Name

Speero

Legal name

Speero

Website

https://speero.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Growth Experimentation Services

NAICS

Marketing Research and Public Opinion Polling (54191), Computer Systems Design and Related Services (54151)

SIC

Services-Advertising Agencies (7311), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

Keywords

• Growth experimentation services
• Conversion rate optimization
• A/B testing programs
• UX research services
• Customer experience optimization

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Full-Service Experimentation Programs: Managed experimentation programs running 12-month commitments with dedicated teams of strategists, designers, developers, QA, and project managers. Starting at $10,000 USD/month.
2. Project-Based Services: Flexible support engagements adding growth experimentation professionals to client teams. Also includes specific project work like SaaS pricing page analysis ($5,000), UX heuristic reviews, and ROI benchmarking ($4,000+).
3. Experimentation Maturity Audits: Consultancy engagements auditing organization's experimentation maturity. Costs between $20,000 to $70,000 depending on organization size, taking 30-60 days to complete.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Speero is a growth experimentation agency that builds, manages, and scales experimentation programs for product and marketing teams through 12-month retainer engagements, audits, and project-based services. Its core is the proprietary XOS (Experimentation Operating System) framework, which operationalizes experimentation as an AI-augmented system combining UX research, A/B testing, CRO/CXO, design, and data analytics. Offerings are packaged as Full-Service Experimentation Programs (from $10,000/month), Experimentation Maturity Audits ($20,000–$70,000), CRO, Customer Experience Optimization, ResearchXL-led UX research, SaaS pricing page analysis, and Growth Engineering infrastructure integration.

Product overview

Speero is a growth experimentation agency and consultancy that helps modern product and marketing teams build, manage, and scale experimentation programs. The offering is structured as a platform-plus-services architecture centered on three core managed programs: the Full-Service Experimentation Program (a 12-month retainer starting at $10,000/month), the Experimentation Maturity Audit (a 30–60 day assessment costing $20,000–$70,000), and Conversion Rate Optimization / Customer Experience Optimization services. These core programs are supported by a suite of research, analytics, and design services including CRO Strategy Research (ResearchXL), Quick UX Audits, ICP Research, Acquisition Strategy Research, B2B Message Testing (via Wynter), Design Services, and Data & Analytics Services (GA4 Audit, Data Warehousing). Speero also offers proprietary platforms—XOS (the Experimentation Operating System, an AI-powered organizational operating framework) and Growth Engineering (the technical infrastructure layer integrating experimentation tools with CRM, CDP, and analytics)—alongside free practitioner tools: the A/B Testing Calculator, Chrome TBC Extension, A/B Testing Tools Comparison, and XOS Blueprints. Speero also runs Circus Austin, an annual AI conference for experimentation leaders.

Differentiator

Problem solved

Functional benefit

Brands

• XOS (Experimentation Operating System): The company's proprietary experimentation operating system that serves as the foundation for implementing experimentation as an operating model.
• ResearchXL
• Circus Austin

