What Dover Fueling Solutions does

Dover Fueling Solutions (DFS) is a wholly-owned subsidiary of Dover Corporation (NYSE: DOV), headquartered in Austin, Texas, that provides integrated hardware, software, and services for the global fuel and convenience retail industry. The business operates under the Wayne (130+ year heritage), Tokheim, ProGauge, ClearView, PetroVend, and Fairbanks brands, and manufactures fuel dispensers, automatic tank gauging (ATG) systems, point-of-sale payment terminals, EV chargers, and wetstock management software across facilities in approximately 10 countries. It serves independent fuel retailers, multi-site convenience store chains, oil companies, and fleet operators in more than 100 countries through direct sales, the BlueFin partner program, and certified integrations with major back-office systems.

DFS monetizes through a layered model: capital equipment sales (dispensers, ATGs, EV chargers), recurring software subscriptions (ClearView wetstock, DX Monitor, Anthem UX, 4Court Media), parts and service with a guaranteed minimum 10-year parts support commitment, and emerging advertising revenue from the 4Court Media retail media network (1,500+ locations, 13,000+ screens). The ClearView SaaS platform manages 45,000+ tanks globally, providing a recurring base tied to installed ATG hardware, while the DX ecosystem bundles site management, marketing (DX Market, DX Promote), and loyalty (DX Rewards) to drive cross-sell within existing accounts.

The technology stack spans electromechanical fuel dispensing hardware, embedded ATG sensors, PCI-certified payment software (DFS Crypto NOVA, PCI Secure Software), and cloud-based wetstock management with anomaly detection. DFS holds SOC 2 Type II, UL, ATEX, CE, MID, and EPA UST certifications, which are prerequisites for deployment in regulated fuel retail markets and create meaningful barriers to entry for new competitors. Recent strategic emphasis has shifted toward retail media (4Court Media, Screenverse partnership), EV charging (Wayne PWR with NACS option), and inorganic expansion (SiteIQ acquisition, Aug 2025), broadening DFS beyond its legacy dispenser OEM core.

Name

Dover Fueling Solutions

Legal name

Dover Fueling Solutions

Website

https://doverfuelingsolutions.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Dover Fueling Solutions, a subsidiary of Dover Corporation, provides integrated fuel dispensers, automatic tank gauging, payment systems, EV chargers, wetstock management software, and a retail media network to fuel retailers, convenience stores, and fleet operators worldwide.

Ownership category

akta.pro rank

Product category

Fuel Dispensing Equipment

NAICS

Oil and Gas Field Machinery and Equipment Manufacturing (333132), Pump and Compressor Manufacturing (33391), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Fuel Dealers (45721)

SIC

Oil & Gas Field Machinery & Equipment (3533), Pumps & Pumping Equipment (3561)

akta.pro primary industry

Fleet Fuel & Energy Management (Fuel Programs, EV Charging Ops) (TLABAIAI)

akta.pro secondary industries

Fuel Card & Fleet Payment Programs (TLABAMAA), Integrated Fleet Spend Platforms (Fuel+Toll+EV+Expenses) (TLABAMAL), Fuel Management & Fleet Card Programs (THADAKAH)

Keywords

• Fuel dispensing equipment
• Automatic tank gauging
• Wetstock management software
• Fleet fuel management
• EV charging solutions

