Bodygram
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Bodygram firmographics
Firmographics- Name
- Bodygram
- Legal name
- Bodygram Inc.
- Website
- https://bodygram.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Bodygram industry classification
Industry- Product category
- AI Body Measurement Software (Computer Vision API)
- NAICS
- Photofinishing (81292)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Healthcare & Wellness Personalization (HDAAAGAI)
- akta.pro secondary industries
- Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH), Smart Scales & Body Composition Analyzers (CRACAQAA), Weight Loss & Body Transformation Training (HSADAAAC)
Keywords
Where Bodygram is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Bodygram business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- API Usage-based Pricing: Bodygram provides its API and platform features free up to certain transaction limits. Beyond these limits, clients pay for usage capacity based on their consumption. For enterprise clients with needs beyond the standard platform pricing plan, custom commercial arrangements are made through direct sales.
- Platform Subscription: Business clients create accounts to access Bodygram's APIs and platform features. The platform includes both free tier usage and paid usage capacity, with pricing based on transaction volume and feature access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier with usage limits |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Bodygram product offering
Product offeringCore offering
Bodygram provides AI-powered computer vision technology that estimates body measurements from smartphone photos (front and side), producing up to 35 body measurements, body composition analysis (body fat, muscle mass), posture analysis, and 3D avatars. The company delivers this technology to businesses via the Bodygram Platform (APIs, SDKs, web-based scan flow), the Body2Fit size recommendation module for e-commerce, and the Wellness by Bodygram application for fitness and health professionals, targeting retail, fashion, uniform, healthcare, insurance, and consumer products clients.
Product overview
Bodygram offers a platform-plus-modules product architecture centered on AI-powered contactless body measurement technology. The core Bodygram Platform provides APIs, SDKs, and scan functionality that powers the product suite. Body2Fit is a fashion/retail-focused module that provides AI size recommendations for e-commerce integration. Wellness by Bodygram is a health tracking module enabling body goal setting and progress visualization. Body Scan is a feature within the Platform enabling direct smartphone-based scanning. All products leverage the same underlying AI model capable of extracting 35 body measurements, body composition analysis (body fat, muscle mass), and posture assessment from front and side photos.
Differentiator
Problem solved
Functional benefit
Brands
- Body2Fit: AI-powered size recommendation service that provides personalized apparel sizing based on body measurements from smartphone photos.
- Wellness by Bodygram
- Bodygram Platform
Products and services
- Bodygram Platform Core AI body measurement technology platform providing APIs, SDKs, and web-based scan flow software that enables businesses to integrate contactless body scanning into their applications. Allows end users to scan themselves with a smartphone to extract 35 body measurements, body composition analysis, and posture assessment.
- Body2Fit AI-powered size recommendation solution integrated into e-commerce platforms that analyzes body measurements from smartphone photos to provide personalized clothing size recommendations, reducing returns and increasing conversion rates for online apparel retailers and fashion brands.
- Wellness by Bodygram Body goal tracking application that enables users to set body targets, track progress over time, and visualize future body shapes with 3D avatar comparisons. Targets fitness trainers, gyms, health professionals, dieticians, and nutritionists.
Quantifiable outcome
- 1.35x increase in conversions
- +2 more outcomes
Companies that use Bodygram
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles5 records
Bodygram technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature6 records
Bodygram partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Amazon Web Services, Inc.coreAWS provides cloud hosting and infrastructure for Bodygram Platform. Data is hosted by AWS with redundancy across multiple availability zones. AWS is certified under Data Privacy Framework for EU data transfers.
- Bodygram Japan K.K.coreBodygram Japan K.K., a Japan-based subsidiary of Bodygram Inc., provides troubleshooting services for the Bodygram Platform. The company is certified for PrivacyMark System in compliance with Japan Industrial Standards (JIS Q 15001). Japan has an adequacy decision from the European Commission under GDPR Article 45.
Scale indicators3 records
Recent moves3 records
Expansion highlights6 records
Bodygram competitors and assessment
Company assessmentBroad incumbents
- Withings: Withings makes connected health devices including smart scales and body composition analyzers that compete with Bodygram's body composition features, but relies on hardware rather than photo-based AI.
