Lifehack
- Company typePrivate
- Founded2005
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Lifehack does
Lifehack (legal entity Lifehack Media Pte. Ltd., Singapore) is a privately held, bootstrapped personal development company founded in 2005 by Leon Ho, a former Red Hat software engineer. Originally a productivity and lifestyle blog, the company has repositioned itself as an AI-powered life coaching platform organized around a proprietary methodology called the Full Life Framework (six Life Aspects and eight Multipliers). Its product portfolio centers on the LifeHack App — a subscription application with an AI Coach, a 30–45 minute 360 Assessment, a Big Northstar long-term goal tracker, and Focus Blocks for time-boxed deep work — complemented by the Full Life Framework Book, Full Life Planner, Learning Hub courses, and a free Life Rebuild Score assessment used for top-of-funnel lead capture. A native iOS app extends distribution via the Apple App Store, and a content library of 16,398+ articles across 63 categories continues to drive organic SEO traffic and community engagement through a newsletter, podcast, and six social channels.
The business sells primarily to individual consumers (Busy Professionals, Midlife Professionals in their 40s–50s, and Solo Operators/Entrepreneurs) via a self-serve, product-led motion. Revenue is generated through three streams: a monthly/annual subscription to the LifeHack App (billed via Stripe with proration and a pause-for-free-month option), one-time purchases of the Full Life Framework Book, Full Life Planner, and Learning Hub courses (processed through Shopify on the website), and affiliate/display advertising through Amazon Services LLC Associates, Google AdSense, and Mediavine. Free assessment tools (Life Rebuild Score, 3-minute AI goal discovery) funnel users from content into the paid subscription. The company is founder-owned and operated with no disclosed institutional funding, no parent company, no subsidiaries, and no M&A history; operations are anchored in Singapore with a London mailing address and a team of 51–100.
Underlying technology combines a Stripe-billed web application at app.lifehack.org with an iOS native client and Shopify-backed ecommerce. The AI Coach integrates generative AI, recommendation, and knowledge-retrieval capabilities over each user's structured 360 Assessment data, providing 24/7 text-based guidance. The company carries no disclosed patents, certifications, or regulatory actions, and its AI infrastructure details (model architecture, training data, vendors) are not publicly specified.
Lifehack firmographics
Firmographics- Name
- Lifehack
- Legal name
- Lifehack Media Pte. Ltd.
- Website
- https://lifehack.org
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Lifehack is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Lifehack business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Membership: Monthly or annual subscription for full LifeHack app access including AI Coach, 360 Assessment, Focus Blocks, and all app features. Billing handled through Stripe with proration on upgrades.
- Courses and Products: Full Life Framework Book, Full Life Planner, and Learning Hub courses available as one-time or subscription purchases.
- Affiliate Revenue: Participant in Amazon Services LLC Associates Program earning advertising fees from affiliate links. Also runs Google AdSense advertisements on the website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | LifeHack Membership Subscription |
| Subscription | Annual | Annual Subscription |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Lifehack product offering
Product offeringCore offering
LifeHack provides an AI-powered personal development platform built on its proprietary Full Life Framework methodology. Its core paid offering is the LifeHack App, a subscription product that delivers a 360 Assessment, an AI Coach, Big Northstar goal setting, and Focus Blocks for time-boxed deep work. It also sells the Full Life Framework Book, the Full Life Planner, and Learning Hub courses, supported by a free content library of 16,398+ articles and the Life Rebuild Score assessment.
Product overview
LifeHack offers a unified personal development platform centered on the Full Life Framework methodology. The core product portfolio includes the AI-powered LifeHack App (which serves as the primary digital platform), the Full Life Framework Book (the theoretical foundation), the Full Life Planner (for implementing the system), and the Learning Hub (for deeper course content). Key features include the 360 Assessment and resulting 360 Report for analyzing life aspects, the Big Northstar for defining primary long-term goals, AI Coach for 24/7 personalized guidance, and Focus Blocks for time-boxed deep work. The ecosystem also includes iOS app access and subscription management via Stripe.
Differentiator
Problem solved
Functional benefit
Products and services
- LifeHack App AI-powered subscription app that combines the Full Life Framework with personalized guidance, Focus Blocks for deep work, 360 Assessment analysis, Big Northstar goal tracking, and AI Coach support for individual users seeking personal growth.
- Full Life Framework Book Book that documents the Full Life Framework methodology, teaching readers how to design a balanced life across multiple aspects rather than chasing single-domain fixes.
- Full Life Planner Planner product designed for implementing the Full Life Framework system, supporting time management and action-taking across the 6 Life Aspects.
- Learning Hub Collection of practical lessons and courses covering focus, energy, communication, habits, and planning for users who need deeper work on specific life systems.
