lebua Hotels & Resorts

What lebua Hotels & Resorts does

lebua Hotels & Resorts is a Bangkok-based luxury hospitality company founded in 2003 that operates an integrated "vertical destination" atop State Tower in Bangkok, comprising Tower Club at lebua, the new Tower Club Signature Collection (28 suites on the 55th floor launched May 2026), and lebua at State Tower, supplemented by The Dome, a multi-floor collection of 11 restaurants and bars occupying floors 51–65. The company's gastronomy is its signature economic engine: it is the only hotel in Thailand housing two Two-Michelin-starred restaurants (Mezzaluna and Chef's Table), and the F&B portfolio includes Sirocco (world's highest alfresco restaurant), Breeze (Chinese), Flûte (a Champagne Bollinger bar), Alfresco 64 (world's highest outdoor whisky bar), the Sky Bar featured in The Hangover Part II, and several other drinking destinations.

The firm monetizes through five streams: luxury all-suite accommodation (subscription-style multi-year contracts at the suite level), fine-dining restaurants (tasting menus THB 8,500++–THB 12,000++ per person), rooftop bars and lounges (drink minimums and high-ASP SKUs such as Beluga caviar at THB 25,000++/30g), banquets and event/MICE bookings, and brand licensing (most visibly through an October 2025 Thai Airways partnership placing Mezzaluna and Chef's Table menus in Royal First and Royal Silk classes on international routes). International expansion adds two additional operating subsidiaries — Lake Okareka Lodge in New Zealand and the just-opened lebua Udaipur in India — plus a publicly stated plan for 11 additional Indian properties and a forthcoming boutique cruise line. Distribution is direct-first through lebua.com, phone, WhatsApp, and reservation integrations (Synxis, TableCheck, OpenTable), with no disclosed reliance on third-party OTAs. The brand also secured an IGLTA LGBTQ+ accreditation (Thailand's first) in September 2025, broadening its addressable customer base without capital outlay.

The company remains privately held under RRB Group Private Co Ltd, with Narawadee Bualert serving as President and CEO. Operating geography spans Thailand, India, and New Zealand across 251–500 employees. Strategic posture emphasizes brand-led premium pricing, scarcity-driven experiences (e.g., Table 11 at Mezzaluna), and a celebrity-chef talent moat rather than technology differentiation — no proprietary technology platform or AI capability is identified across the input data.

Name

lebua Hotels & Resorts

Legal name

RRB GROUP PRIVATE CO LTD

Website

https://lebua.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

lebua Hotels & Resorts is a Bangkok-based luxury hospitality brand operating an integrated vertical destination atop State Tower that pairs all-suite accommodations with two Two-Michelin-starred restaurants and a 15-venue food-and-beverage ecosystem, serving high-net-worth travelers and partners such as Thai Airways, and expanding into India and New Zealand.

Ownership category

akta.pro rank

Product category

Luxury Hotels and Resorts

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Luxury Villas & Residences Resorts (THAGACAM)

akta.pro secondary industry

Hotel & Resort Restaurants (THAFACAH)

Keywords

• Luxury hospitality
• Hotel accommodations
• Fine dining restaurants
• Rooftop bars
• Culinary experiences

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hotel Accommodations: Revenue from luxury all-suite hotel accommodations including Tower Club at lebua, lebua at State Tower, Tower Club Signature Collection, Lake Okareka Lodge, and lebua Udaipur. The properties offer one to three-bedroom suites with panoramic city views.
2. Fine Dining Restaurants: Revenue from multiple award-winning restaurants including Mezzaluna (2 Michelin stars, French cuisine with Japanese influence), Chef's Table (2 Michelin stars, Contemporary French), Sirocco (Mediterranean), Breeze (Chinese), and Café Mozu (international). Restaurants operate dinner service with tasting menus ranging from 5-7 courses.
3. Rooftop Bars and Lounges: Revenue from iconic bars including Sky Bar (world-renowned rooftop bar featured in The Hangover Part II), Flûte (Champagne Bollinger bar), Alfresco 64 (whisky bar), Distil Bar, lebua No.3 (gin/vodka bar), and Pink Bar (champagne). Bars generate revenue through drink sales with minimum spend requirements.
4. Banquet and Events: Revenue from meetings, events, weddings, and destination celebrations. Properties offer dedicated event spaces including Lebua Udaipur with banquet and event facilities for destination weddings and MICE.
5. Licensing and Brand Partnerships: Revenue from brand licensing including inflight dining partnership with Thai Airways, bringing lebua's Michelin-starred cuisine to Royal First Class and Royal Silk Class passengers on flights to Europe, Australia, Japan, and South Korea.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

