Gilbarco Veeder Root
Gilbarco Veeder-Root, a Vontier subsidiary, manufactures retail fuel dispensers, EV chargers, payment systems, and cloud analytics for fuel retailers, convenience stores, travel centers, and fleet operators across 100 countries, serving BP, Chevron, Shell, ExxonMobil, and others at 260K+ sites.
- Company typePrivate
- Founded1870
- HeadquartersGreensboro, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Gilbarco Veeder Root does
Gilbarco Veeder-Root, founded in 1870 and headquartered in Greensboro, North Carolina, is a wholly-owned operating subsidiary of Vontier Corporation (NYSE: VNT) and a leading global provider of forecourt technology for the fuel retail, convenience store, travel center, and commercial fleet industries. The company's product portfolio centers on the Encore family of retail fuel dispensers (Standard Flow, CNG, Flex Fuel, Ultra-Hi Flow, and DEF variants), complemented by the Konect EV charging ecosystem, FlexPay 6 payment systems, Catlow hanging hardware, Red Jacket submersible pumps, and the Gasboy commercial fleet fueling sub-brand. Connected cloud platforms, including InSite360, layer data analytics and remote management on top of more than 1 million deployed devices.
Gilbarco monetizes through a mix of capital equipment sales (dispensers, EV chargers, payment terminals, hanging hardware), aftermarket parts and retrofit kits, recurring cloud/managed services, and subscription software such as its AI-enabled POS platform. Pricing is quote-based and contract-driven, with multi-year enterprise agreements typical for major oil companies and large travel center operators. The company reaches customers through two complementary channels: a direct enterprise field sales motion targeting BP, Chevron, ExxonMobil, Shell, Marathon Petroleum, Phillips 66, Valero, Texaco, Sunoco, Gulf Oil, and Pilot Flying J; and a global network of 500+ authorized distributors and service providers serving independent retailers across 100 countries. Combined, Gilbarco's technology underpins approximately 22 billion gallons of fuel annually at 260,000+ retail sites worldwide.
The business is in a deliberate expansion phase beyond legacy fuel dispensing. Recent moves include the December 2025 launch of the Konect 400 kW All-in-One EV charger, a March 2026 five-year exclusive AI-enabled POS trial with Pilot Flying J, and a minority investment in DC fast-charging specialist Tritium. Earlier acquisitions (Orpak, ANGI Energy Systems, Odysii, Outcast) extended the platform into fuel management, CNG, and digital signage, while strategic relationships like the ANGI partnership support alternative fuel integration. As a subsidiary of publicly traded Vontier, Gilbarco operates with the scale of a multibillion-dollar industrial technology business while remaining strategically focused on the energy transition at the retail forecourt.
Gilbarco Veeder Root firmographics
Firmographics- Name
- Gilbarco Veeder Root
- Legal name
- Gilbarco Inc.
- Website
- https://gilbarco.com
- Company type
- Private
- Founded year
- 1870
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Gilbarco Veeder-Root, a Vontier subsidiary, manufactures retail fuel dispensers, EV chargers, payment systems, and cloud analytics for fuel retailers, convenience stores, travel centers, and fleet operators across 100 countries, serving BP, Chevron, Shell, ExxonMobil, and others at 260K+ sites.
- Ownership category
- akta.pro rank
Gilbarco Veeder Root industry classification
Industry- Product category
- Forecourt Technology and Fuel Dispensing Equipment
- NAICS
- Gasoline Stations with Convenience Stores (45711), Gasoline Stations with Convenience Stores (457110), Convenience Retailers and Vending Machine Operators (44513)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)
- akta.pro secondary industries
- Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ), EV Charging Forecourt Retail (Charge-Integrated Convenience) (CRAHABAJ), Fuel Stations with Convenience Retail (Forecourt C-Stores) (CRANAJAB), Forecourt Convenience Stores (Fuel-Integrated) (CRAHABAB)
Keywords
Where Gilbarco Veeder Root is headquartered
LocationHeadquarters
- HQ city
- Greensboro
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gilbarco Veeder Root business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Fuel Dispenser Hardware Sales: Sale of retail fuel dispensers including Encore 700 S Standard Flow, CNG, Flex Fuel, Ultra-Hi Flow, and DEF dispensers along with hanging hardware components
- EV Charging Equipment: Sale and deployment of Konect EV charging platforms including the 400 kW All-in-One charging system with integrated payment and management capabilities
- Service Parts and Aftermarket: Genuine service parts, retrofit kits, and reimage kits for existing dispensers to deliver refreshed appearance and latest payment technology
- Cloud Services and Managed Services: Cloud-based analytics and managed services including InSite360 Suite platform for fuel management and operational support
- AI-Enabled POS Platform: AI-enabled point-of-sale platform for travel centers and convenience stores with integrated checkout and operational tools
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on site requirements |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Gilbarco Veeder Root product offering
Product offeringCore offering
Gilbarco Veeder-Root manufactures and integrates retail forecourt technology for fuel retailers and convenience stores, including the Encore family of fuel dispensers (Standard Flow, CNG, Flex Fuel, Ultra-Hi Flow, DEF), the Konect EV charging ecosystem, the FlexPay 6 payment system, Catlow hanging hardware, Gasboy fleet fueling equipment, the AI-enabled POS platform, and cloud-based InSite360 analytics, complemented by genuine service parts and retrofit kits. The portfolio enables site operators to dispense traditional and alternative fuels, process payments, charge electric vehicles, and run store operations through connected, data-driven platforms.
