freuds

What freuds does

Freuds (legal entity Freud Communications Limited) is a London-headquartered full-service communications agency group founded in 1985 by Matthew Freud. The company operates through six wholly-owned sub-brands: Freud Communications (core PR and corporate communications), Republic (insight-led consultancy and audience research), The One Nine Three Group (corporate affairs, financial communications, and investor relations), Proud Robinson + Partners (culture-first creative agency), Atomized Studios (content production across broadcast, digital, podcasts, and streaming), and Goals House (a recurring global community and event platform convened up to 10 times a year at Davos, UNGA, COP, and Cannes Lions). Beyond these sub-brands, Freuds markets 25 distinct service lines spanning behaviour change, brand experience, crisis management, design, film and entertainment publicity, global health, information integrity, Middle East strategy, personal reputation, publishing, talent and influencer partnerships, and tech + AI innovation.

The group serves global enterprises, brands, NGOs, governments, and high-profile individuals. Disclosed enterprise clients include Nike, Mars, McCain, KFC, Monzo, EY, Mercedes-AMG PETRONAS F1, 20th Century Studios, Studio Ulster, and SXSW London, alongside UK government departments (DHSC, DCMS, DfE), NHS England, the Blue Marine Foundation, Choose Love, and figures such as Idris Elba and Joe Wicks. Operating geographies span the UK (London headquarters), the US (New York office at 540 Madison Avenue), and a MENA presence in Abu Dhabi, with stated global reach across Europe, North America, and the Middle East.

Freuds monetises via professional-services fees — project-based, retainer, and quote-driven engagements rather than disclosed pricing tiers. Its proprietary 'Freuds Model for Change', built on the COM-B behavioural-science framework, underpins behaviour-change campaigns, while its Goals House community and CEO Arlo Brady's external role (Chairman and Trustee of the Blue Marine Foundation) provide network leverage that competitors find hard to replicate. The firm employs 311 people worldwide, is B Corp certified, holds ISO 14001, and operates under ultimate parent Freud 4.0 Limited. In 2025, Freuds marked its 40th anniversary.

Name

freuds

Legal name

Freud Communications Limited

Website

https://freuds.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Freuds is a London-headquartered full-service communications agency group founded in 1985, serving global enterprises, brands, NGOs, governments, and high-profile individuals through six sub-brands spanning PR, insights, corporate affairs, creative, content, and events across the UK, US, and Middle East.

Ownership category

akta.pro rank

Product category

Communications & PR Services

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)

SIC

Services-Advertising (7310)

akta.pro primary industry

Reputation Management & Online PR (BPAFADAN)

akta.pro secondary industries

Cause/Sustainability & Purpose-Driven Creative Agencies (MPAAAAAL), Healthcare & Life Sciences PR (BPAFADAJ)

Keywords

• Public relations agency
• Strategic communications
• Corporate reputation management
• Crisis communications
• Behaviour change campaigns

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Communications and PR Services: Full-service communications agency providing strategic communications, corporate reputation, crisis management, and creative services to clients across multiple sectors including entertainment, healthcare, finance, and government.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Freuds is a full-service communications agency that creates, curates and edits strategic narratives to build influence and protect and enhance the reputations of global businesses, brands, NGOs, and high-profile individuals. It delivers PR, corporate reputation, crisis management, behaviour change, creative campaigns, film/entertainment publicity, and content production through specialist sub-brands and 25+ service lines.

Product overview

Freuds is a full-service communications agency group that crafts impactful strategies and narratives to win influence and protect and enhance clients' reputations. The group operates as a unified platform of five sub-brands: Freud Communications (core PR & Communications), Republic (Insights & Research), The One Nine Three Group (Corporate Affairs & Financial PR), Proud Robinson + Partners (Event Production), and Atomized Studios (Content Production), plus Goals House (high-level events community). Beyond these, Freuds offers 25 distinct service lines spanning Arts + Culture, Behaviour Change, Brand Experience, Content Production, Corporate Communications, Corporate Reputation Strategy, Counsel + Advisory, Creative Innovation, Crisis + Issues Management, Design + Identity, Event Production + Management, Film + Entertainment, Financial Communications + IR, Global Health + Development, Health, Information Integrity, Middle East, Partnerships, Personal Reputation, Publishing, Research + Insight, Strategy Data + Analytics, Talent + Influencers, Tech + AI Innovation, and Thought Leadership. This portfolio of integrated specialist services is delivered through approximately 311 employees across London and New York.