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Fuel Dispensing Equipment: Sale of fuel dispensers (Wayne brand) for retail, fleet, and high-speed applications including gasoline, diesel, bio-diesel, ethanol, LNG, H2, LPG, and CNG. Equipment includes forecourt hardware with integrated payment and monitoring capabilities.
2. Automatic Tank Gauging Systems: ATG consoles, magnetostrictive probes, environmental sensors, and line leak detection systems under ProGauge brand. Hardware sales complemented by software-enabled monitoring and inventory management.
3. Payment and POS Systems: Secure payment solutions including Wayne iX Pay payment platform, Bulloch POS unified systems, Crypto NOVA modular payment platforms, and outdoor payment terminals. Revenue from hardware sales and software licensing.
4. Aftermarket Parts and Service: Genuine replacement parts for Tokheim, Wayne, OPW FMS, and ProGauge equipment. Parts fulfillment through global Aftermarket Parts Centers with online ordering capabilities. Minimum 10 years support after product EOL.
5. Software Subscriptions (DX Suite): Subscription-based software platforms including DX Monitor (remote dispenser monitoring), ClearView (wetstock management), DX Fleet, DX Wetstock, DX Retail, DX Promote, DX Rewards, and DX Market. Tiered subscription plans (BX Essentials, BX Advanced, BX Professional, BX Autonomous) for BX logistics platform.
6. EV Charging Solutions: Wayne PWR DC fast chargers for electric vehicle charging at fuel retail locations. Hardware sales of charging stations supporting multiple EV connector standards including NACS and CCS1.
7. Retail Media Advertising: 4Court Media network enables endemic and non-endemic advertisers to reach consumers at fuel dispensers. Revenue from advertising sales on Wayne Ovation screens across the DFS network of retail locations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

Dover Fueling Solutions manufactures and integrates fuel dispensers, automatic tank gauging (ATG) systems, payment terminals, EV DC fast chargers, fleet fuel management systems, and connected forecourt software platforms for the global fuel and convenience retail industry. Its offerings combine proprietary hardware (Wayne, Tokheim, OPW, ProGauge brands) with cloud-based software (DX Monitor, ClearView, BX Platform, Anthem UX) and a retail-media network (4Court Media) to enable fuel retailers, convenience stores, and fleet operators to manage dispensing, inventory, payment, and customer experience end-to-end.

Product overview

Dover Fueling Solutions offers a comprehensive portfolio of fuel and convenience retail technology solutions organized into multiple product categories. The core offering includes Automatic Tank Gauging (ProGauge MagLink LX console family with wired and wireless probes, environmental sensors, line leak detection), Asset Management (ClearView wetstock platform, DX Monitor dispenser monitoring, BX logistics platform), Fleet Fuel Management (PetroVend and DX Fleet solutions), EV Charging (Wayne PWR DC fast chargers), Secure Payment (Bulloch POS, Wayne iX Pay, Crypto NOVA platforms), Site Management (Wayne Fusion, DFS Edge, DFS Fusion), and Connectivity (AvaLAN wireless/wired solutions). The DFS Anthem UX platform serves as the connected forecourt ecosystem combining DX Market self-ordering, DX Promote digital signage, DX Rewards loyalty, and 4Court Media advertising. Products span from individual hardware components (probes, sensors, dispensers) to integrated software platforms (ClearView, DX Monitor) and are available globally across multiple regions including North America, Europe, Middle East, Africa, Asia Pacific, and Latin America.

Differentiator

Problem solved

Functional benefit

Brands

• Wayne: Fuel dispensers and equipment brand for retail fueling operations
• Tokheim
• OPW
• ProGauge
• ClearView
• DX Monitor
• PetroVend
• Fairbanks
• AvaLAN Networks
• LIQAL
• Bulloch Technologies
• SiteIQ
• BX Platform
• 4Court Media
• Wayne PWR
• DFS Anthem UX
• DFS Edge

Products and services

• ProGauge MagLink LX Ultimate Console The most capable and scalable tank gauge console in the ProGauge MagLink LX family, featuring a 12-inch color touchscreen with intelligent navigation. Supports up to 48 probes, 480 sensors, and 16 PLLD sensors for comprehensive fuel inventory management at retail fuel sites.
• ProGauge MagLink LX Plus Console

Quantifiable outcome

• DX Monitor reduces maintenance costs by approximately 65% through remote diagnostics and troubleshooting
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability9 records

Feature14 records

Partnerships

Six partnerships are on record, tiered core.