Product overview
Gilbarco Veeder-Root provides smart, sustainable forecourt solutions enabling best-in-class fueling and electric charging experiences. The product portfolio centers on the Encore 700 S fuel dispenser family, which includes Standard Flow, CNG, Flex Fuel, Ultra-Hi Flow, and DEF variants. Supporting products include the Gasboy commercial fleet dispenser sub-brand, FlexPay 6 payment systems, Konect EV charging ecosystem, Catlow hanging hardware, genuine service parts, and retrofit kits. The company serves fuel and convenience retailers with connected, data-driven platforms spanning traditional fueling, alternative energy, and retail commerce.
Differentiator
Problem solved
Functional benefit
Brands
- Konect: EV charging ecosystem and platform for retail charging solutions
- Encore
- FlexPay
- Catlow
- Red Jacket
Products and services
- Encore 700 S Standard Flow Fuel Dispenser Industry-leading retail fuel dispenser designed for durability and performance with secure, compliant, and customer-focused forecourt features; serves as the benchmark dispenser for fuel retailers.
- Encore CNG Fuel Dispenser Compressed Natural Gas dispenser using ANGI Energy Systems technology, integrated with the familiar Gilbarco Encore frame and door construction, communicating with existing fuel management systems or forecourt controllers.
- Encore Flex Fuel Dispenser Alternative-fuel dispenser offering up to six product selections from one fueling position, part of the NF Series for broadened fuel offerings including ethanol and other blended fuels.
- Encore Ultra-Hi Flow Fuel Dispenser High-flow fuel dispenser with industry-leading fast flow rates designed for rugged truck stop environments to reduce pump and pay time.
- Encore Diesel Exhaust Fluid (DEF) Dispenser Diesel exhaust fluid dispenser for backcourt, forecourt, or side court deployment with larger margins, available in standard flow, dual-sided, and single-sided units.
- Gasboy Commercial Fuel Dispenser Global fleet fueling solutions including commercial fuel dispensers, wireless vehicle identification systems, and fleet management systems for commercial fleet operators worldwide.
- FlexPay 6 Payment System Payment system for fuel dispensers available as new Encore 700 S dispensers or as FlexPay 6 Retrofit Kits to upgrade existing Encore dispensers with the latest payment technology.
- Konect EV Charging Ecosystem Comprehensive EV charging infrastructure platform including the 400 kW All-in-One charger with integrated payment and management, supporting hassle-free charging operations for businesses and worry-free mobility for drivers at retail charging sites.
- Catlow Hanging Hardware Catlow-brand nozzles, swivels, and breakaways designed to reduce complexity, save time, and improve profitability across fuel transactions at the dispenser.
- Genuine Service Parts Original replacement parts to optimize fuel pump efficiency and protect equipment warranty on Gilbarco dispensers.
- Retrofit Kits Reimage and upgrade kits for existing dispensers to deliver refreshed appearance and the latest payment technology without full dispenser replacement.
- AI-Enabled POS Platform AI-enabled point-of-sale platform for travel centers and convenience stores with integrated checkout and operational tools, leveraging machine learning for transactions, inventory visibility, and staff tasking.
Quantifiable outcome
- 260K+ retail sites globally rely on Gilbarco solutions
- +4 more outcomes
Companies that use Gilbarco Veeder Root
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Gilbarco Veeder Root technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Gilbarco Veeder Root partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ANGI Energy SystemscoreANGI Energy Systems provides the Encore CNG Dispenser for Gilbarco's fueling portfolio. The CNG equipment communicates with existing fuel management systems or forecourt controllers, minimizing impact to site payment networks and saving cost of separate POS systems. Gilbarco leverages ANGI's CNG expertise while providing familiar Encore frame and door construction for seamless installation.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Gilbarco Veeder Root competitors and assessment
Company assessmentDirect peers
- Dover Fueling Solutions: Dover Fueling Solutions (including the Wayne and Tokheim brands) is the closest direct competitor to Gilbarco, offering retail fuel dispensers, payment systems, fleet management, and tank gauging for the same global fuel retail and c-store customer base.