Products and services

• Full-Service Experimentation Program End-to-end 12-month managed experimentation retainer where Speero embeds within client teams to build, run, and scale experimentation culture, covering maturity audits, UX research, hypothesis generation, A/B testing execution, and team training. Starting from $10,000/month. For product and marketing teams at companies with 100,000+ monthly unique visitors.
• Experimentation Maturity Audit 30–60 day program evaluating an organization's experimentation maturity across four pillars (Strategy & Culture, People & Skills, Process & Methodology, Data & Tools), delivering a maturity score and prioritized roadmap. Cost: $20,000–$70,000 depending on organization size.
• Conversion Rate Optimization (CRO) Systematic, research-led approach to identifying and fixing conversion barriers on websites using A/B testing, UX heuristics, and customer research. Targets companies with 100,000+ monthly unique visitors, starting from $10,000/month on a 12-month program.
• Customer Experience Optimization (CXO) Program focused on improving the entire customer journey through strategic testing of propositions, pricing, and product features, extending beyond website CRO to encompass pre- and post-site touchpoints, satisfaction scores, and lifetime value metrics.
• ROI Benchmark Analysis Analysis providing ROI and velocity benchmarks for a client's testing program, including a spreadsheet planning tool, key channel testing ROI benchmarks, ideal test velocity and duration modeling, and revenue analysis applied to each testing idea. Cost: from $4,000.
• SaaS Pricing Page Quick Win Analysis CRO-focused UX heuristic audit and design sprint for SaaS pricing pages, delivering 8–12 quick-win test ideas and Figma designs for the top 3 concepts. Based on experience from 1,000+ tests on SaaS pricing pages. Cost: $5,000 base, with optional $2,000 add-ons.
• XOS (Experimentation Operating System) Speero's proprietary experimentation operating system—the blueprint and framework for implementing experimentation as a scalable organizational operating model. AI-driven; powers workflows, dashboards, and learnings through three layers: Experimentation Flywheel, UX Data + Research Layer, and Strategy + Product Ops.
• CRO Strategy Research (ResearchXL) Speero's ResearchXL (RXL) methodology—a comprehensive UX research framework triangulating qualitative and quantitative methods (heuristic review, usability studies, analytics audit, heatmap analysis, copy testing, surveys) to build a data-driven experimentation roadmap. Typically 4–6 weeks in duration.
• Quick UX Audit 3-week UX heuristic review leveraging Speero's 60-guideline framework across five dimensions (Value, Relevance, Clarity, Friction, Motivation), conducted by a team of strategists and analysts. Delivers a prioritized roadmap of usability issues and optimization opportunities.
• ICP Research B2B ideal customer profile research combining existing data analysis with qualitative research methods (polls, messaging tests, customer surveys) to uncover ICP motivations, fears/uncertainties/doubts, and pain points, informing messaging and content strategy.
• Acquisition Strategy Research PPC and acquisition-focused research combining analytics, Google Ads analysis, UX heuristic review, customer surveys, and copy testing to improve ROAS, lower CAC, and increase CTR by aligning acquisition strategy with customer motivations.
• B2B Message Testing Copy testing conducted via Wynter to evaluate whether B2B messaging and copy resonates with the ICP. Delivers insights for optimizing content across the entire funnel—from marketing emails and ad copy to on-site improvements.
• Design Services UI/UX design services spanning design audit, UI library creation, design sprints, prototype building and usability testing, design validation, and full-site validated redesigns informed by research.
• Data & Analytics Services Comprises Analytics Audit (GA4 setup validation and remediation) and Data Warehousing for experimentation programs, ensuring reliable data foundations for decision-making and A/B testing.
• Growth Engineering Speero's technical infrastructure layer connecting experimentation tools, data systems, and business outcomes. Integrates tools including CRM, CDP, feature flags, personalization, and analytics; maximizes tooling ROI; enables AI and automation for real-time personalization at scale.

Quantifiable outcome

• 2-5x ROI on investment for clients
• +6 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability13 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• CXL.comcoreGTM or Marketing PartnerTraining and education partnership with CXL.com. Speero provides experimentation workshops and CXL training courses to help fill gaps in client's optimization know-how. Joint go-to-market through CXL's audience of conversion rate optimization and experimentation professionals. Also connected to Speero's origin as Speero by CXL.
• Circus Austin Sponsors (Convert, Synthetic, Zenyt)minorOthersAnnual conference sponsorship relationships for Circus Austin 2026. Convert, Synthetic, and Zenyt are listed as sponsors. These are minor partnerships supporting the experimentation community event.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Conversion Sciences: US-based CRO consultancy running experimentation programs for mid-market and enterprise ecommerce and SaaS companies. Comparable to Speero on full-service retainer model, A/B testing focus, and customer vertical mix.
• WiderFunnel: Vancouver-based CRO and experimentation agency offering managed experimentation programs, strategy, and analytics services. Directly comparable to Speero's full-service experimentation program model and enterprise ICP.
• Conversion Rate Experts: UK-based conversion rate optimization consultancy offering research-led CRO programs for enterprise clients. Closely comparable to Speero in service mix (CRO audits, experimentation, UX research) and enterprise target market, though typically without Speero's US-centric AI flywheel narrative.
• Conversion.com: Conversion optimization agency providing experimentation, analytics, and personalization services. Comparable to Speero on enterprise CRO retainer programs and cross-stack integration approach.
• Invesp: Conversion rate optimization agency providing CRO audits, A/B testing, and personalization services to ecommerce and SaaS clients. Overlapping with Speero on ecommerce/SaaS verticals, retention-based pricing, and full-service program delivery.
• Growth Pilots: Growth experimentation agency offering CRO, A/B testing, and analytics services to SaaS and ecommerce companies. Overlaps with Speero's SaaS/lead-gen vertical, managed-program model, and tooling-agnostic positioning.
• SiteTuners: Boutique CRO agency focused on A/B testing, landing-page optimization, and conversion audits for enterprise and ecommerce clients. Comparable to Speero on managed-program delivery and testing-led methodology.
• The Good (Growth & Optimization Works): US-based conversion rate optimization agency running experimentation programs for enterprise clients. Comparable to Speero on full-service retainer structure and emphasis on research-driven testing programs.

Broad incumbents

• Optimizely: Large experimentation and digital experience platform (now part of Optimizely One) that Speero names as a named integration partner. Comparable as a broad incumbent whose AI features (Opal) increasingly overlap with the AI flywheel Speero sells as services.
• AB Tasty: Enterprise experimentation and personalization platform offering software plus professional services. Comparable to Speero as a broader incumbent that combines tooling (a category where Speero's Growth Engineering integrates) with agency services targeting the same enterprise CRO buyer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Speero_agency
• LinkedInlinkedin.com/company/speeroagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Speero