lebua Hotels & Resorts operates luxury all-suite hotels and a portfolio of Michelin-starred fine dining restaurants and iconic rooftop bars atop State Tower in Bangkok, marketed as the world's first vertical destination. The portfolio also includes Lake Okareka Lodge in New Zealand, lebua Udaipur in India, and an inflight dining licensing partnership with Thai Airways. The company's core business is luxury hospitality encompassing accommodation, dining, beverages, banquets, and destination weddings.

Product overview

lebua Hotels & Resorts is a Thai luxury hospitality brand operating distinctive hotels and fine restaurants across the Asia-Pacific region. The company's flagship offering is the world's first vertical destination in Bangkok, combining two hotel properties (Tower Club Signature Collection, Tower Club at lebua, and lebua at State Tower) with The Dome at lebua collection of 11 iconic restaurants and bars. The portfolio includes two Michelin-starred restaurants (Mezzaluna and Chef's Table), along with diverse dining options spanning French, Mediterranean, Chinese, and international cuisines, plus signature rooftop bars including the world-famous Sky Bar. Beyond Bangkok, the brand operates Lake Okareka Lodge in New Zealand and lebua Udaipur in India, with expansion plans for 11 additional properties across India. The company also offers experiences such as Table 11 at Mezzaluna, culinary collaborations, weddings, and meetings/events services.

Differentiator

Problem solved

Functional benefit

Products and services

• Tower Club Signature Collection Luxury all-suite accommodation featuring 28 signature suites on the 55th floor of State Tower in Bangkok, offering one to three-bedroom layouts with butler service, limousine service, lounge access, afternoon high tea, and canapes from the award-winning culinary team.
• Tower Club at lebua All-suite luxury hotel occupying the 53rd to 59th floors of State Tower Bangkok. Offers spacious suites with panoramic views stretching from the river to the sky, complementing lebua's dining and rooftop bars.
• lebua at State Tower Flagship luxury hotel described as the world's first vertical destination. Voted #3 in Thailand and #72 in the world in Travel + Leisure's World's Best Awards 2025. Houses The Dome collection of restaurants and bars spanning floors 51-65.
• Lake Okareka Lodge Exclusive luxury villa in Rotorua, New Zealand offering privacy and connection to nature in a serene location. Part of lebua's portfolio of distinctive properties beyond Bangkok.
• lebua Udaipur Boutique luxury hotel in Udaipur, India featuring 49 elegantly appointed rooms, signature dining, intimate bar, lounge, spa & wellness facilities, and banquet/event spaces for destination weddings and MICE.
• Mezzaluna Two Michelin-starred restaurant on the 65th floor serving French cuisine with Japanese precision. First and only restaurant in Thailand to hold two Michelin stars from the first edition through the most recent guide. Features 7-course tasting menu and Table 11 exclusive chef's table experience.
• Chef's Table Two Michelin-starred restaurant on the 61st floor, recognized as the world's first restaurant located inside the kitchen. Serves contemporary French cuisine with a front-row view of the culinary performance by Chef Vincent Thierry.
• Sirocco World's highest alfresco restaurant on the 63rd floor serving Mediterranean cuisine. First restaurant at The Dome, known for open-air dining, panoramic views, and live jazz entertainment.
• Breeze Authentic Chinese cuisine restaurant on the 51st and 52nd floors of State Tower. Highest open-air Chinese restaurant in Bangkok featuring a 25-meter neon-lit sky-bridge connecting indoor and outdoor dining areas, led by Chef Sam Pang.
• Café Mozu International breakfast buffet and all-day dining venue featuring over 120 international specialties including Thai, Indian, Chinese, Japanese, Italian, and American dishes in a poolside indoor-outdoor atmosphere.
• Sky Bar Iconic rooftop bar on the 64th floor, 247 meters above Bangkok. Known for its color-changing island bar, signature Hangovertini cocktail created for The Hangover Part II, and panoramic views of the city and Chao Phraya River.
• Flûte by lebua World's highest open-air Champagne Bollinger Bar on the 64th floor. Offers exclusive champagne selections, caviar service including Imperial Beluga, premium oysters, and live jazz music.
• Alfresco 64 World's highest outdoor whisky bar with luxury yacht-inspired design. Features indoor cabin, private Heritage Room, and outdoor deck extending over the city. Offers rare whisky selections and crafted cocktails.
• Distil Bar Sophisticated sky-high lounge on the 64th floor featuring innovative cocktails, rare spirits, and crafted house infusions. Offers west-facing terrace views of the Chao Phraya River and exclusive Davidoff cigar selection.
• lebua No.3 World's tallest gin, vodka and caviar bar on the 52nd floor. Features stylish high-tech design, signature cocktails, caviar service, and stunning city views under the 'caviar gone casual' concept.
• Pink Bar Boutique champagne bar on the 61st floor with luxurious pink interiors and art deco design. Features creative champagne cocktails, double-height champagne cellar, and romantic terrace with city views.
• Thai Airways Inflight Dining Program Licensed inflight dining experience featuring lebua's Michelin-starred dishes from Mezzaluna and Chef's Table on Thai Airways Royal First Class and Royal Silk Class flights to Europe, Australia, Japan, and South Korea under the 'Journey of Taste' concept.

