What blinds.com does

Blinds.com is a Houston, Texas-based private e-commerce retailer that sells custom-manufactured window treatments direct to consumers in the United States. Founded in 1994 and operating online for 30+ years, the company is the self-claimed #1 online retailer for custom blinds and shades, with 501-1,000 employees and a catalog covering blinds (wood, faux wood, mini, vertical, vinyl, fabric, commercial, motorized), shades (cellular, roller, solar, woven wood, roman, sheer, dual sheer/zebra, pleated, outdoor, motorized), curtains and drapes, shutters, specialty shapes (skylights, arches, angle tops, cornices), and parts/accessories. The platform operates as both a direct retailer of its private-label Blinds.com Brand products and a marketplace carrying third-party brands including Bali, Levolor, Veneta, SouthSeas, Coolaroo, and Eve MotionBlinds (Matter-enabled for smart home integration).

The business model is one-time unit sale of custom-manufactured-to-order window treatments, priced individually from roughly $21 for basic vinyl mini blinds to $500+ for premium motorized wood blinds and plantation shutters, supplemented by a flat $199 unlimited-window professional measure-and-install service delivered through a partnership with The Home Depot's licensed installer network. Affirm is integrated for 0% APR financing to qualified buyers, which the company positions as an average-order-value lever. The platform is anchored by the proprietary SureFit Guarantee, which remakes products at no cost if the customer measures incorrectly, and a 100% Satisfaction Guarantee allowing free replacement within 30 days. Go-to-market is direct-to-consumer via the blinds.com e-commerce site with phone sales support, complemented by content marketing (measuring and installation guides, video library, blog), SEO, social channels (Instagram, Pinterest, Houzz, YouTube, Facebook, Twitter), an affiliate program, and a dedicated commercial sales line (Blinds.com Commercial) for volume buyers. There is no disclosed parent company, no disclosed funding rounds, no known M&A activity, and no public revenue figure.

Name

blinds.com

Legal name

Blinds.com

Website

https://blinds.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Blinds.com is a Houston-based private online retailer selling custom-manufactured blinds, shades, shutters, and curtains direct to U.S. residential homeowners, with optional professional installation through The Home Depot network and Affirm financing.

Ownership category

akta.pro rank

Product category

Window Treatments Retail

NAICS

Window Treatment Retailers (449122), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA)

akta.pro secondary industries

Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar) (CRAIAKAB), Shutters Retail (Plantation, Interior/Exterior) (CRAIAKAE), Curtains & Drapery Retail (Panels, Drapes, Sheers, Valances) (CRAIAKAC), Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD), Window Treatment Hardware & Accessories Retail (Rods, Tracks, Rings, Finials, Tiebacks) (CRAIAKAI), Motorized Shades, Blinds & Curtain Automation (HSAHADAD), Curtains, Blinds & Window Treatment Installation (HSAGAHAC)

Keywords

• Custom window treatments
• Online blinds retail
• Window shades e-commerce
• Motorized window coverings
• Plantation shutters online

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Custom Window Treatment Sales: One-time sale of custom-made blinds, shades, shutters, and curtains. Products are manufactured to customer specifications after order placement. Revenue is generated per transaction with no recurring component for the product itself.
2. Professional Measure & Install Services: Flat-rate professional installation service ($199 for unlimited windows in a residence) that includes professional measurement verification. Revenue from installation labor and partnership with The Home Depot installer network.
3. Financing Services: Partnership with Affirm for financing options offering 0% APR for qualified buyers, enabling higher average order values.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Blinds.com is an online retailer that sells custom-manufactured window treatments—blinds, shades, shutters, curtains, and drapes—made to each customer's window specifications. Orders are placed through the company's e-commerce platform and supported by free design consultations, a free sample program, the SureFit remake guarantee, and optional professional measurement and installation delivered through The Home Depot's licensed installer network at a flat $199 rate for unlimited residential windows.

