What G2 Capital does

G2 Capital is a Brazilian boutique venture capital firm founded in 2017 and headquartered in Belo Horizonte, focused on seed and Series A investments in startups with proprietary technology, exceptional founding teams, and potential to scale globally from Brazil and Latin America. The firm operates the G2 Ventures platform, which connects qualified investors to curated startup opportunities and provides portfolio companies with capital, active mentorship, strategic networking, and continuous governance oversight. Investment decisions are governed by a proprietary '5 Ts' framework evaluating Team, Tech, TAM, Traction, and Trenches, and the firm reports having analyzed over 5,000 businesses across verticals including Blockchain, AI, Edtech, Cybersecurity, Fintech, Retailtech, Healthtech, and SaaS.

The portfolio comprises 30+ companies (including track.co, Ingresse, Saipos, CustomerX, a55, Gama Academy, Digibee, GeekHunter, CECyber, CatMyPet, Ramper, Indie Hero, Wakanda Educação, and Cycor), with one publicly disclosed exit to date (Saipos, restaurant management software, exited in October 2020) and one explicitly disclosed check (R$1.5M into CustomerX in May 2021). The firm is led by President Camila Farani, Executive Director Ricardo Carvalho, Investment Partners Felipe Costa and Luiza Rotsen, and supported by eight named advisors and strategic partners including Machado Nunes Advogados and Raja Valley. G2 Capital's go-to-market is sales-led and dual-sided, with direct outreach to qualified investors via a 'Quero Investir' application and inbound pitch submissions from startups via a 'Sou Startup' form.

The business model relies on standard venture capital revenue mechanics — management fees on committed capital plus carried interest on successful exits — though the firm explicitly disclaims being a financial institution under Brazilian CVM regulations and does not publicly disclose AUM, fund size, LP base, or revenue. With 1–10 employees and a portfolio concentrated in early-stage Brazilian tech, G2 Capital operates as a small, partner-driven boutique rather than an institutional-scale fund, and its track record is anchored by brand presence (Forbes, Startupi, PEGN coverage) and the personal profiles of its founding partners rather than disclosed financial metrics.

Name

G2 Capital

Legal name

G2 Capital

Website

https://g2capital.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

G2 Capital is a Brazilian boutique venture capital firm founded in 2017 that invests at seed and Series A stages in technology startups originating from Brazil and Latin America. It connects qualified investors to portfolio opportunities via the G2 Ventures platform and supports founders with capital, mentorship, and strategic networking.

Ownership category

akta.pro rank

Product category

Venture Capital

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Early-Stage Venture Capital (Series A/B) (FSANAAAB)

akta.pro secondary industry

Technology & Software Growth Equity (FSANACAA)

Keywords

• Venture capital
• Seed stage investing
• Startup funding
• Early stage investment
• Investment boutique

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Venture Capital Management: G2 Capital generates returns through venture capital investments in seed and Series A startups. Revenue likely comes from management fees on committed capital and carried interest (performance fees) on successful exits. The firm has completed at least one strategic exit (Saipos) and has invested in 30+ startups.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

G2 Capital is a boutique venture capital investment firm that connects qualified investors with early-stage (seed and Series A) startups in Brazil and Latin America through its G2 Ventures platform. The firm invests its own and partner capital into startups with proprietary technology, exceptional founding teams, and global scaling potential, applying the "5 Ts" framework (Team, Tech, TAM, Traction, Trenches) and offering Smart Money — capital combined with active mentorship, strategic networking, and continuous governance support.

Product overview

G2 Capital is a boutique investment firm (not a technology product company) that operates G2 Ventures as its primary investment platform. The firm connects qualified investors with high-potential startups at seed and Series A stages, offering smart capital that combines funding with mentorship, strategic networking, and close performance monitoring. The company evaluates startups across five criteria (Team, Tech, TAM, Traction, Trenches) and focuses on sectors including Blockchain, AI, Edtech, Cybersegurança, Fintech, Retailtech, Healthtech, and SaaS. The portfolio includes 19+ invested companies across diverse technology verticals.

Differentiator

Problem solved

Functional benefit

Named customers17 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Machado Nunes AdvogadoscoreImplementation/ SI/ Consulting PartnerLaw firm partner providing legal advisory services for portfolio companies and investment transactions. Listed as a key partner in the G2 Capital ecosystem.
• Raja ValleyminorStrategic or Co-development PartnerStrategic partner in the G2 Capital ecosystem, collaborating on startup investment and portfolio support activities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• ALLVP: ALLVP is a leading Mexican early-stage VC investing in Spanish-speaking LATAM tech startups. While geographically anchored to Mexico, it pursues a comparable early-stage tech thesis and competes for cross-border LATAM founders that G2 Capital also targets.
• Valor Capital Group: Valor Capital is a US-headquartered cross-border VC focused on US-Brazil technology companies. It overlaps with G2 Capital's Brazilian tech thesis but anchors activity in the US-Brazil corridor rather than purely domestic LATAM deals.

Direct peers

• Canary: Canary is a Brazilian pre-seed and seed VC fund investing in early-stage tech startups, sharing G2 Capital's focus on Brazilian founders at the earliest stages of company building.
• Atlantico: Atlantico is a pan-LATAM early- and growth-stage VC investing across consumer, SaaS, fintech, and healthcare in Brazil and the broader region — directly comparable in geography and stage to G2 Capital.
• Monashees: Monashees is one of the largest Brazil- and LATAM-focused early- and growth-stage venture firms, investing across SaaS, fintech, and consumer. It directly competes with G2 Capital for seed/Series A Brazilian founders, but operates at materially larger fund scale.
• Kaszek Ventures: Kaszek is a leading Latin American VC investing in early- and growth-stage tech companies across the region. Like G2 Capital, it backs founders from Brazil and Argentina, with comparable thesis-driven early-stage investing — but at significantly larger fund sizes.
• BIG Ventures: BIG Ventures is a Brazil-focused early-stage VC investing in B2B SaaS, fintech, and emerging tech. Its mandate in Brazilian seed/Series A tech founders makes it a directly comparable peer to G2 Capital.
• Bossanova Investimentos: Bossanova is one of Brazil's most active micro-VC and seed investors, backing hundreds of early-stage startups with small ticket sizes — closely analogous to G2 Capital's boutique seed/Series A model in Brazil.
• Maya Capital: Maya Capital is a LATAM-focused pre-seed and seed fund backing underrepresented founders across the region, overlapping with G2 Capital's seed-stage Brazilian tech thesis.
• DNA Capital: DNA Capital is a Brazilian VC firm investing in technology and science-based startups across seed and Series A — overlapping directly with G2 Capital's stage and geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments21 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G2 Capital