% with an additional agreement for around 7%, subject to regulatory approval. No plans for a full takeover.
Scale indicators14 records
Recent moves6 records
Expansion highlights7 records
Husqvarna competitors and assessment
Company assessmentDirect peers
- STIHL: STIHL is the closest direct peer to Husqvarna, competing head-to-head in chainsaws, trimmers, and battery-powered outdoor power equipment for both professional and residential users globally. Both companies share dealer-network distribution models and a strong focus on professional forestry/landscaping segments.
- The Toro Company: Toro directly competes with Husqvarna in residential and commercial lawn mowers, zero-turn mowers, and ride-on equipment, with overlapping dealer and retail channels (Home Depot, Lowe's). Both serve professional landscapers, golf courses, and municipalities with comparable turf-maintenance portfolios.
- Honda Power Equipment: Honda competes with Husqvarna in residential and commercial walk-behind mowers, battery handheld equipment, and general outdoor power products. Both serve homeowners and light-commercial users through dealer and retail channels with comparable price points.
Broad incumbents
- John Deere (Deere & Company): John Deere is both a strategic commercial-fleet partner with Husqvarna and a broad incumbent competing across riding mowers, commercial turf equipment, and compact utility tractors. Comparable in serving professional landscaping and large property maintenance, but with a far broader agricultural and construction portfolio.
- Bosch (Robert Bosch GmbH): Bosch is both Husqvarna's 12% shareholder (battery alliance) and a competing manufacturer of power tools, garden equipment, and robotic lawn mowers (Indego line). The strategic stake combined with overlapping product portfolios makes Bosch a uniquely entangled broad incumbent peer.
- MTD Products: MTD is a broad incumbent peer manufacturing outdoor power equipment under multiple brands (Troy-Bilt, Cub Cadet, Craftsman) competing directly with Husqvarna in riding mowers, zero-turns, and walk-behinds. Strong retail presence and overlapping customer base in residential and light commercial segments.
- Kubota Corporation: Kubota is a broad incumbent in compact tractors, riding mowers, and commercial turf equipment, overlapping with Husqvarna's tractor and ride-on portfolio. Comparable in serving professional landscaping, agriculture, and property maintenance customers, with a stronger agricultural footprint.
Emerging players
- EGO Power+ (Chervon): EGO Power+ is a fast-growing battery outdoor power equipment challenger competing with Husqvarna's battery platform (MAX Battery Series) in residential mowers, trimmers, blowers, and chainsaws. Direct retail overlap at Lowe's and Home Depot makes it a key emerging share-taker in the cordless OPE segment.
- Greenworks Tools: Greenworks competes with Husqvarna across battery-powered residential outdoor equipment — mowers, blowers, trimmers, snow blowers — at aggressive price points through Amazon, Lowe's, and Home Depot. The brand is a key emerging competitor in the cordless transition that threatens Husqvarna's premium ASPs.
Regional players
- Ariens Company: Ariens (including Gravely and STIHL-owned brands) is a North America-focused peer in zero-turn mowers, snow blowers, and residential turf equipment. Comparable product portfolio and dealer-channel model to Husqvarna's commercial/landscaping business, but with a primarily regional (US/Canada) footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Husqvarna social profiles
Digital presenceHusqvarna compliance and trust
Trust signalCompliance2 records
Husqvarna financial estimates
Financial estimateRevenue estimate
Valuation estimate
Husqvarna leadership team
Management profileNumber of profiles
Profiles18 records
Husqvarna subsidiaries and ownership
Company hierarchySubsidiaries3 records
Husqvarna funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Husqvarna M&A and investment
M&A and investmentM&A10 records
Investments6 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Husqvarna
What does Husqvarna do?
Husqvarna designs, manufactures, and sells outdoor power products for forest, park, and garden care. Its core offerings span robotic lawn mowers (Automower line), chainsaws, riding and zero-turn mowers, string trimmers, hedge trimmers, leaf blowers, pole saws, brushcutters, snow blowers, and construction power cutters, sold through authorized dealers, major retailers, and direct e-commerce to both residential consumers and professional users in over 100 countries.
Is Husqvarna a public or private company?
Husqvarna is a public company. It is classified as public and is currently operating.
When was Husqvarna founded?
Husqvarna was founded in -1. It employs 5,001 to 10,000 people.
Where is Husqvarna based?
Husqvarna is headquartered in Stockholm, Sweden, in the Europe region.
How does Husqvarna make money?
Four revenue lines are on record. Outdoor Power Equipment Sales are the primary driver. The others are dealer and Consumer Financing, construction Equipment and watering and Irrigation Systems.
Who are Husqvarna's main competitors?
Direct peers on record are STIHL, The Toro Company and Honda Power Equipment. Broad incumbents are John Deere (Deere & Company), Bosch (Robert Bosch GmbH), MTD Products and Kubota Corporation. Emerging players are EGO Power+ (Chervon) and Greenworks Tools. Ariens Company is listed as a regional player.
Does Husqvarna have an API?
No public API is recorded for Husqvarna.
What industry is Husqvarna in?
Husqvarna's product category is Outdoor Power Equipment. Its primary akta.pro industry code is CRAIAIAA, Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers), with a secondary code of HSAPAQAK, Smart Cleaning & Domestic Robotics (Robot Vacuums/Mops, Lawn Robots). Its NAICS code is 333112 and its SIC code is 3524.