Differentiator

Problem solved

Functional benefit

Products and services

• Freud Communications The core PR and communications arm of the group providing full-service communications that craft strategies and narratives to win influence and protect and enhance clients' reputations, serving C-suite executives, brands, political leaders and public figures.
• Republic An insight-led communications consultancy that helps clients understand where their reputations currently stand and how to move them forward, using qualitative and quantitative methodologies with a multilingual team of experts.
• The One Nine Three Group A global firm specialising in corporate affairs, financial communications, and investor relations for boards, CEOs and private investors, enhancing reputation and shareholder value.
• Proud Robinson + Partners An award-winning, culture-first creative agency building brands and creating ideas that people want to be a part of, with a global network of partners.
• Atomized Studios A content production studio combining creativity and technology to deliver broadcast documentaries, digital and social content, podcasts, streaming events and interactive media for leaders, organisations and brands.
• Goals House A curated global events community bringing together business and political leaders, activists, NGOs and entrepreneurs at significant global moments (Davos, UNGA, COP, Cannes Lions), running up to 10 events a year advancing the UN Sustainable Development Goals.
• Behaviour Change Campaigns that influence opinion, shift behaviour and drive impact using the Freuds Model for Change built on the COM-B framework, serving government, foundations and purpose-driven brands.
• Crisis + Issues Management Full-service crisis and issues management supporting multinational corporations, global brands, NGOs, charities, high-net-worth individuals and public figures.
• Corporate Communications Strategic communications consultancy helping businesses align corporate reputation and purpose with key commercial objectives.
• Film + Entertainment Supports studios, broadcasters and entertainment companies with unit publicity, TX publicity, theatrical publicity, entertainment PR and event media management.
• Global Health + Development Health and development communications shaping conversations from UNGA to COP and Davos to Delhi, including vaccine launches, health campaigns and partnerships with global institutions.
• Design + Identity Branding, rebranding, editorial design, digital and motion, website design, art direction, naming and copywriting for brands, businesses, public sector institutions, NGOs, products and campaigns.
• Tech + AI Innovation Harnesses technology and AI innovation to elevate communications strategies, using AI-driven insights to anticipate trends, personalise content and ensure precision in campaigns.
• Personal Reputation Shaping and protecting the reputations of high-profile individuals, ensuring their personal brand aligns with values and long-term objectives.
• Financial Communications + IR Advises boards, chief executives and private investors on corporate affairs, financial communications and investor relations.

Quantifiable outcome

• NHS England Breast Screening campaign boosted visits to NHS breast screening advice pages by 145% in one week to 32,432 visits
• +4 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

14 partnerships are on record, tiered core and key.

