What Dominion Technologies Group does

Dominion Technologies Group, Inc. is a privately held, family-controlled industrial automation company that designs, manufactures, installs, and supports final-line tooling and equipment for automotive assembly plants. Headquartered in Roseville, Michigan with four global locations spanning the U.S. (Roseville HQ, Auburn Hills engineering center, Madison Heights manufacturing), the United Kingdom (Essex, since 1996), and China (Beijing, since 2008), Dominion has operated in the automotive final-line segment for over 50 years. Its core product portfolio comprises four systems: End-of-Line Systems (wheel alignment, headlamp aim, roll testing, ADAS calibration), Fluid Fill Systems (brake, coolant, power steering, A/C, transmission), Material Handling Systems (conveyors and silo storage), and Tire and Wheel Processing Systems (modular stations covering soaping, matching, mounting, inflating, load simulating, balancing, and weight application). The technology stack combines PC-based software, PLC and HMI controls, and mechanical-electrical integration, with proprietary modules such as non-contact laser wheel alignment and dynamic balancing. The 2018 acquisition of Dri-Tec International added converting-industry equipment (flexographic printers, coaters, laminators, drying systems) as a second vertical.

The business model is custom-engineered capital equipment sold through direct, long-cycle enterprise sales to automotive OEMs and Tier 1 suppliers, including General Motors (where Dominion is a Tier 1 supplier), Ford, and Nissan. Revenue is generated primarily through one-time equipment sales (tire and wheel processing lines, fluid fill systems, material handling, end-of-line testing equipment), supplemented by professional services for project installation, technical support, training, and field upgrades. Pricing is project-based and not publicly disclosed. The company employs 101-250 people, maintains an in-house machine shop across over 150,000 sq ft of manufacturing and engineering space, and emphasizes vertical integration from planning and design through manufacturing, installation, and ongoing support. Leadership includes CEO/President Ed Lashier (also identified as Frank Edward Lashier in ownership commentary) and a small disclosed management team of three executives; no external institutional investment beyond a 2011 Keiretsu Forum event is identified.

Name

Dominion Technologies Group

Legal name

Dominion Technologies Group, Inc.

Website

https://dominiontec.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

101–250 employees

Short description

Dominion Technologies Group is a privately held industrial automation company that designs, manufactures, and installs final-line tooling and equipment — including tire/wheel processing, fluid fill, material handling, and end-of-line testing systems — for automotive OEMs and Tier 1 suppliers globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Roseville

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Capital Equipment Sales: Sale of manufacturing equipment and systems including tire and wheel processing lines, fluid fill systems, material handling systems, and end-of-line testing equipment. Equipment is custom-engineered and built to customer specifications with long lead times typical of capital equipment sales.
2. Installation Services: Project installation services for equipment deployment, including managing installation, overseeing turnkey installations, working with skilled trades, and providing comprehensive turnkey solutions.
3. Technical Support and Training: Controls and mechanical support services with technicians located globally. Training programs for operators, maintenance staff, management, engineering, and quality assurance. Machine updates and field upgrades for existing equipment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Dominion Technologies Group designs, manufactures, and installs final line tooling and capital equipment for the automotive manufacturing industry. The company's four core product lines — End-of-Line Systems, Fluid Fill Systems, Material Handling Systems, and Tire and Wheel Processing Systems — serve automotive OEMs and Tier 1 suppliers with tire/wheel assembly, fluid filling, material handling, and quality verification functions. Through the 2018 acquisition of Dri-Tec International, the company also supplies converting industry equipment including flexographic printers, coaters, and laminators.

Product overview

Dominion Technologies Group is a manufacturer of final line tooling and equipment for the automobile manufacturing industry, offering a portfolio of four core product lines: End-of-Line Systems (wheel alignment, headlamp aim, roll testing, ADAS calibration), Fluid Fill Systems (brake, coolant, power steering, AC evacuation and fill), Material Handling Systems (conveyors), and Tire and Wheel Processing Systems. The Tire and Wheel line includes modular components such as Tire Soaping, Wheel Soaping, Matching, Mounting, Inflating, Load Simulating, Grease, Balancer, Turnover, and Weight Apply stations that can be configured as integrated systems or stand-alone stations. Through the 2018 acquisition of Dri-Tec International (founded 1970), the company also offers converting industry equipment including Flexographic Printers, Coaters, Laminators, and the Dri-Tec Ultra Lam. Services span planning and design, manufacturing, installation, and post-sale support. The company operates from headquarters in Roseville, MI, with additional locations in Auburn Hills, MI, Essex England, and Beijing China.

