What Invesp does

Invesp is a privately held, bootstrapped Conversion Rate Optimization (CRO) agency founded in 2007 and headquartered in Chicago, Illinois. The company delivers full-funnel experimentation services, including A/B testing, conversion research and discovery, usability analysis, landing page optimization, analytics and business intelligence, and conversion rate audits, primarily to e-commerce, B2B SaaS, and lead generation businesses across startup, mid-market, and enterprise tiers. Its technology stack centers on in-house A/B testing infrastructure supplemented by its proprietary experimentation platform, FigPii, which provides heatmaps, visitor recordings, polls, surveys, and analytics. The firm has conducted more than 36,000 A/B tests across 900+ clients over 18 years of operation and claims a verified success rate 4.5 times the industry average.

Invesp operates a sales-led, professional services business model. Engagements are sold via direct website inquiry and qualified through free conversion assessments, then delivered by dedicated, multidisciplinary squads comprising a CRO specialist, front-end developer, UX designer, QA specialist, data analyst, and project manager. Pricing is not publicly disclosed and follows quote-based, project or retainer structures typical of enterprise consulting; revenue derives entirely from professional services with no disclosed marketplace, reseller, or self-serve distribution. Customer concentration is low, with average client retention reported at 39 months across a long tail of named enterprise and mid-market logos including ZGallerie, BarkBox, Catalina Crunch, Decked, and Company Sage.

The company has no institutional funding, no parent company, and no recorded M&A or restructuring activity, operating under founder control with co-founders Khalid Saleh and Ayat Shukairy, COO Anja Segota, and a Head of Marketing. Growth is reinvested organically into vertical specialization (dedicated E-commerce, SaaS, and Lead Gen service lines), content marketing (CRO and A/B Testing guides, blog, case studies), and earned-media positioning through inclusion in multiple third-party CRO agency rankings from 2024 to 2026.

Name

Invesp

Legal name

Invesp

Website

https://invesp.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Invesp is a privately held Chicago-based Conversion Rate Optimization agency founded in 2007, serving e-commerce, SaaS, and lead-generation clients with A/B testing, analytics, and experimentation services supported by its proprietary FigPii platform.

Ownership category

akta.pro rank

Product category

Conversion Rate Optimization Services

NAICS

Marketing Research and Public Opinion Polling (541910), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)

Keywords

• Conversion rate optimization
• A/B testing services
• Landing page optimization
• E-commerce CRO services
• User experience testing

Headquarters

HQ city

Farmington Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. CRO Professional Services: Conversion rate optimization consulting services delivered through structured engagement programs. Services include CRO audits, A/B testing, UX optimization, landing page optimization, and full-funnel experimentation. Revenue generated through project-based and retainer arrangements with enterprises, mid-market, and SMB clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Invesp is a full-service Conversion Rate Optimization agency that audits websites and funnels, designs and runs A/B tests, and implements winning variants to lift conversion rates and revenue for e-commerce, SaaS, and lead generation clients. Its core deliverable combines expert review, customer journey mapping, usability research, analytics audits, and continuous experimentation supported by its in-house CRO platform FigPii. Engagements are structured as research, testing, and post-test optimization programs delivered through project-based and retainer arrangements by a cross-functional team of CRO specialists, front-end developers, UX designers, QA engineers, data analysts, and project managers.

Product overview

Invesp is a full-service Conversion Rate Optimization agency offering a portfolio of interconnected CRO services. The core offering consists of Conversion Rate Optimization Services (the primary multiplier for site sales), supported by Conversion Research & Discovery and Analytics & Business Intelligence modules. Additional specialized services include Conversion Rate Audit, Landing Page Optimization, and Conversion Optimization Training. The company also provides vertical-specific programs for E-commerce, SaaS, and Lead Generation industries, plus a Startup CRO Program. A related sub-brand, FigPii, appears to be a proprietary tool supporting their experimentation methodology. All services are delivered by a dedicated team of CRO experts, front-end developers, UX designers, QA specialists, data analysts, and project managers.

Differentiator

Problem solved

Functional benefit

Brands

• FigPii: A CRO experimentation platform offered as a product/service by Invesp.