Quantifiable outcome

• 9 consecutive years with Two Michelin Stars at Mezzaluna
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eleven partnerships are on record, tiered minor, flagship and core.

• Gambero RossominorGTM or Marketing Partner · 1 May 2026Sirocco received 2-fork recognition from Gambero Rosso Top Italian Restaurants 2026. The recognition validates Sirocco's Mediterranean cuisine standards and provides international marketing credibility.
• La Devozione NYC (Chef Alessio Rossetti)minorStrategic or Co-development Partner · 1 May 2026Culinary collaboration between Sirocco by lebua (Chef Brian Rodriguez) and La Devozione NYC (Chef Alessio Rossetti, 3-fork Gambero Rosso rating). The partnership featured a 9-course tasting menu and will extend to a New York guest-chef experience.
• Red BullflagshipStrategic or Co-development Partner · 1 March 2026Red Bull collaborated with lebua Bangkok to host Thailand's first-ever wingsuit flight, with pilot Miles Daisher flying past the iconic lebua dome. The landmark event positioned lebua as a stage for world-class experiences and was conducted in partnership with Tourism Authority of Thailand.
• Tourism Authority of Thailand (TAT)coreStrategic or Co-development Partner · 1 March 2026Government tourism body partnered with lebua for the historic wingsuit flight event, promoting Bangkok and Thailand as a destination for world-class experiences. The collaboration reinforced Thailand's emergence as a location for significant global events.
• JL Dessert Bar (Chef Justin Lee)minorStrategic or Co-development Partner · 1 March 2026Culinary collaboration for 'Beyond the Bar. Beyond Dessert.' event featuring pastry artistry from Korea's JL Dessert Bar combined with lebua's mixology and dining venues. The three-day event across Sirocco, Flûte, Distil, and Alfresco 64 showcased innovative dessert-cocktail pairings.
• Thai Airways InternationalcoreGTM or Marketing Partner · 1 October 2025Lebua and Thai Airways partnership brings lebua's Michelin-starred cuisine (Mezzaluna and Chef's Table) to Royal First Class and Royal Silk Class passengers. The 'Journey of Taste' concept features curated inflight menus for flights to Europe, Australia, Japan, and South Korea, starting October 2025 with monthly seasonal rotations.
• Tatler Best AwardsminorGTM or Marketing Partner · 1 October 2025Mezzaluna was named among Asia-Pacific's Best 100 Restaurants 2025 by Tatler Best Awards, providing prestigious recognition and marketing exposure for the restaurant brand.
• Harbor House InnminorStrategic or Co-development Partner · 1 October 2025Culinary collaboration 'The Tide & The Tower' at Mezzaluna combining ingredient integrity, Japanese precision, and nature-driven cuisine in a two-night exclusive six-course tasting experience.
• International LGBTQ+ Travel Association (IGLTA)minorGTM or Marketing Partner · 1 September 2025Lebua Bangkok became Thailand's first IGLTA accredited destination, recognizing its commitment to inclusivity, diversity, and human connection. The accreditation positions lebua at the forefront of inclusive hospitality in Asia.
• Saga Twenty First Leisure Pvt. Ltd.coreStrategic or Co-development Partner · 1 August 2025Indian partner for lebua Udaipur property development. The partnership brings local expertise in hospitality operations and real estate development, enabling lebua's expansion into India's luxury hospitality market with a boutique property in Udaipur.