- Life Rebuild Score Free assessment tool that maps the parts of a user's life pulling against each other and identifies the highest-leverage starting point for rebuilding.
- iOS App Native iPhone and iPad application delivering LifeHack membership and subscription features, including AI Coach, Focus Blocks, and 360 Assessment, distributed via the Apple App Store.
Quantifiable outcome
- 12,000+ people found their perfect goals using the AI assessment
- +1 more outcomes
Companies that use Lifehack
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Lifehack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature5 records
Lifehack partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- StripecoreStripe is used as the payment processing platform for subscription billing, invoice management, and customer payment method handling. All payment processing is handled securely through Stripe with industry-standard security.
- Amazon Services LLC Associates ProgramminorLifehack participates in the Amazon Associates Program as an affiliate, earning advertising fees by advertising and linking to amazon.com products.
- Google AdSenseminorLifehack displays Google AdSense advertisements on their website, earning revenue from click-throughs on targeted ads.
- MediavineminorMediavine manages third-party interest-based programmatic advertising on the Lifehack website, serving personalized advertisements using first and third-party cookies.
- ShopifycoreShopify supports the Site and Services as a platform vendor, collecting information on behalf of Lifehack for order processing and fulfillment.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Lifehack competitors and assessment
Company assessmentBroad incumbents
- Calm: Calm is a leading consumer subscription app for sleep, meditation, and well-being. It is comparable to LifeHack as a paid subscription wellness/coaching platform targeting individual consumers seeking personal improvement outcomes.
- Headspace: Headspace is a large-scale mental wellness and coaching subscription app serving consumers and enterprises. It overlaps LifeHack in life-balance, mindfulness, and self-improvement subscription use cases, though with deeper meditation content and broader employer channels.
- MasterClass: MasterClass is a premium subscription platform featuring expert-led courses on personal and professional development. Comparable to LifeHack in delivering paid expert content to consumers seeking life and self-improvement outcomes.
- BetterUp: BetterUp is a coaching and mental health platform primarily serving enterprise clients with human and AI coaching. It competes with LifeHack in the life-coaching and goal-achievement category, though at the B2B / enterprise tier rather than consumer self-serve.
- Noom: Noom is a subscription coaching app focused on health, behavior change, and habit formation. It overlaps LifeHack in AI-driven coaching, goal-setting, and sustainable behavior change for individual subscribers.
Emerging players
- Notion: Notion is a productivity workspace with templates and AI features used for personal goal-setting and life planning. Comparable to LifeHack in supporting goal-tracking and structured life planning for individual users.
- CoachAccountable: CoachAccountable is a SaaS platform providing assessment, goal-tracking, and engagement tools for coaches and their clients. Directly comparable to LifeHack's 360 Assessment and Big Northstar goal-tracking infrastructure.
Direct peers
- Todoist: Todoist is a productivity and task-management subscription app used by professionals to organize work and personal priorities. Directly comparable to LifeHack's Focus Blocks and Time Flow methodology for personal productivity.
- Mindvalley: Mindvalley is a personal development education platform offering courses, quests, and coaching on productivity, purpose, and life transformation. Closely comparable to LifeHack's Learning Hub and Full Life Framework methodology.
- Skillshare: Skillshare is a subscription-based online learning platform offering courses across productivity, creativity, and self-development. Closely comparable to LifeHack's Learning Hub subscription offering and content-driven discovery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lifehack social profiles
Digital presenceLifehack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lifehack leadership team
Management profileNumber of profiles
Profiles3 records
Lifehack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lifehack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lifehack
What does Lifehack do?
LifeHack provides an AI-powered personal development platform built on its proprietary Full Life Framework methodology. Its core paid offering is the LifeHack App, a subscription product that delivers a 360 Assessment, an AI Coach, Big Northstar goal setting, and Focus Blocks for time-boxed deep work. It also sells the Full Life Framework Book, the Full Life Planner, and Learning Hub courses, supported by a free content library of 16,398+ articles and the Life Rebuild Score assessment.
Is Lifehack a public or private company?
Lifehack is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lifehack founded?
Lifehack was founded in 2005. It employs 1 to 10 people.
Where is Lifehack based?
Lifehack is headquartered in New York, United States, in the North America region.
How does Lifehack make money?
Three revenue lines are on record. Subscription Membership is the primary driver. The others are courses and Products and affiliate Revenue.
Who are Lifehack's main competitors?
Broad incumbents on record are Calm, Headspace, MasterClass, BetterUp and Noom. Emerging players are Notion and CoachAccountable. Direct peers are Todoist, Mindvalley and Skillshare.
Does Lifehack have an API?
No public API is recorded for Lifehack.