Products and services

• Conversion Rate Optimization Services Primary CRO engagement program combining expert review, customer journey mapping, qualitative and quantitative analysis, A/B testing, and post-test optimization to lift conversion rates and generate 20-35% additional revenue, delivered by a cross-functional specialist team to e-commerce, SaaS, and lead generation clients.
• Conversion Research & Discovery A roughly two-month research engagement that combines expert heuristic reviews, customer journey mapping, qualitative and quantitative usability analysis, competitive analysis, usability testing, and hypothesis creation to identify conversion leaks and deliver a 6-12 month conversion roadmap.
• Analytics & Business Intelligence Engagement that transforms raw analytics data into actionable business insights through in-depth analytics audits, tag implementation verification, backend data reconciliation, and custom dashboards and reporting to identify strategic optimization advantages.
• Conversion Rate Audit A standalone audit service based on expert heuristic and usability reviews that identifies conversion barriers and optimization opportunities for websites and landing pages.
• Landing Page Optimization A specialized service that optimizes landing page conversion rates through A/B testing, design improvements, and structured experimentation programs.
• Conversion Optimization Training Training programs that build internal client team capabilities in CRO methodologies, experimentation frameworks, and A/B testing practices.
• E-commerce CRO Services A vertical-specific CRO program for e-commerce businesses that targets conversion rate, cart abandonment reduction, and average order value optimization.
• SaaS CRO Services A vertical-specific CRO program for B2B SaaS companies that focuses on improving visitor-to-trial and trial-to-paid conversion rates, including landing page optimization and feature adoption.
• Lead Generation CRO Services A vertical-specific CRO program focused on optimizing lead generation funnels and improving lead form conversion rates and lead quality.
• Startup CRO Program A CRO program tailored for early-stage startups with scalable engagement options, focused on setting up an experimentation framework, infrastructure, and rapid growth testing cadence.
• FigPii A proprietary CRO experimentation platform developed and offered by Invesp as a sub-brand product for conversion optimization experimentation, supporting A/B testing and related workflows.

Quantifiable outcome

• 20-35% additional revenue added to existing operations
• +8 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• KlientBoost: Digital marketing agency combining paid media, CRO, and landing page optimization for SaaS and e-commerce clients. Overlaps with Invesp on CRO services and customer segments.
• The Good: Conversion rate optimization and growth agency with services in experimentation, UX, and analytics. Directly comparable to Invesp in offering, target customer, and methodology-led sales approach.
• Conversion Sciences: Boutique CRO agency focused on research-driven conversion optimization for e-commerce and SaaS. Comparable to Invesp in service model, customer base, and emphasis on testing methodology.
• WiderFunnel: Conversion rate optimization agency offering A/B testing, personalization, and experimentation services to enterprise and mid-market clients. Direct competitor to Invesp in the boutique CRO agency segment with overlapping methodology and customer profile.
• Conversion.com: CRO and experimentation consultancy serving enterprise e-commerce and SaaS clients. Comparable service offering, methodology, and customer profile to Invesp.

Broad incumbents

• VWO (Visual Website Optimizer): CRO experimentation platform with A/B testing, heatmaps, and personalization capabilities. Direct platform competitor to FigPii and a SaaS alternative that clients may adopt instead of engaging agencies like Invesp.
• Optimizely: Large experimentation and digital experience platform serving enterprise marketing and product teams. Competes with Invesp both as a SaaS platform alternative to FigPii and as an embedded CRO solution within client organizations.
• AB Tasty: Enterprise experimentation and personalization platform serving similar e-commerce and SaaS buyers as Invesp. Broader incumbent with both SaaS tooling and services components.

Emerging players

• Crazy Egg: Heatmap and A/B testing tool serving SMB and mid-market customers. Competes with FigPii as a self-serve CRO platform and reduces demand for Invesp's services among smaller clients.
• Hotjar: Behavior analytics and feedback tool offering heatmaps, recordings, and surveys used by marketers for conversion insights. Adjacent competitor to FigPii and an enabling tool for in-house CRO programs that compete with agency services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/invesp
• Facebookfacebook.com/invesp
• LinkedInlinkedin.com/company/invesp

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Invesp