Goodwill Industries Of The Columbia

What Goodwill Industries Of The Columbia does

Goodwill Industries of the Columbia, Inc. is a 501(c)(3) nonprofit organization headquartered in Kennewick, Washington, operating as one of 149 autonomous agencies in the national Goodwill network. The organization serves a 13-county region spanning southcentral Washington and northeastern Oregon, with retail stores, donation drop-off sites, and Employment Connection Centers in Kennewick, Richland, Pasco, College Place, Wenatchee, Sunnyside, and Hermiston. Its core activities are integrated: donated goods are sold through physical thrift stores and the ShopGoodwill.com online auction platform, and the resulting revenue funds Mission Services that provide free job-search assistance, vocational training, and disability employment programs for individuals facing barriers to work.

The company's core "products" are services rather than technology: Mission Services (Group Supported Employment, Community Employment Services), free walk-in job assistance (resume help, interview training, computer-skills classes, online certificate programs), disability-specific services, and WorkFirst employment support, alongside an Employer Services channel that pre-screens and matches candidates for local businesses. Referrals flow from a network of state and federal partners including the Social Security Administration, Department of Labor and Industries, Division of Vocational Rehabilitation, Division of Developmental Disabilities, Division of Services for the Blind, Department of Social and Health Services, and the Washington State Department of Commerce. The organization has held continuous CARF International accreditation for Community Employment Services since 1987, reinforcing its standing as a quality-accredited provider.

Revenue is generated through unit-priced retail sales of donated goods, transaction revenue from the ShopGoodwill.com e-commerce auction platform, and cash plus in-kind financial contributions. Pricing for retail is pay-as-you-go thrift pricing with periodic color-tag discounts; employment services are provided free of charge to job seekers, and employer matching is offered at no cost. The underlying technology footprint is minimal — a WordPress-based website, a Paylocity recruiting portal, and participation in the national Goodwill e-commerce marketplace — with no proprietary software, APIs, or AI capabilities disclosed. The organization is led by CEO Jeff Maddison with a documented executive team across HR, Mission Services, Finance, and Operations.

Name

Goodwill Industries Of The Columbia

Legal name

Goodwill Industries of the Columbia, Inc.

Website

https://goodwillotc.org

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

101–250 employees

Short description

Goodwill Industries of the Columbia is a 501(c)(3) nonprofit operating thrift stores, donation sites, and free Employment Connection Centers across a 13-county region of southcentral Washington and northeastern Oregon, funding job-training and disability employment programs through retail sales and donations.

Ownership category

akta.pro rank

Product category

Nonprofit Workforce Development Services

NAICS

Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Retail-Family Clothing Stores (5651)

akta.pro primary industry

Donation, Resale & Textile Recycling Coordination (HSAFABAI)

Keywords

• Thrift retail
• Workforce development
• Disability employment
• Donation services
• Job training

Headquarters

HQ city

Kennewick

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Retail Sales of Donated Goods: Revenue generated from selling donated clothing, household items, furniture, electronics, and other goods through retail thrift stores and online marketplace (ShopGoodwill.com).
2. Financial Contributions/Donations: Accepts cash contributions, appreciated stock, land, bequests, and designated giving through United Way to support job-training and employment services programs.
3. E-commerce Auctions: Participates in ShopGoodwill.com online auction platform where items are sold to fund education, training, and job placement programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Goodwill Industries of the Columbia is a 501(c)(3) nonprofit that operates retail thrift stores and donation centers across a 13-county region of southcentral Washington and northeastern Oregon, selling donated clothing, household items, furniture, and electronics. The revenue funds free job training, employment placement, and support services for individuals with disabilities and other barriers to employment, delivered through walk-in Employment Connection Centers.

Product overview

Goodwill Industries of the Columbia operates a multi-service nonprofit organization centered on its Mission Services platform, which provides job training and employment services for individuals with disabilities and other barriers. The core product portfolio includes employment assistance programs (Job Assistance Program, Disability Services, WorkFirst), retail operations (Shop Goodwill thrift stores), e-commerce (ShopGoodwill.com online auctions), and donation collection services. Employment services encompass group supported employment, community employment services, resume/cover letter assistance, interview training, and computer skills classes. Employer Services provides staffing solutions connecting businesses with qualified candidates. The organization serves a 13-county region of southcentral Washington and northeastern Oregon.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• CARF Accredited since 1987

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and flagship.

• Social Security AdministrationcoreOthersFederal agency referral partner for employment services. Job seekers may be referred through Social Security programs.
• Department of Labor and IndustriescoreOthersState government referral partner providing employment services and worker support programs.
• Division of Vocational Rehabilitation (DVR)coreOthersState agency referral partner specifically for individuals with disabilities seeking vocational rehabilitation services.
• Division of Developmental DisabilitiescoreOthersState agency referral partner providing services for individuals with developmental disabilities.
• Division of Services for the BlindcoreOthersState agency referral partner providing employment services for individuals who are blind or visually impaired.
• Washington State Department of CommercecoreOthersState agency referral partner providing workforce development services in Tri-Cities region.
• Department of Social and Health ServicescoreOthersState agency referral partner operating through Kennewick Community Service Office for Tri-Cities residents.
• ShopGoodwill.comflagshipChannel Partner/ Reseller/ DistributorNational online marketplace partnership where participating Goodwills from across the country auction items. Revenues fund education, training, and job placement programs for people with disabilities and other barriers.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Habitat for Humanity ReStores: Nonprofit home-furnishings and building-materials retail stores that resell donated items to fund housing programs. Comparable donation-collection, retail resale, and mission-cross-subsidy model, though focused on housing outcomes rather than employment.
• Savers: For-profit thrift retailer operating Value Village and other banners that collects donated goods and resells them at low prices. Directly comparable business model to Goodwill's thrift retail operations, though without the explicit employment-services mission.
• Salvation Army: Nonprofit operating thrift/family stores whose revenues fund social services including workforce development, addiction recovery, and emergency assistance. Comparable dual-mission model (retail + social services) and donor-funded cross-subsidy structure.

Regional players

• Goodwill of the Olympics & Rainier Region: Another autonomous Goodwill member agency serving a different part of Washington State. Operates the same Goodwill model (thrift retail, donation, mission services) and competes for similar employer and donor relationships in adjacent Pacific Northwest geographies.

Broad incumbents

• Goodwill Industries International: The national umbrella organization of the 149 autonomous Goodwill member agencies. While not a direct local competitor, it sets brand standards, runs ShopGoodwill.com, and aggregates national revenue (~$5.59B) that frames the scale and governance context for Goodwill of the Columbia.
• WorkSource Washington: State-funded workforce development network providing free job search, training, and employer-matching services. Direct overlap with Goodwill's free employment services and competes for the same job-seeker and government-referral pipeline in Washington.

Others

• United Way of Benton & Franklin Counties: Local United Way affiliate that channels donor designations to community nonprofits, including Goodwill. A key funding and donor-referral partner rather than a direct competitor, but central to the financial-contribution revenue stream.

Emerging players

• Dependable Staffing Agency (WorkSource partner): Regional staffing and workforce services provider that connects job seekers with employers, partially overlapping Goodwill's Employer Services offering. Comparable candidate-matching and screening functionality targeted at the same regional employer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/goodwill-industries-of-the-columbia-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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