- Tokheim (Dover): Tokheim is another Dover-owned dispenser brand that competes directly with Gilbarco Encore across European and emerging markets, particularly in service station automation and dispenser hardware.
- Wayne Fueling Systems (Dover): Wayne is a Dover subsidiary and a head-to-head rival to Gilbarco's Encore dispenser line, supplying retail fuel dispensers, payment terminals, and site controllers to oil majors and convenience retailers worldwide.
- Orpak Systems: Orpak is a Gilbarco-owned subsidiary (acquired 2017) that supplies fuel management systems, forecourt controllers, and fleet/back-office solutions — though inside the family, its product set overlaps with competitors like Ortec and Pricer.
- Invenco (GVR/Invenco by GVR): Invenco is a Gilbarco-affiliated outdoor payment terminal and EMV retrofit business that is part of the Vontier ecosystem; while internal to GVR's parent, it competes against dispensers and payment retrofit offerings from Wayne and other rivals.
Emerging players
- ChargePoint: ChargePoint is a leading EV charging network and hardware provider that competes with Gilbarco's Konect platform in retail and commercial EVSE deployments, particularly as forecourt sites add charging bays.
- Tritium DCFC Limited: Tritium is a DC fast-charging hardware specialist in which Gilbarco holds a minority stake; it competes directly with the Konect 400 kW platform in retail and highway DC fast-charging deployments.
Broad incumbents
- ABB E-mobility: ABB E-mobility is a large industrial incumbent supplying DC fast chargers to retail fuel sites globally, competing with Gilbarco's Konect line at the higher-power end of the EVSE market.
- Franklin Electric: Franklin Electric is a broader industrial player with fuel-related product lines (pumps, station hardware, submersible turbines) that overlaps with Gilbarco's Red Jacket submersible pump and forecourt equipment portfolio.
Others
- VeriFone / PAX Technology: PAX (and Verifone) supply forecourt payment terminals and unattended PIN pads used at fuel dispensers — adjacent ecosystem players to Gilbarco's FlexPay payment system, particularly for EMV outdoor payment upgrades.
Market position
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Gilbarco Veeder Root social profiles
Digital presenceGilbarco Veeder Root financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gilbarco Veeder Root leadership team
Management profileNumber of profiles
Profiles3 records
Gilbarco Veeder Root subsidiaries and ownership
Company hierarchySubsidiaries2 records
Gilbarco Veeder Root funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gilbarco Veeder Root M&A and investment
M&A and investmentM&A4 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gilbarco Veeder Root
What does Gilbarco Veeder Root do?
Gilbarco Veeder-Root manufactures and integrates retail forecourt technology for fuel retailers and convenience stores, including the Encore family of fuel dispensers (Standard Flow, CNG, Flex Fuel, Ultra-Hi Flow, DEF), the Konect EV charging ecosystem, the FlexPay 6 payment system, Catlow hanging hardware, Gasboy fleet fueling equipment, the AI-enabled POS platform, and cloud-based InSite360 analytics, complemented by genuine service parts and retrofit kits. The portfolio enables site operators to dispense traditional and alternative fuels, process payments, charge electric vehicles, and run store operations through connected, data-driven platforms.
Is Gilbarco Veeder Root a public or private company?
Gilbarco Veeder Root is a private company. It is classified as corporate owned and is currently operating.
When was Gilbarco Veeder Root founded?
Gilbarco Veeder Root was founded in 1870. It employs 5,001 to 10,000 people.
Where is Gilbarco Veeder Root based?
Gilbarco Veeder Root is headquartered in Greensboro, United States, in the North America region.
How does Gilbarco Veeder Root make money?
Five revenue lines are on record. Fuel Dispenser Hardware Sales are the primary driver. The others are EV Charging Equipment, service Parts and Aftermarket, cloud Services and Managed Services and AI-Enabled POS Platform.
Who are Gilbarco Veeder Root's main competitors?
Direct peers on record are Dover Fueling Solutions, Tokheim (Dover), Wayne Fueling Systems (Dover), Orpak Systems and Invenco (GVR/Invenco by GVR). Emerging players are ChargePoint and Tritium DCFC Limited. Broad incumbents are ABB E-mobility and Franklin Electric. VeriFone / PAX Technology is listed as an others.
Does Gilbarco Veeder Root have an API?
No public API is recorded for Gilbarco Veeder Root.
What industry is Gilbarco Veeder Root in?
Gilbarco Veeder Root's product category is Forecourt Technology and Fuel Dispensing Equipment. Its primary akta.pro industry code is EUALAIAE, Convenience Retail & Foodservice at Forecourts (C-Store/QSR), with a secondary code of EUALAIAJ, Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers). Its NAICS code is 45711 and its SIC code is 5500.