- Vue.ai: Vue.ai is an AI platform for retail covering merchandising, personalization, and size/fit recommendations, making it a broader incumbent that overlaps with Bodygram's Body2Fit inside larger retail transformation deals.
Direct peers
- Presize: Presize uses AI and smartphone video to capture body measurements for online apparel sizing, directly competing with Bodygram's photo-based measurement and size recommendation workflow.
- Sizebay: Sizebay provides AI size and fit recommendation technology for online fashion retailers, sharing the same value proposition as Bodygram's Body2Fit in reducing returns and improving conversion.
- Naked Labs: Naked Labs offers 3D body scanning hardware plus software for body composition and shape tracking, competing with Bodygram's body composition and 3D avatar capabilities via a different hardware-driven capture modality.
- True Fit: True Fit provides AI-driven size and fit recommendations for apparel e-commerce, overlapping with Bodygram's Body2Fit by addressing the online apparel return problem for retailers and brands globally.
- 3DLOOK: 3DLOOK offers AI-powered body measurement from smartphone photos for apparel fitting and uniform sizing, directly competing with Bodygram's Body2Fit and platform offerings across fashion, uniform, and healthcare verticals.
- Fit3D: Fit3D provides 3D body scanning for fitness, wellness, and health clubs to perform body composition and posture analysis, serving the same fitness/wellness/medical use cases as Bodygram's Wellness product.
- Bold Metrics: Bold Metrics delivers AI body measurement and size recommendation solutions for apparel, uniforms, and custom clothing, competing directly with Bodygram's API-based body measurement and recommendation engine.
Emerging players
- Fitiquette: Fitiquette delivers AI-driven fit recommendations and virtual try-on tools for fashion e-commerce, addressing the same apparel sizing pain point as Bodygram through recommendation rather than body scanning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bodygram social profiles
Digital presenceBodygram compliance and trust
Trust signalCompliance2 records
Bodygram financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bodygram leadership team
Management profileNumber of profiles
Profiles3 records
Bodygram subsidiaries and ownership
Company hierarchySubsidiaries2 records
Bodygram funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bodygram M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bodygram
What does Bodygram do?
Bodygram provides AI-powered computer vision technology that estimates body measurements from smartphone photos (front and side), producing up to 35 body measurements, body composition analysis (body fat, muscle mass), posture analysis, and 3D avatars. The company delivers this technology to businesses via the Bodygram Platform (APIs, SDKs, web-based scan flow), the Body2Fit size recommendation module for e-commerce, and the Wellness by Bodygram application for fitness and health professionals, targeting retail, fashion, uniform, healthcare, insurance, and consumer products clients.
Is Bodygram a public or private company?
Bodygram is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bodygram founded?
Bodygram was founded in 2019. It employs 11 to 50 people.
Where is Bodygram based?
Bodygram is headquartered in New York, United States, in the North America region.
How does Bodygram make money?
Two revenue lines are on record. API Usage-based Pricing is the primary driver. The others are platform Subscription.
Who are Bodygram's main competitors?
Broad incumbents on record are Withings and Vue.ai. Direct peers are Presize, Sizebay, Naked Labs, True Fit, 3DLOOK, Fit3D and Bold Metrics. Fitiquette is listed as an emerging player.
Does Bodygram have an API?
Yes. Bodygram Platform API provides access to AI body measurement technology. The API accepts inputs such as age, gender, height, weight, front and side photos, and returns body measurements, posture analysis, and 3D avatars. Access requires an API Key obtained through registration at platform.bodygram.com. The Platform offers features including web-based scan flow software, SDKs for integration into client applications, and Body Scan functionality for performing and reviewing scans directly within the Platform. Developer documentation is at platform.bodygram.com.
What industry is Bodygram in?
Bodygram's product category is AI Body Measurement Software (Computer Vision API). Its primary akta.pro industry code is HDAAAGAI, Healthcare & Wellness Personalization, with a secondary code of CRACAQAH, Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.). Its NAICS code is 81292 and its SIC code is 7330.