Fresh Egg
Fresh Egg is a UK-based digital marketing agency (founded 1999, Worthing) delivering conversion rate optimisation, SEO, analytics, and Umbraco-based web development to enterprise and mid-market clients across insurance, retail, education, charity, and government verticals, with a Performance Guarantee CRO offering.
- Company typePrivate
- Founded1999
- HeadquartersWorthing, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Fresh Egg does
Fresh Egg is a UK-based digital marketing agency founded in 1999 and headquartered in Worthing, West Sussex, with a team of 51–100 staff. The firm positions itself as a 'web build and optimisation agency' and delivers services across five core lines: Conversion Rate Optimisation (CRO) — including a contractually backed Performance Guarantee — Search Engine Optimisation (including a recently added AI Search Optimisation Discovery sub-service), Analytics & Data Services (Google Analytics 4 audits, GA360, Looker Studio, Google Tag Manager), Web Design and Development (Umbraco CMS, Gatsby, Astro, Netlify), and Digital Strategy.
The technology stack is centred on Umbraco CMS (Fresh Egg is a UK Umbraco Foundation sponsor), GA4/Google Tag Manager for measurement, Microsoft Clarity for behavioural analytics, Optimizely for experimentation, and modern JavaScript frameworks (Astro, Gatsby) for headless builds. Differentiated, repeatable IP includes the award-winning Customer Experience (CX) Discovery methodology, an internal A/B test repository driving a 40% CRO win rate, and the Performance Guarantee offering that ties fees to documented incremental revenue outcomes.
The business model is professional services — billable hours, project fees, and multi-year contracts — sold directly to enterprise and mid-market clients through a consultative GTM motion. Revenue streams span CRO, SEO, Analytics, Web Development, Training, Digital Strategy, and Recruitment Services. The customer base is diversified across Financial Services & Insurance (Ageas, Aardy, Agria), Retail & E-commerce (Sharps, Wineware, Helly Hansen), Education (Open University, National Literacy Trust), Charity/Non-Profit (RSPCA, Diabetes UK, Myeloma UK), and Government/Local Authority (NHS, Adur & Worthing Councils). Distribution is exclusively direct; the content-marketing engine (Fresh Thinking newsletter, blog, Fresh Thinking Live! webinars, free guides) drives inbound demand in a category where most competitors rely on outbound sales.
Fresh Egg firmographics
Firmographics- Name
- Fresh Egg
- Legal name
- Fresh Egg Limited
- Website
- https://freshegg.co.uk
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fresh Egg is a UK-based digital marketing agency (founded 1999, Worthing) delivering conversion rate optimisation, SEO, analytics, and Umbraco-based web development to enterprise and mid-market clients across insurance, retail, education, charity, and government verticals, with a Performance Guarantee CRO offering.
- Ownership category
- akta.pro rank
Fresh Egg industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Custom Computer Programming Services (541511)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
- akta.pro secondary industries
- CRM Strategy & Consulting (BPAFAFAA), Marketing Automation & Campaign Management CRM (HDAEAFAB)
Keywords
Where Fresh Egg is headquartered
LocationHeadquarters
- HQ city
- Worthing
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Fresh Egg business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Professional Services - CRO: Conversion rate optimisation services including strategy, user research, A/B testing, and personalisation. Billed on project hours or retainer basis with a performance guarantee offering.
- Professional Services - SEO: Search engine optimisation services including technical SEO, content strategy, site migration, and international SEO. Billed on project or retainer basis.
- Professional Services - Analytics: Analytics and data services including Google Analytics audits, data insight, reporting, and measurement strategy. Billed on project basis.
- Web Design and Development: Website build and development services including experience design, Umbraco builds and support, headless CMS implementations. Billed on project basis.
- Training Services: Digital marketing training workshops in CRO, SEO, Analytics, and Content. Both paid courses and free introductory training available.
- Digital Strategy: Digital marketing strategy and maturity assessment services. Billed on project basis.
