Track24

What Track24 does

Track24 is a UK-headquartered, privately-held provider of location intelligence, satellite tracking, and critical event management technology founded in 2004. The company serves approximately 140 enterprise and government customers globally — primarily governmental and intergovernmental organisations, NGOs, oil & gas operators, extractives, broadcast/media, and private security firms — that require duty-of-care, lone-worker protection, fleet monitoring, and crisis response capabilities in high-risk environments.

The product architecture is a vertically integrated platform-plus-modules stack: four web platforms (GRID for consolidated real-time tracking; IVMS for driver and vehicle analytics; IMS for incident management and route planning; POB for personnel accountability), two mobile applications (SMART24 for personal safety; CheckSafe for vehicle inspections), a portfolio of proprietary hardware devices (Shout Nano, Wave, Pocket Buddy, ST 9100, Jackal 4G, plus the integrated Garmin inReach MINI 2) operating over cellular, Iridium, and Inmarsat networks, and a 24/7 Global Security Operation Centre (GSOC) service backed by 27 responders, 160+ regional analysts, and 400+ partners across 140 countries. AtlasNXT, launched in 2022, is the company's next-generation SaaS duty-of-care platform intended to unify this estate under a single interface.

Track24 generates revenue through software subscriptions (AtlasNXT and the heritage platforms), hardware sales, recurring GSOC managed-service subscriptions with pre-agreed response fees, and installation/professional services delivered via direct enterprise field sales. Pricing is quote-based and not publicly disclosed. The company maintains its headquarters in London (with a registered address at 1 Kings Cross Bridge) and a regional office in Dubai, and is ISO 27001 certified and ISO 9001 compliant.

Name

Track24

Legal name

Track24 Limited

Website

https://track24.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Personnel Safety & Tracking Software

NAICS

Computer Systems Design and Related Services (54151), Other Measuring and Controlling Device Manufacturing (334519), Security Systems Services (except Locksmiths) (561621), Satellite Telecommunications (51741)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Measuring & Controlling Devices, Nec (3829), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)

akta.pro primary industry

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

akta.pro secondary industries

Incident Detection, Claims & Evidence Management (TLAEANAE), Reusable Tote/Crate Tracking & Store/DC Circulation Management (TLAEAMAC)

Keywords

• Satellite tracking devices
• Fleet management software
• Duty of care platform
• Incident management systems
• Personnel tracking solutions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Software Subscriptions (SaaS): AtlasNXT and web platform subscriptions on a recurring basis, with tiered plans for enterprise clients. Additional IVMS, GRID, IMS, and POB platform access provided via subscription.
2. Hardware Sales: Sale of proprietary tracking hardware devices including Shout Nano, Wave, Pocket Buddy, ST 9100, Jackal 4G, and Garmin inReach MINI 2. Hardware integrates with software platforms.
3. GSOC Managed Services: Monthly subscription for 24/7 Global Security Operation Centre services including crisis management, triage, and access to global response networks, with pre-agreed responder fees.
4. Professional Services: Installation, support, and maintenance of hardware devices through technicians and local partnerships worldwide.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Track24 provides technology for ensuring the safety and security of personnel and assets through an integrated ecosystem combining proprietary web platforms (GRID, IVMS, IMS, POB), mobile applications (SMART24, CheckSafe), and purpose-built hardware devices (Shout Nano, Wave, Pocket Buddy, ST 9100, Jackal 4G, Garmin inReach MINI 2) operating over satellite (Iridium, Inmarsat) and cellular networks. The next-generation AtlasNXT SaaS platform unifies these capabilities into a 3D precision duty of care solution, complemented by a 24/7 GSOC incident response service with global responder networks.

Product overview

Track24 provides an integrated platform-plus-modules architecture for personnel safety, fleet management, and critical event management. The core software suite consists of four web platforms (GRID for consolidated real-time tracking, IVMS for driver/vehicle analytics, IMS for incident and route planning, and POB for personnel accountability) and two mobile applications (SMART24 for safety-at-your-fingertips and CheckSafe for vehicle inspections). These platforms integrate with a portfolio of seven hardware devices (Shout Nano, Wave, Pocket Buddy, ST 9100, Jackal 4G, and Garmin inReach MINI 2) operating on cellular and satellite networks (Iridium, Inmarsat). A 24/7 GSOC service provides human-led incident response. The next-generation platform AtlasNXT consolidates these capabilities into a unified SaaS safeguarding and communications solution filtering critical information by people, place, and time.

Differentiator

Problem solved

Functional benefit

Brands

• AtlasNXT: The next-generation all-in-one duty of care platform. SaaS 3D precision communications platform which enables organisations to intelligently filter critical information based on people, place and time.