• Goals HousecoreStrategic or Co-development Partner · 1 January 2015Goals House is a diverse community of business and political leaders, activists, NGOs, and entrepreneurs that come together at significant global moments throughout the year. Freuds builds, produces, curates and runs up to 10 Goals House events a year, with each House being unique in content, global in outlook, but with the consistency of the ever-growing community.
• RepubliccoreStrategic or Co-development PartnerRepublic is an insight-led communications consultancy which helps clients understand where their reputations currently stand, and how to move them forwards. It is part of Freuds Group.
• The One Nine Three GroupcoreStrategic or Co-development PartnerThe OneNine Three Group is a global firm specialising in corporate affairs, financial communications, and investor relations for boards, CEOs and private investors. It is part of Freuds Group.
• Atomized StudioscoreStrategic or Co-development PartnerAtomized Studios combines creativity and technology to deliver smart content solutions for influential leaders, organisations, and brands. It produces broadcast documentaries, digital and social content, podcasts, streaming events and interactive media. It is part of Freuds Group.
• Proud Robinson + PartnerscoreStrategic or Co-development PartnerProud Robinson + Partners is an award-winning, culture-first creative agency, building brands and creating ideas that people want to be a part of. It is part of Freuds Group.
• Penguin Random House UKkeyStrategic or Co-development PartnerMonzo collaborated with Penguin Random House UK to publish 'The Book of Money', a jargon-free personal finance guide. Freuds served as PR agency for this campaign.
• BBHkeyStrategic or Co-development PartnerCreative agency BBH developed the campaign creative for Monzo's 'The Book of Money' launch. Freuds provided PR agency support for the multi-channel campaign.
• Blue Marine FoundationkeyStrategic or Co-development PartnerFreuds CEO Arlo Brady serves as Chairman and Trustee of Blue Marine Foundation. The agency has worked on multiple campaigns including #TheBottomLine with David Attenborough.
• Project EveryonekeyStrategic or Co-development PartnerFreuds worked with Project Everyone and the UN to launch the Sustainable Development Goals in 2015. Goals House was founded in 2019 at the World Economic Forum in Davos to drive collaboration towards the SDGs.
• EY GlobalkeyStrategic or Co-development PartnerFreuds strengthened partnership with EY Global Sustainability and Climate Change and Sustainability Services, helping the firm lead the global conversation on moving from ambition to action.
• Mercedes-AMG PETRONAS F1 TeamkeyStrategic or Co-development PartnerFreuds helps communicate major sustainability milestones for the Mercedes F1 team including bio-based carbon fibre components, sustainable logistics, and Chestnut Carbon partnership.
• Idris Elba (Don't Stop Your Future)keyStrategic or Co-development PartnerFreuds continued support for Idris Elba's Don't Stop Your Future campaign throughout 2025, including BBC documentary and meetings with national leaders.
• Choose LovekeyStrategic or Co-development PartnerLong-standing support for Choose Love charity celebrating 10th anniversary in 2025. Partnership has helped amplify the charity's impact and broaden awareness of its vital work.
• Joe WickskeyStrategic or Co-development PartnerFreuds brokered partnership between Joe Wicks and three government departments (DHSC, DCMS, DfE) for Activate campaign, aligning beloved cultural figure with urgent public health goals.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Edelman: World's largest independent PR firm offering corporate communications, crisis management, and purpose-driven campaigns to global enterprises. Direct peer to Freuds given overlapping service lines, blue-chip client base, and global reach across multiple sectors.
• Brunswick Group: Global advisory firm specializing in corporate affairs, financial communications, and critical issues management. Direct peer — particularly overlaps with Freuds' The One Nine Three Group subsidiary in serving boards, CEOs, and investors on reputational matters.
• Finsbury Glover Hering: Global strategic communications and advisory firm with strong corporate reputation, crisis, and public affairs practices. Direct peer to Freuds given similar C-suite client base, integrated advisory model, and transatlantic footprint.
• Hill+Knowlton Strategies: Global communications consultancy providing public relations, crisis management, and public affairs services. Direct peer to Freuds given overlapping enterprise client base, particularly in healthcare, government, and sustainability communications.
• Burson (BCW): Global communications agency formed from the merger of Burson-Marsteller and Cohn & Wolfe, offering PR, public affairs, and digital communications. Direct peer competing for the same enterprise, healthcare, and crisis-management briefs as Freuds.
• Ogilvy PR: Global creative and PR network within WPP, offering brand communications, influence, and reputation management. Direct peer to Freuds given overlap in creative campaigns, entertainment publicity, and purpose-driven work for global brands.
• Red Lorry Yellow Lorry: Independent B2B technology and B2C communications agency headquartered in London with US presence. Direct peer to Freuds given similar mid-sized independent positioning, London base, and tech/entertainment client roster.

Broad incumbents

• WPP: World's largest advertising and communications holding company with broad portfolio spanning advertising, PR, media, and data. Broad incumbent competing with Freuds across multiple service lines but operating as a diversified network rather than a specialist.
• Havas PR & Influence: Global communications network offering creative, media, PR, and health communications under the Havas umbrella. Broad incumbent comparable to Freuds across enterprise PR, healthcare, and creative campaigns but as part of a wider portfolio.

Regional players

• M&C Saatchi PR: Global creative and communications network with strong UK/Australia presence, including PR and public affairs divisions. Comparable to Freuds in offering integrated creative, PR, and behaviour-change work, but with stronger Asia-Pacific geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/freud-communications
• Instagraminstagram.com/insidefreuds
• Xx.com/InsideFreuds

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about freuds