Fit3D
Fit3D provides 3D body scanning and body composition analysis through its ProScanner hardware and SNAP mobile application for fitness franchises, medical weight loss clinics, women's health practices, and hospital networks, monetized via subscriptions and service plans.
- Company typePrivate
- Founded2012
- HeadquartersSan Mateo, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Fit3D does
Fit3D is a San Mateo, California-based 3D body scanning technology company that provides body composition analysis for the fitness and healthcare industries. The company operates two products: ProScanner, a hardware-based scanning kiosk that has been the company's flagship for approximately a decade, and SNAP, a tablet and Android-based application launched in 2024 that extends the scanning capability to consumer-grade devices at a $100/month subscription price point. The underlying technology relies on computer vision and proprietary body fat and Body Shape Rating (BSR) algorithms trained on datasets exceeding 20,000 subjects and 26,000 scans, with validation from academic partners including Mount Sinai, UCSF, LSU, University of Hawaii, and Texas Tech University.
The company serves a diversified customer base across fitness franchises (Fire Fitness Camp with 20+ locations), medical weight loss clinics operating in the GLP-1 space (Sculpt Wellness with 600+ clients), women's health practices, hospital networks (Haux Medical in Brazil with 10+ hospitals), and research institutions. Go-to-market is a hybrid of sales-led enterprise deals for ProScanner and product-led, self-serve adoption for SNAP. Revenue is generated through SNAP subscriptions and tiered ProScanner service plans (Standard, Plus, Premium), representing a transition from a primarily hardware sales model toward a recurring software and services model. Fit3D has raised approximately $6.87M in cumulative disclosed funding across a 2014 seed round ($2.13M, Quest Venture Partners) and a 2017 round ($4.74M), and has not announced additional capital raises since.
Fit3D firmographics
Firmographics- Name
- Fit3D
- Legal name
- Fit3D, Inc.
- Website
- https://fit3d.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fit3D provides 3D body scanning and body composition analysis through its ProScanner hardware and SNAP mobile application for fitness franchises, medical weight loss clinics, women's health practices, and hospital networks, monetized via subscriptions and service plans.
- Ownership category
- akta.pro rank
Fit3D industry classification
Industry- Product category
- 3D Body Scanning Technology
- NAICS
- Industrial Design Services (541420)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- 3D Character Animation (MPAHACAB)
- akta.pro secondary industry
- 3D Product/Explainer Animation (MPAHACAD)
Keywords
Where Fit3D is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fit3D business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SNAP Subscription: Monthly subscription service for the SNAP 3D body scanning solution. Provides scanning capability, cloud dashboard access, and ongoing support. Customers report ROI through membership sales, retention improvements, and nutrition upsells.
- ProScanner Service Plans: Paid service plans for ProScanner hardware customers covering support, maintenance, and access to dashboard tiers (Standard, Plus, Premium). All Fit3D units require paid service plans.
- Dashboard Tier Upgrades: Plus and Premium tiers provide access to online dashboards for bulk client data downloads, date range filtering, CSV export, and ability to choose custom measurement columns in reports.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SNAP - $100/month subscription |
| Subscription | Monthly | ProScanner Service Plans (Standard, Plus, Premium) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Fit3D product offering
Product offeringCore offering
Fit3D provides 3D body scanning technology combined with proprietary AI algorithms for body composition analysis, delivered through cloud-based software platforms. The company sells two product lines: ProScanner hardware with required subscription service plans and SNAP, a 2024-launched tablet-based app solution using AI-powered scanning. Customers receive hundreds of anthropometric measurements, visual 3D avatars, body fat percentage, metabolic age, Body Shape Rating, and progress tracking dashboards.
Differentiator
Problem solved
Functional benefit
Brands
- SNAP: Tablet-based 3D body scanning solution using AI-powered technology for body composition assessment
Products and services
- SNAP by Fit3D SNAP is a tablet-based AI-powered 3D body scanning subscription solution for fitness businesses, wellness centers, medical clinics, and research institutions. It enables self-serve signup, QR code registration, and web-based account creation, providing body composition analysis, visual 3D avatars, metabolic age, Body Shape Rating, and hundreds of anthropometric measurements through a cloud-based dashboard.
- ProScanner ProScanner is a dedicated 3D body scanning hardware system with required subscription service plans (Standard, Plus, Premium) for fitness businesses, wellness centers, and research institutions. It captures comprehensive body measurements including circumferences, lengths, volumes, and surface areas, generating 3D avatars with color-mapped body composition data accessible through tiered online dashboards.