• ScreenversecoreGTM or Marketing Partner · 16 December 20254Court Media has partnered with Screenverse to transform the fueling window into a high-impact programmatic media channel. Screenverse provides programmatic advertising capabilities enabling brands to buy advertising on the 4Court Media network through existing programmatic channels, significantly expanding advertiser access to the forecourt media inventory.
• Programmatic Advertising PartnerscoreGTM or Marketing Partner · 16 December 20254Court Media is supported by multiple media sales and programmatic partners, providing brands and agencies seamless access to the network through existing buying channels. This enables DFS to leverage established advertising relationships and demand-side platform integrations.
• SiteIQ LLCcoreStrategic or Co-development Partner · 4 August 2025DFS acquired SiteIQ LLC to enhance forecourt performance monitoring and maintenance analytics capabilities. SiteIQ's solution works in tandem with DX Monitor platform to give operators deeper visibility into forecourt performance and faster response to maintenance issues.
• BottomlinecoreStrategic or Co-development Partner · 19 June 2025DFS announced global partnership agreement with Bottomline for logistics and planning services. Bottomline provides professional planning services as an alternative to BX Autonomous platform subscription, offering optimization, service, and competitive conditions for truck routing and scheduling.
• GRUBBRRcoreTechnology or IntegrationDFS partnered with GRUBBRR to power DX Market, a self-ordering solution for convenience stores and fueling stations. GRUBBRR's technology enables retailers to enhance customer experience, grow basket size, and increase profitability at the pump through interactive ordering experiences.
• Tokheim OASE Payment GatewaycoreTechnology or IntegrationDFS Crypto NOVA payment platform integrates with Tokheim OASE payment gateway, which processes over 250 card types for fuel and convenience retail environments. This internal integration (both Tokheim and OASE are DFS brands) enables comprehensive payment processing capabilities.

Scale indicators8 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Invenco by GVR (Power Products): Invenco (now part of Power Products) supplies outdoor payment terminals and EMV retrofit solutions for fuel dispensers, directly competing with DFS Wayne iX Pay and Crypto NOVA payment platforms.
• Gilbarco Veeder-Root: Fortive-owned direct competitor that sells fuel dispensers, ATG systems, payment terminals, and forecourt software to the same global fuel retail and convenience store customers as DFS, including many of the same majors and large retail chains.
• PAR Technology (Verifone): After acquiring Verifone's fuel and convenience business, PAR Technology competes head-to-head with DFS in outdoor payment terminals, EMV/payment processing, and integrated POS for fuel and convenience retail.
• PDI Software: PDI provides ERP, loyalty, and back-office software for convenience and fuel retail, overlapping with DFS DX Retail, DX Rewards, and DX Wetstock at the same customer sites.

Broad incumbents

• NCR Atleos: Spun out of NCR Corporation, NCR Atleos provides ATM and self-service payment hardware plus enterprise software used by many of the same convenience and fuel retailers DFS serves, overlapping on payment processing and back-office software.
• Franklin Electric: Franklin Electric manufactures pumps and fueling systems for commercial, industrial, and retail fuel applications, overlapping with DFS's dispenser/pump business and serving similar fuel retail and fleet customers.
• WEX Inc. WEX is a major fleet card and mobility payments provider that integrates with DFS's PetroVend Synergy Fuel Site Controller and competes in fleet payment acceptance at fuel retail sites.
• FleetCor Technologies: FleetCor (Comdata, Fuelman) is one of the largest fleet card networks and a counterpart to DFS on the fleet fuel management side, both as a customer integration (fleet card processing) and as an adjacent payments competitor.

Emerging players

• FuelQuest: FuelQuest offers fuel management, inventory optimization, and wetstock analytics software for fuel retailers and commercial fleets, partially overlapping with ClearView and DX Wetstock.
• ChargePoint: ChargePoint is a leading EV charging network and hardware provider; DFS Wayne PWR DC fast chargers compete with ChargePoint at retail forecourt and roadside charging locations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/doverfs
• YouTubeyoutube.com/channel/UCxJcLBmGVl3i-3EVJl7d4zw
• Facebookfacebook.com/doverfuelingsolutions
• LinkedInlinkedin.com/company/15263662
• Instagraminstagram.com/doverfuelingsolutions

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dover Fueling Solutions