UserTesting
UserTesting is an enterprise SaaS platform that delivers on-demand human insight through a 7M+ participant panel, AI-powered analysis, and workflow integrations to over 3,000 enterprise customers including 75 of the Fortune 100 across product, design, marketing, and CX teams.
- Company typePrivate
- Founded2007
- HeadquartersSan Francisco, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What UserTesting does
UserTesting is an enterprise SaaS platform that delivers on-demand human insight through a global panel of 7M+ authenticated participants across 34 countries, expanded to 13M+ with the January 2026 acquisition of User Interviews. The platform combines participant recruitment, video/audio/screen feedback capture, AI-powered analysis, and workflow integrations across four modules — Target, Gather, Analyze, and Amplify — and serves over 3,000 customers including 75 of the Fortune 100, with named accounts spanning Walmart, Microsoft, Adobe, AWS, Burberry, Wells Fargo, HP, Canva, GoDaddy, and Expedia.
The core technology stack includes a multi-layer fraud detection system trained on 20M+ unique data points (0.6% fraud rate), an AI-powered participant matching algorithm, AI Insight Summary, sentiment analysis, QXscore experience benchmarking, and an expanding ecosystem of workflow integrations: an MCP Server, a Figma plugin, and native connections to Slack, Jira, Microsoft Teams, Miro, Canva, and FigJam. Acquired brands UserZoom (UX research), EnjoyHQ (insights repository), Intellizoom (panel), and User Interviews (participant marketplace) extend the platform's reach across research, product, design, marketing, and CX use cases. The company maintains enterprise-grade trust posture (SOC 2, CSA STAR, GDPR) and 100% proprietary panel sourcing.
UserTesting monetizes through four revenue streams: (1) enterprise SaaS subscriptions on annual quote-based contracts, (2) professional services including Consulting, Audience, Insights, and Support engagements, (3) usage-based fees for participant recruitment and incentive processing across 200+ countries, and (4) a two-sided participant marketplace where contributors are paid per test. Distribution is hybrid: direct enterprise field sales (US, UK, Canada toll-free lines), inside sales, a self-serve supply-side mobile app for contributors, channel partners (Yellow Slice in India), and co-marketing with LinkedIn, Adobe, TrustRadius, and G2. The company was founded in 2007, headquartered in San Francisco, and currently operates as a private company with 501-1,000 employees after delisting from the NYSE.
UserTesting firmographics
Firmographics- Name
- UserTesting
- Legal name
- UserTesting
- Website
- https://usertesting.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- UserTesting is an enterprise SaaS platform that delivers on-demand human insight through a 7M+ participant panel, AI-powered analysis, and workflow integrations to over 3,000 enterprise customers including 75 of the Fortune 100 across product, design, marketing, and CX teams.
- Ownership category
- akta.pro rank
UserTesting industry classification
Industry- Product category
- Experience Research Platform
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Testing Laboratories (8734), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Online Exam Delivery & Test Administration Platforms (EDAFADAA)
- akta.pro secondary industry
- Remote Proctoring, Test Security & Online Assessment Platforms (BPACAMAL)
Keywords
Where UserTesting is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
UserTesting business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Platform Subscription (SaaS): Recurring SaaS subscription revenue from enterprise and mid-market customers for access to the UserTesting Human Insight Platform, with multiple plans and packaging options based on team needs (referenced via Plans page).
- Professional Services: Revenue from Consulting Services, Audience Services, Insights Services, and Support Services — auxiliary professional engagements that help customers operationalize the platform.
- Participant Recruitment & Incentive Payments (Usage-based): Through the User Interviews integration, revenue from participant recruitment projects and incentive payment processing in 200+ countries — transaction/usage-based fees per recruit or per incentive disbursed.
- Participant Marketplace (Supply Side Payments): UserTesting pays contributors on a per-test basis (typically disbursed 14 days after test completion via PayPal) — this is a cost line, not revenue, but illustrates the two-sided marketplace structure supporting the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS — quote-based, not publicly disclosed |
| Usage-based | Pay-as-you-go | Participant compensation — per-test payment |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels10 records
UserTesting product offering
Product offeringCore offering
UserTesting operates the UserTesting Human Insight Platform, a SaaS-based, AI-powered customer experience research platform. The platform combines a global proprietary panel of 7M+ authenticated participants across 34 countries, video/audio/screen feedback capture, AI-driven analysis, and workflow integrations to help enterprises recruit target audiences, run usability and concept tests, analyze results, and amplify insights across teams. Add-on modules include UserTesting AI, the MCP Server, the Figma plugin, and the Insights Hub, with professional services (Consulting, Audience, Insights, Support) available to operationalize the platform.