• Tokoyama Shuzo Brewery (Jōzan Sake)minorStrategic or Co-development Partner · 1 July 2025Sake collaboration at Mezzaluna featuring Jōzan Sake from Tokoyama Shuzo Brewery, including an exclusive expression crafted in only 36 batches per year, paired with a six-course dinner inspired by Fukui Prefecture ingredients.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Mandarin Oriental Hotel Group: Hong Kong-headquartered operator of luxury hotels with iconic culinary-led properties (e.g., Mandarin Oriental Bangkok across the river from lebua) and globally recognized F&B — directly comparable as an Asia-rooted independent luxury brand monetizing both rooms and Michelin-tier dining.
• The Peninsula Hotels: Hong Kong-based independent luxury hotel group with flagship urban properties (including Peninsula Bangkok) and award-winning rooftop dining — comparable as a similarly positioned, owner-operated independent luxury group with strong culinary pedigree and premium urban real estate.
• Capella Bangkok: Bangkok riverside luxury hotel under Capella Hotel Group — directly competes with lebua for the same high-net-worth Bangkok leisure and MICE traveler, with comparable pricing, suites, and culinary positioning.
• Siam@Siam Design Hotel Bangkok: Independent Bangkok lifestyle luxury hotel with rooftop dining and design-led positioning — competes for similar luxury traveler segment within the Bangkok urban market as lebua at State Tower.
• Aman Resorts: Ultra-luxury, small-footprint independent hotel brand with multi-country portfolio (including Aman Tokyo, Amanoi Vietnam) operating all-suite/villa-style properties — comparable in brand-tier, suite-focused product and high-end leisure traveler targeting.

Broad incumbents

• Banyan Tree Group: Singapore-based broader hospitality group with Banyan Tree, Angsana and Cassia brands across Asia — comparable as an Asia-headquartered multi-brand operator expanding into all-suite/villa luxury properties across emerging leisure destinations.
• Minor International (Anantara / Avani / NH Collection): Thai-listed broader hospitality conglomerate operating Anantara luxury resorts, Avani and NH Collection brands — relevant incumbent peer with overlapping Thailand luxury footprint and longer expansion track record into India and Indochina.
• Four Seasons Hotels and Resorts: Global leader in luxury urban and resort hotels with a strong Bangkok flagship and Michelin-tier F&B — broad incumbent that sets the comparable luxury suite pricing and culinary programming that lebua competes against in Bangkok.
• Rosewood Hotels & Resorts: Independent multi-property luxury hotel brand with all-suite residences concept and Asia growth strategy — comparable as a peer premium-tier, suite-led operator pursuing Asia-Pacific expansion and culinary-driven positioning.

Regional players

• The Leela Palaces, Hotels and Resorts: Indian-headquartered luxury hotel group operating all-suite luxury palaces across India — most relevant comparable as lebua's Indian expansion partner/competitor in the same luxury leisure segment across the same subcontinent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lebuahotels
• Facebookfacebook.com/lebua
• Instagraminstagram.com/lebuahotelsresorts
• Pinterestpinterest.ca/lebuahotels
• LinkedInlinkedin.com/company/lebua-hotels-and-resorts

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about lebua Hotels & Resorts