Gambero Rosso
Gambero Rosso is a Rome-based Italian multimedia company founded in 1986 that publishes proprietary restaurant, wine, oil, gelato, and bakery guides and ratings, broadcasts on Sky TV, runs paid digital subscriptions and a culinary Academy across three campuses, and serves food-and-wine consumers, hospitality professionals, and producers.
- Company typePrivate
- Founded1986
- HeadquartersRoma, Italy
- Headcount—
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Gambero Rosso does
Gambero Rosso S.p.A. is an Italian multimedia company founded in 1986 and headquartered in Rome, focused on food, wine, and gastronomy. Its core offering is a portfolio of annual proprietary guides — Ristoranti d'Italia, Vini d'Italia, Oli d'Italia, Gelaterie d'Italia, and Panifici d'Italia — built around copyrighted rating methodologies (notably 'Tre Bicchieri' for wine and 'Tre Gamberi' for restaurants) and decades of accumulated editorial coverage of Italian establishments, producers, and products. The guides are published in print, distributed through the gamberorosso.it digital platform, a mobile application (Gambero Rosso+ on iOS and Android), and a television channel on Sky (channels 133 and 415).
The company operates a vertically integrated media and education stack. Distribution spans a paid digital subscription product (tiers Premium Base at €4.99/month and €49.99/year and Premium Plus at €6.99/month or €69.99/year, with optional print bundle and 14-day free trial), the print monthly magazine, an e-commerce store selling books and event tickets, and an active social media footprint on YouTube, Facebook, LinkedIn, X, WhatsApp, and Telegram. The education vertical is run through Gambero Rosso Academy Srl — an accredited training institution (Regione Lazio, determination G07361 of 30/5/2019) operating full campuses in Rome, Lecce, and Palermo, offering professional and enthusiast courses in cooking, sommelier, pizza-making, and baking, plus an online university (Gambero Rosso University) and a corporate training motion.
Go-to-market mixes product-led subscription acquisition with event-driven community building (Bob Fest, Cantine Aperte, enotourism programming) and direct-to-consumer merchandising. Customer segments include (i) individual subscribers and content consumers, (ii) restaurants, wineries, and producers seeking recognition and editorial visibility, (iii) professional culinary students and corporate training clients, and (iv) brand partners advertising through TV and events. Revenue diversification across subscriptions, guide and book sales, Academy fees, TV advertising, event ticket and sponsorship sales, and e-commerce provides multiple defensible income streams anchored by the proprietary rating brand.
Gambero Rosso firmographics
Firmographics- Name
- Gambero Rosso
- Legal name
- Gambero Rosso S.p.A.
- Website
- https://gamberorosso.it
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Short description
- Gambero Rosso is a Rome-based Italian multimedia company founded in 1986 that publishes proprietary restaurant, wine, oil, gelato, and bakery guides and ratings, broadcasts on Sky TV, runs paid digital subscriptions and a culinary Academy across three campuses, and serves food-and-wine consumers, hospitality professionals, and producers.
- Ownership category
- akta.pro rank
Where Gambero Rosso is headquartered
LocationHeadquarters
- HQ city
- Roma
- HQ country
- Italy
- HQ region
- Europe
Offices4 records
Markets served
Gambero Rosso business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Digital and Print Subscriptions: Premium digital subscriptions (Base and Plus tiers, monthly or annual) with automatic renewal, plus 12-month print magazine subscriptions delivered by post. This is the primary recurring revenue stream.
- Guide and Book Sales: Sale of annual printed guides (Ristoranti d'Italia, Vini d'Italia, Oli d'Italia, Gelaterie d'Italia, Panifici d'Italia) and specialized books on wine, food, and gastronomy through the online store.
- Academy Professional Training: Revenue from professional cooking, sommelier, pizza-making, and baking courses, as well as advanced programs and corporate training (team building, events, consulting).
- Gambero Rosso TV and Multimedia Content: Television channel on Sky (channels 133 and 415) producing food, wine, and travel programming. Revenue partly derived from advertising and content licensing.
- Events and Festivals: Organization of and participation in food and wine events, festivals (e.g., Bob Fest), and tasting experiences, generating ticket and sponsorship revenue.
- E-commerce Store: Sale of books, gift cards, event tickets, and branded merchandise through the Gambero Rosso Store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Premium Base: digital-only access to guides, magazine on app, Gambero Rosso TV |
| Subscription | Annual | Premium Plus: all Premium Base features plus the monthly magazine available for download on the app |
| Subscription | Multi-year contract | Print Magazine Subscription: 12-month delivery of the monthly printed magazine by post |
| Subscription | Multi-year contract | Premium Plus + Print Magazine: combined digital (Premium Plus) and print subscription |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels8 records
Gambero Rosso product offering
Product offeringCore offering
Gambero Rosso publishes five annual Italian guides (Ristoranti, Vini, Oli, Gelaterie, Panifici d'Italia) using proprietary rating systems (Tre Bicchieri and Tre Gamberi), and distributes content through a monthly print and digital magazine, a premium subscription tier (Base and Plus), a Sky-broadcast television channel, the Gambero Rosso+ mobile app, and the Gambero Rosso Academy and University for culinary education.