Product overview

Blinds.com is an e-commerce platform offering custom window treatments, functioning as both a direct retailer with its own Blinds.com brand products and a marketplace featuring multiple manufacturer brands. The product portfolio centers on two main categories: Blinds (including wood, faux wood, mini, vertical, vinyl, and fabric blinds with motorized and quick-ship variants) and Shades (covering cellular/honeycomb, roller, solar, woven wood, roman, sheer, zebra, pleated, and outdoor shades). The offering extends to specialty products for non-standard windows (skylights, arches, angle tops, cornices), curtains and drapes, shutters (wood and faux wood), and parts/accessories. Services complement the product line including a proprietary SureFit Guarantee (measurement mistake remake policy), 100% Satisfaction Guarantee (replacement policy), Professional Measure & Install ($199 flat fee for unlimited windows via Home Depot's installer network), free design consultations, free sample delivery, and an online estimate builder. The company operates as the #1 online retailer for custom blinds and shades, having covered over 25 million windows with over 30 years in business.

Differentiator

Problem solved

Functional benefit

Brands

• Blinds.com Commercial: Commercial brand product line offered by Blinds.com for commercial orders.

Products and services

• Wood Blinds Custom-made real hardwood blinds (basswood) with adjustable slats for light control, available in 1", 2", and 2.5" slat sizes and multiple stains and painted finishes. Designed for residential homeowners seeking natural-wood aesthetics.
• Faux Wood Blinds Custom PVC blinds that mimic the look of real wood with enhanced moisture resistance, available in 2" and 2.5" slat sizes and cordless lift options. Targeted at kitchens, bathrooms, and other high-moisture residential spaces.
• Mini Blinds Lightweight aluminum blinds available in 0.5", 1", and 2" slat sizes. Cost-effective window treatment for homeowners seeking an easy-to-operate, easy-to-clean custom option.
• Vertical Blinds Custom vertical blinds made from PVC, faux wood, or fabric with wand control operation, intended for sliding glass doors and patio doors in residential settings.
• Vinyl Blinds Economical custom vinyl window blinds with moisture-resistant properties, positioned as a value-priced easy-maintenance option for residential customers.
• Fabric Blinds Custom window blinds with fabric slats offering textured finishes and design options beyond standard wood or vinyl, for residential customers seeking distinctive looks.
• Commercial Blinds Window blind products designed for commercial settings with enhanced durability requirements, sold through Blinds.com's dedicated commercial sales channel for volume orders of 25+ units.
• Motorized Blinds Custom electric window blinds with motorized lift systems controllable via remote, wand, or smart-home integration including Somfy motorization. Sold to homeowners seeking convenience and accessibility.
• Quick Ship Blinds Standard blind SKUs available with expedited shipping for homeowners needing faster delivery than the typical custom manufacturing lead time.
• Cellular / Honeycomb Shades Energy-efficient cellular shades with honeycomb construction providing insulation, offered in light-filtering, blackout, and room-darkening opacities. Targeted at residential homeowners prioritizing insulation and light control.
• Roller Shades Custom roller shades that roll up and down for simple operation, available in multiple opacity levels including light-filtering and blackout. Designed for minimalist residential aesthetics.
• Solar Shades Sunlight-filtering shades that reduce glare and block UV rays while preserving outdoor views. Aimed at residential sun-exposed windows.
• Bamboo / Woven Wood Shades Custom shades made from bamboo and woven natural materials for an organic, textured look. Sold to homeowners seeking natural-material interior aesthetics.
• Roman Shades Custom fabric Roman shades that fold into pleats when raised, including hobbled-fold styles for a cascading effect. Sold to homeowners seeking soft, decorative window treatments.
• Sheer Shades Horizontal sheer shades combining translucent fabric with opaque vanes for adjustable light control and privacy. Aimed at residential living spaces.
• Dual Sheer / Zebra Shades Window shades with alternating sheer and solid fabric bands that rotate to adjust light and privacy. Sold to homeowners seeking a contemporary zebra-stripe aesthetic.
• Pleated Shades Single-layer fabric shades with crisp pleats that stack neatly when raised. Sold to homeowners seeking a clean, simple shade aesthetic.
• Outdoor / Exterior Shades Weather-resistant shades designed for outdoor living spaces such as patios and decks, providing sun protection and privacy. Targeted at residential outdoor living areas.
• Motorized Shades Custom electric window shades with motorized operation controllable via remote, wand, or smart-home systems. Sold to homeowners seeking convenience and home automation.