- Recruitment Services: Digital marketing contractor and permanent recruitment services including process support and IR35 solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based professional services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Fresh Egg product offering
Product offeringCore offering
Fresh Egg is a UK-based digital marketing agency delivering CRO, SEO, analytics, web design and development, content marketing, digital strategy, paid search, recruitment, and training services. The firm provides professional consultancy to enterprise and mid-market organisations across financial services, insurance, retail, education, charity, and government sectors. Its CRO offering is differentiated by a Performance Guarantee that promises measurable revenue uplift, supported by documented client outcomes including £3.2M and £2.6M annual uplifts.
Product overview
Fresh Egg is a web build and optimisation agency offering a comprehensive portfolio of digital marketing services. The core service lines are Analytics & Data Services, Conversion Rate Optimisation (CRO) with a Performance Guarantee, SEO (including AI Search Optimisation Discovery), Web Design & Development, Customer Experience Discovery, Content Marketing, Digital Strategy, In-housing, Paid Search, Recruitment Services, and Digital Marketing Training. The offering is delivered as consultancy and professional services rather than a software product. CRO services are differentiated by a Performance Guarantee, while web development spans Umbraco CMS builds, Gatsby headless implementations, and Astro frameworks. Training is delivered as interactive remote workshops. No individual software products or platforms are sold.
Differentiator
Problem solved
Functional benefit
Brands
- CharityWise: A charity-focused initiative operated by Fresh Egg to provide digital marketing support for charitable organizations.
Products and services
- Conversion Rate Optimisation (CRO)
Quantifiable outcome
- £3.2M revenue uplift for Sharps with 2.5% conversion increase
- +9 more outcomes
Companies that use Fresh Egg
Customer profileNamed customers23 records
Segments6 records
Ideal customer profiles3 records
Fresh Egg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
Fresh Egg partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- UK Umbraco FoundationminorFresh Egg became a sponsor of The UK Umbraco Foundation, demonstrating commitment to the Umbraco CMS ecosystem. The company specialises in Umbraco builds and support as part of their web development offering.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
Fresh Egg competitors and assessment
Company assessmentDirect peers
- Conversion.com: A UK-based conversion rate optimisation agency offering A/B testing, personalisation and UX research for enterprise clients. Directly comparable to Fresh Egg's core CRO and Performance Guarantee offering.
- UserTesting (now part of UserZoom): A leading user research and usability testing platform used by enterprises to drive UX insights and CRO decisions. Comparable as a UX research and testing capability provider that complements Fresh Egg's user research service line.
Emerging players
- AB Tasty: A SaaS experimentation and personalisation platform enabling A/B testing and CRO. Overlaps with Fresh Egg's CRO strategy and A/B testing services, though Fresh Egg delivers the services layer on top of such tools (and is a partner/adjacent to platform vendors).
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Fresh Egg social profiles
Digital presenceFresh Egg compliance and trust
Trust signalCompliance1 record
Fresh Egg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fresh Egg leadership team
Management profileNumber of profiles
Profiles7 records
Fresh Egg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fresh Egg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fresh Egg
What does Fresh Egg do?
Fresh Egg is a UK-based digital marketing agency delivering CRO, SEO, analytics, web design and development, content marketing, digital strategy, paid search, recruitment, and training services. The firm provides professional consultancy to enterprise and mid-market organisations across financial services, insurance, retail, education, charity, and government sectors. Its CRO offering is differentiated by a Performance Guarantee that promises measurable revenue uplift, supported by documented client outcomes including £3.2M and £2.6M annual uplifts.
Is Fresh Egg a public or private company?
Fresh Egg is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fresh Egg founded?
Fresh Egg was founded in 1999. It employs 51 to 100 people.
Where is Fresh Egg based?
Fresh Egg is headquartered in Worthing, United Kingdom, in the Europe region.
How does Fresh Egg make money?
Seven revenue lines are on record. Professional Services - CRO is the primary driver. The others are professional Services - SEO, professional Services - Analytics, web Design and Development, training Services, digital Strategy and recruitment Services.
Who are Fresh Egg's main competitors?
Direct peers on record are Conversion.com and UserTesting (now part of UserZoom). AB Tasty is listed as an emerging player.
Does Fresh Egg have an API?
No public API is recorded for Fresh Egg.
What industry is Fresh Egg in?
Fresh Egg's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO), with a secondary code of BPAFAFAA, CRM Strategy & Consulting. Its NAICS code is 541810 and its SIC code is 7311.