Product overview
Gambero Rosso is an Italian food and wine media company operating a multi-platform ecosystem. The core offerings include digital guides (Ristoranti d'Italia, Vini d'Italia with the Tre Bicchieri rating system, Oli d'Italia, Gelaterie d'Italia, and Panifici d'Italia), a subscription-based Premium service (Base and Plus tiers), the monthly Gambero Rosso magazine (print and digital via app), Gambero Rosso TV broadcast on Sky, the Academy culinary school with professional and enthusiast courses, and an online store. The products work together as a comprehensive resource for Italian gastronomy, from restaurant and wine reviews to cooking education and publications.
Differentiator
Problem solved
Functional benefit
Products and services
- Annual Guide Series (Ristoranti, Vini, Oli, Gelaterie, Panifici d'Italia) Five annual printed and digital guides rating Italian restaurants (with Tre Gamberi as the highest recognition), wines (with Tre Bicchieri as the highest recognition, awarded after blind tastings by expert panels), olive oils, gelaterias, and bakeries. Sold through the Gambero Rosso Store and licensed internationally; the guides serve both as consumer purchase decisions and as commercial visibility drivers for rated businesses.
- Premium Subscription (Base and Plus tiers) Recurring digital subscription providing unlimited access to Gambero Rosso's premium content, guides, and Gambero Rosso TV (Base tier) or all of those plus the downloadable monthly magazine on the app (Plus tier). Available monthly (Base €4.99; Plus €6.99) or annually (Base €49.99; Plus €69.99), with a 14-day free trial and automatic renewal. Designed for individual food and wine enthusiasts in Italy and globally.
- Gambero Rosso Monthly Magazine (print and digital) Monthly magazine covering Italian gastronomy, wine, restaurants, and food culture, available in print by subscription with postal delivery within Italy and digitally via the Gambero Rosso+ app for subscribers.
- Gambero Rosso TV Television channel broadcast on Sky Italy (channels 133 and 415), producing cooking shows, wine programs, and food-and-travel content featuring top Italian chefs. Available to Sky subscribers and partly supported by advertising and content licensing revenue.
- Gambero Rosso Academy Culinary and wine school offering professional courses (Professione Chef, Master Pizzaiolo, Master Panificazione, sommelier programs), enthusiast courses, advanced master programs, and corporate team-building and training experiences. Operates from accredited campuses in Rome, Lecce, and Palermo.
- Gambero Rosso University Online university dedicated to agrofood, hospitality, and tourism education, providing self-serve distance-learning courses to students in Italy and international markets.
- Gambero Rosso Store (e-commerce)
Quantifiable outcome
- Hundreds of thousands of restaurants, wines, and food products evaluated across annual guides
- +2 more outcomes
Companies that use Gambero Rosso
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Gambero Rosso technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Gambero Rosso partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship, core and minor.
- Collezione Peggy Guggenheim (Guggenheim Intrapresae)flagshipBorgo Conventi joined the Guggenheim Intrapresae program in 2024, a collaborative initiative by the Peggy Guggenheim Collection in Venice. The partnership involves cultural collaborations between Borgo Conventi and Venice's premier modern art museum, including exhibitions and events that link wine, art, and culture.
- Villa SandicoreVilla Sandi, a historic Prosecco producer and part of the Moretti Polegato family portfolio, acquired Borgo Conventi (Collio winery) in 2019. This acquisition brought Borgo Conventi into the Villa Sandi group, strengthening the group's presence in the Collio denomination. The relationship extends to joint cultural initiatives including art exhibitions and events hosted at winery properties.
- InalpicoreInalpi supplies premium dairy ingredients to Gambero Rosso Academy's professional training kitchens. The partnership ensures high-quality raw materials for student instruction while providing Inalpi with brand visibility among culinary professionals and Gambero Rosso's audience.
- KimbocoreKimbo, the Italian coffee brand, partners with Gambero Rosso Academy to supply coffee for training programs. The partnership supports both professional coffee preparation courses and provides coffee for Academy events.
- SanpellegrinocoreSanpellegrino provides beverages and water products for Gambero Rosso Academy courses and events, ensuring consistent quality hydration and beverage offerings for students and guests.
- FoxyminorFoxy is listed as an Academy partner supplying premium food ingredients for training programs, contributing to the high-quality culinary education environment.
- Farina PetracoreFarina Petra supplies specialty flours to Gambero Rosso Academy for bread-making and baking courses, supporting hands-on professional training with quality raw materials.
- MundirisominorMundiriso supplies premium Italian rice to Gambero Rosso Academy for risotto and rice-based culinary training courses.