Product overview
UserTesting is built around the UserTesting Human Insight Platform, a unified enterprise platform that combines a global participant network, an AI-powered feedback engine, analytics and visualizations, and workflow integrations. Around this core platform sit add-on modules including UserTesting AI, the MCP Server, the Figma plugin, and the Insights Hub, together with sub-brands and acquired offerings such as UserZoom (UX research platform), EnjoyHQ (research repository), Intellizoom (panel and testing), and the recently acquired User Interviews (participant recruitment marketplace of 6M+ participants). The portfolio also includes the UserTesting Participant App for contributors and professional services (Consulting, Audience, Insights, Support) that extend the platform with research expertise.
Differentiator
Problem solved
Functional benefit
Brands
- UserZoom: UX research platform with mixed-method research capabilities and expert research services.
- EnjoyHQ
- IntelliZoom
- User Interviews
Products and services
- UserTesting Human Insight Platform
- UserTesting AI
- UserTesting MCP Server
- UserTesting for Figma
- Insights Hub
- UserZoom UX Research Platform
- EnjoyHQ
- Intellizoom
- User Interviews
- UserTesting Participant App
- UserTesting Consulting, Audience, Insights, and Support Services
Companies that use UserTesting
Customer profileNamed customers24 records
Segments19 records
Ideal customer profiles3 records
UserTesting technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability14 records
Feature9 records
UserTesting partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered regional, flagship, minor and core.
- Yellow SliceregionalStrategic partnership announced June 17, 2026, enabling Yellow Slice — a leading Indian UX/UI design consultancy with 18+ years of experience and 2,000+ projects delivered for NPCI, Airtel, and Tata — to integrate UserTesting's AI-powered feedback platform into its service portfolio for clients in India, providing real-time user behavior and sentiment analysis.
- FigmaflagshipFigma plugin and ongoing integration announced at UserTesting's Crafted 2026 event on May 28, 2026, bringing fast customer feedback into Figma design workflows. The plugin allows design teams to view video insights and feedback inside their design flow without breaking context.
- User InterviewsflagshipUserTesting acquired User Interviews on January 7, 2026, combining a leading customer insights technology platform with a participant recruitment solution for user research, market research, and AI training. User Interviews brings a large-scale premium participant marketplace of 6M+ participants across 34 countries, creating what the companies describe as the industry's most comprehensive and scalable customer insights solution for the AI era.
- LinkedInflagshipLaunch partner for LinkedIn's "Verified on LinkedIn" service, alongside Adobe, TrustRadius, and G2. The service allows LinkedIn's 80 million verified members to use their LinkedIn profile verifications as proof of identity on partner platforms across the internet; UserTesting integrated the service into its platform.
- AdobeflagshipLaunch partner alongside LinkedIn for "Verified on LinkedIn" identity-verification service, integrating the service into Adobe's platform.
- TrustRadiusminorLaunch partner alongside LinkedIn, Adobe, G2, and UserTesting for "Verified on LinkedIn" identity-verification service.
- G2minorLaunch partner alongside LinkedIn, Adobe, TrustRadius, and UserTesting for "Verified on LinkedIn" identity-verification service.
- JiracoreWorkplace integration: UserTesting shares videos, clips, and insights directly into Jira for product and engineering teams. Listed among collaboration, design, and development integrations.
- SlackcoreWorkplace integration for sharing insights and highlight reels into Slack channels.
- Microsoft TeamscoreWorkplace integration allowing teams to share and discuss customer insights within Microsoft Teams.
- Forrester ConsultingcoreForrester commissioned a Total Economic Impact (TEI) study on UserTesting in 2025, publishing 415% ROI, $9.4M in benefits over three years, and payback under six months. The study is used as a flagship customer evidence asset across marketing.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
UserTesting competitors and assessment
Company assessmentBroad incumbents
- Qualtrics: Enterprise experience management platform covering CX, EX, and product/research. The most direct broad incumbent competing for the same enterprise research and VoC budget that UserTesting sells into, with deeper resources but a less specialized UX-research workflow.