• Vertical Cellular Shades Vertical-oriented cellular shades combining honeycomb energy efficiency with vertical operation, designed for sliding doors and large residential windows.
• Sheer Vertical Shades Vertical sheer shades offering light-filtering with elegant vertical fabric panels, intended for sliding doors and large residential windows.
• Panel Track Blinds / Sliding Panels Wide panel window treatments that slide horizontally, ideal for patio doors and large residential window openings.
• Curtains & Drapes Custom window curtains and drapes in various fabrics with 200–300% fullness for a rich, pleated look. Sold to residential customers seeking soft fabric window treatments.
• Drapery Hardware Curtain rods, brackets, and mounting hardware sold for residential drapery installation.
• Wood Shutters Custom interior plantation shutters made from real wood with adjustable louver panels. Premium product targeted at residential homeowners.
• Faux Wood Shutters Durable composite or PVC shutters mimicking the appearance of real wood with enhanced moisture resistance, sold to homeowners in high-humidity residential areas.
• Skylight Shades Custom window treatments specifically engineered for skylight windows with various mounting options, addressing a specialty residential need.
• Arches Window Treatments Custom-shaped window treatments for arch-shaped residential windows including perfect arches, Palladian arches, eyebrow arches, elongated arches, and quarter arches.
• Angle Tops Window Treatments Custom window treatments for angled top windows with angle-top and angle-bottom configurations for residential applications.
• Cornices Decorative window toppers that add architectural interest and conceal mounting hardware for residential window treatments.
• Custom Valances Decorative toppers that cover the headrail of blinds and shades for a polished residential look.
• Parts & Accessories Replacement parts and accessories including valance clips, hold down brackets, extension brackets, spacer blocks, mounting brackets, cord cleats, tassels, cord joiners, and tilt wands sold to residential customers maintaining existing Blinds.com or compatible products.
• Blinds.com Private Label Brand Blinds.com's private-label brand offering value-priced cellular shades, faux wood blinds, roller shades, and woven wood shades. Sold directly through the Blinds.com website.
• Bali Brand Resale Major window treatment brand resale offering cellular shades, faux wood blinds, mini blinds, wood blinds, and vertical blinds with various control options. Sold to residential customers through the Blinds.com website.
• Levolor Brand Resale Premium window treatment brand resale featuring cellular shades, faux wood blinds, real wood blinds, and mini blinds with motorized options. Sold to residential customers through the Blinds.com website.
• Veneta Brand Resale Designer brand resale offering premium faux wood blinds, ultra faux wood blinds, and composite wood shutters. Sold to residential customers seeking designer-tier products.
• SouthSeas Brand Resale Brand resale specializing in cellular shades and wood blinds with tropical-inspired designs. Sold to residential customers through the Blinds.com website.
• Coolaroo Brand Resale Brand resale offering outdoor shade products including exterior shades for patio and outdoor living spaces. Sold to residential customers through the Blinds.com website.
• Professional Measure & Install Service Flat-rate $199 professional measurement and installation service for unlimited windows in a private residence, delivered through The Home Depot's licensed, background-checked, insured installer network. Available to residential homeowners nationwide.
• SureFit Guarantee Blinds.com-exclusive remake guarantee covering customers who make measuring errors. Remakes are produced at no cost with no return shipping required for the customer, limited to 1 remake per item and 4 per household per lifetime.
• Free Samples Program Program shipping up to 10 free samples to residential customers to help compare colors, textures, and materials before purchase.
• Design Consultation Service Free virtual design consultation with expert design consultants to help residential customers choose the right window treatments, accessible by phone.

Quantifiable outcome

• SureFit Guarantee covers remake costs if customer measures incorrectly - no return shipping needed for customer
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• The Home DepotcoreChannel Partner/ Reseller/ DistributorBlinds.com partners with The Home Depot's network of licensed, background-checked, and insured professional installers to provide in-home measurement and installation services for customers nationwide. This partnership allows Blinds.com to offer professional installation without maintaining its own installer workforce while leveraging Home Depot's established service network.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/blindsdotcom
• YouTubeyoutube.com/blinds
• Facebookfacebook.com/blindscom
• LinkedInlinkedin.com/company/global-custom-commerce
• Instagraminstagram.com/blindsdotcom
• Pinterestpinterest.com/blindsdotcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about blinds.com