Curley & Pynn Public Relations Management

What Curley & Pynn Public Relations Management does

Curley & Pynn Public Relations Management, operating under the federally registered brand "The Strategic Firm," is a privately held strategic communications consultancy founded in 1984 and headquartered in Orlando, Florida. The firm delivers public relations strategy, communications management, and issue/reputation management services — including media relations, stakeholder engagement, social influencer relations, crisis communications planning, message platform development, and spokesperson training — primarily to mission-driven nonprofit organizations, associations, and selected corporate clients in Florida and the broader Southeast region. Its service architecture is organized around three core pillars (Public Relations Strategy, Communications Management, Issue/Reputation Management), supported by a proprietary trademarked methodology called Message Matrix® (Federal Service Mark Reg. No. 3,012,568, 2006) and additional specialized offerings spanning communications audits, social media strategy, community outreach, and corporate partnership development.

The firm monetizes through subscription/retainer engagements and project-based professional services. The website contact form references budget tiers of $7,500+, $10,000+, and $15,000+ per month, implying monthly retainer pricing for B2B nonprofit clients. It operates a paid semester-based internship program that doubles as a recruiting pipeline. Go-to-market is sales-led and reputation-driven: direct client engagements via a consultative website contact form, referrals from a 40-year network, and earned credibility through active membership in FPRA and PRSA. The firm does not use self-serve or marketplace channels and shows no evidence of external institutional investment. Notable customer relationships span decades in some cases (Universal Orlando Resort since 1988; Electronic Arts since 2005), with marquee case-study outputs including 10.4 billion+ consumer media impressions for IAAPA Expo 2025 and 140 million impressions for the Mid-Atlantic Opportunity Park launch. Revenue is not publicly disclosed, and the firm is owned by Dan Ward (CEO since January 2026), with Kacie Escobar serving as president after a leadership transition that placed her as the first female president in firm history.

Name

Curley & Pynn Public Relations Management

Legal name

CURLEY & PYNN/PUBLIC RELATIONS MANAGEMENT, INC.

Website

https://thestrategicfirm.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Curley & Pynn is a privately held Orlando-based public relations firm founded in 1984 that provides strategic communications, media relations, crisis management, and message development services primarily to mission-driven nonprofits, associations, and select corporate clients across Florida and the Southeast.

Ownership category

akta.pro rank

Product category

Strategic Communications and Public Relations Services

NAICS

Public Relations Agencies (54182)

akta.pro primary industry

Media Relations & Press Office Services (MPAAADAI)

Keywords

• Strategic public relations
• Nonprofit communications consulting
• Crisis communications management
• Media relations services
• Reputation management advisory

Headquarters

HQ city

Maitland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic Communications Consulting Retainers: Ongoing strategic partnerships with nonprofit clients, providing communications counsel, media relations, and reputation management. Pricing tiers referenced on contact page suggest monthly retainer engagements starting at $7,500+ per month.
2. Project-Based PR Services: Focused, project-based services for specific campaigns, launches, or initiatives such as public campaign launches, event management, media training, and research audits. Also offered alongside ongoing strategic partnerships for clients with variable team capacity.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Curley & Pynn Public Relations Management, operating as The Strategic Firm, is a strategic communications consultancy that delivers integrated public relations, communications management, and issue/reputation management services to mission-driven nonprofit organizations, associations, and select corporate clients. Its portfolio is anchored by three service pillars — Public Relations Strategy, Communications Management, and Issue/Reputation Management — supplemented by a proprietary trademarked methodology called Message Matrix® for message development and spokesperson media training.

Product overview

Curley & Pynn Public Relations Management, also known as The Strategic Firm®, is a strategic communications firm offering integrated PR and communications services for mission-driven organizations. The portfolio is organized around three core service pillars: Public Relations Strategy (advice, audits, strategic planning), Communications Management (media relations, social media, events, stakeholder communications), and Issue & Reputation Management (crisis communications, media training, CSR programs). Supporting these core services is the proprietary Message Matrix® platform—a trademarked message development and training program—and additional specialized services including communications audits, social media strategy, community outreach, and corporate partnership development. The firm also operates a paid internship program for developing future communications professionals. Founded in 1984 and headquartered in Orlando, Florida, the firm serves nonprofits, associations, and corporations primarily in Florida and the broader Southeast region.