- Iceteam1927minorIceteam1927 supplies gelato and ice cream ingredients and equipment to Gambero Rosso Academy for gelateria and frozen dessert training programs.
- BibanesiminorBibanesi supplies specialty bread and bakery products to Gambero Rosso Academy for training demonstrations and tastings in the panificazione courses.
- CasolarominorCasolaro is listed as an Academy sponsor supporting Gambero Rosso training initiatives and events with financial or in-kind contributions.
- HiberminorHiber is listed as an Academy sponsor providing support for high-level training experiences and initiatives organized by Gambero Rosso.
- Minerva Omega GroupcoreMinerva Omega Group supplies professional kitchen equipment and technology to Gambero Rosso Academy's state-of-the-art training facilities, enabling hands-on instruction with commercial-grade appliances.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Gambero Rosso competitors and assessment
Company assessmentDirect peers
- Slow Food Editore: Publishing arm of the Slow Food movement producing books, magazines, and editorial content on Italian and global food culture. Comparable in editorial authority, Italian gastronomy focus, and event/community-driven engagement.
- La Cucina Italiana: Italy's flagship food magazine and digital platform covering Italian recipes, restaurants, and producers. Comparable to Gambero Rosso as a heritage Italian food media brand with parallel print, digital, and experiential extensions.
- Wine Spectator: Leading global wine ratings and reviews media with subscription-based digital access, print magazine, and consumer events. Directly comparable to Gambero Rosso's wine ratings business in monetization through premium subscriptions and B2B producer visibility.
- Identità Golose: Italian food media brand and congress organizer (Identità Milano) covering Italian gastronomy through editorial content and events. Directly comparable to Gambero Rosso as a national food-media brand targeting chefs and enthusiasts with overlapping event-driven GTM.
- Decanter: Global wine media brand offering reviews, ratings, events, and learning content. Comparable to Gambero Rosso in editorial-led wine discovery, multi-format (print + digital + events), and consumer-subscriber business model.
- Robert Parker Wine Advocate: Subscription-driven wine ratings and reviews publication with strong B2B influence on wine producers. Directly comparable in monetizing authoritative wine ratings through paid digital subscriptions.
Broad incumbents
- Michelin Guide: Global restaurant rating authority and dining guide publisher, with strong Italian coverage via Michelin Stars. Closely comparable as a prestigious restaurant rating + dining guide brand, though operating at much larger global scale across many cuisines.
- The World's 50 Best Restaurants: Annual global restaurant ranking and media brand with significant impact on featured restaurants' visibility and bookings. Comparable to Gambero Rosso's Ristoranti d'Italia in authoritative editorial rankings and global event-driven brand experience.
Emerging players
- Fine Dining Lovers: Digital-first food media platform focused on fine dining, recipes, and food culture, operated by S.Pellegrino. Comparable as a digital food media brand with overlapping consumer audience in the Italian gastronomy and fine-dining segment.
Regional players
- Condé Nast Traveller (Italy): Travel and food media brand with Italian edition covering culinary travel and restaurants. Comparable to Gambero Rosso in premium food/travel editorial positioned at affluent consumers, though primarily a global publisher with regional editions rather than Italy-only focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Gambero Rosso social profiles
Digital presenceGambero Rosso financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gambero Rosso leadership team
Management profileNumber of profiles
Gambero Rosso subsidiaries and ownership
Company hierarchySubsidiaries1 record
Gambero Rosso funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gambero Rosso M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gambero Rosso
What does Gambero Rosso do?
Gambero Rosso publishes five annual Italian guides (Ristoranti, Vini, Oli, Gelaterie, Panifici d'Italia) using proprietary rating systems (Tre Bicchieri and Tre Gamberi), and distributes content through a monthly print and digital magazine, a premium subscription tier (Base and Plus), a Sky-broadcast television channel, the Gambero Rosso+ mobile app, and the Gambero Rosso Academy and University for culinary education.
Is Gambero Rosso a public or private company?
Gambero Rosso is a private company. It is classified as unknown and is currently operating.
When was Gambero Rosso founded?
Gambero Rosso was founded in 1986.
Where is Gambero Rosso based?
Gambero Rosso is headquartered in Roma, Italy, in the Europe region.
How does Gambero Rosso make money?
Six revenue lines are on record. Digital and Print Subscriptions are the primary driver. The others are guide and Book Sales, academy Professional Training, gambero Rosso TV and Multimedia Content, events and Festivals and E-commerce Store.
Who are Gambero Rosso's main competitors?
Direct peers on record are Slow Food Editore, La Cucina Italiana, Wine Spectator, Identità Golose, Decanter and Robert Parker Wine Advocate. Broad incumbents are Michelin Guide and The World's 50 Best Restaurants. Fine Dining Lovers is listed as an emerging player. Condé Nast Traveller (Italy) is listed as a regional player.
Does Gambero Rosso have an API?
No public API is recorded for Gambero Rosso.