Differentiator

Problem solved

Functional benefit

Brands

• Dominion Technologies Group: Parent company brand for automotive manufacturing equipment including End-of-Line Systems, Fluid Fill Systems, Material Handling Systems, and Tire and Wheel Systems
• Dominion Blue Goes Green
• Dominion Cares

Products and services

• End-of-Line Systems Complete end-of-line solutions critical to the final automotive assembly process, including wheel alignment, headlamp aim, roll testing, and calibrations for adaptive cruise control, forward facing camera, lane departure warning, and steering wheel leveling. Targeted at automotive OEMs and Tier 1 suppliers.
• Fluid Fill Systems Extensive range of equipment for fluid filling applications including evacuation and fill, brake fluid, coolant, power steering, air conditioning, transmission, differential, engine oil, windshield washer, urea, and gas filling systems. Targeted at automotive OEMs and Tier 1 suppliers.
• Material Handling Systems Custom material handling systems that optimize material flow within operations, including belt conveyors, chain-driven live rollers, motorized rollers, silo storage, silo trailer, and transverse roller top systems for transporting parts through plants. Targeted at automotive OEMs and Tier 1 suppliers.
• Tire and Wheel Processing System Flexible, fully automated tire and wheel assembly equipment. Handles multiple combinations of tire and wheel sizes at cycle times up to 360 assemblies per hour with single bead mounting techniques. Available in independent single or dual station configurations. Targeted at automotive OEMs.
• Dri-Tec International Converting Equipment Converting industry equipment including Flexographic Printers, Coaters and Laminators, Enclosed Doctor Chambers, Automatic Unwinds and Rewinds, and high efficiency Drying Systems. Features PC-based integrative software with modular design and diagnostic capabilities. Targeted at converting industry customers.
• Dri-Tec Ultra Lam Coating and laminating equipment rebuilt and upgraded in 2019. Capable of 800 FPM with 1-10 mil poly or paper, 0.5-2.5 PLI, water base coating. Features Siemens S120 servo drives and S7 Safety PLC, servo driven direct gravure coating station, hot roll laminating station with liquid heated 18 inch lamination roll, and 33 foot stainless-steel dryer tunnel. Targeted at converting industry customers.
• Planning and Design Services Project management team serving as single point of contact, full engineering staff with over 100 combined years of experience in mechanical, software, controls and electrical engineering, and testing services for fluid fill systems. Targeted at automotive OEMs and Tier 1 suppliers.
• Manufacturing Services Manufacturing services backed by a skilled workforce bringing decades of experience, in-house machine shop enabling better communication between engineers and machinists, and a shortened supply chain. Targeted at automotive OEMs and Tier 1 suppliers.
• Installation Services Project installation services for equipment deployment with modular design fully tested before shipment and efficient disassembly and reassembly. Experienced staff manages installation, oversees turnkey installations, works with skilled trades, or provides comprehensive turnkey solutions. Targeted at automotive OEMs and Tier 1 suppliers.
• Support Services

Quantifiable outcome

• Tire and wheel assembly cycle times up to 360 assemblies per hour
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Dri-Tec InternationalcoreStrategic or Co-development Partner · 1 October 2018Acquired in October 2018, Dri-Tec International was founded in 1970 and had served the converting industry for over 45 years as a world-class supplier of high-performance Flexographic Printers, Coaters and Laminators, Enclosed Doctor Chambers, Automatic Unwinds and Rewinds, and high-efficiency Drying Systems. The acquisition expanded Dominion's capabilities in converting technology.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Dürr AG: Global provider of painting, sealing, and final assembly systems for automotive OEMs. Most directly competes with Dominion in automotive final-line assembly equipment, particularly for OEM paint and final assembly lines.
• Fives Group: Industrial engineering group supplying metal processing and assembly systems to automotive, aerospace, and other industries. Overlaps with Dominion's specialized equipment and automation focus.
• Comau: Provides advanced manufacturing systems, robotics, and assembly solutions to automotive OEMs globally. Directly competes with Dominion in automotive body assembly and final-line automation.
• ATS Automation Tooling Systems: Independent automation supplier delivering custom factory automation systems including assembly, test, and material handling to automotive and industrial customers. Closely comparable business model and end markets to Dominion.
• KUKA AG: Supplies robots and fully automated production systems for the automotive industry, including body-in-white and final assembly applications. Comparable to Dominion as a supplier of integrated automation systems to automotive OEMs.
• GROB-WERKE: Manufactures special-purpose machinery and assembly systems for powertrain and EV battery production. Comparable in its niche of customized automotive assembly equipment serving OEM production lines.
• Mark Andy: Global manufacturer of flexographic and digital printing equipment for the label and converting industry. Most relevantly comparable for the Dri-Tec division of Dominion's converting business.
• Stäubli International: Provides robotics, automation, and fluid handling solutions for automotive and industrial manufacturing. Overlaps with Dominion in industrial automation and fluid management systems.

Broad incumbents

• ABB Robotics: Operates a large automotive-focused robotics and automation division alongside broader industrial businesses. Competes in automotive final assembly and adjacent automation areas but as part of a much wider portfolio.
• Barry-Wehmiller Design Group: Provides industrial automation, controls, and engineering services across multiple process and discrete industries including automotive. Adjacent competitor offering turnkey automation solutions at broader scale than Dominion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/dominiontec

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dominion Technologies Group