Quantifiable outcome
- 100% membership conversion rate on Fit3D presentations
- +5 more outcomes
Companies that use Fit3D
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
Fit3D technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
Fit3D partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Texas Tech Universitycore2024 study by Texas Tech University Energy Balance & Body Composition Laboratory validated Fit3D ProScanner reliability (ICC 0.971), confirming research-grade accuracy comparable to laboratory-grade instruments and medical devices.
- Mount Sinai HospitalcoreResearch partnership to develop Fit3D's proprietary body fat algorithm. DexaFit served as gold standard comparator for body fat assessment. Data collected on subjects across several countries to algorithmically correlate anthropometric measurements to body fat readings from DXA scans.
- University of California, San Francisco (UCSF)coreResearch collaboration with UCSF to develop and validate body composition algorithms using 3D body scanning technology.
- Louisiana State University (LSU)coreResearch collaboration contributing to Fit3D's body composition algorithm development and validation.
- University of HawaiicoreResearch partnership contributing to body composition research and algorithm development across diverse populations.
- DexaFitcoreDexaFit served as the gold standard comparator (DXA scans) for developing Fit3D's proprietary body fat algorithm, providing validated body composition data for correlation with 3D scan measurements.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Fit3D competitors and assessment
Company assessmentDirect peers
- InBody: Global leader in professional BIA body composition analyzers used in gyms, wellness clinics, hospitals and medical weight loss practices. Directly competes with Fit3D in the same vertical customer base with a different (BIA-based) technology approach.
- Tanita: Long-established manufacturer of medical-grade and consumer body composition analyzers and smart scales. Competes with Fit3D across fitness and clinical channels with BIA hardware plus software dashboards.
- Styku: 3D body scanning platform for fitness, wellness, and retail apparel sizing using similar depth-camera visualization. Closest direct competitor to Fit3D's ProScanner/SNAP offering with overlapping gym and clinic customer base.
- DexaFit: DXA-based body composition testing service used as the gold-standard comparator in Fit3D's algorithm development. Competes in clinical-grade body composition assessment and is both a partner and a comparable service provider.
- Evolt: BIA-based body composition analyzer marketed to gyms, personal trainers and corporate wellness programs. Direct competitor in the commercial fitness/wellness channel with overlapping value proposition around member engagement and retention.
Broad incumbents
- Withings: Consumer health hardware company offering smart scales (Body Comp, Body+) with body composition metrics and a companion app. Competes at the lower-cost end of the body composition continuum and benefits from a much larger consumer brand and retail footprint than Fit3D.
- Garmin: Major wearables and smart scale brand (Index S2) with body composition and ecosystem integration. Broader portfolio player competing with Fit3D at the consumer end of the body composition market.
Emerging players
- Naked Labs: Pioneer in consumer 3D body scanning (now operating in limited form) that validates the category's product-market challenges. Comparable as a 3D-scan-based body composition offering targeting fitness and consumer use cases.
- Sizebay: 3D body scanning solutions primarily used for apparel sizing and e-commerce fit recommendations. Comparable technology stack (3D scan + cloud) with adjacent target verticals (retail) rather than direct gym/clinic competition.
- Renpho: Direct-to-consumer smart scale and body composition brand selling at low price points through Amazon and retail. Comparable at the consumer body composition layer but with materially lower price points and accuracy positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fit3D social profiles
Digital presenceFit3D financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fit3D leadership team
Management profileNumber of profiles
Profiles6 records
Fit3D funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fit3D M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fit3D
What does Fit3D do?
Fit3D provides 3D body scanning technology combined with proprietary AI algorithms for body composition analysis, delivered through cloud-based software platforms. The company sells two product lines: ProScanner hardware with required subscription service plans and SNAP, a 2024-launched tablet-based app solution using AI-powered scanning. Customers receive hundreds of anthropometric measurements, visual 3D avatars, body fat percentage, metabolic age, Body Shape Rating, and progress tracking dashboards.
Is Fit3D a public or private company?
Fit3D is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fit3D founded?
Fit3D was founded in 2012. It employs 11 to 50 people.
Where is Fit3D based?
Fit3D is headquartered in San Mateo, United States, in the North America region.
How does Fit3D make money?
Three revenue lines are on record. SNAP Subscription is the primary driver. The others are proScanner Service Plans and dashboard Tier Upgrades.
Who are Fit3D's main competitors?
Direct peers on record are InBody, Tanita, Styku, DexaFit and Evolt. Broad incumbents are Withings and Garmin. Emerging players are Naked Labs, Sizebay and Renpho.
Does Fit3D have an API?
No public API is recorded for Fit3D.
What industry is Fit3D in?
Fit3D's product category is 3D Body Scanning Technology. Its primary akta.pro industry code is MPAHACAB, 3D Character Animation, with a secondary code of MPAHACAD, 3D Product/Explainer Animation. Its NAICS code is 541420 and its SIC code is 7372.