- Medallia: Large enterprise VoC/CX platform with text analytics, surveys, and digital feedback. Overlaps with UserTesting's CX and customer-experience use cases but focuses on post-purchase listening at scale rather than pre-launch usability research.
- InMoment (formerly Confirmit): Enterprise CX and VoC platform with experience improvement programs and analytics. Overlaps with UserTesting's CX benchmarking and journey-mapping use cases for large enterprise customers.
- Sprinklr: Unified customer experience management platform spanning social, marketing, and research. Overlaps with UserTesting's enterprise CX and consumer-feedback use cases, particularly for global retail and consumer brands.
Direct peers
- Dovetail: AI-powered customer research repository and insights platform used by UX, product, and CX teams to analyze qualitative data. Competes with UserTesting's Insights Hub and EnjoyHQ sub-brand for the analysis-and-amplification stage of the research workflow.
- Maze: Modern product-research platform with strong Figma integration and rapid unmoderated testing, positioned as the PLG alternative to UserTesting for product and design teams. Targets a similar buyer (product, design, UX research) with a self-serve motion that contrasts with UserTesting's enterprise field-sales approach.
- Prolific: Participant recruitment platform with a large vetted pool for academic and commercial research. Competes with the User Interviews sub-brand on participant supply, particularly for academic, consumer, and professional studies.
- Respondent.io: Participant recruitment marketplace for professional and B2B research (similar to User Interviews, now part of UserTesting). Competes on the supply side of the panel and for projects requiring hard-to-reach professionals such as doctors, developers, and executives.
Emerging players
- Hotjar: Behavior analytics and on-site feedback tool with heatmaps, recordings, and surveys targeting product, marketing, and design teams. Competes for the digital experience and conversion-optimization budget that UserTesting serves, especially in mid-market.
- Great Question: All-in-one UX research platform combining participant recruitment, panel management, and research repository. Targets the same mid-market UX/product research buyer that UserTesting attempts to reach outside the Fortune 100.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
UserTesting social profiles
Digital presenceUserTesting compliance and trust
Trust signalCompliance3 records
UserTesting financial estimates
Financial estimateRevenue estimate
Valuation estimate
UserTesting leadership team
Management profileNumber of profiles
Profiles14 records
UserTesting subsidiaries and ownership
Company hierarchySubsidiaries4 records
UserTesting funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UserTesting M&A and investment
M&A and investmentM&A6 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UserTesting
What does UserTesting do?
UserTesting operates the UserTesting Human Insight Platform, a SaaS-based, AI-powered customer experience research platform. The platform combines a global proprietary panel of 7M+ authenticated participants across 34 countries, video/audio/screen feedback capture, AI-driven analysis, and workflow integrations to help enterprises recruit target audiences, run usability and concept tests, analyze results, and amplify insights across teams. Add-on modules include UserTesting AI, the MCP Server, the Figma plugin, and the Insights Hub, with professional services (Consulting, Audience, Insights, Support) available to operationalize the platform.
Is UserTesting a public or private company?
UserTesting is a private company. It is classified as private equity controlled and is currently operating.
When was UserTesting founded?
UserTesting was founded in 2007. It employs 501 to 1,000 people.
Where is UserTesting based?
UserTesting is headquartered in San Francisco, United States, in the North America region.
How does UserTesting make money?
Four revenue lines are on record. Platform Subscription (SaaS) is the primary driver. The others are professional Services, participant Recruitment & Incentive Payments (Usage-based) and participant Marketplace (Supply Side Payments).
Who are UserTesting's main competitors?
Broad incumbents on record are Qualtrics, Medallia, InMoment (formerly Confirmit) and Sprinklr. Direct peers are Dovetail, Maze, Prolific and Respondent.io. Emerging players are Hotjar and Great Question.
Does UserTesting have an API?
Yes. UserTesting offers an Open API and ecosystem for integrations and plugins. The MCP (Model Context Protocol) server enables teams to embed feedback and insights directly into AI and developer workflows, allowing tests to be launched from the tools teams already use. The MCP server was announced at the Crafted 2026 event.
What industry is UserTesting in?
UserTesting's product category is Experience Research Platform. Its primary akta.pro industry code is EDAFADAA, Online Exam Delivery & Test Administration Platforms, with a secondary code of BPACAMAL, Remote Proctoring, Test Security & Online Assessment Platforms. Its NAICS code is 541511 and its SIC code is 7372.