Differentiator

Problem solved

Functional benefit

Brands

• Message Matrix: Proprietary message development and training program trademarked in 2006.

Products and services

• Public Relations Strategy A core strategic communications service providing advice and counsel, communications audits and research, and strategic plan development for mission-driven organizations seeking to build awareness, credibility, and stakeholder support.
• Communications Management A core service delivering end-to-end messaging and channel management, including community leader and social influencer relations, media relations and publicity, newsletter and blog content, organic social media management, special events, and stakeholder and executive communications.
• Issue & Reputation Management A core service focused on protecting and strengthening organizational reputation, including corporate social responsibility program development, message platform development, spokesperson message and media training, and crisis communications planning and management.
• Message Matrix® A proprietary trademarked message development and training program that helps organizations craft compelling core messages and prepares spokespersons for media interactions.
• Communications Audits Comprehensive stakeholder analysis and strategic recommendations that audit and strengthen existing communications programs for mission-driven organizations.
• Social Media Strategy Digital platform storytelling, community building, and donor engagement services designed to maximize organic social media impact for nonprofit clients.
• Community Outreach & Events Strategic event planning and outreach programs that create meaningful stakeholder connections for mission-driven organizations and their campaigns.
• Corporate Partnership Development Identification and cultivation of mutually beneficial relationships with mission-aligned businesses for nonprofit clients seeking corporate sponsors and partners.

Quantifiable outcome

• 10.4 billion+ consumer media impressions for a single event (IAAPA Expo 2025)
• +4 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Universal Orlando ResortcoreStrategic or Co-development Partner · 1 January 1988Long-standing strategic partnership since 1988, supporting grand openings for three theme parks, hotels, and attractions, as well as other activities to position Universal Orlando Resort as a top destination. The firm has been an ongoing strategic partner through multiple major launches including Epic Universe in 2025.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Tucker/Hall: A Tampa-based strategic communications and public relations firm serving Florida-based corporate, nonprofit, and association clients. Highly comparable as a Florida-headquartered, mid-sized PR agency with similar nonprofit and association focus and decades of operating history.
• ChappellRoberts: A Florida public relations and marketing agency headquartered in Tampa. Comparable as a mid-sized Florida PR firm serving nonprofit and commercial clients with integrated communications services.
• BoardroomPR: A Fort Lauderdale-based public relations firm with comparable offerings across media relations, crisis communications, and strategic counsel for regional clients. Directly comparable in geography and service mix.
• rbb Communications: A Miami-based integrated communications agency founded in 1998 delivering PR and brand storytelling. Comparable as a Florida-based full-service PR firm with comparable tenure and corporate/nonprofit client mix.

Broad incumbents

• Edelman: The world's largest public relations firm, offering corporate communications, crisis management, and public affairs services globally. Comparable through overlapping service portfolio, but at vastly greater scale and breadth than Curley & Pynn.
• FleishmanHillard: A global public relations and communications agency with deep experience in corporate communications, public affairs, and crisis management. Overlaps significantly with Curley & Pynn's core service pillars but operates at a much larger scale.
• Golin: A global public relations agency recognized for integrated communications and media relations. Comparable through core PR services; one of Curley & Pynn's senior hires previously worked at Golin.
• Ketchum: A global communications consultancy offering media relations, crisis communications, and corporate positioning. Serves comparable client use cases (mission-driven organizations, corporate campaigns) at a much larger scale.

Emerging players

• Heyman Associates: A Florida-based public relations and communications agency serving nonprofit, association, and corporate clients in the Southeast. Comparable as a regional player with a nonprofit-focused practice similar to Curley & Pynn.
• Dini Spheris: A Texas-based communications and fundraising counsel firm focused on nonprofit, association, and higher-education clients. Comparable through its mission-driven client specialization and strategic communications/campaign development services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CurleyandPynn
• LinkedInlinkedin.com/company/curley-pynn

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curley & Pynn Public Relations Management