Products and services

• AtlasNXT AtlasNXT is a next-generation SaaS 3D precision communications platform for duty of care that consolidates Track24's heritage product suite into a single unified solution. It enables organisations to intelligently filter critical information based on people, place, and time to keep employees protected, informed, and engaged.
• GRID Real-time location and tracking platform that consolidates data and alerts from multiple devices into a single customisable map interface, enabling organisations to visualise assets, manage geofences, collaborate with remote teams, and respond to emergency alerts.
• IVMS (In-Vehicle Monitoring System) Analytical platform for driver and vehicle data that monitors fleet safety, security, and efficiency by aggregating data from smartphones, vehicle sensors, and telematics devices to provide DriveSafe scores, utilisation reports, preventative maintenance alerts, and localisable speed management.
• IMS (Incident Management System) Incident management platform for creating, uploading, visualising, and analysing incident data to build situational awareness, with spatial search, routing API, charting tools, RSS/social media sourcing, and media storage for risk assessments and route planning.
• POB (Personnel On Board) Personnel monitoring platform that accounts for people on site by displaying staff location on maps, aggregating personnel data, enabling search and reporting, and facilitating crisis response in events such as civil unrest or security incidents.
• SMART24 Mobile safety app for iOS and Android that transforms smartphones into personal safety devices, with emergency mode, location polling, secure messaging, live tracking with privacy controls, SMS fallback for unreliable connectivity, and collision detection via accelerometer.
• CheckSafe Vehicle inspection app for iOS and Android that enables drivers to perform roadside inspections, with customisable inspection templates, time-stamped pass/fail checklists, and data submission directly to the IVMS platform.
• GSOC (Global Security Operations Centre) 24/7 incident response service providing situational awareness, crisis management, and risk mitigation with dedicated response lines, pre-approved protocols, 27 global responders, 160+ regional analysts, 400+ international partners across 140 countries, 640-dialect translation, 15-minute triage guarantee, and 20-second call answer guarantee.
• Shout Nano Compact portable tracking device operating on the Iridium Short Burst (SBD) satellite network with panic button, LCD display, on-screen keyboard, optional vehicle kit, IP67 rating, AES 256-bit encryption, and ultra-low power consumption (under 50µA sleep, 4 days continuous 15-min reporting).
• Wave Tracking and communication device for vehicles and vessels operating on the Iridium Short Burst (SBD) satellite network with turn-by-turn tracking, resistive colour touchscreen, variable tracking rate, distance/turn-based reporting, free-entry text messaging, field-replaceable batteries, and AES 256-bit encryption.
• Pocket Buddy Discrete portable GPS tracking device for mobile workers in high-risk environments with panic button for SMS/email alerts, internal accelerometer, and battery lasting up to 145 hours at 5-minute reporting rate.
• ST 9100 Dual-mode IVMS vehicle tracking device operating on cellular or Inmarsat satellite networks, providing real-time global visibility with optional panic button, driver ID sensor, seatbelt sensor, vehicle immobilisation, incident buffer, and optimised message format to reduce satellite costs.
• Jackal 4G Vehicle tracking device for urban fleet management using 4G cellular networks, based on a customised CalAmp solution with optional Iridium Edge hybrid tracking, panic button, advanced driver ID, vehicle immobiliser, and in-cab alerts.
• Garmin inReach MINI 2 Portable satellite communicator from Garmin optimised for the Iridium satellite network, enabling two-way messaging, interactive SOS alerts to Garmin IERCC, and location sharing via the GRID platform, ideal for personnel in high-risk environments.

Quantifiable outcome

• Over 1,500 GSOC cases managed including kidnapping, political evacuation, active shooter, and terrorism incidents.
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature13 records

Partnerships

Two partnerships are on record, tiered core.

• GarmincoreTechnology or IntegrationGarmin is a technology partner providing the inReach MINI 2 portable satellite communicator, which Track24 integrates with its GRID platform. The device allows users to send/receive two-way messages, activate SOS alerts, and share location via the Iridium satellite network, ideal for mobile workers in high-risk environments.
• Akkadian InternationalcoreImplementation/ SI/ Consulting PartnerAkkadian International is a GSOC partner supported by Track24's AtlasNXT platform. It provides turnkey security solutions with a 24/7 manned GSOC for critical operations. Track24/AtlasNXT was used during missile attacks in Ukraine to locate and confirm safety of Akkadian personnel within 15 minutes. Akkadian supports international media organisations, charities, and multinational NGOs.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Samsara: Public safety, telematics, and IoT platform serving fleets and workforces. Overlaps with Track24 on IVMS, fleet tracking, and driver behaviour analytics, though Samsara focuses on commercial fleets rather than high-risk / humanitarian duty-of-care.
• Geotab: Large fleet telematics platform with vehicle tracking, driver behaviour, and asset management. Overlaps with Track24's IVMS for commercial fleets, though without the duty-of-care / NGO focus.

Direct peers

• Blackline Safety: Specialist in lone-worker safety monitoring, gas detection, and connected safety devices with 24/7 monitoring services. Highly comparable to Track24's personnel safety, SOS alerting, and managed response offerings across industrial verticals.
• SoloProtect (Argality): Lone-worker safety specialist offering personal safety devices, software, and 24/7 monitoring. Closely comparable to Track24's SMART24 + GSOC offering for organisations needing duty-of-care for at-risk employees.
• Crisis24 (GardaWorld): Global integrated risk management and crisis response provider with GSOC-equivalent operations and duty-of-care platform. Directly comparable to Track24's GSOC service for multinationals, NGOs, and government clients.
• Riskline: Travel risk management and incident intelligence provider for NGOs, corporates, and government. Comparable to Track24's IMS and AtlasNXT situational-awareness capabilities for duty-of-care and travel security programs.

Emerging players

• Garmin (inReach / Safety & Security segment): Garmin's inReach MINI 2 is already resold by Track24, and Garmin is increasingly targeting enterprise / safety use cases directly. Comparable in satellite hardware and two-way SOS, with overlapping customer interest in expedition and field-worker safety.
• Aware360: Lone-worker and asset monitoring platform with satellite and cellular devices plus monitoring services. Comparable to Track24's POB, SMART24, and Shout Nano-style offerings in industrial and remote-worker segments.

Others

• CalAmp (now part of the portfolio business): Telematics hardware supplier whose technology underpins Track24's Jackal 4G. Comparable as a hardware enabler and as a competitor in fleet telematics device markets.
• Iridium Communications: Satellite network operator underpinning Track24's SBD-based hardware (Shout Nano, Wave). Comparable as critical infrastructure provider; also a potential competitor if Iridium expands into vertical safety solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/track24ltd
• YouTubeyoutube.com/user/track24media
• LinkedInlinkedin.com/company/track24

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Track24